...ZEN HOTEL INC. SOM 354 Ting Gu, Liyan Jin, Shuyi Chen, Jiawei Cheng, Yuchen Wu Table of Contents Executive Summary Introduction/Overview of Zen Hotel Inc. (Liyan Jin) The Culture of Our Target Market (Liyan Jin) Motives of entering the Chinese markets (Shuyi Chen) The method of the Entry The Timing of the Entry The Scope of the Entry The Marketing Mix (Ting Gu) Human Resource strategy (Ting Gu) Executive Summary Introduction/Overview of Zen Hotel Inc. Our company Zen hotel Inc. offers exclusive boutique hotel experience to consumers who expect a luxurious service at an affordable price point. Our hotel is currently located at the East Village, in New York City. Like other boutique hotels, our company is an intimate size hotel that contains approximately 100 rooms. We offer hotel rooms with trendy décor installation, personalized service, mini bars, friendly ambience and many more. The trend of boutique hotels are getting more upscale, and high tech to meet the demands of modern travelers who are food-oriented and style-conscious. According to Brown, who is the founder of Boutique Hotel News, these are the top 10 features of what’s going to be hot in 2013 for Boutique hotels. (Brown, 2013) Among our services, predictive personalization is one of the most important one. Hoteliers are increasingly able...
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...Adam Levy 2/16/13 PA 315 TITLE: “For China, Spending Is Harder Than It Looks” SOURCE: The Wall Street Journal AUTHOR: Liyan Qi and Aaron Back DATE: 2/12/13 SUMMARY: Some economists say that the fiscal position of China, the world’s second largest economy, isn’t as strong as it looks. The concern is that China’s debt does not take into account its weak local government finances, bad loans in its banking system, and the future costs of an aging population. This means that if China wishes to offer tax cuts and boost spending, they have less room than imagined. Nearly all tax revenue in China goes to the central government, so local governments such as provinces and townships rely on fiscal transfers from Beijing, as well as independent revenue sources such as land sales, which can be unreliable. This gives them a strong incentive to continue borrowing massive amounts of money from state-owned banks and private trusts, debts for which the central government could ultimately be responsible if they turn bad. Local governments depend on land sale proceeds which count for around 25% of their revenue. Last year official data showed that this declined by 14% nationwide due to a central-government campaign to hold down property prices. Local governments' revenue and debt challenges come as China seeks to narrow income and promote urbanization. These are priorities that will require huge outlays in areas such as health care, education and urban infrastructure over the coming years. Things...
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...[pic] FACULTY OF EDUCATION AND LANGUAGES SEPTEMBER SEMESTER 2011 OUMH1103 LEARNING SKILLS FOR OPEN DISTANCE LEARNERS RASHIE A/P RATHAKRISHNAN MATRICULATION NO: 680428075380001 BACHELOR OF EDUCATION (TESL) WITH HONOURS Table of Content Page A. INTRODUCTION 2 B. CHALLENGING CHARACTERISTICS OF ONLINE LEARNING 3 1. Technology 3 a. Accessibility to Technology 3 b. Limitation of Technology 3 2. Motivation 4 3. Interaction with Facilitators 4 a. Online versus Classroom 4 b. Qualified Facilitators 5 4. Computer Literacy 5 5. Poor Time Management Skills 6 C. SUGGESTIONS...
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...Going global means new frontiers Introduction On the 19th Sep. 2014, the world’s largest initial public offering (IPO) was successfully completed in the New York Stock Exchange (NYSE), U.S., and the total IPO amount has reached up to $25 billion (Chen. Mac. Solomon. 2014). Alibaba, the miracle creator, used only 15-year’s development to take the seat in the Wall Street and build an e-commercial empire. The NYSE’s IPO is the signal to tell global investors and competitors that Alibaba is ready to join the global market competition. For Alibaba, going global means new frontier, however, the new frontier could be either a barren cliff or cornucopian grassland. In this essay, we will mainly discuss that why Alibaba want to expand global markets, and how Alibaba is going to make the global strategies to against global competitors in overseas market. by avoiding direct competition, targeting similar market as China and increasing firm size in the global market environment to step into a “grassland” market for persistent development. Alibaba -- the world’s largest online and mobile commerce company, was established in 1999 by the group of 18 people led by Jack Ma in Hangzhou, China. There are three main sites in Alibaba China, including T-mall, Taobao and Alibaba.com along with numbers of other companies to support Alibaba’s ecosystem development. Moreover, Alibaba also has Alibaba.com and AliExpress.com to provide worldwide online shopping services (Pressman 2014). Until 2013...
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...PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT ________________________________________________________________________ OUMH1103 LEARNING SKILLS FOR OPEN DISTANCE LEARNERS SEPTEMBER 2013 ________________________________________________________________________ ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS 1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment...
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...Course MGT 201H1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 100Y1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 RSM 219H1 Term Course Title S Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y F F F F F F F F F F F F Introduction to Financial Accounting Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Management Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction to Financial Accounting Introduction...
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...Mathematics learning performance and Mathematics learning difficulties in China Ningning Zhao Promotor: Prof. Dr. Martin Valcke Co-promoter: Prof. Dr. Annemie Desoete Proefschrift ingediend tot het behalen van de academische graad van Doctor in de Pedagogische Wetenschappen 2011 This Ph.D research project was funded by Ghent University BOF Research Grant (BOF07/DOS/056) Acknowledgements There is still a long and indistinct way and I will keep on going to explore the unknown. 路漫漫其修远兮,吾将上下而求索。 - Qu Yuan (340-278 BC) This dissertation would not have been possible unless so many persons contributed to it. The first person I should give my gratitude is Prof. dr. Cong Lixin in Beijing Normal University. It is she who recommanded me to my promoter - Prof. dr. Martin Valcke. Based on the cooperation contact between the two universities, I have the opportunity to start my journey in Ghent University. The fantasty journey started from Year 2007 gudided by the Prof. dr. Martin Valcke. I am heartily thankful to my promoter Prof. dr. Martin Valcke and my co-promotor Prof. dr. Annemie Desoete, whose encouragement, supervision and support from the preliminary to the concluding level enabled me to carry on the research project. My deepest gratitude is to Prof. dr. Martin Valcke. I am not a smart student who always give him so much revision work. It is extremely fortunate for me to have a promoter who is characterized by energy...
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