...Leadership Concepts Joy Daniels MMPBL 520 – Transformational Leadership January 10, 2011 Instructor – Rick Johnson Leadership Concepts Google Inc. is an American corporation that offers internet search engines, public media, and advertising. Google brings in its revenue mainly from its advertising online and in emails. Google has made most of it money in recent years with revenues reaching up to $23 billion in 2009 (Google Inc., 2010). “Knowledge management is any structured activity that improves an organization’s capacity to acquire, share, and use knowledge in ways that improve its survival and success. The knowledge that resides in an organization is called its intellectual capital, which is the sum of everything that an organization knows that gives it competitive advantage—including its human capital, structural capital, and relationship capital” (McShane & Von Glinow, 2005, p. 23). Eric Schmidt is the company’s chairman and CEO who has been a key figure to the company’s success by capturing the knowledge management into his leadership style. The leadership at Google is responsible for the innovation seen within its employees. Eric Schmidt feels that the future of this company can be dictated by its culture. There is not really a five year plan as stated by Mr. Schmidt (Carlson, 2009). Employees are given the opportunity for a more flexible schedule being that they are able to choose the projects that best interest them. As a result this increases...
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...Natura: Global Beauty Made in Brazil I. Situation Analysis The beauty market has experienced exponential growth rates and is an important sector in many countries—particularly Brazil – a country known for its cultural importance of self-image. Amidst a highly competitive beauty industry with a number of major global players, one local gem stands out from the crowd – Natura. Founded in 1969, the company is the industry leader in cosmetics, fragrances and personal care market in Brazil. Natura developed it products using environmentally sustainable practices and employed a direct sales business model, which has overtaken Avon, the giant U.S. company. Natura provides a wide range of products with solutions for consumers’ various needs including face care, body care, hair care, make-up, fragrances, oral hygiene and product lines for children. The company was tremendously successful in Brazil despite the tough economy. Natura began its international expansion in 1982 around the neighborhood countries, starting with Chile followed by Argentina, Peru and recently Mexico in 2003. However it was in 2005 that Natura took a major step in its internationalization by opening a shop in Paris, the world capital of beauty and cosmetics. The analysis below examines and evaluates a strategic decision for future international expansion for Natura – whether it is to stay within Latin America and Europe, enter the attractive US market or expand to fast-growing Russia? And as part of the growth strategy...
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...Walmart Customer Loyalty Program Save Money, Live Better, Reward Yourself! Travis Godderidge Rick Hayes Darrell Johnson Chad Mikels HBM 581 Services Management Section 2 Team 5 February 24, 2013 [Type text] Table of Contents Executive Summary Background Research Companies researched, program names and descriptions Description of the Proposed Program Company overview Target customers Suggested Program Names Features and Benefits Terms and Conditions Duration of the Program Initiating and Marketing Tracking Device for Customers Estimates costs to implement and sustain the loyalty program Summary and Recommendations References 1 2 3 8 9 9 9 10 11 12 13 14 15 16 Executive Summary In the fierce world of global discount retail competition, differentiation is critical to long term success and survival. Walmart was founded on the differentiating factor of the lowest prices for the highest quality products. While this has served Walmart well and will continue to do so with global sourcing and supply chain management to secure the best products at the best prices, an expansion of the services provided to the customer and the ability to obtain demographic spending information and trends will prove invaluable to Walmart’s continued success and rapid global expansion. Additionally, programs that help retain customers once the customer has entered the store will increase market share more rapidly and increase...
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...The CASE Journal Volume 5, Issue 2 (Spring 2009) Ann Taylor: Survival in Specialty Retail Pauline Assenza Manhattanville College Alan B. Eisner Lubin School of Business, Pace University Jerome C. Kuperman Minnesota State University Moorhead In the summer of 2008, headlines announced that the declining economy was generating a “wave of retail closures” among many well-known companies, including Home Depot, Pier 1 Imports, Zales, Gap, Talbots, Lane Bryant, and Ann Taylor. The Chief Executive of J.C. Penney’s called the 2008 situation “the most unpredictable environment in his 39-year retail career”. i One industry group forecasted that nearly 6,000 retail stores would close in 2008, a 25 percent increase from the previous year. A representative from the National Retail Federation (NRF) suggested that these businesses should “look at where they’re underperforming and how can they change their operations so that they have a little bit more power in another area, or a little bit more growth potential.” ii Kay Krill, President and CEO of Ann Taylor Stores Corporation (ANN), was already considering this advice. Krill had been appointed President of ANN in late 2004, and succeeded to President/CEO in late 2005 when J. Patrick Spainhour retired after eight years as CEO. At that time, there had been concern among commentators and customers that the Ann Taylor look was getting “stodgy”, and the question was how to “reestablish Ann Taylor as the preeminent brand...
