...Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion (Kotler & Keller, 2012).” Kudler Fine Foods is an upscale specialty food store. Its mission is to provide customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Marketing research is important to Kudler Fine Foods since they are expanding their services. Marketing research will help develop a plan for Kudler Fine Foods’ expansion and help them identify their strengths and weaknesses. In addition,...
Words: 1090 - Pages: 5
...Kudler Fine Foods Network Overview NTC/362 - FUNDAMENTALS OF NETWORKING Instructor: ANDREW CARPENTER Individual: INDP, Part 2 Assignment The Kudler Fine Foods is one the best fine food stores around. They have come a long way in such a short amount of time. However, Kudler has out grown the old network infrastructure and is in major need of an enterprise wide upgrade. The strategic goals of the enterprise network are to introduce new technologies in data collection, company communication, and information protection while providing the best data speeds and network access. An upgrade is very important to Kudler Fine Foods and if done correctly it will increase revenue and reduce the cost of operations in all Kudler Fine Food stores. The new network will bring Kudler Fine Foods back up to technological speed and at the same time improve the way they keep track of inventory and sales by using data mining techniques which will be collected and analyzed in real time. After careful review of the Kudler Fine Foods network currently in use, it has been determined the network topology being used at this time is the bus network. The bus network is set-up in such a way that all the network nodes are connected via CAT5 to the bus or communication line. All of the sites in the corporation are using the same configuration of workstations, servers, and standalone ups. All the networks have one way of communicating to the Internet, which is by 56k modems. The...
Words: 2101 - Pages: 9
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7143 - Pages: 29
...Kudler Fine Foods Service Request SR-kf-013 BSA375 Business Systems Development Abstract Kudler Fine Foods, an upscale specialty gourmet foods shop with three locations (La Jolla, Del Mar and Encinitas), has an expressed interest in the development of a Frequent Shopper Program to enable enhanced information management by tracking customer-purchasing practices. The information collected regarding customer purchase behaviors through the Frequent Shopper Program will improve the quality of Kudler Fine Foods’ product lines and reduce the quantities of perishables discarded. To increase revenue and customer loyalty, and as an alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty points program to offer incentives for customer loyalty in the form of high-end rewards for shopping at Kudler Fine Foods. Customers will earn points with every purchase, redeemable for high-value gift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc., 2007). Facilitating this effort will require systems planning and selection as well as current and proposed systems analysis and design, in conjunction with systems implementation and integration, training, operations, and maintenance. Kudler Fine Foods Service Request SR-kf-013 Initiatives Outline Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in 2003. Since that time, two additional stores have opened, and other locations in Carlsbad...
Words: 7121 - Pages: 29
...Marketing Research Kudler Fine Food’s is an upscale gourmet food store located in the San Diego metropolitan area and has three locations. Each store is stocked with the finest bakery, meats, produce, cheese and dairy products, and many domestic and imported wines (Kudler Fine Foods). This composition will discuss the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics, and will identify the areas where additional market research is needed. The author of this paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Importance of Market Research Armstrong and Kotler (2011) stated, “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (p. 106). The ultimate importance of marketing research is to determine what the consumer wants, prime location, and who the competition is. Companies that invest time in conducting a market research increase their chances of succeeding. Market research plays an important role in every aspect of an organization’s strategy of expansion and diversification. Due to Kudler Fine Foods expanding their services, they need to know more about their competition by conducting a market research. The market research will assist Kudler Fine Foods in determining the areas or location potentially weak...
Words: 1138 - Pages: 5
...Kudler Fine Foods Network One of the considered “best fine food stores” around is the Kudler Fine Foods. However, Kudler is in serious need of a network infrastructure upgrade of their old one. To introduce the latest technologies in data collection, company communication, and information protection while providing the best data speeds and network access are the main goals of the enterprise network. This huge step is significant as this will increase the revenue and will reduce the costs of operation throughout the Kudler Fine Foods stores. Kudler Fine Foods will go back up to technological speed as the network upgrade is completed, while at the same time improving the way they keep track of inventory and sales by using data mining techniques, which will be collected and analyzed in real time. Network Overview The review of the current network used at Kudler Fine Foods was able to determine that the network topology that is being used is the bus topology. The bus network is set-up in such a way that all the network components are connected via CAT5 to the bus or communication line. This configuration is true at sites in the corporation for their workstations, servers, and standalone UPS. A 56k modem is the device that is used by all of the networks communicating to the internet. Although the bus network is very reasonable when it comes to cost, the downfall is that when the backbone goes down, the entire network can encounter an outage that is very difficult to troubleshoot...
