. What should Sonic's mission be?
MISSION
Sonic is committed to producing affordable state-of-the-art, multi-functional electronic devices that provide convenient entertainment, communication, and information storage for consumers and business users on the go.

Q. In what competitive spheres (industry, products and applications, competence, market-segment, vertical and geographic) should sonic operate?
The competitive spheres in which Sonic should operate (Kotler):

Industry: Personal digital assistant, telecommunication, and multi-media products.

Product and Applications: Multi-function, multi-media digital assistant products that have advanced features such as hands free capabilities, Wi-Fi, GPS at ultra-fast download speeds. These features will allow Sonic to carve a unique niche amongst competition as well as build brand loyalty from their target market.

Competence: Sonic has built an innovative product with state-of-the-art features that is affordable and secure.

Market Segment:

• Professionals- who insist on high speed on the go communication abilities.

• Students (high school-grad school) will be drawn to the high speed multi-media options.

• Corporate users and entrepreneurs will appreciate the organization capabilities.

• Medical personnel will be confident accessing medical records and patient information with Sonic’s high security features.

Vertical Scope: Sonic will manufacture, market, and distribute products to major office supply stores, computer stores, and select online retailers in the U.S.

Geographic Scope: Initially, Sonic Corporation’s focus will be on increasing sales and expanding market penetration. Sonic will offer competitive, high demand products within the U.S market and on the internet; eventually, expanding into the global market.

Q. Which of Porter's generic competitive