...The War against Television Life in North American is now divided into sleeping, working and watching TV. North America is a TV culture in which the make believe stories projected from a small box become what define us. TV reflects as well as shapes our cultural expectations and norms. TV has brought about revolution in many, if not all areas of life, no one can say that their work, family life, leisure time, and school are not in some way influenced by television. TV, its values, moral messages and the lifestyle it promotes all have a serious, negative impact upon children. Watching television is one of the ways many people choose to unwind after a hard day’s work. While television is a major source of entertainment the content the things that are displayed including violence and adult content in television can have negative effects on the viewers. Many children end up watching television even before they start school and so television has a huge impact on their impressionable minds. “Even infants and toddlers watch around two hours of television per day”(Levine). For kids under the age of six the time spent in front of the television is also around two hours while kids and teens tend to spend as much as four hours in front of the television. The violence depicted on television has a major effect on children. “On an average, American children witness around 200,000 acts of violence in television by the time they turn 18”(Odec). This makes them less sensitive and increases...
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...The Ethics of Marketing The Use of Alcohol, Sex, and Children Business Ethics 11/23/2013 Introduction The American Marketing Association defines marketing as, the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com) This practice dates back to the 1450’s when the Gutenberg invented the first movable type, which allowed mass printing to be possible for the first time. Marketing and advertising has since evolved from magazines, to billboards, radio, television, telemarketing, print ads, and now with the digital age booming, has become a hyper competitive industry where companies will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories...
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...Title: How fast food advertisement persuade UK consumers’ consuming? Tsz Hin Lam (Henry) 33801495 Group B Abstract: In recent days, many advertisements have been promoted either on television or the internet. Customers can see advertisement very easily through their digital devices, so this advertisement really affects the way customers’ consume in fast food restaurants. Previous literature states that fast food restaurant these days really put a lot of effort on advertisement and promotion, and these really can improve their sales revenues. The majority of interviewees claim that advertisement really persuade them to consume more on fast food restaurant rather than before, and it really change the image of fast food restaurant on customers ‘mind. However, some interviewees think is have not change both their consuming and the image of fast food. Moreover, most people think advertisement really can help to persuade customer’s consuming. Content Page: list of figure 1.Introduction:5 2.Literature Review:5 3.Methodology: 6 4.Result and Discussion: 7 5.Conclusion: 11 6. References:12 7.Appendix: 13 Page no p.7 p.7 p.8 p.8 p.10 p.10 Page no p.7 p.7 p.8 p.8 p.10 p.10 List of figures: Fig.1- How many times do customers see fast food advertisement in a week. Fig.2-Where do customers mostly see the advertisements. Fig3. Which kind of advertisements most attract consumers. Fig4. Have customers been to a fast food restaurant...
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...English 110 Fast Food Marketing Starting from Disney’s success, the marketing targeting to children has exploded in recent decades. As another pioneer, McDonald, one of the biggest fast food manufacturers and advertiser, invests a huge block of fund on various advertisements every year. Children now live in these advertisements and become the members of their customer group. The fast food then brings high calories, causing them fat. Is the story simple enough to say that the fast food marketing should be banned? My view is, the responsibility is not only on the marketing, but mainly on the communication and education from the parents, and the response of the government to the endless marketing. In <Your trusted friends>, the author Eric Schlosser reports that “Many studies had found that young children often could not tell the difference between television programming and television advertising. They also could not comprehend the real purpose of commercials and trusted that advertising claims were true.” This is one of the most important reasons, according to him, that fast food industry should be banned to market at children. I don’t deny that children can’t protect them from ads, but they can be influenced not only from the fast food, but also a video game, a nice snack, or even the sex and violence( if nobody controls that). Why don’t parents tell them “this is an advertisement. It is not true!” just like that they tell kids the fire is dangerous? Why doesn’t...
