...movement through these stages and how our marketing efforts will be affected by the products life cycle. Then will we identify the positioning and differentiation strategies that will help market our product. Lastly we will describe what appropriate pricing strategy that we will need to get our new product sold in stores around the world. ATTRIBUTES Bud Light Apple Ale will be a traditionally brewed light beer with apple cider mixed and fermented. Bud Light Apple Ale will also be 5% alcohol by volume. Bud Light Apple Ale will be offered in 12-ounce bottles and cans. Bud Light Apple Ale will also be 150 calories per 12- ounce serving and gluten free. The bottles for Bud Light Apple Ale will be marked “Bud Light Apple Ale” in white letters, in the traditional area Bud Light marks their bottles. The label and entire bottle will be a solid dark red, with a green stripe up the middle of the bottle. This will distinguish the difference between this beer, Budweiser, and Bud Light Lime. The Bud Light Apple Ale will fit into the market between a light beer, and the up and coming cider productions. The Bud Light Apple Ale will be brewed at one of our traditional breweries in St. Louis Missouri. The Bud Light Apple Ale line will be distributed by trucks to local beer distributors; and to local bars to reach the market for...
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...Annual Report 2012 Corporate Governance Statement Contents 150 152 155 155 157 159 164 Introduction The Board of Directors Chief Executive Officer and Executive Board of Management Internal Control and Risk Management Systems Shareholders Structure I tems to be Disclosed Pursuant to Article 34 of the Belgian Royal Decree of 14 November 2007 Remuneration Report Corporate Governance Statement 1. Introduction 1.1. The 2009 Belgian Code on Corporate Governance The corporate governance practices of Anheuser-Busch InBev are reflected in its Corporate Governance Charter, which is available on www.ab-inbev.com/go/Corporate_governance. The Charter is regularly updated. As a company incorporated under Belgian law and listed on Euronext Brussels, Anheuser-Busch InBev adheres to the principles and provisions of the Belgian Corporate Governance Code, published in March 2009 (www.corporategovernancecommittee.be). However, in order to reflect Anheuser-Busch InBev’s specific shareholding structure and the global nature of its operations, the Board of directors has adopted certain rules which depart from the Belgian Corporate Governance Code. In summary, these rules are the following: Principle 5.3./1 (Appendix D) of the Code: “the Board should set up a nomination committee composed of a majority of independent non-executive directors”: The Board of directors appoints the chairman and members of the Nomination Committee from among the directors, including at least one member...
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...Dan Robinson Marketing 4-24-2012 Section 1 Situation Analysis Career Search Branding yourself is one of the most difficult things you can do in life. It represents the beginning of starting a career and establishing your credibility. It takes a lot of effort to discover your specific brand, so I will take a step by step approach in order to advertise myself. I can get a great grasp on my future by starting from the the very core: values. Self-Reliance Communication Determination Accountability Decisiveness Hard Working Efficiency Loyalty Individuality Trust Values may be seen as ways to accomplish a mission or achieve a certain goal. Individuals as well as organizations may shoot for specific values and goals in order to reach a level of success, including myself. I would not alter any of these values because, to me, they act out of universal importance towards anything I am striving for. In this case, I am establishing necessary values in the general field of business. In choosing the most important values towards my life in regards to my possible career choices, I asked myself what would it take to be the ultimate employee or eventually employer. The answer came down to a self-reliant, communicative, and determined person. These values that I would bring to the table are the cornerstone of a great career. In order to allow yourself to reach your full abilities, you must be able to rely on yourself to complete the tasks at hand. This first value...
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...APPENDICES A B C Quantitative Review References to CFA Questions Glossary A P P E N D I X A QUANTITATIVE REVIEW Students in management and investment courses typically come from a variety of backgrounds. Some, who have had strong quantitative training, may feel perfectly comfortable with formal mathematical presentation of material. Others, who have had less technical training, may easily be overwhelmed by mathematical formalism. Most students, however, will benefit from some coaching to make the study of investment easier and more efficient. If you had a good introductory quantitative methods course, and like the text that was used, you may want to refer to it whenever you feel in need of a refresher. If you feel uncomfortable with standard quantitative texts, this reference is for you. Our aim is to present the essential quantitative concepts and methods in a self-contained, nontechnical, and intuitive way. Our approach is structured in line with requirements for the CFA program. The material included is relevant to investment management by the ICFA, the Institute of Chartered Financial Analysts. We hope you find this appendix helpful. Use it to make your venture into investments more enjoyable. 1006 Appendix A 1007 A.1 PROBABILITY DISTRIBUTIONS Statisticians talk about “experiments,” or “trials,” and refer to possible outcomes as “events.” In a roll of a die, for example, the “elementary events” are the numbers 1 through 6...
