...under ethical boundaries and obey moral conduct. However, with the expansion and evolution of global communication, the fundamental meaning of human ethics has been progressively abused. This study’s central concern is the ethical dilemma plaguing advertisements in Lebanon. It focuses on how Lebanese people, especially the youth, are manipulated and influenced by the ethical digression exposed in advertisements. The three aspects examined were the portrayals of sexual appeals, alcohol and tobacco since they represent the most mistreated issues. The study used an electronic survey consisting of ten questions intended to depict the opinions of Lebanese people on current advertisements. It was found that the male and female participants mutually find present ads to be inappropriate when considering these aspects. Alcohol, tobacco and sexual portrayals pose a concern to the participants rendering them unethical. A general consensus proposed stricter regulatory measures to be taken against such advertisements. Lebanese advertisers must venture for opportunities and methods to publicize ideas and products without submitting them to immoral standards. Further recommendations and research gaps are presented in the study. Introduction: The Ethical Predicament of Advertisements: An in-depth study of publicizing tobacco, alcohol and sexual appeals. Imagine a world where humans are mentally captivated, fed through prescribed tubes and artificial packages and continuously exposed...
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...The Ethical Issues Of Using Sex In Advertising Today we live in a world where sex sells. Sex is used to sell everything. Advertisers use sex or sexual innuendoes in their ads to make a memorable impression on consumers. Unfortunately, many of those impressions are made on America’s children. Advertisers and marketers do not just create ads to promote their products; they also set a standard of what is attractive to the society. The public perceives sexuality as attractive and gives the attributions of an attractive person to advertisements with sexual images (Vega). Using sexuality to sell products has many ramifications to the companies and to the consumers themselves. Many advertisers use sexuality in a subconscious manner which does not allow consumers to actively think about the affect of an ad on their thought process. There are many instances where advertisements use sex to sell and because of this the question of ethics arises and must be debated. The marketing technique of using sex to sell products ranges from alcohol, to perfume, to clothing and portrays the increasing controversy that is arising over this issue in society. Advertisements today are saturated with sexual images that affect every sex, race, and age group. Sex in advertisements affects the young because these ads teach them how to look and act sexy, which in the theory of the producer, will create positive reactions for the young people. The sexuality in advertisements may...
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...Should marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep good image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is to say that the responsibilities should be shared between these three parties. It’s clear that marketers (firms) have a greater part of responsibility than others, since they have to care about the welfare of all the stakeholders, including consumers. Marketers should work ethically and follow the corporate social responsibility. But foremost, it is important to define Corporate Social Responsibility, which is a most important concept actually in the business world. After the definition, the essay will show how marketing can drive consumers’ buying decision, demonstrate consumers’ irresponsible behavior and the government’s carelessness. Thus, what is CSR? Corporate Social Responsibility (CSR) is “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” (European Commission, 2006). For some researchers, this view of the corporation stands in stark contrast with the neo-classical...
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...ADVERTISING POLICY REGULATION AMENDMENT: THE CODE OF ETHICS, ARTICLE VII, SECTION 6, LETTER C Sionna Rose C. Avellaneda COM31 Mr. Juan Luis Z. Perlas July 26, 2014 I. INTRODUCTION If we are to think about it, advertising has been going on for a very long time. Even if there weren’t any technology used for printing and recording or shooting advertisements we usually see today, during the olden times, isn’t a merchant standing beside his cart beckoning the passersby to buy his goods or traders hanging pictures of their wares considered as “advertising”? Looking at the dictionary definition of the term, advertising is the action of calling something to the public especially by paid announcements. Yes, it has to be paid to be technically considered as advertising, but what’s important is calling the attention of the public to purchase a certain product. What advertisements present to the public is what the company/product can offer to the consumers. So if an advertisement has to show something, it has to show it completely. This is why if I were to change an advertising regulation, I would choose the third provision of Section 6 under Article VII of the Advertising Board Code of Ethics which states that, “Advertisements for alcoholic beverages should not depict the act of drinking such as the liquid entering the mouth and/or being swallowed.” This term paper aims to inform the reader about why I think this regulation should be amended; it aims to present an idea that these...
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...Critical and Ethical issues faced by advertisers in drafting advertisements Almost all companies use some sort of advertising when selling a good or a service. The expenditure for the campaign might depend on the type and the size of the Business. Advertising is a complex form of communication that influences customers to purchase a certain product or consume more from that product and, it always identify the sponsor or the company. Advertisements draw public attention to goods and services. Objectives and strategies of advertising lead to various types of impact on consumer thoughts, feelings and actions. Advertising is a paid medium. Generally advertisements provide information of the certain product or service in many different ways. Traditional media, such as; television, radio, newspapers, magazines, books, direct mail and billboards are most commonly used to transmit advertisements to consumers. Advertiser holds the main role in Advertising. Advertiser is the person or organization that uses advertising to send out a message about its products. Advertising Agency is the second player in Advertising. One of the primary benefits of advertising is its ability to communicate to a large number of people at one time. There are different types of Advertising; Print advertising, Outdoor advertising, such as; Billboards, kiosks, tradeshows and events, Broadcast advertising, Covert advertising, Surrogate advertising, Public service advertising and Celebrity advertising...
