...Case 4 MAGIC CARPET AIRLINES: CLIMATE OF THE AIRLINE INDUSTRY Appendix A Prior to the Deregulation Act of 1978, the airline industry was federally regulated in regards to the routes airlines flew and the fares they charged. Typically, when carriers negotiated labor contracts they gave a specific percentage increase in wages and then petitioned the government for a similar percentage increase in their fares. With full deregulation, airlines were free to fly any routes, pay any wages, and to charge any fares they wished. Deregulation resulted in the formation of many new airlines. These new carriers were usually non-union and had substantially lower labor costs; thus, they charged lower fares. Competition for passengers forced the older carriers to lower their fares and to reduce service to smaller cities with unprofitable routes. To cope with deregulation, companies made other changes. Airlines realigned their route systems. They developed "hub and spoke" systems whereby passengers were funneled into a hub city by a small regional carrier utilizing small aircraft (as represented by a spoke on a wheel). Travelers connecting at a hub city from a small airline then transferred to the major. To encourage these transfers, major airlines began contracting with smaller regional airlines to provide this spoke system for their hub cities. This arrangement gave new opportunities to regional carriers. However, to obtain such arrangements, regional airlines had to also...
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...music by Alan Menken and lyrics by Howard Ashman, Tim Rice and Chad Beguelin. Beguelin also wrote the book. The musical includes three songs written for the film by Ashman but not used there and four new songs written by Menken and Beguelin. The story follows the familiar tale of how a poor young man discovers a genie in a lamp and uses his wishes to marry the princess that he loves and to thwart the Sultan's evil Grand Vizier. If you’re granted three wishes to make during Disney’s “Aladdin” you’ll definitely want to use one to discover how the musical’s creative genies pull off the magic-carpet ride in the second act. Seriously, it’s amazing. Hands down one of the best Broadway shows I've seen. The theater itself is majestic and as soon as the show starts, you are whisked away to another world. All the costumes, light displays, scene props were of beautiful colors and saying that the magic carpet ride scene blew me away would be an understatement. The theater itself is absolutely gorgeous and beautifully timeless. The details of the theater and especially its ceiling are just fascinating and transported me back to when it was first built in the late 1800s to early 1900s... I almost felt like I would see Abraham Lincoln when I looked up at the balconies! Historical and stunning! My only real "complaints" was that I wasn't crazy about Jasmine as I found her voice to be too high-pitched to the point of annoying... Plus, I found some of the dancing a little more out of sync than...
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...Copy of Bargaining @ Magic Carpet Airlines: A Union's Perspective Back to the Bargaining Table Davida Jackson, Sandy Saburn, Renata Sims Dixie Lee - National Bargaining Representative (NBR) Ruth Boaz – LFA MEC president at Magic Carpet Air Peggy Hardy – LFA union president Marie Phillips – LFA union president Jody Rogers – LFA union president League of Flight Attendants (LFA) Negotiating Team Bill Orleans – director of labor relations Ross Irving – director of human resources Kristine Lamb – director of in-flight services Christian Andrew – executive vice president Willie Sanders – senior vice president of operations Tom Windham – chief executive officer (CEO) and president Company Negotiating Team Magic Carpet Airlines (MCA) -1961 History of Merger 1. Keeping union members informed of negotiation progress. 2. Getting union members involved. 3. Convincing the company that the union’s demands were serious. 4. Setting an issue only with the unanimous consent of the negotiating committee. Strategies of the Union The merger of the two airlines created a small “national” airline (define as a carrier with sales between $100 million & $1 billion) with sales of $140,265,000. River City Airlines (RCA) - 1969 January 1987, Magic Carpet Air purchased River City Airlines and merged two operations. In May 1988, Magic Carpet Air entered into a marketing agreement with a major national carrier and became a “feeder”airline for that carrier. ...