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...Alcohol Consumption in College Incomplete Paper Alcoholic beverages such as beer can cause problems for many people throughout life, but for college aged people alcohol can cause the worst. In college most people are being out on their own for the first time ever and having that freedom they have never had. Some problems caused by alcohol in college are, missing an assignment or class, or even death. Drinking a beer a day has been found healthy, but in college that is never the case. Not that everyone drinks or everyone drinks a lot but there is always that select group that will drink more nights out of a week than not. And when that group drinks they drink heavily in order to be drunk. Problems occur with many people who do drink very heavily because it impairs their ability to get things done for many hours including the ones when drinking and after. A student may not attend class the day after drinking because he or she may be to sick or just exhausted from the drinking the night before. After the student skips the first one it becomes easier and easier to skip classes, therefore it is more likely to happen over and over again. Also when skipping classes a student can miss anything from an important lecture to a test which can really hurt their grades. The final big issue is the number of students who die every year from alcohol poisoning. Alcohol poisoning is caused by excessive amounts of alcohol in the body...
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...ISSN 1940-204X COORS BALANCED SCORECARD: A DECADE OF EXPERIENCE Hugh Grove University of Denver Tom Cook University of Denver Ken Richter Coors Brewing Company IntroductIon By the end of 1997, Coors had finished the implementation of a three-year Computer Integrated Logistics (CIL) project to improve its supply chain management. Coors defined its supply chain as every activity involved in moving production from the supplier’s supplier to the customer’s customer. (Since by Federal law, Coors cannot sell directly to consumers, Coors customers are its distributors whose customers are retailers whose customers are consumers.) Coors supply chain included the following processes: purchasing, research and development, engineering, brewing, conditioning, fermenting, packaging, warehouse, logistics, and transportation. This CIL project was a cross-functional initiative to reengineer the business processes by which Coors logistics or supply chain was managed. This reengineering project improved supply chain processes and applied information technology to provide timely and accurate information to those involved in supply chain management. The project objective was to increase company profitability by reducing cycle times and operating costs and increasing customer (distributor) satisfaction. The software vendor used for this project was the German company, Systems Applications & Products (SAP), 1 that provided the financial and materials planning software modules. The SAP planning...
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...Issue: Under Title VII of the Civil Rights Act of 1964 can an employee who is African American demonstrate that her employer discriminated against her by failing to promote her to the position of senior control buyer, where she has seven years of experience in the retail catalog business, two years as a control buyer, trained new buyers, received a special achievement award for contributing to the positive profile of the company and where the person who was hired in her place has no experience as a retail buyer in the private sector and has been with the company for six months? Brief Answer: A court is likely to rule that Mrs. Pitman has been discriminated against under Title VII. Mrs. Pitman is able to prove each of the four elements of the test set out in Texas Dept. of Community Affairs v. Burdine, 450 U.S. 248 (1981). This test known as the McDonnell Douglass test is met when Mrs. Pitman shows that: (1) she belongs to a protected class; (2) she applied and was qualified for the job; (3) despite her being qualified she was rejected; (4) after the rejection the position remained open and employer continued to seek applicannot s. Mrs. Pitman is also able to provide statistical evidence of discrimination and evidence of discriminatory attitudes. Facts: Our client, Jenna Pitman, is seeking to file suit against J. Montgomery for a claim of racial discrimination under Title VII. The allegation stems from a denial of Mrs. Pitman's application for a promotion by J. Montgomery...
