PROJECT MANAGEMENT
Launching the First Hamleys Toy Shop
In Vietnam

Table of Content

1. EXECUTIVE SUMMARY 1
2. PROJECT PURPOSE/JUSTIFICATION 1 2.1. Business need/Case 1 2.2. Business objectives 1
3. PROJECT DESCRIPTION 1 3.1. Project objectives and success criteria 1 3.2. Constraint 2 3.3. Assumptions 2 3.4. Preliminary Scope Statement 2
4. RISK 3 4.1. Risk Assessment Form 3 4.2. Risk Assessment Matrix 4
5. PROJECT DELIVERABLES 4
6. PROJECT APPROVAL REQUIREMENTS 4
7. SUMMARY MILESTONE SCHEDULE 5
8. WORK BREAKDOWN STRUCTURE 7
9. COST BREAKDOWN STRUCTURE 8
10. PROJECT MANAGER 9
11. AUTHORIZATION 9
12. REFERENCES 10
13. APPENDIX 10

1. EXECUTIVE SUMMARY
Hamleys is the finest toy shop known and trusted all over the world. Since its establishment in 1970, it has developed the wide chain of shops in many countries. To access more customers and to expand to new potential market in Asia, Hamleys Toy has planned to launch this brand in Vietnam market in 2015. This project is to handle preparation process to set up new store and organize the launching event of this brand in Vietnam 2. PROJECT PURPOSE/JUSTIFICATION 3.1. Business need/Case
The major purpose of this project management is to prepare to set up the first Hamleys Toy shop and to organize the launching event in Vietnam. Even one of the most rapid developing countries in Asia with high GDP and the increase of income in middle-income population, Vietnam have still underdeveloped retail market which is just developed in main cities such as Ho Chi Minh and Hanoi, which makes investors not easy to find down superior store location. Moreover, legal environment is not really supportive for international brands to expand. Hence, this project planned to tackle difficulties as preparation for excellent and perfect launching of Hamleys.
The effect of this project is