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...Discussion Questions for Collective Bargaining at Magic Carpet Airlines: A Union Perspective What were the union’s primary objectives and strategies? LFA (League of Flight Attendants) negotiating team was very well prepared for the negotiations. They did their research into identifying their bargaining objectives. They looked at wage, unemployment, and cost-of-living data from government sources such as the Monthly Labor Review. They knew the financial history of MCA and kept their proposals within financial reach of the company. The LFA team also mailed a survey to the 15 LFA members asking questions regarding wages, working conditions, and issues of concern to flight attendants. That helped them figure out the flight attendants’ major concern was wage determination. After finding out the flight attendants main concern, it helped the union figure out their primary objectives. The union’s primary objectives were to increased wages via a duty rig provision, and increased job security. They also proposed a duty rig clause and a “successorship clause” in addition they also proposed two throwaway clauses: an expensive health care package and double time wages for working holidays. The negotiating committee identified four strategies for achieving its objectives through bargaining. • Keeping union members informed of negotiation progress • Getting union members involved • Convincing the company that the union’s demands were serious • Settling an issue only with the unanimous...
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...-Magic Carpet trip around the world in 40 minutes. -SECURITY -Europe -> Security Challenges; airlines served Europe, they put less money into their air security. -Saudi Arabia -> concerned about oil out of control. Could hurt badly. Instability is there in general. Iran and Saudi Arabia= enemies . Nuclear weapons. -Persian Gulf-> -Iran sponsors terrorism, better than Alkada. Doesn’t believe in the state of Israel and they pursue nuclear weapons. Iranian Sheia endure pain Conflict with Iran and Israel -Afghanistan & Pakistan-> both governments are weak in not providing services -weak economy, and the floods only worsened this -also terrorists threat to kill/replace governments -nuclear weapons Afghan -situation where their President reelection frauds, lots of candidates (this is positive), Nader is responsible for security in Afghan. -Need connection between police, army and President or no people will follow -If vote, were threatened to be killed, so the women would dress as mourners to vote. They want to change their government. They want improvement. They want a good government. Iraq- 50,000 troops there. Iraqis can handle their own internal security. Violence is there because of uncertainty about where the government is going. -French foreign minister says positive things about Iraq (first foreign power to do so) “The democratic Iraq has potential for changing dynamics in the middle east.” (Because the middle east with Israel...
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...THE MAGIC TICKETS We want to introduce you to a very unique ant. Not your typical black ant, but this one was born a unique purple color. When they saw her for the first time, her mother Yvonna Mae and Father Jimmy James stood proud. Mom exclaims, “We love her no matter what. She looks as beautiful as my favorite flower!! Oh, Jimmy! Let’s name her Peony – Pee– oh – nee. You know, my favorite flower!” “Dear, you always say it wrong – it’s Pee–ah -‐nee. And of course, she needs your cute middle name – Mae. Pee–ah -‐nee Mae.” “Oh, no, she is so unique and different, it HAS to be P Pee– oh – nee Mae. She is destined for great things, Jimmy James, GREAT THINGS. I just know it!!…” They soon find out she likes to dance. She loves to wiggle, to jiggle, and jump up and down. “What’s the matter...
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...Negotiation Closing Deals, Settling Disputes, and Making Team Decisions David S. Hames University of Nevada, Las Vegas @>SAGE Los Angeles | London | New Delhi Singapore | Washington DC • •-*» •• • i ' w ' t * • * 5s" i- . •> - • • y . » " •• is • Acknowledgments Preface PART I: THE FUNDAMENTALS 1 The Nature of Negotiation: What It Is and Why It Matters Intended Benefits of This Chapter The Essence of Negotiation What Is Negotiation? 5 6 6 When Do People Negotiate? Technology 6 4 3 xvii xix 1 3 Why Has Negotiation Become a More Important Skill? The Workplace 7 8 9 10 11 How People Negotiate: The Dual Concerns Model The Pros and Cons of Negotiating The Shadow Negotiation 10 What Does a Negotiation Look Like? Conclusion and Implications for Practice READING 1.1 - ONLINE DISPUTE RESOLUTION: DO YOU KNOW WHERE YOUR CHILDREN ARE?, 8Y DAVID A . LARSON 1 3 19 READING 1.2 - BALANCING ACT: HOW TO MANAGE NEGOTIATION TENSIONS, BY SUSAN HACKLEY Preparation: Building the Foundation for Negotiating Intended Benefits of This Chapter The Essence of Preparation 23 23 23 The Preparation Process, or How to Make I t All Happen Strategic Planning: Establishing the Framework Defining the Situation Setting Goals 29 30 25 25 25 Determining Your Strategy Strategy Implementation: Operationalizing the Plan 30 The Component Parts of the Situation 30 Best Alternative to a Negotiated Agreement (BATNA) Reservation Prices or...