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...CASES CASE 9 casual fashion. Analysts had long worried that LOFT stores would cannibalize sales “as traditional Ann Taylor shoppers sought more relaxed, lower-priced merchandise, particularly during the recession.” Ann Taylor would be 59 years old in 2013 and needed to make sure it wouldn’t become a victim of a midlife crisis.3 Kay Krill, ANN’s CEO, had been reflecting on these issues for some time. Krill had been appointed president of Ann Taylor Stores Corporation (ANN) in late 2004, and she succeeded to president/CEO in late 2005 when J. Patrick Spainhour retired after eight years as CEO. Even back then, there was concern among commentators and customers that the Ann Taylor look was getting “stodgy,” and the question was how to “reestablish Ann Taylor as the preeminent brand for beautiful, elegant, and sophisticated occasion dressing.”4 Krill’s challenge was based on the ANN legacy as a women’s specialty clothing retailer. Since 1954, Ann Taylor had been the wardrobe source for busy, socially upscale women, and the classic basic black dress and woman’s power suit with pearls were Ann Taylor staples. The Ann Taylor client base consisted of fashion-conscious women from age 25 to 55. The overall Ann Taylor concept was designed to appeal to professional women who had limited time to shop and who were attracted to Ann Taylor stores by their total wardrobing strategy, personalized client service, efficient store layouts, and continual flow of new merchandise. ANN had two branded...
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...9-713-512 REV: MARCH 5, 2014 JOHN R. WELLS GALEN DANSKIN Hennes & Mauritz, 2012 In 2012, Hennes & Mauritz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion, up 11% from the previous year, and operating profits were $3.3 billion, up 8.3%. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the previous decade, revenues had grown 15% per year and operating profits, 18%. Although Gap, Inc. (Gap) began the millennium as the clear global leader in the apparel retail market with sales more than four times larger than those of H&M, H&M had grown quickly and passed Gap in 2009. However, Spain’s Inditex, with its fast-fashion chain, Zara, had done even better. It passed H&M in sales in 2005 and, by 2011, had also become more profitable. H&M had also lagged behind Inditex in supply pipeline speed, brand diversification, online retail presence, and expansion into China. Meanwhile, the world’s leading hypermarket chains, including Wal-Mart and Tesco, were making significant headway in apparel. In 2012, CEO Karl-Johan Persson, grandson of the company’s founder Erling Persson, promised increased expansion into underdeveloped markets, a stronger push to online retailing, and the launch of a major new retail brand. He noted, “We are looking forward to an exciting 2013 full of new opportunities. We have great respect for the macroeconomic climate and how it may affect consumption in many...
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...OLD ENGLISH LITERATURE • Palaeolithic nomads from mainland Europe; • New inhabitants came from western and possibly north-western Europe (New Stone Age); • in the 2nd millennium BC new inhabitants came from the Low Countries and the middle Rhine (Stonehenge); • Between 800 and 200 BC Celtic peoples moved into Britain from mainland Europe (Iron Age) • first experience of a literate civilisation in 55 B.C. • remoter areas in Scotland retained independence • Ireland, never conquered by Rome, Celtic tradition • The language of the pre-Roman settlers - British (Welsh, Breton); Cornish; Irish and Scottish Gaelic (Celtic dialect) • The Romans up to the fifth century • Britain - a province of the Roman Empire 400 years • the first half of the 5th century the Angles, Saxons, and Jutes (N Germany, Jutland) • The initial wave of migration - 449 A. D. • the Venerable Bede (c. 673-735) • the Britain of his time comprised four nations English, British (Welsh), Picts, and Scots. • invaders resembling those of the Germans as described by Tacitus in his Germania. • a warrior race • the chieftain, the companions or comitatus. • the Celtic languages were supplanted (e.g. ass, bannock, crag). * Christianity spread from two different directions: * In the 5th century St Patrick converted Ireland, in the 7th century the north of England was converted by Irish monks; * in the south at the end of the 6th century Aethelberht of Kent allowed the monk Augustine...
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...Семинар 6. Вопрос 1 THE VICTORIAN AGE The Victorian Compromise The Victorian Age takes its name from Queen Victoria who ruled from 1837 to 1901; it was a complex era characterised by stability, progress and social reforms, and, in the mean time, by great problems such as poverty, injustice and social unrest; that’s why the Victorians felt obliged to promote and invent a rigid code of values that reflected the world as they wanted it to be, based on: * duty and hard work; * respectability: a mixture of both morality and hypocrisy, severity and conformity to social standards (possessions of good manners, ownership of a comfortable house, regular attendance at church and charitable activity); it distiguished the middle from the lower classes; * charity and philanthropy: an activity that involved many people, expecially women. The family was strictly patriarchal: the husband represented the authority and respectability, cosequently a single woman with a child was emarginated because of a wide-spread sense of female chastity. Sexuality was generaly repressed and that led to extreme manifestations of prudery. Colonialism was an important phenomenon and it led to a patriotism deeply influenced by ideas of racial superiority: British people thought that they were obeying to God by the imposition of their superior way of life. The concept of “the white man’s burden” was exalted in the works of colonial writers (such as Rudyard Kipling). This code of values, known...
