...This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The aim of this report is to define the challenge L’Oreal has been faced. Then it describes how L’Oreal managing their strategic in Chinese market. In addition, it gives an accommodation which could help L’Oreal overcoming these challenges. Background L’Oreal’s background The French company L’Oreal is a giant in cosmetics market that founded in 1907 by Eugene Schueller. The earliest success for L’Oreal is because it got the first hair color formula and then expanded into the field of shampoo and soaps. From the very beginning, L’Oreal decided to export its product to other countries such as Holland, Italy and so on. It entered the US market at 1953. Schueller was died in 1957 and Francois Dalle replaces his post. Although the boss has been change but L’Oreal expanded into overseas markets continuity. In 2004, L’Oreal had 52,000 employees over the world and portfolio of 17 international brands. As shown in the L’Oreal group annual report, the largest market for L’Oreal is still Western Europe which...
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...L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care and hair coloring products. Finally soon after World War II L’Oreal moved into the United States and the company seemed to change. When L’Oreal expanded the competition was more involved and more growth was needed in order for the company to be more successful. With problems like this, the strategy and planning that has been applied in L’Oreal has been huge for the success of the company. L’Oreal realized they needed to expand in other fields of the beauty market and target markets in order to stay alive and successful. This would mean that L’Oreal would need to acquire other companies as part of their expansion and through this they have kept the constancy of the leading company with acquisitions...
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...* L'Oréal receives the Grand Prix for the Composition of its Board of Directors The award ceremony took place on September 16, 2015 L’Oréal received the Grand Prix for its composition of the Board of Directors. (By presenting this award, the AGEFI jury wished to recognise, in particular, the vast complementarity of the Board members’ skills and experiences, the increase in the number of women – 6 women out of 15 – and its openness to different nationalities. ) * L'Oréal receives Governance Award at the "Annual General Meeting" Grand Prix 2015 aout L’Oréal received the Governance Award in recognition of its strong emphasis on a strategic and dynamic approach to governance. 5. current events * L’oreal organizes different cocktail events or reception in different places * L’Oréal Professionnel gathers 2 200 hairdressers from all over the world for a massive business and artistic rendezvous (cannes 15 Sept 2015) * Something that I found really interesting was the fact that l’oreal gives their best tips on how to ace an interview. * It is explained in four step and there are also videos that show in practice the four step * Show your strengths… and your weaknesses * Tell your story * Make sure there’s a match * Market yourself * More infos ? Just ask me and i will send you the link * L’oreal also organize different castings such as this one * They also organize some contest such as...
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...L’Oréal Brandstorm 2012 “CREATE for a Beautiful World” CONTEXT The original, natural and ethical beauty brand It was in 1976 that Dame Anita Roddick began to write the fabulous history of The Body Shop from a small boutique in Brighton, UK, starting out with a simple but totally new idea: ‘companies have the power to change the world’. Today, with sales of more than £1bn, The Body Shop brings innovative products and ground breaking values campaigns to customers all around the world. The Body Shop Values The five core Values of The Body Shop are as relevant today as they were when Anita Roddick first set them out: the brand is always looking for new ways to bring them to life. The Body Shop teams believe that these Values are at the heart of the brand’s commercial success and that they are the key to growing the business. As going forward, more creativity is always needed to bring this message to consumers in search for brands with principles that they can trust. A retail business model With more than 2,600 stores in 65 countries and territories, The Body Shop is a worldwide player in the single-brand retail based sector of the beauty industry. The store is the single biggest point of contact with the brand today and provides a great opportunity to experience the brand, engage customers and build support with the Love Your Body customer loyalty programme. The Body Shop focuses on offering friendly and personal services around storytelling, while creating a stronger sense of theatre...
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...Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products. The Body Shop was the first company to prohibit its ingredients on animals and one of the first to encourage fair trade in other third world countries. Mrs. Anita intention of creating this company was to make money for her daughters and herself while her husband travels the world instead the company became a multi-billion company. The Body Shop had 1980 stores serving over 70 million customers all over the world by 2004. In 2006 Mrs. Anita sold her multi-billion company to L’Oreal, which caused problems. The problem came because Mrs. Anita would let her company use animals as test subjects and L’Oreal did. She was very active with charity for children and other works. Sales from The Body Shop went down south. The Beginning- Mrs. Anita had several jobs before she decided to create The Body Shop. In 1976 Mrs. Anita founded The Body Shop and it grew rapidly over the years. After being the CEO of her company in May 1998, Anita Roddick stepped down and appointed Patrick Gournay as the new CEO. Her reason for stepping down was she had gotten bored with basic retail discipline with distribution and would rather spend time with Dalai Lama. Mrs. Anita stated, “Titles are meaningless and tomorrow’s job is exactly the same as yesterday.” Patrick Gournay was an experienced international...
