...#Case 5 Victoria Chemicals Scheme analysis Since the Merseyside project is identified as belonging to the engineering-efficiency category, its capital-expenditure proposals are subject to meet at least three of four performance criteria: First, the contribution to net income from the project is positive. This criterion is measured as whether the average annual addition to earnings per share (EPS) is greater than zero. It is important because it somehow shows the profitability, and investors might regard it as an essential data. Second, the payback period is not more than six years. This criterion is defined as the number of years necessary for free cash flow of the project to amortize the initial project outlay completely. A short payback period is desirable, which means the costs are recovered fast, and thus the project is considered less risky and more favorable. It is easy to apply and understand, and useful to compare with other investment plans. Third, the net present value (NPV) of free cash flow is positive. This criterion is calculated as the present value of future cash flows of the project less the initial investment outlay. It is a determinant of whether to undertake the project. A project with a positive NPV is believed acceptable. The higher the NPV, the better the project. Also, it is a good method to evaluate the project because it takes all the relevant costs in account and gives explicit consideration to the time value of money. Fourth, the internal...
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...according to Forbes (2014). In 1995, Unilever has moved a forward step to Asian market by establishing their brand in Vietnam. Up to now, Unilever Vietnam has spent almost USD 300 million on Home and Personal Care brands, Oral Care products, Foods and Tea-based Beverages (Unilever Vietnam 2014). According to W&S Company Limited (2012), brand awareness of Sunslik in Vietnam was 88.3% and rank third after Dove which was 88.8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover, this product tends to target customers in the middle and low income group. The targeting of this report is to provide an insightful looking into the business situation and performances of Unilever Vietnam. After that, this report will analyse the current situation of Sunsilk brand and then come up with recommendations to improve and expand their business in the next one year. 2) Situation Analysis a) Company description with a focus on VN. In 1995, Unilever established the first two brands in Vietnam, Lever Haso and Lever Viso, with the acceptable prices to...
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... Page 3 Slides of Presentation Page 30 Appendices 1. Industry Overview Page 5 2. Strategic Analysis 2.1 Porter Five Forces Analysis Page 7 2.2 S.W.O.T. Analysis Page 8 2.3 BCG Analysis Page 10 3. Cash Flow Analysis Page 11 4. LuluLemon Accounting Policies Overview Page 12 5. Competition Accounting Policies 5.1 Bebe Sport Accounting Policies Page 14 5.2 Under Armour Accounting Policies Page 15 6. LuluLemon Selected Financial Information 6.1 LuluLemon 2011 Selected Financial Info Page 16 6.2 LuluLemon 2010 Selected Financial Info Page 18 6.3 LuluLemon 2009 Selected Financial Info Page 20 7. Financial Analysis 7.1 Accounting Ratios Page 22 7.2 Additional Financial Information Page...
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...Shadow of a Gunman Character Analysis – Bradley Mallon Tommy Owens Tommy is a source of humour in the play, as his over-the-top antics make him very enjoyable to watch on stage. He is said to have had ‘a few drinks already, and although he is not drunk he has had enough to make him very talkative’. He enters the play by interrupting a romantic scene between Davoren and Minnie, which instantly makes the audience feel annoyed by his presence. He believes Davoren is in the IRA, and tries his best to impress Davoren through his patriotic singing of sectarian songs of freedom and war, almost as if he thinks he is auditioning for the IRA. He has poor social etiquette, as he doesn’t understand that Davoren and Minnie are not enjoying his presence, and he bursts into song mid-conversation at random moments. If I were portraying this character I would have him energetically pacing up and down the stage, while gesticulating excessively and passionately along to what he is saying. When he sings I would take of my hat and hold it against my heart in a strong soldiers position, to show my unnecessary patriotism and create humour as my passion would be completely unwarranted. Mrs. Henderson Mrs. Henderson is described as being a woman who is larger than life, and also physically larger than everyone else. She is said to ‘dominate the room’ with her confidence and also ‘occupy the whole of it’. Her confident and bombastic nature juxtaposes with the quiet and cowering presence of Mr. Gallogher...