Words: 1871 - Pages: 8
...Kudler Fine Foods is a foods specialty store located in the greater San Diego area. The business was founded by Kathy Kudler with the intention of providing gourmet style preparation of meals for the everyday consumer. After opening the first store in La Jolla, Kudler has stood up two additional stores and is growing its loyal customer base. The original business plan developed by Kathy Kudler is built around expansion into marketable areas. The intent for the business is not simply focused on physical properties of business growth, but also information and knowledge properties relevant to marketing and customer mobility needs (Kudler Fine Foods, 2011). Since its inception Kudler Fine foods has outsourced its information technology needs through the use of Service Requests and Contracting of solution-oriented professionals. Some of the requests made by Kudler Fine Foods include Internet and ecommerce capabilities, a database for customer resources, a database for inventory tracking, another database for the accounting department, Hardware and software upgrades, and analysis concluding with upgrades of the company network capabilities. Team A is prepared to analyze the business practices of Kudler Fine Foods and assist in a Small to Medium Business (SMB) solution that will propel Kudler Fine Foods into a focused and efficient means of growth through the embrace of new technologies. Problem Definition Kudler Fine Foods currently uses legacy Window based systems in its three...
Words: 2296 - Pages: 10
...IntroductionKudler Fine Foods is a premiere gourmet grocery store for shoppers who are searching for the finest bakery products, meats, produce, cheese and dairy, as well domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets...
Words: 2579 - Pages: 11
...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
Words: 5738 - Pages: 23
...Individual Service Request: Kudler Fine Foods Austin Okoh-Esene University Of Phoenix BSA 310 January 20, 2014 Ed Ruppel Kudler Fine Foods would like to start a program called the Kudler Fine Foods Frequent shopper program. This program will be different than other supermarket programs. Kudler Fine Foods will be offering their customers an experience that is based on loyalty points, but give customers perks such as high-end gifts, airline tickets and specialty foods and wines. The supermarket’s new initiative tracks customer behavior would be based on their purchase patterns and provides customers with new high-value incentives to shop with Kudler Foods. Kudler Fine Foods new program can help the company increase revenues to the business, but they will have to address the potential legal, ethical, and information security concerns that are related to the new business initiative. Since a significant part of the program involves storing customer information, Kudler Fine Foods will need to invest their capital to have a robust information security database to protect their customers from potential hackers. The supermarket brand will also need to create more stringent ethical policies for their employees to follow due to the increase critical information that would be voluntarily given to Kudler Fine Foods staff by their customers. The legal ramifications can easily be tied in along with the ethical concerns. The risk of having stored data that were to be compromised by...
Words: 1076 - Pages: 5
...Kudler Fine Foods Frequent Shopper Program Brian Musha, Darrell Jones, David Kress, Matthew DiMare, Jason Longo, Thomas Kunis CMGT/400 February 9, 2015 Robert Quintin Introduction Team C has been tasked to develop a Customer Loyalty Program for frequent shoppers at Kudler Fine Foods. The program will consist of loyalty points that may be used by the frequent shoppers to purchase high value merchandise from the vendors of the loyalty points partner program. The team has also been tasked to insure that the information collected from the frequent shoppers is securely protected from outsiders and others that may make the system vulnerable to threats. Team C will cover each step within the system development life cycle to cover all systems affected and mitigation of risks and will at properly satisfy the needs of Kudler. Outline of Customer Loyalty Program Kudler Fine Foods prides itself on delivering the finest in specialty foods from around the world. In continuing with the tradition of providing the best for their customers Kudler has decided to develop a Customer Loyalty Program. This program will consist of a loyalty points program with said point being accrued from purchases made from Kudler. The customer will have to sign up for the program and after doing so will have their purchases tracked and with each purchase will collect loyalty points that can later be used towards high value items provided by vendors of a loyalty points partner program. The reasoning...
