Workshop 1 summary
Although it refers to the historical background of whale-watching industry, the location and natural resources of Kaikoura, and the factors of success We think that the key points of this case are the benefits and disadvantages of the whale-watching industry which contain the culture values, social values, environment protection and the problems it face after our discussion.
Culture values: the success of maori venture has engendered a renaissance in maori culture in kaikoura.
Social values: the profits from the whale-watch have been used to take young people off the unemployment register. It also used to promote the development of the school education.
Environment protection: the profits from the tourism can be used to strengthen the education of environmental protection. It also promote the development of eco-tourism.all of those measures are benefit for environmental protection.
Current issues: the whale-watching industry causing some serious problems such as: jealousy, racism and even sabotage. One of the biggest problems it faces is the establishment and maintenance of an adequate tourism infrastructure.
In conclusion, the culture and social values, environment protection and current issues are more important than background, location, history and the factors of success.

Part2
A vision statement is sometimes called a picture of your company in the future but it’s so much more than that.
A vision statement is about applying to an entire company or to a single division of that company. While a vision statement doesn’t tell you how you’re going to get there, it does set the direction for your business planning, the vision statement answers the question, “Where do we want to go?”

Example:
Within the next five to ten years, Whale Watch Kaikoura will become one of the best eco-tour companies in the world, and increasing revenues to 1 million dollars in 2015. Creating a good reputation by the comfort and excitement of the whale-watching tours it offers.

A mission statement is a formal, short, written statement of the purpose of a company or organization.
The mission statement articulates the company's purpose both for those in the organization and for the public.
Example:
For becoming the best eco-tour companies in the world, the Publicity Office initiated a movement and put forward a slogan that “choose Kaikoura, choose life”. And one of the team members thinks that “the company holds a knowledge competition of environment protection to publicize their eco-tour service.
Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, people can powerfully communicate their intentions and motivate their team or organization to realize an attractive and inspiring common vision of the future.