Learning Team Deliverable
French Burke, Gisela Munchgesang, Sara Powell,
Ashley Young, Michael Quigley
MKT571
August 3, 2015
Patricia Girardi

Learning Team Deliverable

Target Market: As describe prior knowing your competition plays a major role, just as much as your target market. Target market is key when beginning the planning stages to create the type of customers you are aiming for. You want to narrow down your geographical search area to where the product will be most effective. If you are producing women’s winter gloves, you will not want to concentrate your studies in Florida or California. Start a list of the type of consumers you would like to use your product, because you may want the gloves to have mink fur inside and that would make them more costly.
After finding out who your consumers would be, start to paint a picture of the customer’s needs and wants because as we know, sometimes, the wants outweigh the needs in some customer’s minds. Once you have found your customers, start asking questions that are relevant to the product you are proposing. One of the best ways to do this is to conduct a survey. Your survey will consist of several questions that will help with whether or not your product will be successful. For example, if your product is for use by women, then your survey should be directed towards women. You can ask men the questions, because there are times that they are the ones who do the shopping for their wives, girlfriends, moms, sisters, etc. You would ask the number of women in the household, who does the majority of the shopping in the household, whether or not the woman is a homemaker or if she works. You can also ask the income level to determine if the household or the woman will be able to afford your product. This will also give you some idea of the price range you may want to place on the product. The