...When Dada Saheb Phalke gave India its first Hindi talkie with Raja Harishchandra, he had no idea what Hindi Cinema will turn out to be in the following decades. The ‘dream-weaving’ filmmakers of the era went on to create clichés in film making which is sacrosanct even today. Too afraid to experiment, the Indian directors went by the ‘formula’. It is evident that a formula which hits the target lives a long life in Bollywood. Each decade witnessed new breed of actors and filmmakers. It will be interesting to see Hindi Cinema’s journey through the decades. The Golden Era 50s This decade is considered as the ‘Golden Age’ of Hindi cinema. Focused on social themes, films in the 50s depicted the urban working class of new independent India. The films which are considered as classics today were all made in the 50s. Mother India, Mughal-E-Azam, Do Bigha Zameen, Kaagaz Ke Phool, Pyasa, Awaara and Shree 420 all these movies provided lessons in filmmaking to generations to come. 50s gave India the dreamy eyes of Nutan, peeking from her saree’s palloo, the mesmerising face of Madhubala and the candid Nargis enthralling one and all. Be it Dilip Kumar’s tear-jerking acts or Dev Anand’s inimitable style, they all revolutionised Hindi cinema. The unforgettable melodies gave us our first classics. The Eastman Coloured 60s The 1960s brought winds of colour. The themes continued to follow the rich and evil versus the poor and the rural good guy and the city bad guy formula. The decade brought...
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...PAPER 28 THE HISTORY OF THE INDIAN SUBCONTINENT FROM THE LATE EIGHTEENTH CENTURY TO THE PRESENT DAY READING LIST: 2012-13 C. A. Bayly cab1002@cam.ac.uk 1 The History of The Indian Subcontinent From The Late Eighteenth Century To The Present Day A fifth of the world's population lives in the Indian subcontinent. While today the region’s place in the global world order is widely recognised, this is in fact only the most recent chapter in a longer history. This paper offers an understanding of the part played by the Indian subcontinent role and its people in the making of the modern world. From the decline of the great empire of the Mughals and the rise of British hegemony, to the rise of nationalism, the coming of independence and partition, the consolidation of new nation states despite regional wars and conflicts, and the emergence of India as the largest democracy in the world, this paper is a comprehensive and analytical survey of the subcontinent's modern history. The dynamic and complex relationships between changing forms of political power and religious identities, economic transformations, and social and cultural change are studied in the period from 1757 to 2007. In normal circumstances students will be given 6 supervisions in groups of 1 or 2. Key themes and brief overview: The paper begins by examining the rise of British power in the context of economic developments indigenous to southern Asia; it analyses the role played by Indian polities and social groups...
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...Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 61 Effectiveness of Cartoon Character’s in Creating Brand Preferences Among kids Ajay Jose Bharathiyar University, Coimbatore, India joseajay@gmail.com Dr. K. P. Saraswathiamma K P FISAT Business School, Angamaly, India mcpanicker@gmail.com Abstract Kids mean business to marketers. Around 40 crore kids below the age of 15 are India’s most conspicuous consumers, lapping up not just toys, eatables, gadgets, phones and clothes but also counseling their parents on big-ticket purchases. Intense competition to tap this young aspiring segment has seen big players relying on high spends advertisements, cross-selling, licensed merchandising, program length commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester power is a child’s ability to affect their parents purchase decision, often through the use of nagging or pestering. Seth Gaurav et al. (2008) defines pester power as “the nagging ability of children to purchase the Journal...
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...Pakistan Supreme Court annulled New Law Protecting the Prime Minister Supreme Court of Pakistan on 3 August 2012 annulled the new law called Contempt of Court Act 2012(COCA 2012). Pakistan’s Supreme Court 3 August 2012 struck down a law designed to protect the new prime minister from being charged with contempt and thrown out of office like his predecessor. The court ousted the previous prime minister, Yousuf Raza Gilani, from office in June by charging him with contempt of court for failing to reopen corruption proceedings against President Asif Zardari. OIC suspended Syria The Organisation Islamic Cooperation(OIC) suspended Syria on 16th August 2012 saying the muslim world can no longer accept a government that “massacres its people”,further isolating the embattled regime. Senkaku Islands became the Bone of Contention between China and Japan Ten Japanese on 23 August 2012, made an unauthorized landing on Uotsuri, which is known in Japan as the Senkaku Islands and in China as the Diaoyu Islands. The uninhabited islands surrounded by rich fishing grounds are controlled by Japan but also claimed by China and Taiwan.The Senkaku Islands dispute engulfs in itself a territorial dispute on a group of uninhabited islands. Of the ten Japanese people who visited the island, five were apparently conservative local assembly members.The Senkaku Islands are located in the East China Sea between Japan, and the Republic of China. The archipelago contains five uninhabited islands. Somalia...
