...Lindt & SprüngLi AnnUAL REPORT 2011 For the past 165 years, premium chocolate manufacturer Lindt & Sprüngli has been committed to render top quality. With six production sites in Europe and two in the USA, 18 subsidiaries as well as numerous independent distribution partners, LINDT products are in the meantime available nearly all around the globe. To ensure an impressive presentation of the LINDT product variety and to grant our loyal chocolate lovers an extraordinary shopping experience, increased investments have been made in the past years for the expansion of the LINDT retail department. For this reason, we will take you in this annual report on a journey, starting in New York, with stopovers in Zurich, Tokyo, Sydney and San Francisco where we will show you some impressions of selected worldwide LINDT Boutiques, Shops and Chocolate Cafés. We look forward to welcoming you during your next trip in one of our stores. K e y F i n a n c i a l data A n n uA L r e p o rt 2011 InCOME STATEMEnT 2011 2010 Change in % Sales EBITDA in % of sales EBIT in % of sales net income in % of sales Operating cash flow in % of sales CHF million CHF million % CHF million % CHF million % CHF million % 2,488.6 421.9 17.0 328.7 13.2 246.5 9.9 345.4 13.9 2,579.3 423.3 16.4 325.3 12.6 241.9 9.4 363.7 14.1 – 3.5 – 0.3 1.0 1.9 – 5.0 BALAnCE SHEET 2011 2010 Change in % Total assets Current assets in % of total assets non-current assets in % of total...
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...Lindt chocolate. Delivery Food Delivery service has revolutionized the food industry. With a quick phone call, or a quick online search, you can have food delivered to your doorstep within the next few minutes or in some cases, days. Lindt chocolate café’s do not provide any quick food delivery services, although if you are living in the USA, you are able to purchase their products online and have them shipped to you; a service not currently available in Sydney. The telecommunications revolution has not only change the way we communicate, but is used in our every-day activities as well. We are able to utilise the Internet or make a simple phone call and order certain products at any time of day. Strengths: * Limited start up risk * Ability to sell products online or over phone * Information website with opportunities to promote further products | Weaknesses: * Diminish Lindt’s high quality characteristic * Transportation costs * Limited flexibility in pricing * Competition providing quicker service | Opportunities: * New customer base * Marketing opportunities on appropriate days e.g. valentines day | Threats: * Insurance costs in regard to transportation * New competition * Imitators`` | Strengths Lindt chocolate allows us to go online, browse their menus and purchase their products at any time of day, which will then be shipped to you within the next couple of days. This to the customer is convenient, time efficient, and allows the...
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...I Table of Contents I Table of Contents 2 II List of Figures 3 III List of Abbreviations 4 1 Executive Summary 5 2 Macro Analysis of the Confectionery Industry 7 3 PESTEL Analysis of the Confectionery Industry 9 3.1 Analysis 9 3.2 Conclusion 12 4 Porter Five Forces Analysis 15 5 Industry Life Cycle and Industry Dynamics 18 6 Lindt & Spruengli Company Overview 22 7 Business System 24 7.1 Resource Base of Lindt & Spruengli 24 7.2 Activity System (Value Chain) of Lindt & Spruengli 26 7.3 Product Offering 28 7.4 Lindt’s positioning in comparison to Competitors 33 8 Organizational Structure 34 8.1 Organisational Process 35 8.2 Organisational Culture 36 9 SWOT Analysis 37 10 Recommendations 38 10.1 Exposing the Corporate Social Responsibility 38 10.2 Product Development to meet upcoming consumption trends 38 10.3 Market penetration in Spain 40 10.4 Penetration of Emerging Markets 41 10.4.1 Asia Pacific 41 10.5 Entering new Segments 43 10.6 Pushing profitable Product Lines 45 11 Bibliography 47 11.1 Books 47 11.2 Documents from Databases 48 11.3 Journals 50 11.4 Websites 51 II List of Figures Figure 1: Confectionery industry segmentation 5 Figure 2: Market value of the confectionery market in the period 2004-2009 and the expected growth until 2013 6 Figure 3: Stage of industry life cycle mature markets (Western Europe, North America) and immature markets (Middle East and Africa, Eastern Europe, India, China, Russia) 10 Figure 4: Growth...
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...Marketing research develops an understanding of the target demographic and aids in the success of a product or service. Consumer perception is arguably the most essential factor in the sale of a product. The consumer chooses their purchase based on a combination of observations that have developed into their opinion of a product. By manipulating the consumer perception through advertising and other marketing techniques, the product can increase market share. Our experiment measures the effects marketing and taste on brand preference and perception of our subjects in regards to various brands of pure milk chocolate. Chocolate has become a staple in the childhood of young Americans. For as long as children can choose what they eat, chocolates and sweets have been the favorable options. Therefore, brand preferences have been chosen years ago and brand loyalty has been established at an early age. We have put this brand loyalty to the test by offering a blind chocolate-tasting experiment. By conducting this blind taste-test, our subjects will choose their favorite chocolates based purely on taste, eliminating the marketer-driven factors such as advertising and brand value. The subjects will have no knowledge of which chocolate they’re taste, resulting in an even playing field for the different brands. Without the factors of advertising, brand value and other marketer-driven variables, chocolate preference can truly be chosen based on taste alone. This experiment will help us...