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...Sex Ads vs. Healthy Food Ads seems to be the primary subject matter. According to Fowles', people have a number of needs that appeal to their personality. “There are assumptions about personality underlying advertisers' efforts to communicate via assumptions have stood the test, they still need to be aired out.” Individuals, is likely to walk around with a range of unsuccessful urges and motives floating around in their minds. “Lust, ambition, tenderness, and vulnerabilities that are constantly popping up, seeking resolution.” These preferred viewers for the ad is both young males and females, also for men that have ugly wives or Horney old men that never get no sex at home. However, the setting of the commercial takes place on a beach near the ocean with Nina Agdal in her swimsuit laying on a teal color towel in the sand, apparently in connection to the item being promoted, a healthy grilled fish sandwich. Hardee’s is a pretty usual, fast-food restaurant that most of our country associates with obesity and unhealthiness as the current cultural preference is trending towards healthier, natural food options. The purpose is the model characterized in the advertisement is a white female, likely to be in her twenties. This leads society to believe that the advertisement is put toward young, white fit guys. A group of overweight individuals, children, other females and elderly people are not represented in the commercial, probably because they are not as profitable as the young...
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...Negative Effects of Television on Children Fifty-nine percent of children younger than two years regularly watch an average of 1.3 hours of television a day. Television is one of the most common media that is affecting children’s lives. Television impacts a child on how much television they watch, their age, personality, and if they watch television with or without their parents. The idea is that children get influenced in what their watching, so if they are watching a negative show; it is most likely that they will have an aggressive behaviour. However, many people including children and teens are influenced by television which has many negative effects. Television has negative effects on children because it promotes violence among children, has negative effects on healthy child development, and exposes children to sexual content. Hundreds of studies have shown that how violent shows on television effects children and teens. Kids may become aware to violence and more aggressive, when they watch programs that include violence. Because many violent acts are committed by “good kids”, so that’s why kids tend to follow violent shows. Even though, children are taught by their parents that it is not right to hit, television says that it is okay to hit, kick, and bite if you are the good guy. When a child tries to understand right or wrong, it leads to confusion. This leads to more violence because children do not know what is right or wrong for them, so that’s...
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...A study on perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads...
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...that we have to do. A common person in the city usually wakes up checks the TV news or newspapers, goes to work, makes a few phone calls, eat with their family when possible and makes his decisions based on the information that he has either from their company workers, news, TV, friends, family, financial reports, etc. We have put our trust on the media as an authority to give us news, entertainment and education. Advertising has three purposes: one, to create product awarness, two, to inform consumers about a pruduct or service, and three to motive customer demand for the product, thereby creating brand loyalty. Advertisements appear on television, in magazines, on the Internet, on billboards, store displays, buses, taxi, school bulletin boards, and even people’s clothing (Boss, 2010). However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes a lot of money with the advertising they sell and that we are exposed to. We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on TV, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also based on the media. These are the effects of mass media in teenagers, they buy what they see on TV, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed...
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...that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product * * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The...
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...How TV Affects Your Child Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF): * two-thirds of infants and toddlers watch a screen an average of 2 hours a day * kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs * kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games The American Academy of Pediatrics (AAP) recommends that kids under 2 years old not watch any TV and that those older than 2 watch no more than 1 to 2 hours a day of quality programming. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Of course, TV in moderation can be a good thing: Preschoolers can get help learning the alphabet on public television, grade schoolers can learn about wildlife on nature shows, and parents can keep up with current events on the evening news. No doubt about it — TV can be an excellent educator and entertainer. Still, too much TV can...
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...McDonald’s and Jack in the box are two very well-known and popular brands in today’s fast food chain restaurants. The McDonald’s corporation is the largest chain of hamburger fast food restaurants, serving over 68 million customers in over 120 countries daily. It all started out as a BBQ restaurant operated by Richard and Maurice McDonald in California, later purchased by business man Ray Kroc, who started as a franchisee agent. He oversaw its worldwide growth potential and bought the franchisee. Jack in the Box, also an American fast-food restaurant chain with over 2200 locations mostly throughout the west coast of the US. Founded by Robert O. Peterson, he mainly focused on the drive thru intercom perspective to increase his business. In this paper, we will discuss the target markets and an ideal opening location for both of these well-known American fast food restaurant chains. McDonald’s has a vast demographic target which is every segment of the demography. This demography is based on family life cycles, age, gender, sex, nationality, income, generation and race. Since McDonald’s is a world-wide corporation, they have different demographics in hundreds of countries. Their main target is towards adults and teens looking for a quick meal also, families with young children. McDonald’s main goal is to target anyone and everyone. Jack in the box started targeting young kids in the beginning of the franchisee to compete with industry giant McDonalds. They set out to change...