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...NTRODUCTION: AN INVITATION TO BOMBAY The envelope was hand-delivered to our house in Golf Links, Tan enclave in New Delhi whose name captured the clubbable lifestyle of its leisured and propertied Indian residents, soon after we had arrived in the middle of a north Indian winter to begin a long assignment. It contained a large card, with a picture embossed in red and gold of the elephant-headed deity Ganesh, improbably carried on the back of a much smaller mouse. Dhirubhai and Kokilaben Ambani invited us to the wedding of their son Anil to Tina Munim in Bombay. In January 1991, just prior to the explosion in car ownership that in later winters kept the midday warmth trapped in a throat-tearing haze overnight, it was bitterly cold most of the time in Delhi. Our furniture had still not arrived-a day of negotiations about the duty payable lay ahead at the Delhi customs office where the container was broken open and inspected-and we camped on office chairs and fold-up beds, wrapped in blankets. The Indian story was also in a state of suspension, waiting for something to happen. The Gulf War, which we watched at a big hotel on this new thing called satellite television, was under- cutting many of the assumptions on which the Congress Party’s family dynasty, the Nehrus and Gandhis, had built up the Indian state. The Americans were unleashing a new generation of weap- ons on a Third World regime to which New Delhi had been close; its Soviet friends were standing by, even agreeing with...
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...NTRODUCTION: AN INVITATION TO BOMBAY The envelope was hand-delivered to our house in Golf Links, Tan enclave in New Delhi whose name captured the clubbable lifestyle of its leisured and propertied Indian residents, soon after we had arrived in the middle of a north Indian winter to begin a long assignment. It contained a large card, with a picture embossed in red and gold of the elephant-headed deity Ganesh, improbably carried on the back of a much smaller mouse. Dhirubhai and Kokilaben Ambani invited us to the wedding of their son Anil to Tina Munim in Bombay. In January 1991, just prior to the explosion in car ownership that in later winters kept the midday warmth trapped in a throat-tearing haze overnight, it was bitterly cold most of the time in Delhi. Our furniture had still not arrived-a day of negotiations about the duty payable lay ahead at the Delhi customs office where the container was broken open and inspected-and we camped on office chairs and fold-up beds, wrapped in blankets. The Indian story was also in a state of suspension, waiting for something to happen. The Gulf War, which we watched at a big hotel on this new thing called satellite television, was under- cutting many of the assumptions on which the Congress Party’s family dynasty, the Nehrus and Gandhis, had built up the Indian state. The Americans were unleashing a new generation of weap- ons on a Third World regime to which New Delhi had been close; its Soviet friends were standing by, even agreeing with...
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...CULTURAL DIVERSITY AMONG ENTREPRENEURS CULTURAL DIVERSITY AMONG ENTREPRENEURS Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone ACKNOWLEDGEMENT We owe a great many thanks to a great many people who helped and supported us during the project. The project “CULTURAL DIVERSITY AMONG ENTREPRENEURS” focuses on understanding the diversity that exists among the newly emerged breed of entrepreneurs.We made an effort to understand how people from completely different backgrounds and ways of life, but with a common drive to prove their mettle, end up being their own masters. Our deepest thanks to our college professor, Ms. Neha , who acted as a constant guide and mentor in the process of drafting of this project. We would also like to acknowledge the support and enthusiasm shown by our batch mates. We would also extend a heartfelt thanks to our family and well wishers without whom this project would have been a distant dream. Group members- Mahima Sharma 50081 Priansha Periwal 50116 TABLE OF CONTENTS * OBJECTIVES * INTRODUCTION * YOUNG ENTREPRENEURS * King Sidharth...
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...* 2 BRAND ANALYSIS OF ROYAL ENFIELD Acknowledgement We would like to thank all the people who were involved with this project and whose support and encouragement helped us complete the project. Indeed working on this project has been a truly enriching experience for us as a team. We are extremely grateful to Professor R.Kamle for entrusting our group with this huge responsibility. We wish to express a profound sense of gratitude to Professor Kamle for his generous suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study...
