...Kraft Food Incorporated Executive Summary Kraft Foods was established in 1903 in Chicago by James L. Kraft and is one of the largest packaging food and beverage companies in Northern America. In 2006 Kraft acquired the European business of Biscuits and the rights to Nabisco, trademarks in Europe, Middle East and Africa to include Oreo, Ritz and Chips Ahoy. Kraft is also one of the largest worldwide known with net revenues of $18.3 billion, and $2.5 billion from operations prior to taxes for last year. Kraft employs approximately 90,000 employees throughout the world. The competition in the food and beverage industry is very intense and competitive. Producing many well-known brands has enabled Kraft Foods to sustain quality growth and profitability. Kraft Foods is wide spread across 72 countries and their products have reached more than 155 countries. This SWOT analysis will determine if the company is strong or has serious weaknesses. . SWOT Analysis for Kraft Foods Strengths: a. The extensive and wide geographical presence of the company throughout the world creates a diversified portfolio of the investment and reduces the overall risk of the company. b. The Company has a strong market position due to its strong market presence in the food industry. The presence at the global level makes it easier for the company to market an international brand. The history of quality service provider makes the company one of the most wanted brands among food...
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...NESTLE By Zou Zhen Introduction With 138 years of the Nestle Company originated in Switzerland. It was originally started in the production of baby food. " Nestle" means" little bird", this warm nest as the logo of the Nestle company, received by consumers know and love. It represent the Nestle company philosophy: caring, safe, natural, nutrition. As the largest food company in the world, Nestle uphold the philosophy and principles of people-oriented and quality as the most important. They provide quality food and bring good things to life for consumers around the world. Today, the Nestle Company is the largest food manufacturers in the world, it has more than 80 countries with nearly 500 factories, 250000 employees. In 2005, the annual sales of the Nestle Company amounted to 91 billion Swiss francs, grew 7.5% compared to the same period. Net profit also hit a record, reaching 8 billion Swiss francs. The Nestle Company' products are mainly involved in mineral water, dog and cat food, ice cream. They are in a leading position in these industries. In addition to milk powder, spices, chocolate candy, ophthalmic medical supplies and other industries also enjoy a high reputation. Although the production line is broad, covering all kinds of food, but in the eyes of consumers, Nestle is synonymous with instant coffee. Nestle International Communication The Nestle company according to the European market is more integration in the future, adopted such a new strategy：Trying...
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...Strategic Analysis of Nestlé and its Competitor Kraft Foods Course: International Business Strategy (IB BA) Professor Lewis University of Applied Sciences Dresden Project Members: Katerina Schneiderova Sandra Merkel Nicole Klötzer Carolin Wiese Samuel Weimer Nicole Schröder Date: 11th June 2010 Executive Summary In the following, two companies and their strategic positions within the coffee consumer goods industry will be described. The focus lies on Nestlé and its competitor Kraft Foods. As coffee is one of the most popular products worldwide, this is a very demanding business. It is necessary to provide high quality products, especially when working in the more affluent segments like Nestlé and Kraft Food do. Several political, economic, social, technical, environmental and legal aspects have an impact on the industry branch they are operating in. In addition, there is not only a differentiation in Robusta and Arabica coffee, but also in filter coffee, portioned and non-portioned soluble coffee. To satisfy the diverging needs of all customers, different strategies are applied to gain more market share. In this report it is examined how those companies operate in the specific business context, what they have in common and where they differ. Furthermore, an analysis of the industry attractiveness, of the market segmentation and value chain and an overview of resources and capabilities are part of this paper. After intense research...