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...model strive to achieve the organizational goals and give the organization a competitive advantage. “The business model is the reflections of the realized strategy,” (Casadesus-Masanell and Ricart, 2010, p.204). 2. Why do you think Dell is keen on offering this service? A) The new crowdsourcing allows the consumer to have more control of the design and development of their product. With the ever changing and growing demands of consumers this will give Dell an advantage over other similar organizations. Ball (2014) expressed that organizations have found a way to speed up their work by utilizing crowdsourcing to collaborate new ideals for products. B) What other firms use this crowdsourcing technique? Jartese (2013) stated that Anheuser-Busch utilized crowdsourcing to...
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...HARRIS-STOWE STATE UNIVERSITY Anheuser-Busch School of Business MIS 0305 Business Applications Software/Networks Summer I Semester, 2013 |Instructor: Roy Stewart |Credit Hours:3 | |Office: B11 |Home Phone: (618) 667-1885 | |Office Hours: TBA |Office Phone: (314) 877-0052 | |Class Meeting: Online |Room: Online | |E-mail: K_able2000@yahoo.com |E-mail: Stewartr@hssu.edu | Course Description: This course introduces the student to word processing, spreadsheet, database, file management and other related topics. Required Text: "Microsoft Office 2010 Brief", Course Technology Cengage Learning, Boston. ISBN: 978-0-538-74308-2 HSSU Hallmarks of Student Learning and Development: In pursuit of its mission, Harris-Stowe State University is dedicated to promoting student growth on five areas which are regarded as the “hallmarks” of student learning and development: effective communication skills, interpersonal growth, critical thinking, workplace readiness, and understanding of and appreciation of diversity, 1. Effective Communication...
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...11/3/2008 FIN720 | Baitshepi Tebogo| 9302747|MBA | term paper | CAPITAL STRUCTURE AND DIVIDEND POLICY DISCUSSION: How does Standard Chartered Bank Botswana contribute to this discussion? | TABLE OF CONTENTS Abstract 3 Historical Background 4 Literature Review 6 Research Objectives 21 Methodology 22 Challenges 23 Methods 24 Data Analysis 25 Conclusion and Recommendations 27 References 28 Appendices 32 ABSTRACT The paper begins by highlighting the historical background of Standard Chartered Bank, and its evolution over the years, and how it eventually got to set up in business in Botswana. After this, the paper delves into the capital structure and dividend policy theories at length. The theories are at first discussed separately, and then meticulously blended as the report progresses. In addition, after a more general discussion, the topic is narrowed down to reflect on the capital structure subsisting under a banking environment. Empirical evidence from Standard Chartered Bank Botswana is then presented to assist future researchers reflect on how it stands against conventional theory. The result of the empirical study shows positive correlation between capital structure and dividend payment; and an even stronger correlation is evident between earnings per share and dividend payment. The paper, however, ends by recommending further studies using larger...
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...The Coors Case Balanced Scorecard By the end of 1997, Coors had finished the implementation of a three-year computer-integrated logistics (CIL) project to improve its supply chain management. Coors defined its supply chain as every activity involved in moving production from the supplier’s supplier to the customer’s customer. (Since by federal law, Coors cannot sell directly to customers. Coors customers are its distributors whose customers are retailers whose customers are consumers). Coor’s supply chain included the following processes: purchasing, research and development, engineering, brewing, conditioning, fermenting, packaging, warehouse, logistics and transportation. The CIL project was a cross-functional initiative to reengineer the business processes by which Coor’s logistics or supply chain was managed. The reengineering project improved supply chain processes and applied information technology to provide timely and accurate information to those involved in supply chain management. The project objective was to increase company profitability by reducing cycle times and operating costs and increasing customer (distributor) satisfaction. The software vendor used for this project was the German Company Systems Application & Products (SAP), which provided the financial and materials planning software modules. The SAP planning software became Coors’s load configurator software, which takes distributor demand forecasts and the production schedule and...