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...A Brief of Analysis of Rick and Morty The adventures and often misadventures of this grandson and grandpa duo along with their family members are a delight and often downright absurd to watch. There are moments of preposterous incidents that'll leave with a stupefied expression and then immediately sent you off into fits of laughter. It is a highly entertaining show, where their exploits cross over multiple universes and dimensions and often end up interacting with beings from another world, trying to catapult the series into the fringes of possible realms within comprehension. But it has the titular characters sharing a close bond while simultaneously possessing eccentric personalities to keep us intrigued; the other characters of the family are also slowly developing into their own unique identities and the whole lot of them makes for a weird family group. The crux of the humour remains the sheer absurd and often mind-boggling adventures they get themselves into and each one of them unique and taut with different dosages of effective comedy. The brilliant drunk scientist whose highly developed intelligence has him building incredible devices of extraordinary powers like that of his portal gun - used to create inter - dimensional portals to other universes and even timelines. He is a pessimistic atheist whose demeanour is that of a wisecracking jester but obstinately drunk and erratic. His relationship with his daughter ( Beth ) forces her to loan the garage to his various...
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...PRODUCT ASSESMENT Tiffany Burke Professor Farrar MKT 100 July 28, 2013 Product Assessment Decline stage is defined as the product life-cycle; in which a product’s sales decline to low or negative growth rate in sales. During this stage of any product, sales are diminished and consumers’ taste shifts to a newer or better offering. Eventually what happens is profits fall and it makes not profitable to produce the product anymore. As a number of other companies dominate the market, it becomes increasing difficult for the company in question to maintain its level of sales. This is something in the case of digital music players like the Apple IPod. Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now Blu-Ray).Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now...
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...COSTING AND PRICING The key principle of costing is to calculate the true cost of a product or service while pricing is determined by demand, market conditions and factors which influence pricing such as advertising, promotional activity and the ability to differentiate from competitive or alternative products and services. Costing is based on the simple principle of recovering cost. Cost are classified as Variable or Fixed. Variable costs are those costs which vary in direct proportion to output. For every unit of output there is a clear unit of input - usually material and labour. Fixed costs are those that exist regardless of the level of output or activity. These will include rent and rates, insurance etc. In reality many costs are semi fixed or semi variable. In other words there is a degree of variability with output but a significant proportion of the cost is fixed. Power, telephone, transport (for an in house fleet) are examples. The critical issue is how to allocate the fixed costs to each unit of output. Underpinning this decision is the ability to predict the level of output which will be achieved in the future. In other words how much are we going to sell? This creates the interface with the pricing policy and the need to understand the price elasticity of demand (more later). For costing to be effective there must be a clear and unambiguous understanding of the cost structure of the business and what is actually happening in the business...
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...Hallie Thompson Professor Birt English 200 2 May 2012 Stylistic Approach Among Readers and Writers. Authors use a certain stylistic approach when writing their piece of work. The use of style in literature helps readers understand how language can suggest moods, images, and meanings throughout the story. Without a stylistic approach readers would have to dig deeper and create their own thoughts and feelings throughout a story, without having any sense of significance. When authors create their specific approach they then must decide if it is appropriate for the audience. Does it deliver the theme and purpose behind writing this piece to the reader? Is the piece appropriate? The writer must answer all these questions before finishing his or her work. After reading many different types of work by various authors there has been two authors that have stuck out, William Blake and William Shakespeare. Each author is able to connect with his readers by creating a mood, theme, and allowing the reader to connect with some type of meaning. In spite of this, the way each particular author uses his certain stylistic approach is completely different and unique than the other one’s. Blake connects with his readers through personal experience and the supernatural. Shakespeare on the other hand, likes for his readers to change their viewpoint throughout his works. They may start out feeling, or imagining, on thing, and then completely change their thought process towards the end. Even...
