... though the judiciary system has not given the LGBT community their entire rights as compared to the heterosexuals but however there are some people in our country who are ready to accept the new culture and involved in spreading the message that there is nothing wrong to be a homosexual. In United States the advertisements are common but in its illegal. Earlier the lower court in India declared LGBT as unconstitutional but supreme court two years ago restrained the ban. Myntra launched its new digital campaign which is called “Bold is Beautiful” for the ethnic brand Anouk. This TV commercial caught lot of attention and sparked controversies all over the country. Fastrack also has been airing many bold commercials from the beginning which tries to change the mindset of the people. Their latest commercial The Closet which shows two girls coming of the closet and this commercial coveys a message that one has to be brave and come out in the society and getting scared of the people of the society There are many other advertisements like FASTRACK, COCA-COLA, LEVI’S, etc., Such LGBT advertisements have now come into light and broadened the mind of people about LGBT which is Lesbian, Gay, Bi-sexual and Transgender. The Visit TV commercial has gone viral because the issues related to the LGBT people are considered as a taboo so people think...
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...2011 LGBT Community Survey U.S. Overview Report v2 8.25.2011 5th Annual Edition En3re contents © Community Marke3ng, Inc. CMI’s 5th Annual LGBT Community Survey Thanks to our 2011 Sponsors CMI’s 5th Annual LGBT Community Survey U.S. Overview Report 5th Annual Edition Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income per capita of any “niche” market. And it’s a sizeable segment: LGBT consumers make up 5% to 10% of the U.S. consumer market. U3lizing quan3ta3ve and qualita3ve market research methodologies, Community Marke3ng helps companies beQer understand and more effec3vely reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more. Thomas Roth, President Community Marke3ng, Inc. www.CommunityMarke3ngInc.com 2011 LGBT Community Survey US Overview Report ...
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...Mudra Institute of Communication, Ahmadabad | LGBT Marketing | Innovative Marketing – Individual assignment | Ranajay sengupta | 18054 | 8/25/2012 | Contents Why gay market is lucrative 2 LGBT as a customer segment 3 Over-indexing and Consumption 3 Entertainment 3 Travel and Leisure 3 Internet usage 3 Brand Loyalty 4 LGBT signs and symbols 5 Segments which have used LGBT marketing 6 Lifestyle of a typical LGBT consumer 6 Mistakes to avoid while marketing to the LGBT community 7 References 9 Decades after invisibility and reaching critical mass, a breakthrough July 1991 article in the conservative Wall Street Journal called the lesbian and gay community "a dream market." Today the American market is estimated to be valued at $660 billion, projected to reach $835 billion by 2011 --based primarily on U.S. population growth and steady 7% representation of gays and lesbians within the overall population. In 2004, 36% of Fortune 100 companies have advertised directly to the lesbian and gay market, and American corporations now spend about $223.3 million annually in gay print media, according to the 2006 Gay Press Report from Rivendell Marketing and Prime Access, which tracks 284 U.S. gay press publications. Much more has been spent in sponsorships and online advertising, which the survey does not track. The situation is fast changing in India as well, OutNowConsulting.com, The London-based consultancy firm has been conducting surveys across...
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...countries like America, Canada and most European countries. People in most countries change attitude upon homosexuality positively, with some of them like South Korea, America and Canada have the largest change from 2007 to 2013 (PewResearchCenter 2013). A vast percentage of 92 percent America’s lesbian, gay, bisexual and transgender (LGBT) adults reflected that greater acceptance of love equality has shown in the past decade and the growing trend would be expected to continue in the coming decade (PewResearchCenter 2013). According to a previous research data from Witeck Communications (2013), the total purchase power of American LGBT adult is estimated to be 830 billion dollar. With the massive economic contributions behind LGBT group, huge potential opportunity for marketing exists. Marketing Response towards the Trend More and more brands are following the trend to respond to the LGBT advertising and most of them have widespread impact online (Snyder 2015). Burger King launched a regular burger with special rainbow-colored wrapper printing a message “we are all the same inside” in Pride week (Snyder 2015). People in LGBT community said that they feel supported and this made them feel proud (Oster 2014). Ben & Jerry produced a limited edition flavor ice-cream called “Apple-y Ever After”, with the aim to set an ideology but not about marketing. Surprisingly, they received the highest ever engagement levels from social media posts compared to their previous...
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...I have identified as queer for around two years now and transgender for over a year and a half; as soon as I got into Berkeley, I knew I would be an LGBT studies minor. I took this class initially for that requirement, but also because I wanted to find my space and feel out the differences between the Berkeley queer community and the San Diego queer community, where I had found my niche before college. Before I took this class, I was already something of a radical. I had participated in several protests for transgender rights. The portion of the San Diego community I found my home in was with other radical trans activists. We were not the most popular among the rest of the LGBT community in the city, nor did we expect to be: our goal was to...
