Within the thousands of subcultures we obtain here in the United States, today I will be analyzing the gay community. With 41% of Americans promoting gay marriage and an increase of 1% support annually, our American society is changing at an astronomical pace. Before the 1980’s, practically nobody supported homosexuals or their beliefs. Today, it’s mainstream; and through marketing, we’re going to find out why.

Members, participants, and supporters of the Lesbian Gay Bisexual Transgender (LGBT) movement are influencing every single one of us whether we realize it or not. According to a Williams Institute review conducted in April of 2011, approximately 4% of Americans identify themselves as belonging to the LGBT community. The number of same-sex couples grew by more than 30 percent from 2000 to 2005 (from nearly 600,000 couples to 777,000). There are over 10 million declared gay individuals in the United States with California having the largest population, and Washington D.C. having the highest percentage among population. The homosexual community enjoy nightly outings, parades, and most similar events heterosexuals do. The most globally recognized and perceived symbol of the LGBT community is the rainbow flag. The flag represents sexuality, life, healing, the sun, nature, art, harmony, and spirit. Another main symbol LGBT has derived their name from is the Lambda; which is a Greek letter that represents unity under oppression. Many other symbols such as labrys, the purple hand, freedom rings, as well as overlapping color schemes of pink and blue in shapes like triangles and moons, represent something greater. They represent inseparableness and undividedness no matter what the adversity they must overcome on a day to day basis through discrimination, labeling, and sometimes event violent acts. These people have the exact same rituals, values, and cultures as