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...brewing company Heineken International was founded by Gerard Adriaan Heineken in 1873. The Heineken brand is available in almost every country around the globe, and it is the world’s most valuable international premium beer brand. * Target Market: income generating consumers of 20 to 40 year old men and women who are less price sensitive than the average beer consumer but slightly more price sensitive than the higher income wine drinkers. Slide 4: Campaign “Open your world” * Background: Famous for its tennis sponsorship, Heineken decided to undertake expansion-purposed “open your world” campaigns based on the music platform in order to connect with wider and broader beer/wine consumers in 2010 Dec. Ranging from TVCs, online Facebook activity, interaction event as well as packaging change (modern design, lower cost). Slide 5: Video show “The Switch” * Agency: Wieden+Kennedy * featuring the song ‘The Golden Age’ by Danish alternative pop group. The series showcases a man with impeccable style who arrives at a party, interacts with the guests in so many ways before saying yes to a freshly branded bottle of Heineken. * The series follows through with shorter clips providing insights into each guest’s story. The series is released on social media in 2010 Dec. and launched on television in 2011 Feb.. Slide 6: “The Switch” Analysis results * Role and Objective: As the first Ad of “open your world”, “The switch” is target to build up the impression...
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...CASH FLOW ESTIMATION AND RISK ANALYSIS (Difficulty Levels: Easy, Easy/Medium, Medium, Medium/Hard, and Hard) Please see the preface for information on the AACSB letter indicators (F, M, etc.) on the subject lines. Multiple Choice: True/False (12-1) Cash flow estimation 1 F I K Answer: b EASY . Because of improvements in forecasting techniques, estimating the cash flows associated with a project has become the easiest step in the capital budgeting process. a. True b. False (12-1) Cash flow estimation 2 F I K Answer: a EASY . Estimating project cash flows is generally the most important, but also the most difficult, step in the capital budgeting process. Methodology, such as the use of NPV versus IRR, is important, but less so than obtaining a reasonably accurate estimate of projects' cash flows. a. True b. False (12-1) Cash flow estimation 3 F I K Answer: b EASY . Although it is extremely difficult to make accurate forecasts of the revenues that a project will generate, projects' initial outlays and subsequent costs can be forecasted with great accuracy. This is especially true for large product development projects. a. True b. False (12-1) Relevant cash flows 4 F I K Answer: b EASY . Since the focus of capital budgeting is on cash flows rather than on net income, changes in noncash balance sheet accounts such as inventory are not included in a capital budgeting analysis. a. True b. False (12-1) Relevant...
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...Relevant cash flows Answer: d Diff: E . Which of the following statements is most correct? a. The rate of depreciation will often affect operating cash flows, even though depreciation is not a cash expense. b. Corporations should fully account for sunk costs when making investment decisions. c. Corporations should fully account for opportunity costs when making investment decisions. d. Statements a and c are correct. e. All of the statements above are correct. Relevant cash flows Answer: c Diff: E . A company is considering a new project. The company’s CFO plans to calculate the project’s NPV by discounting the relevant cash flows (which include the initial up-front costs, the operating cash flows, and the terminal cash flows) at the company’s cost of capital (WACC). Which of the following factors should the CFO include when estimating the relevant cash flows? a. Any sunk costs associated with the project. b. Any interest expenses associated with the project. c. Any opportunity costs associated with the project. d. Statements b and c are correct. e. All of the statements above are correct. Relevant cash flows Answer: d Diff: E . When evaluating potential projects, which of the following factors should be incorporated as part of a project’s estimated cash flows? a. Any sunk costs that were incurred in the past prior to considering the proposed project. b. Any opportunity costs that are incurred if the project is undertaken. c. Any externalities...
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...Independent Reading Literary Analysis The fictional novel The Sun Also Rises was written by Ernest Hemingway. The novel was published in 1954and also copyrighted in 1926 by Charles Scribner’s Sons. The 251 page book was an excellent novel to read. The story begins in Paris, France, moves to Pamplona, Spain, and concludes in Madrid Spain. The protagonist Jake Barnes is the narrator and a american veteran of World War I. A beautiful Lady Brett Ashley is a british partier who drinks and party all the time. Jake and Brett both love each other but for Brett to be with Jake she must make the ultimate sacrifice. Robert Cohn is a wealthy Jew from New York. He is the antagonist of Jake and Brett. The story is told in first person because you know exactly what Jake is thinking the whole time in the story. The main conflict of the story is internal man versus man relationship between Jake and Lady Brett Ashley. Jake looses many of his friends and his life is changed because of his loyalty to Brett who has destructive love affaires with other men. In the exposition we learn the Jake Barns in our narrator and that Robert Cohn comes from a wealthy Jewish family. We also learn that it takes place in Paris, France just after the war of World War I. The rising action of the novel was when Jake, Brett, and their friends pursue a life full of partying and drinking in Paris. Jake introduces Brett to Robert Cohn and they have an affair in the city San Sebastian. Cohn then followed...