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...421 Tyson Foods promotes several different types of food in the food chain industry. They are ranked 96 in the Fortune 500 in America’s largest corporations. Tyson’s produced poultry, beef, and pork, as well as providing the previous to several chain stores to use products. From McDonald nuggets to the Subway sandwich, Tyson is one of the largest poultry processing plants in the country. Tyson also distributes bag in bag products to stores which include Sam’s and Wal-Mart stores around the world. Tyson is best known for the appetizers and hot wings. Tyson has become one of the biggest marketers of value added chicken, beef, pork, as well as distributors to retail grocers, food service distributors, and national fast food and restaurant chains. The company thrives to helping feed the hungry and also donates to the American Red Cross. Other distributions include sending product overseas to Russia and Japan. From the United States to overseas, from grocery stores to restaurants Tyson Foods has become a leader of marketers in the food industry. They have done this by producing the mixture of products that customers enjoy and love to eat. Tyson has a marketing department that strives to be the leading provider in food service for the customers and consumers. The research and development department work hand-in-hand with the marketing department to achieve the leading market position for the products that are being produced today. Tyson brands have specific advertising that will attract...
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...Advertisement Analysis Prepared for: Professor D. Thrope MKT500 Marketing Strategies Prepared by: Christie Mathew May 23, 2014 Subliminal Mind Programming by Advertisements Links: https://www.youtube.com/watch?v=6ZeNubFcKtg - McDonald’s Commercial - I https://www.youtube.com/watch?v=4FG7gE2CIbo - McDonald’s Commercial – II https://www.youtube.com/watch?v=LMzbwa6PvEE - McD’s Subliminal Image on Food Network https://www.youtube.com/watch?v=Rnkg-yCPryE - 1960’s Subliminal National Anthem (In Slow Motion) Introduction to Subliminal Mind Programming: Subliminal advertising is all around us in plain sight and we see those types of commercials all the time through media. Subliminal messages in advertisements come from the idea of steganography. Steganography is the art of writing hidden messages. The difference in steganography and subliminal messages is steganography is mostly used to completely hide the messages so only the person aware of the hidden messages has the ability to decipher or discover it while subliminal messages are a form of programming. Subliminal messages can bypass the conscious paradigm and directly influence the unconscious level of human brain without even realizing it. Verbal or visual commands can trick the brain into wanting any particular product Subliminal Images in McDonald’s Old Commercials: McDonald’s old commercials are the classic examples of subliminal manipulation. In many advertisements random images flashes...
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...factors, food advertising strategies, lack of physical activity, and parental influence on diet. http://jaoa.org/article.aspx?articleid=2093529. Thirty years ago, daily activities kept adolescents at a healthy weight. Meals were cooked at home and always included vegetables, fast food dinners were rare and snacking between meals was not the norm. Kids walked to and from school on a daily basis, participated in gym class and played outside at recess and after school. Today adolescents lead a very different lifestyle. A car or bus is the preferred method of transportation to and from school, gym classes and recess times have been minimized due to school budget cuts and time constraints, and adolescents spend their afternoons indoors watching television and playing video games. Parents are more likely to work extended hours and forgo cooking dinner, replacing it with a fast food alternative and snacking between meals is common. In many neighborhoods access to healthy affordable foods is limited and cost prohibitive and finding a safe place to be physically active is a challenge. Regardless of the outcomes of this debate, these key factors have likely worked together to increase the prevalence of childhood overweight and...
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...expectancy of Americans is declining for the first time in many years. Changes need to be made inside the home, in order for this issue to be resolved. The number of overweight adolescents has tripled subsequent to 1980, and the commonness among more youthful children has doubled. Looking at long term outcomes, overweight teenagers and children have a seventy percent possibility of becoming overweight or obese adults (Bishop, 2005). Childhood obesity has been one of the fastest emerging public health issues in the United States over the last few years. It is becoming a big problem and an important issue for a variety of reasons. To begin, there is a general lack of exercise due to technology; advertising and commercials for unhealthy foods that focus on children. Because fast food is cheaper and more convenient than eating healthy, it is becoming a more acceptable option for Americans today. Parental influence, along with the examples that they set for their children is another major concern to childhood obesity. Childhood obesity, television time, video games, and internet usage are undeniably related. Children spend approximately seven and a half hours per day with media. Four and a half hours of this time is spent watching television (Wethington 2007). There was a study conducted by Wethington (2007), evaluating the effects of excessive television time on child obesity. Using the 2007 National Survey of Children’s health data and a logistic regression to identify...
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