Words: 4127 - Pages: 17
...Kudler Fine Food Strategic Plan Analysis CIS/564.4 INFORMATION MANAGEMENT IN BUSINESS ABSTRACT Kudler Fine Food continues to strive for growth and success based on the vision of founder Kathy Kudler, a retired VP of Marketing from a large defense contractor, to have a premiere gourmet grocery food store with the best meats, produce, cheeses, and wines. With having direct control over hiring, ordering and customer service, she has built the company into an expanding organization. The following is a proposal of strategic implementation of technology and opportunities for strategic recommendations to improve workflow and to increase bottom line. Kudler Fine Food Strategic Plan Analysis In today’s highly competitive business environment, the use of information technology to enhance business operations and to improve customer services is improving productivity and increasing a high return on investment that will achieve long-term company goals. Kathy Kudler has plans to add an automatic inventory and ordering system by introducing a new e-commerce capabilities and an online catering link on company website. . Areas that could use strategic attention are management and creating an enterprise network between stores. With the management of Kudler Fine Foods, Kathy Kudler should consider different options that can improve her business. One option is to outsource some if not most of the management roles as far as the store management, human resources role, financial...
Words: 644 - Pages: 3
...Kudler Foods The change in technology creates business opportunities in every market. Technology can change the ways businesses measure competition and behavior. Technology also allows businesses to conduct every day processes. To maintain the Kudler Fine Foods mission and the growth of the company, Kathy Kudler and her management team have to keep up with current market trends and technology to sustain their place in the upscale specialty food market. This text will provide an assessment of how changes in technology have created business opportunities for Kathy Kudler and Kudler Fine Foods, give an analysis of the generic strategy Kudler Fine Foods, and provide an analysis of how the management can continuously scan the grocer industry for ideas to update its strategy. Technology and business opportunities For most businesses seeking expansion, information technologies are a key element to consider when refining operations and enhancing customer service. According to Turban and Potter (2001), Strategic Information Systems can strengthen competitive advantages. For example, British Airways implemented customer service online and self-checking at the airports. Though the reorganization of the stores and operations, the company can increase its operating efficiency and cost management. To gain a competitive advantage in the upscale specialty food market, Kathy Kudler and her management team decided to start with a basic site and add electronic commerce capabilities...
Words: 1073 - Pages: 5
...Computer Information Systems Brief Kudler Fine Foods is stocked with high end specialty, imported, and domestic products. The specialty foods include fresh meats, produce, packaged foods, bakery goods, cheese, wine, and specialty dairy products. They have invested in and administered the computer system appropriately for business purposes. The company stands out by offering premier goods to their customers in their three gourmet locations. Though each location is money-making, Kudler requires a renovation of the existing computer system to be viable in their niche gourmet food market. A preliminary evaluation of the computer systems, accounting practices and opportunities will be investigated to enhance the company’s accounting system also. Additionally, dangers that they will face if modifications are not completed to the existing system will be tackled. To consider and propose a valuable computer system, it is essential to appraise and make suggestions based on significant accounting procedures and business needs, record of present systems, clarification of business benefits from technology advancements and ascertaining the strengths and weaknesses with possible technology The existing computer information system that Kudler employs is an integral part in supplying data for the profitability of the business. The present computer system is grasped by all employees, is accessible 24 hours a day, seven days a week, and allows the company to thrive in sales. As the company look...
Words: 1356 - Pages: 6
...SERVICE REQUEST SR-KF-013 - KUDLER FINE FOODS Service Request SR-kf-013 – Kudler Fine Foods Kent Alexander, Tracy Duncan, Elvis Rocha Jr, Eliseo Perez, Todd Ruggles University of Phoenix BSA375 Fundamentals of Business Systems Development May 10, 2010 System Development Phase I Kudler Fine Foods is committed on providing customer satisfaction to all customers that purchase products from all of affiliated stores. To better serve the customers, Kudler is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption (Kudler Fine Foods). Scope To develop a Frequent Shopper Program (FSP) that will improve customer’s satisfaction, track purchasing activities from the customers, and offer high end product for redemption as a reward for shopping at their stores. Goal Under the new program, each customers purchase transactions will be recorded and reward points will be earned base on dollar amount spent per transaction. Once points are accumulated, the points can be redeemed for high end gifts, products, specialty foods (Kudler), or partnership services from vendor companies. With the new system implementation, Kudler Fine Foods will be able to add new value to customers; improve customer satisfaction, increase margin profits, customer loyalty, and have adequate management system to track customer’s spending habits at Kudler Fine Foods. The main key stakeholders...
Words: 5143 - Pages: 21