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...Corporation Lancaster Colony Corporation is a manufacturer and marketer of consumer products, such as specialty foods, glassware and candles. Lancaster Colony Corporation began in 1961, when several small glass and related housewares manufacturing companies combined. In 1969, Lancaster Colony Corporation went public and entered the specialty foods market with the purchase of the T. Marzetti Company. Since that time, Lancaster Colony Corporation, which is based in Columbus, Ohio, has seen the most growth from the specialty foods division (Lancaster Colony.com, 2012). Lancaster Colony Corporation specialty foods division produces and sells foods consisting of salad dressings, sauces, fruit glazes, vegetable dips, fruit dips, Greek yogurt vegetable dips, frozen breads, dinner rolls, sweet rolls, biscuits, dry egg noodles, frozen specialty noodles and pasta, croutons and related products, and caviar under multiple brands names (Lancaster Colony.com, 2012). The division markets its products through sales personnel, food brokers, and distributers to retail, club store, foodservice, and industrial markets (Yahoo Finance.com, 2012). The external environmental analysis will consist of general environmental analysis, industry analysis, and market analysis. One factor of the general environmental analysis that affects the Lancaster Colony Corporation Specialty Foods Division is the current economic condition of the nation. The U.S. economy has taken a downturn in the past few...
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...marketing plan for the proposed market development of Oreo brand to Poland. The purpose of the plan is to analysis the feasibility and profitability of introducing Oreo brand to Poland market. Oreo brand is one of our leading brands and it constitutes a substantial part of our revenue in the previous years. Oreo is the biggest selling cookies in china in 2006 and it sales reach $1 billion in US in six months. Oreo is a sweet, creamy chocolate with moderate amount of calories and also serve as complementary products. Well packaged and easy to unwrap. We want to extend the product to every home in Poland and our target will be; consumers enjoying Oreo as indulgence, the health and wellness conscious people and the busy customers that needs fast food. In order to grow at a rate that is feasible, considering our strengths and weakness and the prospect Poland market which has few foreign producer presently, we plan to gain 5% market share with...
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...IBM Global Center for Smarter Analytics Fundamentals of Business Analytics Case Study IBM Global Center for Smarter Analytics ________________________________________________________________________________ Licensed Materials - Property of IBM © Copyright IBM Corporation 2013 Published May 2013 IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. This case study set contains proprietary information which is protected by copyright. No part of this document may be modified without a legal license agreement from IBM Corporation. Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the materials for this IBM product and use of those Web sites is at your own risk. 2 IBM Global Center for Smarter Analytics Case Analysis 1: Cincinnati Zoo Business Objectives • • • IBM Global Center for Smarter Analytics Company Company Background The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization...
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...Fredrick was delighted that the Columbus market share results were double what the company had projected. However, the Southeast results fell well below management’s expectations. It was a late Monday night and Fredrick sat in his office preparing for a meeting with Marne, his boss. She had asked for summary analysis of the test market results and a recommendation for taking Krispy Natural to market. As Fredrick sketched out his proposal, he worried how he would draw conclusions from test market data that was so disparate. Equally as troublesome was the fact that he questioned if Marne’s high expectations were realistic. Pemberton Products Pemberton was the snack food division of Candler Enterprises, a multinational beverage and snack goods manufacturer. The majority of Pemberton’s sales were from packaged food bars, cookies, and other sweet baked goods; their market-leading brands were Softies cookies and Homestyle muffins and doughnuts. In addition to Pemberton, Candler also operated a beverage division, a quick service restaurant division and a pet care division. Candler’s 2011 revenue was $18 billion, with Pemberton contributing approximately...
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...DEMAND FORECASTING IN CADBURY PREFACE All praises to ALLAH Almighty who has blessed me with knowledge to accomplish the task of completing this project. This project has given us a chance to observe the practical work of an organization closely and the demanding techniques used by a company to make Forecasts effectively.. Finally this project has enhanced my analyzing power and sense of observation. I am very thankful to our respected course instructor who had assigned me this valuable project. It is her worthy kindness that I am at this level of knowledge. Rabi’aa Naushad BB-A hons * Cadbury Dairy MILK: * INTRODUCTION: Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by Mondelēz International. It was introduced in the United Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck." Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point...