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...homosexuals after realizing that their intentions and overall lifestyle follows the same as heterosexual people. We all face the same implications of life, including forming relationships, drama, raising a family, working and paying taxes, etc. Ranging from common folk to famous celebrities and even royalty, homosexuality seems to affect many in ways that also range from positive to negative as well. It is a complication not by the individuals who feel and exhibit it, but due to a lifestyle that demands respect and acknowledgement. The gay community, or LGBT, today faces many obstacles when it comes down to fighting for equality. In many schools around the United States, a broader sense of welcome has opened up for those individuals who seek sanctuary in coming out to their friends and loved ones. In The Advocate Magazine, the national gay and lesbian magazine for many teenagers, a freshman from Minneapolis named Javier shares his story about coming out to everyone at his new high school but is concerned of what just may happen. In his time at high school, Javier meets a teacher that is lesbian who understands him and helps support him as they form a gay-straight alliance for many teens looking for a safe community to truly be themselves. But the big issue in the real world is that not all homosexuals have the same rights as those who are straight or heterosexual. If marriage is based on a bond between two people who share a great love for each other, why do we deny the right for same...
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...Investigation MAB233 Engineering Mathematics 3 Group Report Due Date: 5th November, 2012 Table of Contents Executive Summary 5 1.0 Introduction 6 2.0 Data Collection 6 2.1 Context and issues of interest 6 2.2 Planning and collection of data 6 2.2.1 Planning 6 2.2.2 Collection of variables 7 2.3 Quality of data and discussion 8 3.0 Data Exploration 9 3.1 Handling and processing data 9 3.2 Exploring and analysis 10 3.2.1 Histogram of unit price 10 3.2.2 Stem-and-leaf of price and unit price 11 3.2.3 Descriptive Statistics of price, unit price with type 12 3.2.4 Scatterplot of unit price, quality guarantee period and type of milk 13 3.2.5 Dotplot of price 14 3.2.6 Boxplot of unit price 15 3.2.7 Bar chart of container size and packaging 15 3.2.8 Pie chart of brand 16 3.3 Observation and commenting 16 4.0 Data analysis 17 4.1 One way ANOVA analysis 17 4.1.1 Price versus Packaging 17 4.1.2 Price versus Quality guarantee period 19 4.1.3 Unit price versus Type 21 4.1.4 Unit price versus Brand 23 4.2 Two way ANOVA analysis 26 4.2.1 Price versus Quality guarantee period and Type 26 4.2.2 Unit price versus Store and Brand 28 4.3 Regression 30 5.0 Conclusion 31 Reference 32 Appendix 33 Appendix A 33 Appendix B 34 List of Illustrations Figure 1. Planning for data collection 7 Figure 2. Grouped histogram of unit price 10 Figure 3. Stem-and-leaf of unit price 11 Figure 4. Stem-and-leaf of price…………………………………………………………………………………………………12 ...
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... Leslie Poles Hartley is a nation-famous British writer famous for his novels ("Eustace and Hilda" (1947), "The Go-Between", "The Hireling" (1957) and short stories. He revived the genre of thriller in English literature, which had been forgotten for a long time, the main literary stream of the XIX century being the realism. Though Hartley’s works have a lot in common with realism, he created his own genre following the English tradition of Gothic novel and E.A.Poe’s horror stories. Henry James was a master he always revered; and, like James, he was frequently possessed bys ideas of guilt and solitude and evil. As a contemporary reviewer remarked, "not only does he portray the exterior of social life with a novelist's sharp eye for detail, but he also explores the underworld of fears and fantasies through which we wander in our ugliest dreams." L.P.Hartley is a keen and accurate observer of the process of human thought and feeling; he is also a sharp-eyed chronicler of the social scene. But his picture of both is transformed by the light of Gothic imagination. In the story titled “W.S” the author dwells upon the problems of writing and the author’s responsibility not just to his readers, but to his characters as well. The message of the text is that the literature should be created by talented writers only. As for the plot structure of the text, we should mention that there’s no exposition as such, the expositional elements are scattered...
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