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...Diversity in Workplace Sexual Orientation Professor Antionette Dee Currie Richardson Human Resources Management Andre Marcano Florida State College Jacksonville MAN 4301, SUMMER 2014 Abstract This paper looks at the impact of being Gay, Lesbian, Bisexual and Transgender (LGBT) in the workplace and if there are any limitations by various organizations. Most organizations often claim to value diversity, many Human Resource Systems are developed to encourage, reinforce and allow only similarities. Understanding the economic rationale for discrimination of LGBT and the implications contributes to improving Human Resource Discrimination policies that take into account workforce diversity. Employers should introduce diversity programs to educate employees and create an environment that is more hospitable to LBGT individuals and their allies. The goals and objective of the organizations training must be clearly defined and communicated. The challenge arises when forces within the organization operate to attract, select and retain an increasingly homogeneous group of people. This will suggest shifts in organizational policies, at the same time employees who are antigay or homophobic may dislike the shift in policy and begin to leave the organization. The net effect is to produce a workplace that is more accepting of change. According to the Human Rights Campaign (HRC) an estimated gay and lesbian population at five percent of the U.S. population over 18 years of age...
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...customer demands and the proliferation of minority groups in the global market have pushed companies to adopt “business practices that profit and benefit from being seen as diverse” (Creative Solutions Services, 2012). Many countries and companies worldwide have taken revolutionary steps to integrate diversity strategies within their core business philosophy having realised that it is not only the right and moral thing to do but is a key business strategy for gaining a competitive advantage (Daft, 2010). Ernst & Young is a...
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...CASE 7 CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES BY 02/23/2016 Executive Summary. This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to devise possible solutions for the present and future times. Background. The story of Chick-fil-A will be incomplete without the man who turned a dwarf house into a giant brand. Samuel Truett Cathy was born in 1921 into a religious family and in fact was named to honor a Baptist evangelist. These factors would plan a significant role in Cathy’s life. At an early stage, Cathy developed entrepreneurial skills; he delivered papers and sold Coca cola and helped with the meals. And at the age of 25, he and his brother opened their first restaurant- Dwarf House. Cathy soon realized he could prepare chicken faster and insert between two buns. He went ahead to trademark the name Chick-fil-A borrowed from the then steak fillets. Cathy explored expansion...
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...to Succeed in a Competitive Market Company Analysis of Chick-Fil-A Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses and threats to allow them an attainable competitive advantage in their industry. As with any organization, Chick-Fil-A faces threats in their industry; these range from the standard threats of Porter’s Five Forces Model (see Appendix B), to specific issues such as the negative publicity gained from the company’s stance on LGBT rights. Threats from one aspect, may also play a role as a strength for some companies. For example, Chick-Fil-A’s political stance on LGBT caused a wave of protests and a loss in a particular customer base, but it also showcased the strong company core values, which in turn skyrocketed the support of the Christian customer base. Dan Cathy, CEO, admits that ultimately it was an unwise business decision that alienated market segments, but still stands by...
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...unlikely of places. The Stonewall Inn was run by the Mafia, as many New York gay bars were at the time. The crime syndicate, employing skills honed during the prohibition, saw a gap in the market and knew just how to fill it. Stonewall became the premiere nightclub for New York's most harassed, berated, and assaulted. While the Mafia cut corners, bribed law enforcement, and blackmailed wealthy guests (Nianias, 2018), being one of few queer friendly clubs within miles and serving as not only a bar but a safe overnight shelter for homeless patrons it quickly became a vital institution for the LGBT community of Greenwich (Holland, 2017). While raids could never be avoided, they could be prepared for with a tip-off and time to conceal criminal conduct, which during the 60’s included displays of homosexuality, same sex dancing, men in drag, and women wearing less than three pieces of gender appropriate clothing (Holland, 2017). But on June 28, 1969 the bar was caught by surprise. A police raid arrested thirteen while many more sustained injuries as the cops descended, beating patrons and hauling off those suspected of cross dressing and other “crimes against nature”. But the patrons caught the police by surprise too (Robertson, 2017). Throughout the 20th century it was a common occurrence to see LGBT spaces raided in a campaign to rid the streets of “sexual inverts” and the “morally perverse” (Mintz, 2016). By 1969 the queer citizens of Greenwich, New York had had enough. Rather than...
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...Discrimination in the workplace against sexual preferences is common. Cracker Barrel in 1991 put in place a policy ban to veto employment to both lesbians and gays. A decade later they were faced many charges on racism for both employees and customers. LGBT individuals should be protected of their civil rights just as much as any race, gender, pregnancy, nationality, and disability. Cracker Barrel operates under traditional values and supports the notion that federal legislation is warranted to stop employment discrimination on sexual orientation. The Cracker Barrel case is something that has caused much controversy for the LGBT community. But, it has also brought the attention of this problem to federal legislation. After reading the article, we can see that federal legislation is in fact supporting this case. There are no federal laws in place at this time that actually prevent discrimination based on sexual orientation, but federal legislation does not agree with the way Cracker Barrel is discriminating against the lesbian and gay community. In this day and age there needs to be some sort of protection for the LGBT community. There are federal laws that prevent discrimination based on a person’s religion, gender, national origin, age, disability, and race. So, now there needs to be laws that prevent discrimination based on sexual orientation. Cracker Barrel should not be allowed to get away with the way they have treated their gay and lesbian employees...