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...------------------------------------------------- * ------------------------------------------------- * Services * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * Guarantees * Offers * Prices * ORDER * Essays * Dissertations * Coursework * Assignments You are here: UK Essays » Essays » Management » International Marketing Strategies Of Loreal International marketing strategies of l'Oreal The essay examples we publish have been submitted to us by students. The essays are the students' work and are not examples of our expert essay writers' work. READ MORE ------------------------------------------------- Top of Form Bottom of Form Get a quote for your own custom essay here... Share/download essay: Print Download Email International marketing can be defined as the application of marketing strategies, planning and activities to external or foreign markets. International marketing is of consequence to firms which operate in countries and territories other than their home country or the country in which they are registered in and...
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...The Body Shop in Malaysia Introduction Background of the Body Shop The Body Shop International PLC（Public Limited Company）, known as The Body Shop, has a range consisting of 1,200 products, including cosmetics and make-up in its 2,500 franchised stores in 60 countries. The company, which has its international headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part owned by L'Oréal.From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Western Malaysian operation includes more than 64 stores and is operated by a The Body Shop Franchisee, Rampai-Niaga Sdn Bhd, under license by The Body Shop International plc. Corporate Culture and the Valves Five core values.Support Community Fair Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet. Against animal testing.the Body Shop web site explains that the organisation does not sell or use either finished products or ingredients that were tested on animals after 31 December 1990. Trading fairly. The body shop set up their own fair trade programme, called Community Fai Trade.Community Fair Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients. Social activism.Over time, Roddick blossomed into...
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...1.) What are the challenges facing L’Oréal management? Because L’Oréal is an global enterprise and is being produced and sold in countries all over the world that use different types of ways of communicating and have different languages, makes it very difficult for management to communicate with employees and share information. To overcome any barrier of communication an online communication server such as M@sternet is vital to overcome the obstacle of being in different places 2.) Make a list of all the functionalities of M@sternet described in the video. What kind of a knowledge management system is M@sternet? * With the help of M@sternet (SharePoint) it helps management to give through information regarding the product in a short time over a long distance. * If anyone is looking for data or information regarding any of L’Oréal’s products the SharePoint is a fast and efficient model to gain access to that data or information. * The system can be used through any Microsoft Office platform that you choose. * The SharePoint system is very user friendly meaning it is not difficult to use and can be modified using your e-mail account. 3.) Why did L’Oréal say it chose the SharePoint platform? * The SharePoint server helps people all over the world whether it is the employees of L’Oréal or whether its consumers, they all manage to reach information in a time efficient manner. * Searching for data is now much easier, time efficient and faster to obtain...
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...L’Oreal was developed by French chemist Eugene Schueller in 1907. The L’Oreal Group today markets over 500 brands and more than 2,000 products in the various sectors of the beauty business. Strategy: Reach higher by acquisition L’Oréal’s industrial production model has proved to be productive, extremely responsive, and particularly adapted to an objective of accelerated growth on the New Markets. Moto: “Never satisfied” Sir Lindsay Owen-Jones knows simply as “O-J” a great leader (surprisingly British) said “ I am never satisfied and never convinced we are winning. I try to convince my people we might not be” Strategy main point 1 – Growing portfolio of international brand “Cross Fertilization” Elegance – Italy / L’Oreal - France / New York Street smarts / Maybelline in China / Soft Sheen – Africa / L’Oreal excellence - India 2 - Reach every market and every segment (5 companies purchase in 6 years with a global branding with flexible strategy) 3 Always changing - Counter power in N.Y with independency, different set of mind, background and creativity. Weakness ; - Still struggling to enter Japanese (the 2nd cosmetic market in the world) - Sale decreasing in Europe. - Not clear how the company will be able to manage its ever growing stable upscale beauty business. # what is hot is always changing# - Stability based on one man, O.J Strength - Strong brands image - Flexibility in being present in all market segment - Proactive...
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...For the past century, L’Oreal has pursued its adventure in the beauty industry to cement its position as the world’s leading Cosmetics Company. Above and beyond its financial success, however, L’Oreal’s track record reflects an endless quest: A quest for innovation, begun a century ago by scientist and inventor Eugene Schaller, driven by tireless research and buoyed by a steadfast pioneering spirit; A quest for excellence through increasingly safe, imaginative and effective products; A quest for diversity and a range of cultures to meet the needs of men and women around the globe and make beauty products available to as many people as possible; A quest for purpose, a cornerstone of the L’Oreal approach, combining economic growth, ethics, social and environmental responsibility; 1. In 1909, young chemist and natural entrepreneur Eugene Schueller sets up the company that will later become L’Oreal. Everything begins with one of the first hair dyes, which he designs, produces and sells to hairdressers in Paris. The move forges the first link in the chain that is to become L’Oreal “DNA”: using research and innovation to enhance beauty. 2. These are the formative years of “Le Grand L’Oreal”. At the instigation of Chairman François Dalle, the Group starts to expand internationally. Acquisitions of strategic brands mark the beginning of a period of spectacular growth for the company. Emblematic products come into being. The company motto is “Savoir saisir...