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...QUESTION 1 Here is a company’s cost data: |Output |FC |VC |TC |MC |ATC |AVC | |1 |100 |30 |130 |0 |130 |30 | |2 |100 |70 |170 |40 |85 |35 | |3 |100 |120 |220 |50 |73,3 |40 | |4 |100 |170 |270 |50 |67,5 |42,5 | |5 |100 |225 |325 |55 |65 |45 | |6 |100 |300 |400 |75 |66,7 |50 | |7 |100 |380 |480 |80 |68,6 |54,3 | Complete the table and draw the MC, ATC and AVC curves on a graph See the graph n°1 given to you. The demand function for this market is Qd=1000-10p Draw the demand curve for this demand function onto the graph. On the x-axis go from 0 to 1000 in gaps of 100. On the y-axis go from 0 to 100 in gaps of 10. in order to draw the demand curve for this demand function, I had...
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...Cheesecake...) Quantitative * Market volume ca. 100 USD billion (only 2012 available) * Market growth saturated chocolate markets in Europe and North America * Group sales 2 883 CHF million (~ 3 459 EUR million) * Group profit 404 CHF million (~ 485 EUR million) * Share price (ISIN: CH0010570759) 46 288,- CHF Przewagi Konkurencyjne * Quality strategy * Unique selling proposition (USP) * Premium Quality * Brand image * Extensive advertising policy Pozycjonowanie - produkt Wysoka cena I jakość, bardzo premium, duża różnorodność smaków (od gorzkich do bardzo delikatnych czy nietypowych) Cena Na rynku konkurencja oligopolistyczna kilku dużych graczy: market Share Lindt w okolicach 20% Promocja: * Social Media (Youtube, Facebook, Twitter) * Reklamy w Kinach * Reklamy w prasie ( też w artykułach PR jako pomysły na prezenty) * TV (w niszowych kanałach National Geographic, TVN Style) * Outdoor * Kampanie ze znanymi postaciami np. Roger Federer * Nastawienie na CSR w Szwajcari/ EU/ USA ale nie w Polsce jeszcze...
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...d’affaire En Tonnes La différence est due à la source qui établie sur la base d’autres critères que la statistique de CHOCOSUISSE En 2010, les exportations à l’internationales sont plus élevées que les ventes en Suisse. Croissance entre 2009-2010 malgrè la hausse des matières première Evolution des prix depuis 2004 Plus importants marchés d’exportation Principaux pays : Allemagne (13’286), Pays-bas (6’014), France(2’612) Nombre de personnes employées Diminution du nombre d’employés Fournisseurs : Récolte de cacao Cote d’Ivoire De manière générale Part de marché français, les MDD se vendent le mieux Tablettes + moulage se vendent le mieux Les acteurs Lindt & Sprüngli Barry Calbaut Favarger Grand distributeurs Lindt & Sprüngli Fusion Sprüngli a racheté Lindt Numéro un mondial du segment haut de gamme 2010 : Croissance malgré la hausse des prix des matières premières 2,58 miliards CHF 7’600 collaborateurs Management 4 nouveaux membres qui succèdera à Tanner (64 ans) Barry Callebaut Fusion du chocolatier Belge callebaut avec francais cacao Barry Groupe zurichois, leader mondial Livre à Nestlé, Hershey, Cadbury et Kraft 4,11 miliards CHF 7’500 employés Présent sur les marchés émergeants : Chine, Russie, Brésil, Mexique...
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...Name of Product Excellence Noir 70% Brand Lindt Country of Origin Switzerland Product Specifications 100g Product form Solid Export from Switzerland Export to Japan Group member: Cho Ki YIU Duy Manh Quyen NGUYEN PRO FORMA INVOICE Lindt&Sprungli AG Purchasing Department Seestrasse 204 8820 Kilchberg Sold to: Nissil Foods Holding Co., Ltd Mr. Aiwa, Purchasing Director 28-1, Shinjuku Rokuchome, Shinjuku, Tokyo, Japan 30/11/2013 |Description |Customs Code |Quantity |Unit Price |Amount | |100 dark chocolate bars, 100 grams, |180613 |50 cartons |1200 EUR |60 000 EUR | |solid in one carton | | | | | |Total amount FCA Kilchberg, ICC...
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...memory that is as old as their childhood. "CDM extended chocolate consumption to firstly, the adult segment, and secondly, to all the different occasions for which meetha (sweets) used to be consumed in the Indian context, in a sense "repositioning" chocolate in the mind of the consumer." -Tanuka Ghoshal, assistant professor - marketing, ISB Hyderabad * With such a successful core brand, it is indeed a challenge to sufficiently differentiate an extension in the same category, price it at a premium point, and make it a success. Defining Premiumness: Premium refers to those products whose average price is Rs 100 and above. Quite a few chocolates fall in this segment, including brands such as Lindt, Ferrero, Godiva, Mars, Bournville, Toblerone, Temptation etc. A 100 gm bar of Lindt, for instance, costs anywhere between Rs 195 and Rs 255. It will soon introduce smaller packs of 38 gm. This will be priced between Rs 90 and Rs 120. Toblerone's...
