...Anonymous Evaluation Paper Red Lobster Evaluation Red Lobster is a restaurant that is notorious for claiming they provide excellent seafood. Their promise is to provide tasty seafood while also providing people with a wonderful dining experience. Here is Red Lobster’s story taken straight from their website, “Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food Differently.” For me, I was anxious to see if the Red Lobster restaurant made me feel like I was having a real, oceanic experience. It is hard to have great seafood when comparing it to fresh, straight out of the ocean, seafood. Like many restaurants, Red Lobster has claimed it provides a comforting atmosphere, tasty seafood, and excellent service; however, I believe Red Lobster actually upholds its overall promise to its guests. Immediately after walking into Red Lobster, I felt as if I was walking into a restaurant striving for that “right off the coast,” appeal. I could sense that Red Lobster was trying its hardest to appeal to every guest that entered through...
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...The Red lobster’s mission statement states that “Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food Differently.” This is a very good mission statement seeing that it identifies most of the policies that a mission statement should provide. It states how the employees will deal with the customers by saying “…our servers pull out all the stops to make every dining experience feel extra special. It also states its competitive advantage by identifying that their suppliers catch the freshest fish they can. Also, that they have master chefs cooking the best meal for their customers as well. Red lobster said that “Our top priority is to always serve our guests the highest-quality seafood.” (http://www.redlobster.com/our_quality_story/our_commitment_to_quality/) and with fresh food and master chefs this will most definitely last them for a long time. Target Markets Red lobster isn’t trying to be the world’s fanciest seafood restaurant, but more of the world’s best overall seafood restaurant. Their target market is that of a middle...
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...“Consider the Lobster” Summary 08/26/2013 David Foster Wallace’s essay “Consider the Lobster” examines the pain that Lobsters feel when they are being boiled alive to be consumed by Humans. He uses the lobster as an example to expand his examination, bringing out the relationship between humans and the animals that we consume. Wallace starts of his essay by mentioning the Maine Lobster Festival and its huge crowd of over 80,000 people that consume over 25,000 pounds of lobster during the 5 days that the festival lasts. He starts off the essay with admiration in his tone as he describes the Maine Lobster Festival to his readers. After he’s done praising the festival, Wallace reveals that his main intention of writing the essay was to question if killing animals is morally acceptable. He explains that Lobsters have nociceptors, invertebrate versions of the prostaglandins and major neurotransmitters that enable human beings to record pain. Lobsters, however, do not appear to be able to absorb natural opioids like endorphins and enkephalins which are what advanced nervous systems use to deal with pain. Wallace examines this information about lobsters and recognizes that lobster either suffer more than a human would because they can’t control pain as well as humans can or they simply can’t comprehend the idea of pain. Wallace sympathizes that if lobsters can’t control their pain, then humans are unnecessarily boiling and eating them, as a result, putting them through immense...
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...The widening income gap pushes Red Lobster to either go upscale or go downscale (Chen, 2013). The top 10 percent richest people earned 12 times what the lowest ten percent earned, according to 2012 Census Bureau data. Although an unexpected high percentage (23%) of experientials patronized the restaurant in 2008 (Red Lobster Case, 2010), the shrinking middle class makes it embarrassing to serve both experientials who expect the best service and price sensitive customers at the same time. Neither the rich nor the poor will choose Red Lobster since rich people will directly go to fine dining restaurants because they expect top notch service, and the low income people tend to spend more time eating at home (Gustafson, 2012). For a chain restaurant as large as Red Lobster, it should not go premium and change its customer base to experientials because of potential market opportunities and its own operating features. Segmentation The revenue brought by more profitable experientials will be offset by the loss of other 70% price sensitive customers because they can not afford the costly upscale service. It is true that experientials account for 23% of total customers and contribute more to profits. Indeed, the three phase plan has attracted many experientials that the company has not expected. However, they could not represent the company’s new customer base since 23% of them are far from enough when compared to 70% of price sensitive customers that include indulgents, traditionals...
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...article Consider the Lobster an argument about morality, I believe that is his main intention. While I will admit that he does an excellent job explaining the viewpoints from both humans and lobsters, is it really necessary for him to explain the viewpoint of the lobsters? Wallace is trying to guilt us into thinking how we treat lobsters is morally wrong. Mother nature made us higher up on the food chain, so there is no need to feel guilty about something we are eating as a mechanism for survival. David Foster Wallace provides valid points regarding morality in his essay Consider the Lobster, however because it was assigned for college students to read, his argument is portrayed as unimportant and unnecessary to the audience. The whole purpose of Wallace’s essay was to make the reader think about morality and how people should put more thought into our decision making process. Although he’s asking directly whether or not we should consider the feelings of the lobster when we eat it, the bigger picture questions our ability to process all the little details when making decisions in life. The longer it takes for someone to make a decision the worst the outcome is going to be, because the thought of doubt enters your mind. So, why should we waste our time thinking about what we should or shouldn’t eat when we all have more important things to worry about? Wallace opens up his essay describing the scene of the Maine Lobster Festival, the largest lobster festival in the world...