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...PASSING OFF – a common law Definition: Perry v Truefitt: Lord Langdale: a man is not to sell his own goods under the pretence that they are goods of another man; he cannot be permitted to practice such a deception, nor to use the means which contribute to the end. He cannot therefore to use names, marks, letters or other indicia by which may induces others to believe, the goods are manufacture by another. Erven Warninch v Townend: Lord Diplock: 5 characteristics: 1) misrepresentation 2) made by a trader in the course of trade 3) to prospective customers of his or ultimate consumer of goods or services supplied by him 4) which may injure the business or goodwill of another 5) cause actual damage to a business or goodwill of the trade Lord Fraser; 5 characteristic 1) In England, particular trade name applies 2) Class of goods clearly defined, trade name distinguish from other similar goods 3) Reputation lead to goodwill 4) Claimant must be owner of the goodwill 5) Suffered substantial damage, to his goodwill, because of the falsely described by the trade name of the defendant. Reckitt & Colman v Borden (Jif lemon): Lord Oliver Classic Trinity: * Claimant has reputation which lead to goodwill, * Defendant made a misrepresentation that is likely to deceive the public, * By inducing confusion, damages REPUTATION :who, trading, where,what Goodwill: definition: IRC v Muller: Lord Macnaghten: Goodwill...
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...The Saw Brewery “Crazy Owl” Full of Life, Full of Fun The Saw Brewery 999 Heritage Overlook Kennesaw, Georgia. 30188 1-800-SAW-BREW sawbrewery@gmail.com Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a marketing plan. It does not imply an offering of securities. Table of Contents 1. 2. Executive Summary .................................................................................................... 1 Situation Analysis ....................................................................................................... 2 2.1. Internal Analysis ................................................................................................. 2 2.1.1. The Company................................................................................................ 2 2.1.1.1. Mission ....
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...TT Spirits, LLC, a spirits company operating in Florida, is best known for producing alcoholic beverages in the southeast United States. TT Spirits, LLC, is constantly looking to diversify the portfolio and add new products to its line. The release of the highly anticipated onethirty was announced earlier this year. onethirty is the first high proof alcoholic beverage positioned to be acclaimed worldwide. The sleek bottle design, packaging and advertisements are all geared toward young emerging professionals. The launch of this product has raised many legal implications that TT Spirits will need to carefully consider. The successful promotion and decisions regarding onethirty are crucial to ensure the profitability and longevity of the new label. Background Information An alcoholic beverage’s “proof” is the percentage by volume of alcohol in a beverage and is calculated by doubling the percentage of alcohol in each beverage. The highest possible alcohol proof is 191.2. Any higher, the alcohol would be converted into an azeotrope with water. Typically, a beer ranges from 10 to 14 proof, a glass of wine can be from 18 to 25 proof and mixed drinks have an average proof of 80. The true problem lies with the uneducated drinkers; people who are unaware of the different proofs and amount of alcohol in each beverage. College students are often targeted as binge drinkers and alcoholics. This is because many students do not realize the short and long-term effects of alcohol...
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...Major Abhishek Major Abhishek Group 9 Ayush Agarwal G002 Pratik Bhatia G008 Ashish Chandorkar G011 Shwetabh Chandra G012 Dhagash Desai G015 Joy Francis G017 Prateek Gupta G030 Group 9 Ayush Agarwal G002 Pratik Bhatia G008 Ashish Chandorkar G011 Shwetabh Chandra G012 Dhagash Desai G015 Joy Francis G017 Prateek Gupta G030 Intellectual Property Rights Intellectual Property Rights Contents Patents Act, 1970 5 Objective of the Patents Act, 1970 5 Types of patents granted in India 5 Inventions which are not patentable under this Act 5 Case Law – Novartis AC vs Union of India 5 Process of Obtaining a Patent 6 Form of Patent Application 6 Provisional and Complete Specification 7 Amendment of application and specification 7 Publication and Examination of Applications 7 Grant of Patent 7 Opposition to Grant of Patents 8 Provisions for Secrecy of Certain Inventions 8 Surrender and Revocation of Patents 8 Revocation of patent in public interest 9 Revocation of patent relating to atomic energy 9 Register of Patents 9 Rectification of Register by Appellate board 9 Register to be open for Inspection 9 Assignment of patents 9 Registration of assignments, transmissions, etc 9 Power of Controller of Patents 9 Power of controller in respect of evidence 9 Working of patents 10 Compulsory Licenses 10 Revocation of patents by the controller for Non-Working 10 Termination of Compulsory License 10 Use of inventions for Purposes...
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