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...Running head: MARKETING: ETHICS IN ADVERTISING Ethics in Advertising Among various problems faced by leaders and managers, the most challenging is the one dealing with ethical issues. The problem becomes more complex when addressing cross culture and multinational. It is undeniable fact that corporate leaders and manager are more focused in growing the business than running the business. The answer to this growth is new markets but these new markets emerge they come with new problems and demand innovative solutions. Marketing is one of the main platforms of interaction of any entity to rest of world, hence the potential for problems are high. As part of our learning team activity, we firmly believe that the ethics relating to advertisement is an interesting subject to explore the problems within and to arrive at a mitigate plan. The project is divided into three stages, the first stage is to identify and define the problem. In this stage the team identifies different situations, issues and potential problem leading to unethical practices in advertisements. This will help the team to define the problem based on situation and scenario. The second stage of the project is to explore various solutions that may keep advertisements within ethical limits. Preliminary part within this stage is to identify an ideal situation for ethical practices and then explore for solutions based on the result. Each team member provides different solutions as this will...
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...profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off with their product. (Business Ethics: Truth in Advertising, film) Some advertisements have been accused of more egregious violations of ethical behavior, in particular advertisements for alcohol and tobacco. While the use of most products will not directly kill you, if alcohol and tobacco are used as instructed they will lead to death; these products have no redeeming value. Alcohol related...
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...Ethics in marketing and advertising Ethics is a branch of philosophy which seeks to address questions about morality; i.e. about concepts, such as good and bad, justice and virtue, right and wrong. In other word, we can say that Ethics are moral principles that govern the actions and decisions of an individual group. It is governed by a set of principles of morality at a given time, at a given place and in a given society. Ethics is closely related to group behavior in ultimate analysis, thus norms for an individual to follow should be set in consistence with the group norms. The mixing of art and facts in advertising communication are submissive to ethical principles. In today’s competitive market, an advertisement has to be truthful and ethical. The credibility of an organization is lost If an advertisement is misleading. To view the truth in advertisement, it has to be seen from the consumer’s point of view and not from the legal point. The advertising industry has been frequently criticized for putting out misleading or exaggerated claims in respect of products, goods and services. It is also alleged as guilty of glorifying certain habits or tendencies regarded as undesirable and encouraging consume rest culture. However, it is very difficult to draw a clear line of difference between what is true and what is untrue. The advertisement is judged by its impact and its acceptance by the consumers. The product must fulfill the claims it’s advertised...
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...Notes for the Course: Religion and Ethics in our Modern Society, 2012 By Dr H Ndlovu Definition and Nature of Christian Ethics Ethics is derived from the Greek word “ethos” that is also comes from another word “ethika.” Ethika means norms, conventions, values, customs the society. Thus ethics is a discipline that examines one’s moral standards or the moral of a society. These are absorbed from family, church and friends. Why Study Ethics There are nine reasons why human beings have to study ethics. 1. Human beings are capable of reasoning from cause to effect with the understanding that everything done has effect. 2. Human beings are capable of making choices after comparing the alternatives, that is, internal and external. People have two cells namely: a. Real – what we have now b. Ideal – what we are aiming at 3. Human beings are self – conscious. This means we can study ourselves by being a subject and be the object at the same time. 4. Human beings are finite or limited not knowing what will happen from the next moment or next door. Thus, we must have principles to apply when situations comes. 5. Human life is an active dynamic phenomenon – We do something as if we do nothing. 6. People also can be taught to be good (Isaiah 1 :18) 7. Human beings are capable of filing an obligation 8. Human beings are also capable of understanding what moral terms like freedom, dignity and so on affects other people. 9. Finally, human beings need to survive. Human civilization...
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...INTROUDCTION 1. What is Marketing? 2. Marketing Mix 3. Advertising 4. Ethics in Advertising and self Control. 5. Marketing Scenario in India at Present. 6. Aims and Objectives of the study 7. Significance and Relevance of the study 8. Definitions 9. Hypotheses of the study 10. Assumptions of the study 11. Limitations of the study 7 CHAPTER – I INTROUDCTION The present study is titled “ Study of Advertising Standards Council of India (ASCI) and its role in curbing unethical marketing communication with specific reference to the portrayal of women by the advertisers.” To begin with , it is felt that it would be appropriate to state what is marketing, what is the present marketing scenario in India , what is advertising , what kind of marketing communication and advertising is taking place and how the women are portrayed in the advertisements. 1. What is Marketing? There are a number of definitions and a huge amount of literature available on marketing . According Philip Kotler , world renowned marketing expert, the simplest definition states “Marketing is managing profitable customer relationships”. The process of marketing aims at growing current customers by delivering satisfaction and attracting new customers by promising superior values. Yet another definition as per Philip Kotler is “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”. The American Marketing Association defines...