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...S EC T I O N I CHAPTER ONE Introduction to the World of Retailing CHAPTER TWO The World of Retailing The chapters in Section I provide background information about retail customers and competitors that you will need to understand the world of retailing and then develop and effectively implement a retail strategy. Types of Retailers CHAPTER THREE Multichannel Retailing CHAPTER FOUR Customer Buying Behavior Introduction to the World of Retailing Retailing Strategy Chapter 1 describes the functions that retailers perform and the variety of decisions they make to satisfy customers’ needs in rapidly changing, highly competitive retail environments. The remaining chapters in this section give you further background information to understand the world of retailing. Chapter 2 describes the different types of retailers. Chapter 3 examines how retailers use multiple selling channels— stores, the Internet, catalogs—to reach their customers. Merchandise Management Store Management Chapter 4 discusses the factors consumers consider when choosing retail outlets and buying merchandise. The chapters in Section II focus on the strategic decisions that retailers make. The chapters in Sections III and IV explore tactical decisions involving merchandise and store management. Introduction to the World of Retailing EXECUTIVE BRIEFING Maxine Clark, Chief Executive Bear, Build-A-Bear Workshop became President of Payless Shoe Stores, then a division of May...
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...File: ch01, Chapter 1: Basics of Operations Management Multiple Choice 1. Every business is managed through what three major functions? a) accounting, finance, and marketing b) engineering, finance, and operations management c) accounting, purchasing, and human resources d) accounting, engineering, and marketing e) finance, marketing, and operations management 2. Which business function is responsible for managing cash flow, current assets, and capital investments? a) accounting b) finance c) marketing d) operations management e) purchasing 3. Which business function is responsible for managing cash flow, current assets, and capital investments? a) accounting b) finance c) marketing d) operations management e) purchasing 4. Which business function is responsible for sales, generating customer demand, and understanding customer wants and needs? a) finance b) human resources c) marketing d) operations management e) purchasing 5. Which business function is responsible for planning, coordinating, and controlling the resources needed to produce a company’s products and services? a) engineering b) finance c) human resources d) marketing e) operations management 6. Which of the following is not true for business process reengineering? a) It can increase efficiency. b) It cannot be used to improve quality. c) It can reduce costs. d) It involves asking why things are done in a certain way. e) It involves redesigning processes. 7...
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...Chapter 2 Business Ethics and Social Responsibility Chapter Outline Introduction Business Ethics and Social Responsibility The Role of Ethics in Business Recognizing Ethical Issues in Business Improving Ethical Behaviour in Business The Nature of Social Responsibility Social Responsibility Issues Objectives After reading this chapter, you will be able to: • Define business ethics and examine its importance. • Detect some of the ethical issues that may arise in business. • Specify how businesses can promote ethical behaviour. • Define social responsibility and explain its relevance to business. • Debate an organization’s social responsibilities to owners, employees, consumers, the environment, and the community. • Evaluate the ethics of a business’s decision. Enter the World of Business The Leopard Did Change His Spots—They Grew The son of a wealthy brewery executive, Conrad Moffat Black was born August 25, 1944, in Montreal. After leaving home at age 18, he earned a history degree at Carleton University, a law degree at Laval, and an MA from McGill. An avid student of history, he has written several books (including an autobiography) about political figures such as Maurice Duplessis, Napoleon, and most recently, Franklin Roosevelt. Mr. Black purchased his first newspaper, the Sherbrooke Record, when he was 25 years old. Two years later, he added about 20 Canadian newspapers to his belt with the acquisition of the Sterling Company chain. Five years later, at age 33...
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...Creating a Customer-Centered Organization A Harvard Business Review Insight Center Report sponsored by The HBR Insight Center is an interactive resource that highlights the emerging thinking around today’s most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations. The growing obsession with customer excellence is driven, in part, by technology. Today customers can obtain and exchange more information about the good and bad of their encounters with companies than ever before. That gives companies a great incentive to work harder to make customers happy — before, during, and after their purchases. © 2011 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. Creating a CustomerCentered Organization A Harvard Business Review Insight Center Report CONTENTS 1 3 5 7 9 11 13 15 17 19 21 23 Create Brand Superfans Matthew Rhoden How Philips Uses Net Promoter Scores to Understand Customers Suhail Khan What Zipcar Can Teach the S&P 500 Stephen Wunker How Fidelity Used Design Thinking to Perfect Its Website Frederick S. Leichter The Coming Point-of-Sale Revolution Grant McCracken Using Mobile Phones to Capture Customer Experiences Emma Macdonald, Hugh Wilson, and Umut Konus How to Play Marco Polo When Setting Prices Rafi Mohammed Beyond Mass Customization B. Joseph Pine II Understand...