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...GUJARAT UNIVERSITY SYLLABI OF THREE YEARS LL.B. PROGRAMME WITH CREDIT BASED SYSTEM (As prescribed b y the BAR CO UNCIL OF INDI A and as per the Rules of Legal Education, 2008) Effective from the academic year 2011-12 THREE YEARS’ LL.B. POGRAMME First LL. B. Semester – I FIRST LL.B. - S EMES TER 1 (MONSOON ) PE R WE EK S UBJEC TS LEC TURE S OT HER S T OT AL C RED IT S (SE M)29 CORE COURSE 101 L aw of T ort i ncludi ng MV A cci dent And C on sum er Pr ot ecti on Law s 4 1 5 5 CORE COURSE 102 Crim in al Law P aper – I (General P rinci pl es of P en al Law ) 4 1 5 5 4 1 5 5 4 1 5 5 4 1 5 5 1 1 2 2 1 1 2 2 CORE COURSE 103 CORE COURSE 104 CORE COURSE 105 FOUNDATIO N 106 F SOFT S KILL 107 K Crim in al Law P aper – II (S pec ific Off enc es) L aw of C ont ract S peci al C ontr act C on sti tuti on al Hist ory of I ndi a Use of Law J ournal s and L egal S oftw ar e 1 Semester – I Monsoon Semester CORE CO URSE 101 : LAW OF TO RT I NCLUDI NG M V ACCI DENT AND CO NS UM ER P ROTECTION LAWS Objectives of the Course : Wit h rap id industrializat ion, to rt actio n came to u sed again st manu factu rers and industrial un it fo r p roducts injurious to human beings. Present ly the emphas is is o n extend ing th e principles no t only to acts, which are h armfu l, bu t also to failu re to co mply with stand ards that are continuously...
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...Project Report on Advertising Agency Table of Content ADVERTISING........................................................................................................................................3 INDUSTRY SNAPSHOT..................................................................................................................................4 NATURE OF THE INDUSTRY..........................................................................................................................5 MEDIA.....................................................................................................................................................7 IN-FILM ADVERTISING.................................................................................................................................9 WORK ENVIRONMENT .............................................................................................................................10 PERSONAL CHARACTERISTICS.....................................................................................................................11 EMPLOYMENT AVENUES.............................................................................................................................12 PUBLIC SERVICE ADVERTISING....................................................................................................................12 REGULATION.........................................................................................................
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...Mobile Value Added Services (MVAS) A vehicle to usher in inclusive growth and bridge the digital divide January 2011 www.deloitte.com/in 2 Contents Message from Chairman, TRAI Message from President, ASSOCHAM Message from Secretary General, ASSOCHAM Message from Deloitte Objective & Methodology Executive Summary Introduction What is MVAS? What is Utility MVAS? Key categories in Utility MVAS A Framework for Utility MVAS Drivers for Utility MVAS Categories in focus Category 1 : M-Commerce Category 2 : M-Education Category 3 : M-Health Category 4 : M-Governance Current state of Utility MVAS in India Utility MVAS: Challenges Utility MVAS: Potential solutions Utility MVAS: Suggested implementation approach Acknowledgements Notes Authors 4 5 6 7 8 9 12 15 18 18 20 21 26 27 33 40 46 51 54 56 62 64 65 68 Mobile Value Added Services (MVAS) - A vehicle to usher in inclusive growth and bridge the digital divide 3 Message from Chairman, TRAI I would like to compliment the ASSOCHAM for bringing out a Study Report on Mobile Value Added Services – A Vehicle to Usher in Inclusive Growth and Bridge the Digital Divide in India. Mobile Value Added Services (MVAS) have assumed significant importance in recent times due to the rapid growth in wireless subscriber base. They have enhanced the utility of mobile phone as a powerful medium to deliver information viz., News, Entertainment, Advertisement, Music, Games, Commerce, Education and Health. Simultaneously, they help...
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...Need Assessment Report on Need Assessment Report on Trainers’ Skills Trainers’ Skills In Vocational Employability In Vocational Employability Building Building Disclaimer NSDC engaged MART to conduct the study and prepare this report, which is based on independent research and analysis done by MART. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of NSDC. This report is for information purposes only. While due care has been taken during the compilation of this report to ensure that the information is accurate to the best of MART’s and NSDC’s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. MART and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this report. Neither MART nor NSDC shall be...