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...a traditional economic model of rational choice. (a) Briefly explain how the results are inconsistent with rational choice. What would have been expected if judgments were rational, and how were actual results different? (b) Identify the psychological influence that accounts this deviation from rational choice, according to Ariely’s explanation. a) The higher quality Lindt truffles are more valuable than chocolate Kisses, and both chocolates were discounted in the experiment. In the first set-up of the experiment, customers acted rationally, through cost-benefit analysis, considering both price and quality of each respective chocolate before deciding that that despite Lindt truffles were the better deal as the quality was better, although it was slightly more expensive. Presumably, the customers thought it was worth paying 14 cents more for the better quality Lindt because at 15 cents the Lindt truffle was more popular (73% of the customers) than the 1 cent Kiss (27% of the customers). However, when both chocolates were further discounted by 1 cent, although the price difference was still 14 cents, the Lindt priced at 14 cents was less popular (with 31% of the customers) than the FREE! lower quality Hershey’s Kiss (69% of total customers). The price reduction by the same amount from each chocolate shouldn’t change the behavior of customers from a rational, economic viewpoint, but it made people reconsider the better deal for the FREE! option. b) People are often overly attracted...
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...voice above a shuddering whisper…”) The author uses sensory detail in this scene to show how furious Taylor really is and how mixed her emotions are. They fight over the baby, Taylor saying it’s her baby and Nate saying it’s both of theirs. This contributes to the theme by showing how discouraged and furious Taylor is and how she doesn’t let it completely get her down. The final example is when Taylor starts to lose her grip on reality. This scene explains how Taylor is practically walking into insanity. “ ‘Are you lost?’ In my mind, yes, I was nearly gone. The thought of passing into insanity crept up in my head with clawing, pale arms, the lifeless face turned up in agony. The flashbacks would kill me if the house didn’t. I was lost” (Lindt 149)The author crafts interesting word choice into this scene and gives the reader a creepy image of what Taylor is going through and sends chills down your...
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...1. Using Porter’s characteristics, describe the interfirm rivalry in the chocolate industry. What are the strengths/weaknesses of Rogers’ Chocolates’ major competitors? Rivalry within the premium chocolate industry was still not as fierce as in the traditional chocolate market. After all, it was a fairly new market that had been growing at a rate of 20% per year. In addition, because of the fact that customers were demanding premium products, they were likely to be loyal to a particular brand meeting their expectations. Rogers Main competitors were: Godiva, Bernard Callebaut and Lindt. All of them offered what could be considered substitutes. Godiva for instance, offered Chocolates of similar quality, with slick and modern packaging, variation in chocolate moldings and chocolate colors. Bernard Callebaut was very strong in quality, superior packaging and product customization and Lindt offered similar quality chocolates at lower prices. Competitors like Godiva, Bernard Callebaut and Lind also had brand recognition and were large enough to achieve economies of scale, reduce costs and most important work on the development of relationships with suppliers of premium raw materials. 2. What are the firm’s core competencies? How might Rogers’ Chocolates convert some of Its existing resources and capabilities into core competencies? Rogers’s core competencies were product quality and customer service. In addition, the workforce was loyal and dedicated with very...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary 1 Business description 1 Vision for the future 1 Business goals/mission 2 Business philosophies/identity 2 Main objectives 2 Situation Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the unconventional. Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise. Cocoa Delights is the first company in Australia...
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...Rogers’ Chocolates Word Count: 1232 Table of Content Key Issue 3 Subsidiary Issues 3 External Analysis 3 Internal Analysis 3-4 Business-Level Strategy 4 Corporate-Level Strategy 4 Firm Performance 4-5 Recommendations 5 References 6 Appendices 7 Key Issue: In Victoria, British Columbia, Rogers’ Chocolates was established in 1885 by Charles “Candy” Rogers. Rogers’s chocolate is one of the biggest chocolate producers in Canada and the second largest in British Columbia. In proceeding Rogers’ death, Leah Rogers, his wife, took over the company and later sold it to a customer in the late 1920s. Management’s main focus is to explore alternatives to grow the firm without impairing its heritage. Subsidiary Issues: Competitors are attaining competitive advantage by producing low quality products. Others are marketing with less expensive ingredients, packaged in similar attractive containers, and priced identically with Rogers’ premium chocolate products. Rogers’ chocolates are only attracting niche customers, such as wealthy individuals, elderly, and married couples with no children. Currently, management has no direct measurement of day-to-day production creating inventory difficulties. External Analysis: Un-intergraded international production laws and regulations are an issue. Chocolate companies are looking to the USFDA to redefine chocolate. More...
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