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...L'Oreal: Knowledge Management Using Microsoft SharePoint. Hand in 22 April 2015 Tags: Global brand coordination; sharing business knowledge; collaboration and coordination of effort worldwide; enabling a single community; ease of integration with desktop MS Office. Summary L'Oreal decided to use Microsoft SharePoint server to create a global knowledge management and collaboration platform. The system runs on a corporate intranet called M@sternet that spans the globe and coordinates the work of hundreds of teams in over 150 subsidiaries. URL:http://www.youtube.com/watch?v=8MvWkDXFz0w&NR= Case "The L'Oreal Group is the world's largest cosmetics and beauty company. It is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. 96% of L'Oreal revenue is generated from cosmetics, from hair colour products to skin care, sun protection, make-up, perfumes and hair care. L'Oreal also is active in the dermatological and pharmaceutical fields. The company was founded in 1907 by Eugene Schueller, a young French chemist, who developed an innovative hair-colour formula. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984, and is nearly 2,000 today. While L'Oreal got its start in the hair-colour business, the company soon branched out into other cleansing and beauty products. L'Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business:...
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... Presentation on The L’Oréal Group ( the company for beauty) Subject: English language Elaborated by: Sandra Antičová Group: I 21/F Introduction Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience. Firstly, I would like to introduce myself. My name is Sandra Anticova. I work as a representative in the L’Oréal Czech Republic subsidiary. Today I’m going to inform you about L’Oréal, its history, products, sales, structure and something about its owners and shareholders. Please interrupt me if there is something which needs clarifying. Otherwise, there’ll be time for discussion at the end of my short presentation. I think that now it is time to start. So, I would suggest that we begin with the history of the company. The history of the company In 1907, Eugéne Schueller, a young French chemist, developed an innovative hair-colour formula. He called this new, perfectly safe, hair duy „Aurelióne“ . With this, the history of L‘Oréal began. Eugéne Scheller formulated and manufactured his own products, which he then sold to Parisian hairdressers. In 1909, Schueller registred his own company, the „Société Francaise de Teintures Inoffensives pour Cheveux“, the future L‘Oréal. The two guiding principles of the company were research and innovation...
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...5.1 Company Background Founded in 1976 by activist Dame Anita Roddick, “The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually. Vision and Mission: 5.3 The Body Shop Vision: “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” Founder of The Body Shop. 5.4 The Body Shop Mission: To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders:...
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...or more for bankruptcy. Now, some of these celebrities have recovered from their unfortunate issues, while others continue to live in a struggle. While the wealthiest people in the world have gained their income from various places; these include software, oil, steel, and various companies. Another difference between the two is how these people spend their wealth. While Paris Hilton may have just added another luxury car to her collection, and The Jolie-Pitts have just gone on another million dollar vacation; the wealthiest people have donated much more of their benefits and time to charity causes such as Bill Gates, who has his own foundation dedicated to innovations in health and science. Liliane Bettencourt, who is the heiress to the L’Oreal fortune started a foundation dedicated to science education, and is considered one of the wealthiest people in the world with a fortune of 23.5 billion. Appearance isn’t everything, or maybe it is to the well known people of the world. Celebrities are always being watched for fashion faux-pas or successes, and what the next big trend is with...
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...CSR of the Body Shop The Body Shop International PLC, known as The Body Shop, is one of the largest cosmetic franchises in the world, which was founded in 1976 by Anita Roddick and is now part owned by L’Oreal. They are known for selling natural beauty products inspired by nature. It has a range consisting of 1,200 products, including cosmetics and make-up. The Body Shop is a good example of a business that has a very strong sense of Corporate Social Responsibility. They promote their business and products through social and environmental campaigns, as well as strong believers in community trade, and against animal testing. Over the years, The Body Shop has become a powerful force for change, and it is now recognized as trailblazers in serving customers with high-quality ethical beauty products. By the end of 2013, it has 2,900 stores across 63 markets, and more people than ever before are joining The Body Shop community. The Social and Environmental Responsibilities The Body Shop is committed to activate self-esteem, which means running a business that makes people who encounter the company feel good about themselves. The Body Shop promotes diversity in its employment practices through global equal opportunities standards. It enables personal development for its employees through volunteering, training, and personal development plans. This is because with these activities, The Body Shop could successfully reduce employee turnover which represents a significant cost saving...
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