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...Introduction Since the 1970s, corporations have addressed business ethics in various ways, including the introduction of compliance programs and managers, the addition of board-level ethics committees, the development of codes of conduct, the preparation and dissemination of values statements, the hiring of corporate social responsibility managers and training programs of all kinds. As the events of the past few years in the United States have demonstrated, these efforts, unfortunately, have not prevented certain U.S.-based corporations from engaging in unethical behaviors that lead to larger corporate scandals. This analysis will clearly demonstrate that General Mills is not one of those corrupt corporate entities. The pandemic of our current global economic discontent can be found in the continuing examples of questionable behavior not just by individual employees but also corporate executives. This malfeasance has given rise to critical questions of how corporate ethics efforts can be improved and can address the underlying causes of misconduct, as well as the growing demands for proactive, socially responsible, and sustainable business practices. This paper will discuss the efforts General Mills have gone through to remain the corporate model for ethical business practices while maintaining internal, self regulation to ensure they continue to earn the trust of the consumer. General Mills Background General Mills history started in 1866 when Cadwallader Wasburn...
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...Company Analysis Dean Foods I. INTRODUCTION Dean Foods has been in the milk industry since 1925, and has acquired over 40 industries to become the leading milk industry in the United States. The company has had success over the years especially when it moved into producing organic and soy products. However, since the economic downturn in 2008 Dean Foods has struggled financially. The company clings to its strong strategic management abilities and new strategic, operational, and financial objectives set in 2010 to get the company through the faltering economic conditions in the US. II. STRATEGIC MANAGEMENT 2.1 Overview Dean Foods is one of the leading food and beverage companies in the United States and a European leader in branded soy foods and beverages. The Company's Fresh Dairy Direct-Morningstar segment is the largest U.S. processor and distributor of milk, creamer, and cultured dairy products. These offerings are marketed under more than 50 local and regional dairy brands, as well as through private labels. The White Wave-Alpro segment produces and sells an array of branded dairy, soy and plant-based beverages and foods. White Wave brands, including Silk® soy and almond milk, Horizon Organic® milk and dairy products, International Delight® coffee creamers, and LAND O'LAKES® creamers, are category leaders and consumer favorites. Alpro is the pan-European leader in branded soy food products. Its products are processed with the help of 27,000 employees working in...
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...VISY PULP AND PAPER PTY LTD ENVIRONMENTAL ASSESSMENT FOR A MAJOR PROJECT TUMUT MILL EXPANSION 436 Gadara Road, Tumut, New South Wales January 2007 H:\Environmental\VPP9 Stage 2\Stage 2\FINAL EA SUBMISSION\Main Report\Visy Tumut Final Env Assessment Main Report.doc Environmental Assessment Submission Under Part 3A of the Environmental Planning and Assessment Act 1979 Statement by Authors Environmental Assessment Prepared By: Name Ms Leanne Hayes Company Visy Pulp and Paper Pty Ltd Position Project Environmental Engineer Qualifications BSc Environmental Biology Address 436 Gadara Road, Tumut, New South Wales, 2720 Co-authored and Reviewed By: Name Ms Alison McRae Company Peter J Ramsay and Associates Pty Ltd Position Associate Qualifications Bachelor of Engineering (Environmental), Bachelor of Commerce Address 3/538 Gardeners Road, Alexandria, New South Wales, 2015 Project Under Part 3A: Application Number 06_0195 Development Visy Pulp and Paper Tumut, Mill Expansion Development Location 436 Gadara Road, Tumut, New South Wales, 2720 Proponent Visy Pulp and Paper Pty Ltd PO Box 98 Tumut, New South Wales, 2720 Certification: I certify that I have prepared this Environmental Assessment report and that to the best of my knowledge: it has been prepared in accordance with Part 3A of the Environmental Planning and Assessment Act and Regulations; and the information...