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...Case Study – Red Lobster Background Red Lobster was originally founded in 1968 and gained tremendous popularity since at the time, mainstream Americans ate very little seafood, finding it hard to get, difficult to cook at home, and expensive. Red Lobster made seafood accessible, approachable, and affordable for just about everybody. Even with their instant success, Red Lobster by 2004 was becoming out of date and out of touch with today’s customer. Kim Lopdrup took over as president in 2004, initiating an aggressive turnaround program and a three-phased plan to save Red Lobster. In the following case study analysis our team has evaluated Red Lobster throughout the innovation. Who were Red Lobsters target customers pre-2004? Prior to Kim Lopdrup taking over as president of Red Lobster in 2004, their target customers were known “experientials.” Experientials are people who love generous portions of affordable seafood, but use the meal occasion as more of an opportunity to connect with family, friends, colleagues, or clients. Red Lobster also had a lot of lapsed users who thought of them as a dated chain that served cheap, frozen, mass-produced seafood. In Lopdrup’s first few years on the job, he initiated an assertive turnaround program and showed some early signs of success. What was Red Lobster’s value proposition? Red Lobster was built on the premise of bringing affordable seafood to mainstream America. Prior to 2004, Red Lobster’s management team had tried to focus...
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...RED LOBSTER: MARKET RESEARCH REVEALS WHATS FRESH TODAY BACKGROUND 1968: Foundation: Red Lobster was founded in 1968 by entrepreneur Bill Darden and Charley Woossby. Originally billed as a “Harbor for seafood Lovers”, the original restaurant in Lakeland, Florida, was followed by several others throughout the Southest. 1970: General Mills acquired Red Lobster in 1970 as a five-unit restaurant company and rapidly expanded the company nationwide. As it reached more parts of the country, Red Lobster continually introduced guests to fresh dishes that quickly became favorites, with many guests getting their first taste of calamari, snow crab and Key lime pie here – not to mention the fact that it is where popcorn shrimp was invented. (after 1970, until 1980) In 1980, this year was one of the most important for the company, reaching and being in their stage of maturity, a stage in which all companies desire to be in there. In 1983, Red Lobster opened its first restaurant in Canada (Windsor, Ontario) Finishing, in 1995, after decades of success and growth, Red Lobster, together with Olive Garden and later Bahama Breeze, became part of Darden Restaurants, with Joe at the helm until 2005, when he turned the reins over to current CEO and Chairman Clarence Otis. Over the years, their passion for seafood and delicious experiences has kept Red Lobster evolving. Their menu has grown and changed with their guests’ tastes and their ability to bring the best of the sea to your table...
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...“Consider The Lobster” is a short story written by David Foster Wallace that explores the act of murdering lobsters in both restaurants and at home. Wallace believes that humans should question what they are doing before they partake in an action because the way that lobsters are killed is quite cruel. To catch the attention of his readers, Wallace uses vivid imagery when describing how some choose to kill their lobsters. Aside from the typical “plunge” (6) into boiling water, he states that some cooks like to “drive a sharp heavy knife point-first into a spot just above the midpoint between the lobster’s eyestalks” (6). Although it is a gruesome statement, it is clearly seen by anyone who is reading and it is easy to imagine how awful that would feel. Wallace also uses strong imagery when he talks about the lobsters at the Festival. In order to express how miserable the lobsters are, he says that they “pile over one another, wave their hobbled claws impotently, huddle in the rear corners, or scrabble frantically back from the glass as you approach” (7). Just...
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...Consider the Lobster,” is an article about the mortality of consuming lobsters or any animal for that part. The writer first captures your attention with a well-known festival, Maine Lobster Festival, were over 25,000 pounds of lobster is caught and consumed. Consumer then goes into detail about the history of lobsters and how they were consumed. The author expressed that the lobster was once food that was only eaten by the lower classes, and now it is seen as a delicacy. The article takes a turn short after and goes into great detail of the ethical background of boiling lobster. The author explains how people feel its okay to cook lobster because they do not feel pain. In all reality, the lobster does feel pain as to why they...