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...General Growth Properties Christina Dukes (CD) Pamela Davis (PD) Claudia Botello (CB) Edgar Garcia (EG) June 28, 2011 Table of ContentS EXECUTIVE SUMMARY (CD) 1 INTRODUCTION (CB) 2 Background / History (of the Company) (CB) 2 Mission Statement (CB) 3 Mission (CB) 3 Business (CB) 3 Major Goals (CB) 4 Corporate Philosophy (PD) 4 Strategic Evolution (PD) 4 Intended Strategies (PD) 5 Emergent Strategies (PD) 6 Stakeholders (EG) 6 Internal (EG) 7 External (EG) 7 Purpose of the Report (CD) 8 Chart for Team Activities (CD) 10 EXTERNAL ANALYSIS (EG) 11 Industry Profits (EG): 12 Industry Segments (EG): 13 Industry Analysis/Porter’s Five Forces (EG) 13 Risk of Entry by Potential Competitors (EG) 14 Entry Barriers (EG): 14 Economies of scale (EG) 15 Product Differentiation (EG): 15 Capital Requirements (EG): 16 Switching Costs (EG): 16 Cost Disadvantages Independent of Scale (CD) 17 Government Policy (CD) 17 Expected Retaliation (CD) 18 Power of Buyers (CD) 18 Power of Suppliers (CD) 18 Threat of Substitutes (CD) 19 Intensity of Rivalry among Established Firms (CD) 19 Industry Attractiveness/Profitability (CD) 19 Summary (Results) of Five Forces (CD) 20 Economic (CB): 22 Technological (CB): 23 Political/Legal (CB): 24 Global (CB): 25 Summary of Analyses and Impact (CB): 25 Strategic Group (PD) 26 Assumptions (PD): 27 Capabilities (PD): 28 Competitive Advantages (PD): 28 Current Strategies...
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...CHAPTER 1 Marketing: Managing profitable customer relationships Marketing is managing profitable customer relationships. The goal of marketing is to attract new customers, to grow current customers by delivering satisfaction and to provide goods and services at profit. Marketing specialists must satisfy their customers’ need in a socially responsible and ethical manner The marketing process 1. Understand the marketplace and customer needs and wants Humans have 3 needs * Physical needs (food, clothing) * Social needs (the need to belong) * Individual needs (need for knowledge, self expression) Based on their needs, human have wants that are shaped by culture and individual personality. However, when backed by buying power, wants become demands Marketing offers: As a marketer, we offer the product (the physical need) and the service (that provides a benefit) A market is the set of actual and potential buyers of a product. These buyers share a particular need or want. Marketers are not the only doing marketing- even consumers do marketing when they search for the goods they need at a price they can afford. Elements of a modern marketing system: Suppliers [ Company Competitors Marketing Intermediaries End User ] 2. Designing a customer-driven marketing strategy Marketing management is the art and science of choosing target markets and building profitable relationships with them To have a good marketing strategy we...
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...Course: European Political History Required Sources: A History of Modern Europe 1789-1981, 7th Edition, H.L. Peacock (available at GAU library) The Pneguin History of the World, 3rd Edition, by J.M. Roberts (available at GAU library) Recommended Sources: Donald Kagan et al: A Political History of Europe, since 1814 by Charles Seignobos, S. M. Macvane, The Western Heritage, Brief Edition, 2003 Websites: The course focuses on European history from the early 17th century to the end of the Second World War. The following aspects of political history of five selected countries - France, Germany, Great Britain, Italy and Spain- are covered : early kingdoms, unification, nationalism movements, political philosophies, conferences, alliance systems and conflicts which had an impact on Europe during the 17th, 18th, 19th and 20th Centuries.Topics such as the Enlightenment, the French Revolution, the Concert of Europe, and the two world wars will also be discussed. Special emphasis will be placed on the relationship between the rise of liberalism and nationalism, the industrial revolution, and the emergence of modern political systems in Europe. Contents Introduction Chapter 1 Political history of France : Chapter 2 Political history of Germany: Chapter 3 Political history of Great Britain: Chapter 4 Political history of Italy: Chapter 5 Political history of Spain: Introduction In studying political history of European states, we put a focus on the beginning of...
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