Kudler Fine Foods functions as an affluent specialty grocery store in the Southern California region. The founder of Kudler Fine Foods, Kathy Kudler, turned a dream into a reality when she opened the first store in 1998 and hasn’t looked back since. In the corporations first year of operation, they could turn a profit and maintain their unique character. The company shares a common goal and mission with its employees, which encompasses customer service, professionalism, and etiquette. The company’s mission is to provide customers, “The finest in selected foodstuffs, wines, and other epicurean delights, in an unparalleled consumer environment, coupled by our experienced, helpful, and knowledgeable staff “ (Kudler Fine Foods, 2005, p. 1). Kudler Fine Foods has a business aspiration that encompasses quality product, aggressive pricing, and continued innovation. Kathy Kudler envisions a customer more inclined to pay a higher price for a quality brand.
The following paper will discuss the strategies and opportunities presented to Kudler Fine Foods as the corporation embarks on a new business venture. Implementing a new sector to a business requires market research and development. The corporation must establish an effective marketing mix, ensure themselves the availability of their product, compare their aggressive pricing to competitors, and incorporate the recent merger with local growers into their marketing strategy. Before any of the previous objectives can be instituted, Kudler Fine Foods must determine the wants and needs of its potential catering customers, by analyzing its already existing sectors such as the cooking class socials and customer reward program.
Throughout this course, the idea of increased product awareness, increased sales of high-margin products, and innovative product introduction has been a main focal point. Kudler’s in-store cooking social