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...Whiting Writer’s Award and Lannan Literacy Award winner, David Foster Wallace, in his commence speech, “Consider the Lobster”, discusses about the inhumanity involved in eating a delicious and butter soaked piece of lobster that people consider a luxury. Wallace’s purpose is to inform the readers about the Maine Lobster Festival and question humanity. The author adopts an aggressive tone in order to show how he is bothered by how the lobster are treated and cooked. He shows the readers both sides of the controversy between animal rights activists and gourmet food lovers. He wants his readers to have an open minded flow to the ideas that he presents in his essay. Wallace uses multitude of rhetorical strategies to get his point across, including...
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...not know this, but Maine's central trade is not lobsters, for that precise reason, Maine is known as "vacationland" and lobsters accumulate travelers. So in the late spring of 2003, Gourmet Magazine sent the essayist David Foster Wallace to examine the ground zero of lobsters, the Maine Lobster Festival, MLF, in the heart of the mid coast area (wallace). One would envision the article would be a paean to lobsters and the exquisiteness of the Maine coast. Truth be told, Gourmet was a dream magazine for foodies and voyagers. However Wallace, a not so secluded critic and expert of savviness and talk, took the reader’s on an alternate adventure. One in which their taste buds needed to confront their consciousness. Wallace hopes to provoke self-analysis and examination of the readers’ own views on animal suffering. He does this by utilizing diverse Rhetorical devices to help engage the readers to influence them towards his contention. "Consider the...
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...In David Foster Wallace’s article, “Consider the Lobster”, he takes into account and sheds light on various topics that often lay hidden away from the surface. Wallace at first begins to talk about the Maine Lobster Festival where eating lobster is seen as a festivity and a means for celebration. At first the article seems boring and rather dry, but surprisingly Wallace actually sheds some light on a few notions concerning the lobsters further on in his article. The first unanticipated turn that Wallace makes is when he discusses what exactly the lobster is. He further discusses the habitat and natural manners of the lobsters, even comparing them to garbage men because of their diet. Although the topic leans further to the mundane side of the spectrum, Wallace is able to make the discussion interesting by providing titillating facts while also using a strong voice throughout. With a smooth transition, he was able to progress to his next provocative analysis. Wallace’s next factoid dealt with the symbolism and assumptions surrounding the idea of lobster. He further discusses how lobster is often viewed as a delicacy, but what made this topic specifically interesting was when he stated that lobster used to be viewed as peasant food....
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...The short story that I had the pleasure of reading was called “Consider the Lobster,” by the late David Foster Wallace. Wallace wrote this article in 2004 after attending the 2003 Maine Lobster Festival at the end of summer 2003. He initially began the story by writing of the pageantry and history of the lobster as it related to the culture of Maine. He discussed the local’s nickname for the lobster which is bug. This, the author went on to say is not far from the truth as lobsters are arthropods and have many anatomical similarities with grasshoppers. At this point the story becomes tragic – for the lobster anyway. Wallace explains the fact that lobsters that are prepared correctly must be cooked while they are still alive. This wouldn’t...
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...The article” Consider the Lobster”, written by David Foster Wallace, describes the sensation associated with the inhumane consumption of lobster during the infamous and well known MLF, held yearly in Maine. Wallace, the journalist for the 56th Annual Main Lobster Festival, chronicles the Tourism and Lobster based festival with the excitement of concerts, pageants, parades, crate races, carnival rides and food competitions, which he believes mask the massacre. Wallace’s purpose is to intentionally stimulate readers to envision the unintentional abuse of animals. He begins by describing the festival with all its marvel and extravaganza with its tradition, communities and vastness. He brags of the festivities, including its many visitors and...
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...“Consider the Lobster”, by David Foster Wallace, is an informative review for Gourmet Magazine. The article is focused on the Maine Lobster Festival, where people from all over the country come to enjoy this fun-filled festival with thousands of pounds of lobster. However, Wallace describes the reality of this festival: long lines, noisy families, and foul smells. He also goes into immense detail about the preparation, taste, and anatomy of lobsters. As a well-known writer, Wallace tries to encourage people to think outside of their default setting and realize that not everything is about them, as shown in “Consider the Lobster”. Wallace brings to light the morality of boiling the lobsters alive and whether our treatment of any animal is justified by our cravings for the most delicious dish. In the final paragraphs of the article, he uses strong diction, strategic questions, and critical tone to encourage readers to take a moment and think about their morals. Wallace uses strategic diction, using words such as “curious” and “confused” as to why people are so ignorant and selfish because they “like to eat certain...
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