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...The Mass Market Is Changing Segmentation Information Management Magazine, June 2002 Doran J. Levy Like what you see? Click here to sign up for Information Management's daily newsletter to get the latest news, trends, commentary and more. "Just tell me what she thinks!" Imagine my surprise when I heard a marketing manager for a Fortune 500 company demand this of his marketing research manager. "Who is this she?" I wondered. I thought perhaps it was a female executive at the company. It was not. The "she" in this statement was the average American female aged 18 to 49 – the target segment the manager's brand. A few years ago, Strategic Directions Group conducted a national attitudinal segmentation study among consumer marketing executives to determine how they felt about buying marketing services. ADVERTISEMENT Per the study, 21 percent of marketing executives constituted a segment dubbed "mass marketers." These managers, most often found in consumer packaged goods companies, believe that marketing to niches is unprofitable. To facilitate mass media selection, their own target segments were consequently defined in the grossest possible way. The mass marketers are very different from the other four segments in Strategic Directions Group's study that make marketing decisions using target marketing approaches, industry consultants or "seat-of-the-pants" judgments. The mass marketer segment contracts for 29 percent of all marketing services dollars – more than any of the...
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...Assignment 1 Individual Case Study In recent decades, Corporate Social Responsibility has become one of the major areas of concern to corporations and the question, “Are companies moral agents?” is quite a debatable question among various thinkers. With the raised level of awareness of consumers regarding the impact of corporate activities on environment and society at large, corporations are obliged to put serious efforts towards execution of environmental, social and ethical procedures in their actions (Lombardi et al, 2015). At various times, various issues had been raised by the consumers or competitors of various corporations which has led to adoption, development and implementation of various code of ethics to be followed by companies in order to evolve ethically in business world. History has many evidences of rise and fall of various major corporations, by means of involving in various unethical activities and frauds, such as, HIH insurance, One.Tel, Enron etc to name a few. One of the renowned MNCs, Nestle, has been in the conflicts since long regarding the issues of corporate social responsibility and ethics. Nestle has faced severe criticism for its marketing and business strategies, for transgressing human and workforce rights and environment. Nestle had a bad name in history with its infant formula controversy, as the company involved in marketing, promoting and selling its product unethically in underdeveloped nations, due to which it had to face a global...
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...32 33 Article Licenses License 34 Cadbury 1 Cadbury Cadbury Type Industry Founded Headquarters Products Revenue Subsidiary of Mondelēz International Confectionery Birmingham, United Kingdom (1824) Uxbridge, London, United Kingdom See list of Cadbury products £5,384 million (2008) Operating income £388 million (2008) Net income Employees Parent Website £364 million (2008) 71,657 (2008) [1] Kraft Foods (2010-2012) Mondelēz International (2012-present) Cadbury.co.uk [2] Cadbury is a British confectionery company owned by Mondelēz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his...
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...Fact Finding and Risk Assessment Sustainability Aspects in the Vietnamese Cashew Sector Prepared for Kraft Foods Deutschland GmbH & Co. KG Langemarckstr. 4-20, 28199 Bremen, Germany Prepared by [pic] Representative Office Asia Pacific 5 Ong Ich Khiem. Hanoi, Ba Dinh, SR Viet Nam June 2005 Table of Content 1. Introduction 1 2. Cashew in General and in Vietnam 1 2.1 General Agronomy 1 2.2 Sector organisation 2 2.3 Production 3 2.4 Products and processing 5 2.5 The Supply Chain 8 2.6 Trade and export 11 2.7 Internal consumption 11 3. Vietnams integration into the International Cashew Market 12 3.1 International Cashew trade 12 3.2 Supply 13 3.3 Demand 14 3.4 Pricing 15 4. Sustainability issues in the Vietnamese Cashew sector 17 4.1 Environmental sustainability 17 4.1.1 Forest Resources 17 4.1.2 Soil and Water 17 4.1.3 Fertiliser and Pesticides 17 4.1.4 Solid Waste, Waste Water and Air Emissions 18 4.1.5 Energy Efficiency 18 4.2 Social sustainability 18 4.2.1 Labour and wages 18 4.2.2 Children 19 4.2.3 Gender 19 4.2.4 Working conditions and wages 19 4.3 Economic sustainability 20 4.3.1 Supply Chain Equitability 20 4.3.2 Value adding 20 5. Towards a cashew and sustainability PPP project 20 5.1 Possibilities for an export orientated project intervention 20 5.2 Possibilities for a local market orientated project...
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