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What dose Baidu do?
Baidu is a search engine tool, using its powerful Chinese information repository for retrieving the user to provide information services, commodity information resources to obtain address and services help Baidu users to find the information resources of the Internet to meet the needs of the information. In recent years, Baidu's main profit model is becoming clearer, and the services they provide and the content was changing trends. Baidu as a business, you need to face two very important customers: one is ordinary users of Baidu, Baidu general Internet users of information retrieval; another commercial customers direct economic transactions with Baidu. For the former, Baidu to provide information retrieval services, not money earned income, but the network CTR. For the latter, Baidu to provide technical or advertising, and have achieved substantial economic income Baidu sustained expansion operating funding sources. The retrieved users and commercial customers and now the driving force is Baidu. Both are indispensable. Baidu, uses its search technology and information repository to attract a wide range of network users, forming a stable mass base the brand belongs Baidu effects, including stable Baidu search usage, the relatively high rate of retrieval match search results CTR. Publicity opportunities behind this effect is tapped, so with the keyword advertising market development. So far, Baidu has developed an efficient profit model.
What’s so great about Baidu? * High development costs of technology transfer - search engine technology, that require the use of search technology, but its core business is not a search service businesses do not want the huge human and material resources to spend in the research and development of search engine technology, more search techniques tend to buy from operating large search engine companies. Baidu

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