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...not in a positive way. The majority of the reality show programs shown on television showcase a lack of moral and values that are instilled in people from the time they are children. The majority of these shows display the people on the show drinking alcohol in vast amounts, expressing very open sexual behavior, violence, bad language choices, and endless nights of partying. When I was growing up my parents used to say “Do not believe everything you see on television, because that is not the reality of how things work in real life.” Reality television shows provide a false outlook on life, and it gives the youth an unrealistic standard of living, as well as slows down the developmental structure of the younger generation, because whatever is shown on reality television is what they think life is all about. Reality television has made for the most part, such a negative impact on the younger generation, that one has to wonder what exactly are we showing children about what happens in society. Jersey Shore is a MTV reality show that takes place in Seaside Heights, New Jersey, focusing on the lives of four men, and four women of Italian descent acting outlandishly and shamelessly on a daily basis. The focal point of the show is surrounded around going the a night club, drinking substantial amounts of alcohol,...
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...The Unethical activities in Marketing Mix “4Ps” Ethics and Political Environment of Business Senior project Spring 2015 Group Name: Nouhad El Zein Sadika Zaiter Zaynab Kdouh Table of Contents Abstract 3 Definition of the marketing: 4 Definition of the marketing mix 4 Product: 4 Price: 4 Promotion: 5 Place: 5 Social Responsibility in the 4Ps 5 Marketing mix and unethical practices 6 Introduction: 6 Definition of Marketing Ethics 7 Ethics and Product 7 Ethics and Pricing 7 Ethics and Distribution (place) 10 Ethics and Promotion 12 RECOMMENDATIONS: 16 Bibliography 17 Abstract In this project we intend to identity the marketing the marketing mix, the social responsibility in marketing, develop the concept of ethic in marketing components of marketing and how each of them can subject of unethical practices. Definition of the marketing: Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. For example, “Walmart” has become the world’s largest retailer—and the world’s largest Company—by delivering on its promise, “Save money, Live better.” Nintendo surged ahead in the video-games market behind the pledge that “Wii would like to play,” backed by its wildly popular” Wii” console and a growing list of popular games and accessories for all ages. And McDonald’s fulfills...
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...The Ethical Dilemma of Advertisements “The effect of sex appeal and emotional appeal on adolescents” By: May Abd El Latif El Hattab Seminar Paper / Bachelor Thesis Submitted to the “Marketing department” At the Faculty of Management & Technology German University in Cairo Student registration number: 4-1086 Date: 4th of June, 2008 Supervisor: Professor Mohamed Radwan Table of Contents Table of Contents ........................................................................................................... i Table of figures: ...........................................................................................................iii List of tables: ............................................................................................................... vi Chapter 1: Introduction ................................................................................................. 1 Chapter 2: Literature Review......................................................................................... 2 2.1 Sex Appeal .............................................................................................................. 3 2.2 Emotional Appeal:................................................................................................... 5 2.3 Research question;................................................................................................... 8 Chapter 3: Research Methodology:............................................................
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...newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. Dedicated advertising companies exist with enormous budgets running into millions of pounds which make advertisements for their clients. Advertising also plays an important role for the capitalist economies. ‘Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs’. (Chris Hackley, 2005, Advertising and Promotion). Through the use of advertising producers are able to sell large stocks of goods that they produce and create demand for new products and offers. Advertising benefits consumers since they enjoy lower prices and a better product quality, since the competition that advertising creates acts in the interests of the consumers. • Advertising has played a major role in consumer marketing, and has enabled companies to meet communication and other marketing objectives. Typically, advertising is used to inform, persuade, and remind consumers. It importantly reinforces...
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...theory - the use of 1 drug leads to the use of other more dangerous drugs What are drugs ? Krivanek's definition : Drugs are substances that are introduced into the body knowingly but not as food. Therefore illicit drugs, legal recreational drugs and legal but regulated pharmaceutical drugs that aren't recreational at all. - Whether if a drug is considered bad and is prohibited depends on the culture of the society in a particular period. What is culture ? The definition of culture = Through Roger keesing and Andrew Strathern's definition it is a system of shared ideas, rules and meanings that underlie and are expressed in the ways that human live. - This includes : law, beliefs, political economy, media and popular culture - this perceives ideas about what is normal and abnormal to society. " Culture is always changing and contested, not unified" Enthography as a method for studying drug use It is a process of observing, recoding and describing other peoples way of life through intimate participation the community being studied". - Participation observation, involving yourself in the life of the community , taking up the life of the other person, observing their actions, asking questions and learning what questions to ask. Zinberg's theory of drug use Effect of drug use is due to three variables and their interaction: 0. DRUG : The pharmacological action of the substance itself SET : The attitude of the person at time of use, including...
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