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...Legislating the Family: Heterosexist Bias in Social Welfare Policy Frameworks Amy Lind University of Virginia Studies in Women and Gender Program This article addresses the effects of heterosexist bias in social welfare policy frameworks on lesbian, gay, bisexual and transgender (LGBT) individuals and families in the United States. It discusses the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA), the Defense of Marriage Act (DOMA), federal definitions of family and household, and stereotypes about LGBT individuals. It argues that poor LGBT individuals and families lack full citizen rights and access to needed social services as a result of these explicit and implicit biases. Key words: Welfare reform; family policy; civil rights; gay, lesbian, bisexual and transgender (LGBT); heterosexism Welfare reform is fundamentally about family policy—about promoting and privileging particular kinds of families, and about penalizing and stigmatizing others. (Cahill and Jones 2002: 1). Two pieces of legislation were passed in 1996 that set an important tone for family policy in the United States: The 1996 Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA), an act that expanded welfare-to-work programs throughout the country, restricted people’s access to public assistance, and crystallized the broader restructuring of public-private boundaries; and the Defense of Marriage Act (DOMA), which defines marriage as a legal union between a man...
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...Brad Sears Christy Mallory OCTOBER 2011 Economic Motives for Adopting LGBT-Related Workplace Policies Introduction This study evaluates the economic impact of corporate non-discrimination and benefits policies by analyzing the extent to which economic reasons motivate corporations to adopt such policies. The past decade has seen a large increase in the number of corporations adopting LGBT-related workplace policies. In 1999, 72% of Fortune 500 companies included sexual orientation in their non-discrimination policies, and only a handful included gender identity.1 By 2009, 87% of such companies included sexual orientation and 41% included gender identity in their non-discrimination policies.2 Over the same time period, the percentage of Fortune 500 companies offering domestic partner benefits increased from 14% to 59%.3 This study reviews statements issued when adopting such policies by the top 50 Fortune 500 companies and the top 50 federal government contractors. Since companies began to adopt these policies, and state and local governments began to amend their laws to prohibit sexual orientation and gender identity discrimination, arguments have been made that the requirements are costly and burdensome for private businesses. As recently as May 2011, the Tennessee legislature repealed an ordinance passed by the city of Nashville requiring city contractors to include sexual orientation and gender identity in their non-discrimination policies.4 The Tennessee Chamber of...
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...develop of farms in the U.S. that women were physically incapable of doing manual labor like men. The natural result of biological differences between the sexes supported the point of view that believed women were unable to compete with men at jobs that required strength and intelligence. It was believed that women are naturally more emotional and therefore less decisive than men. Many believed that they were also less intelligent and with an inferior quality of creativity by nature. Many sociologists and anthropologists maintain that various cultures throughout the world teach girls to behave according to negative stereotypes of femininity, thus keeping alive the idea that women are naturally inferior. Overtime through war, a changing job market due to the introduction of new ways to produce, the decrease in manual labor jobs, divorce and the development of women’s groups, the U.S. was to notice the impact of women in their society and make changes to better accommodate her. There were toward the end of the 1700s women were becoming more vocal about equally between the sexes. An increased in literature written by women also began to happen at this time. The division of tasks that originally had been determined by physical differences became a matter of tradition. Once machinery began to phase out and the need for male strength became less of an issue and women were allowed to pursue more education under the belief that it would make them better equipped to teach their children...
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...Hetero/homosexual continuum Kinsey scale Klein Grid Neuroscientific Queer studies Sexology Timeline of sexual orientation and medicine Non-human animals Animal sexual behaviour Non-reproductive sexual behavior in animals Homosexual behavior in animals (list) Category Category v t e Part of a series on Lesbian, gay, bisexual, and transgender (LGBT) people LGBT flag Sexual orientation Homosexuality Demographics Biology Environment History LGBT history Timeline Social movements Culture LGBT community Coming out Pride Slang Symbols Gay village Rights Laws around the world Marriage Union Adoption LGBT parenting Military service Legal aspects of transgenderism Intersex human rights Social attitudes Heteronormativity LGBT stereotypes Queer Religion and homosexuality Religion and transgender Prejudice / Violence AIDS stigma Anti-intersex Biphobia Genderism Heterosexism Homophobia Lesbophobia Binarism Sexualism Suicide among LGBT youth Transphobia Violence against LGBT people LGBT trafficking Academic fields and discourse LGBT/Queer studies Lesbian feminism Queer theory Transfeminism Lavender linguistics Portal LGBT.svg LGBT portal v t e Celebrating same-sex marriage at the Lexington Pride Festival in 2015. Homosexuality (from Ancient Greek ὁμός, meaning "same", and Latin sexus, meaning "sex") is romantic attraction, sexual attraction or sexual behavior between members of the...
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