...Bait and Switch LEG500: Law, Ethics, and Corporate Governance August 22, 2011 Abstract Bait and switch advertising is a violation of consumer laws. It is a type of business practice where one party such as a business, will offer “bait”. This tactic is used to lure the customer by advertising a product at a very low cost. Once the customer is interested, the business will pull the “switch” and the product is no longer available at the advertised price. Instead, the product is offered at a higher price. In the video, “Bait and Switch”, the newspaper ad advertising a pickup truck for an attractive price lured Betty to the dealership. Betty drove three hours to the car dealership to get three thousand for her used pickup truck and to purchase the pickup truck advertised in the ad. Betty was baited by the advertising for a product at a low price. Betty discovers that the pickup truck advertised in the newspaper ad is not available and is switched to a higher price product. Tony did not show Betty the advertised pickup but a more expensive truck. In this paper, one will discuss the rights that consumers such as Betty have when victimized by Bait and switch advertising. An individual will be able to discuss if the distance and temperature conditions are a factor in determining if the dealer must perform in accordance with the published advertisement. One will also be able to discuss the factors that dictate a...
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...Bait and Switch Melody McIntosh Professor Dwight T. Elliott Law, Ethics, and Corporate Governance - LEG500 February 27, 2011 Bait and Switch 1 1. Betty drove for three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove for three hours in one hundred degree weather has no bearing on whether the dealer must perform in accordance with the published advertisement. The dealer is required by legal guidelines to perform in accordance with published advertisement regardless of who the consumer is, where they come from or what they do. Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. (Busines.Gov, 2011) However, the dealer tried to pull the old bait and switch on Betty. I believe the three hour drive in one hundred degree weather had more of an effect on Betty’s determination to hold the dealer to perform in accordance with the published advertisement. Bait advertising is an alluring but insincere offer to sell a product or service which the advertiser in truth does not intend or want to sell. Its purpose is to switch consumers from...
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...Bait and Switch Dawn L. Barnes Dr. Augustine Weekley LEG500 Law, Ethics, and Corporate Governance November 27, 2011 1. Does the fact that Betty drove three hours in one-hundred-degree heat have any bearing on whether or not the dealer must perform in accordance with the published advertisement? “The First Amendment grants everyone the right to free speech, but sometimes questions arise about how this right should be interpreted, especially since the advent of the Internet”(www.degreedirectory.org). Advertising and marketing are tools used to entice and attract customers to your product. Creative and massive marketing will usually peak the interest of individuals to have an interest in your product or service. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.(en.wikipedia.com) The car dealer should uphold the advertisement of the truck as listed in the paper. The newspaper ad was a ad targeted at individuals who may be interested in purchasing a affordable car. However, the advertisement does not promise the viewer that the truck advertised will be available upon arrival to the car dealer. According to the video, the paper had in small print that there is only one truck at...
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