The American Marketing Association defines marketing as an “organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Marketing in an important part of the success of an organization as it enables the organization to communicate with the consumer and represent its products or services and gives value to the products. Marketing is a way for a organization to represent the company in a good image and give develop good relationships with the consumer to win them over.
Kudler Fine Foods is an upscale specialty food store in the metropolitan are of San Diego with tree locations in La Jolla, Del Mar and Encinitas. Kudler Fine Foods prides themselves with supplying their consumers with the very best in domestic and imported produce. Kudler Fine Foods wants to explore new options for their customers and needs to justify the importance of marketing research. This paper will analyze the marketing strategy and tactics Kruger Fine Foods must implement to be successful as well as identify the areas where additional market research is needed. This paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.

Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance ofmarketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market researchis needed.
Market Research