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...The Work of Leadership by Ronald A. Heifetz and Donald L. Laurie Reprint r0111k December 2001 Required Reading Barbara Kellerman r0111a r0111b HBR Survey Personal Histories: Leaders Remember the Moments and People That Shaped Them Primal Leadership: The Hidden Driver of Great Performance Daniel Goleman, Richard Boyatzis, and Annie McKee r0111c HBR Roundtable All in a Day’s Work A roundtable with Raymond Gilmartin, Frances Hesselbein, Frederick Smith, Lionel Tiger, Cynthia Tragge-Lakra, and Abraham Zaleznik r0111d What Titans Can Teach Us Richard S. Tedlow r0111e Best of HBR What Leaders Really Do John P Kotter . r0111f r0111g r0111h r0111j r0111k r0111l The Hard Work of Being a Soft Manager William H. Peace Leadership in a Combat Zone William G. Pagonis Leadership: Sad Facts and Silver Linings Thomas J. Peters The Work of Leadership Ronald A. Heifetz and Donald L. Laurie In Closing Followership: It’s Personal, Too Robert Goffee and Gareth Jones Best of HBR 1997 The Work of Leadership Followers want comfort, stability, and solutions from their leaders. But that’s babysitting. Real leaders ask Sometimes an article comes along and turns the conventional thinking on a subject not upside down but inside out. So it is with this landmark piece by Ronald Heifetz and Donald Laurie, published in January 1997. Not only do the authors introduce the breakthrough concept of adaptive change – the sort of change that occurs...
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...www.hbr.org BEST OF HBR Followers want comfort, stability, and solutions from their leaders. But that’s babysitting. Real leaders ask hard questions and knock people out of their comfort zones. Then they manage the resulting distress. The Work of Leadership by Ronald A. Heifetz and Donald L. Laurie Included with this full-text Harvard Business Review article: 2 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 3 The Work of Leadership 14 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0111K BEST OF HBR The Work of Leadership The Idea in Brief The Idea in Practice What presents your company with its toughest challenges? Shifting markets? Stiffening competition? Emerging technologies? When such challenges intensify, you may need to reclarify corporate values, redesign strategies, merge or dissolve businesses, or manage cross-functional strife. 1. Get on the balcony. Don’t get swept up in the field of play. Instead, move back and forth between the “action” and the “balcony.” You’ll spot emerging patterns, such as power struggles or work avoidance. This high-level perspective helps you mobilize people to do adaptive work. These adaptive challenges are murky, systemic problems with no easy answers. Perhaps even more vexing, the solutions to adaptive challenges don’t reside in the executive...
