AWA Project
Title: How fast food advertisement persuade UK consumers’ consuming?

Tsz Hin Lam (Henry)
33801495
Group B

Abstract:
In recent days, many advertisements have been promoted either on television or the internet. Customers can see advertisement very easily through their digital devices, so this advertisement really affects the way customers’ consume in fast food restaurants. Previous literature states that fast food restaurant these days really put a lot of effort on advertisement and promotion, and these really can improve their sales revenues. The majority of interviewees claim that advertisement really persuade them to consume more on fast food restaurant rather than before, and it really change the image of fast food restaurant on customers ‘mind. However, some interviewees think is have not change both their consuming and the image of fast food. Moreover, most people think advertisement really can help to persuade customer’s consuming.

Content Page: list of figure
1.Introduction:5
2.Literature Review:5
3.Methodology: 6
4.Result and Discussion: 7
5.Conclusion: 11
6. References:12
7.Appendix: 13

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List of figures:
Fig.1- How many times do customers see fast food advertisement in a week.
Fig.2-Where do customers mostly see the advertisements.
Fig3. Which kind of advertisements most attract consumers.
Fig4. Have customers been to a fast food restaurant because of an advertisement.
Fig5.The consumers thoughts of fast food in relation to health.
Fig6. Does advertising about a fast food restaurants change a customers’ opinion of what they have thought before.

1.Introduction:
These days many citizen recognized that fast food is a kind of junk food which is unhealthy to our body. Since the making process of these fast