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...Government of India INDUCTION MATERIAL 2009 MINISTRY OF FINANCE DEPARTMENT OF ECONOMIC AFFAIRS NEW DELHI First Edition … 15.06.1981 Second Edition … 01.01.1984 Third Edition … 30.06.1986 Fourth Edition … 01.06.1989 Fifth Edition … 08.05.1993 Sixth Edition … 14.12.1995 Seventh Edition … 18.06.1998 Eighth Edition … 17.12.2002 Ninth Edition … 03.11.2009 PREFACE TO THE NINTH EDITION The Eighth edition of Induction Material of the Department of Economic Affairs (DEA) was printed in December, 2002. Since then many changes have taken place in the incumbency and work allocation of various Divisions/ Sections. These factors necessitated revision of this document. The ninth edition indicates the position as on October 31, 2009. 2. DEA is the nodal agency of the Union Government to formulate and monitor the country's economic policies and programmes having a bearing on domestic and international aspects of economic management. In May 2009, a major reorganization of the work among the Divisions in DEA was undertaken to deal more effectively and comprehensively with the changing trends, emerging issues and power blocs in the national and international economic scenario. A new Multilateral Institutions Division has been carved out of the erstwhile Fund Bank Division to provide focused and outcome oriented engagement with various multilateral organizations on a host of current and emerging economic/financial...
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...National Events – 2013 January: S Ramakrishnan takes charge as Vikram Sarabhai Space Centre Director Senior scientist with four decades of experience in rocketry, S Ramakrishnan has assumed charge as Director of the Vikram Sarabhai Space Centre in Tiruvananthapuram. Ramakrishnan, who was director of the Liquid Propulsion Systems Centre (LPSC), succeeds P S Veeraraghavan. A Padma Shri award recipient, Ramakrishnan is an expert in aerospace propulsion, launch vehicle systems and project management. The new director was one of the scientists who took part in the mission to realise India's first satellite launch vehicle SLV-3. He was the mission director for PSLV C1, C2, C3 and C4 flights. Amitabh Bachchan, Vidya Balan named PETA's hottest vegetarian celebrities Bollywood megastar Amitab Bachchan and actress Vidya Balan have been named PETA's hottest celebrity vegetarians of 2012. The other names in the running were Miss India Neha Dhupia, actor Shahid Kapoor, Sonu Sood, southern star Dhanush, Kareena Kapoor and veteran actress Hema Malini. Bachchan, 70, has been named the hottest vegetarian celebrity three times in the past and even won the crown in PETA Asia's equivalent contest in 2011. Balan, who had won the crown in 2010 too, has often credited her curves to her meat-free diet. IPS officer creates triathlon record A senior officer of Andhra Pradesh cadre has created a record of sorts on completing a 695 km long journey from Visakhapatnam to Hyderabad on a bicycle. Rajiv Trivedi...
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...9690010114 Yogendera sharma CONTRIBUTED PAPERS A41, Thursday, December 28, 4:00-5:30 P.M. Session: Case Studies - I Session Chair: Prashant Kulkarni Institute of Finance and International Ma 418 Global Marketing and Challenges for Future: Franchising in Banks K. Ravichandran, Gandhigram Rural University, drkravichandran@yahoo.co.in R. Muruganandham, Sudharsana Raamanujan, R, P. Nandakumar, M. Sasi Siddharth Thiagarajar College of Engineering, vr_muruganandham@hotmail.com, siddharth_mss@sify.com raamanujan@gmail.com, nandacivil@gmail.com The global economic scenario is undergoing a major innovative metamorphosis at a rate never experienced before. All organizations have their brands to face the global marketing challenges to secure a role of leader in this state of economic revolution. Our paper identifies the current marketing challenges and global economic threats for service industries. Besides our paper also explores the management strategies to overcome these challenges in the liberalized economy. The banking service is considered, where the franchising marketing strategies, introduction of new products and delightful customer service by new private sector banks and foreign banks pose a serious threat to the existence and survival of public sector banks profitwise. Hence our paper deeply discusses the benefits of e-banking with a view to minimize transaction cost cum operating expenses thereby increasing the overall net profit...
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