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...ARTICLE 1 Airport Retail Flying High By Robin Mellery-Pratt 5 September, 2013 Once a profitable but rarely discussed sideline business, airside retail is now a highly lucrative, core component of a successful luxury strategy and airport operators are innovating to take sales even higher. BoF investigates. Dior concession at London Heathrow Airport | Source: Heathrow Airport LONDON, United Kingdom — Christian Dior’s dove grey carpets and boudoir mirrors vie for the eyes of customers with Prada’s harlequin tiles. The polished hardware of Dolce and Gabbana handbags glint, not far from lustrous exotic-skinned accessories by Gucci. No, this is not the Avenue des Champs-Élysées or Bond Street, but the departure lounge of Heathrow Airport’s Terminal 5, where passengers buy over $450 million per year of perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods from brands including Alexander McQueen, Burberry and Chanel, the airport’s top performer. A similar scene plays out each day at a plethora of major international airports across the world, from Singapore’s Changhi and South Korea’s Incheon to Dubai International and Charles de Gaulle in Paris. But this wasn’t always the case. Indeed, in the last 20 years, airside retail has undergone a radical transformation. From Sideline to Strategic Priority “What you used to have at Heathrow and Gatwick, for example, was big old airport terminals, with a WH Smith and maybe a Knickerbox and...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...Breakout Strategy Meeting the Challenge of Double-Digit Growth Sydney Finkelstein Charles E. Harvey Thomas C. Lawton (McGraw-Hill, New York, 2006) Table of Contents Dedication Acknowledgements Table of Contents List of figures Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure 8.3 Figure 9.1 The Breakout Strategy Cycle Companies Getting on the Fast Track Companies Staying Out Front Types of Capital and the Capital Accumulation Process The Vision Wheel State Transition for Harley-Davidson: Organization State Transition for Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at...
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...PART ONE • UNDERSTANDING SERVICES SERVICES IN THE MODERN ECONOMY As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, riding a bus, visiting the dentist, mailing a letter, getting a haircut, refueling a car, writing a check, or sending clothes to the cleaners are all examples of service consumption at the individual level. T h e institution at which you are studying is itself a c o m p l e x service organization. In addition to educational services, today's college facilities usually include libraries and cafeterias, counseling, a bookstore, placement offices, copy services, telecommunications, and even a bank. If you are enrolled at a residential university, campus services are also likely to include dormitories, health care, indoor and o u t d o o r athletic facilities, a theater, and perhaps a post office. Customers are not always happy with the quality and value of the services they receive. People complain a b o u t late deliveries, r u d e or i n c o m p e t e n t personnel, i n c o n v e n i e n t service h o u r s , p o o r p e r f o r m a n c e , and needlessly complicated p r o cedures. T h e y grumble about the difficulty of finding sales clerks to help t h e m in retail stores, express frustration about mistakes on their credit card bills or bank statements, shake their heads over the complexity of new self-service equipment, m u t ter about p o o r value, and sigh as they are forced to wait in line almost everywhere...
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...Copyright Salman Rushdie, 1988 All rights reserved VIKING Published by the Penguin Group Viking Penguin Inc., 40 West 23rd Street, New York, New York 10010, U.S.A. Penguin Books Ltd, 27 Wrights Lane, London W8 5TZ, England Penguin Books Australia Ltd. Ringwood, Victoria, Australia Penguin Books Canada Ltd, 2801 John Street, Markham, Ontario, Canada L3R 1B4 Penguin Books (N.Z.) Ltd, 182-190, Wairau Road, Auckland ro, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England Published in 1989 by Viking Penguin Inc. For Marianne Contents I The Angel Gibreel II Mahound III Ellowen Deeowen IV Ayesha V A City Visible but Unseen VI Return to Jahilia VII The Angel Azraeel VIII The Parting of the Arabian Seas IX A Wonderful Lamp Satan, being thus confined to a vagabond, wandering, unsettled condition, is without any certain abode; for though he has, in consequence of his angelic nature, a kind of empire in the liquid waste or air, yet this is certainly part of his punishment, that he is . . . without any fixed place, or space, allowed him to rest the sole of his foot upon. Daniel Defoe, _The History of the Devil_ I The Angel Gibreel "To be born again," sang Gibreel Farishta tumbling from the heavens, "first you have to die. Hoji! Hoji! To land upon the bosomy earth, first one needs to fly. Tat-taa! Taka-thun! How to ever smile again, if first you won't cry? How to win the darling's love, mister, without a sigh? Baba, if you want to get born again...
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