...(0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...33 11 REFERENCES………………………………………………..…………….34 12 LIST OF TABLES Table 1.0………………………………………………………………5 Table 1.1………………………………………………………………9 Table 1.2……………………………………………………………. 10 Table 1.3……………………………………………………………..17 13 Appendices Appendix 1…………………………………………………………..37 Appendix 2…………………………………………………………...
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...INTRODUCTION Shiseido Company is the leading cosmetics company in Japan and the four-largest in the world. in more than 60 countries abroad, Shiseido (pronounced ‘she-say-doe’) offers a variety of make-up, skin care, hair care, body care, sun care and fragrance products. In Japan and selected foreign countries, the company markets additional products, including toiletries, health and beauty foodstuff, pharmaceuticals and fine chemicals. In addition to the flagship Shiseido brand, the company markets products under a number of other brands including Aqua Label, Benefique, d’ici la, Elixir Superieur, Integrate, Maquillage, Tsubaki and Uno. Shiseido has built a network of some 25,000 franchised cosmetics retail outlets in Japan, both stand-alone and within department stores and supermarket; additional retails outlets are located overseas, particularly in China. Going beyond company controlled outlets, Shiseido products are distributed through approximately 83,000 stores in Japan and about 39,000 overseas. The company also runs various salons, upscale boutiques and restaurants. Of Shiseido’s sales, about 79 percent come from its cosmetics division, about 9 percent from its toiletries division, which comprises soaps, hair-care products, mass market cosmetics, and fine toiletries and the remaining 11 percent from catch all others division which includes beauty salon products, health and beauty foods, pharmaceuticals, fashion goods and fine chemicals. In global, Shiseido now derives...
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...in this study comprise of Face & Skin Creams & Lotions under HS 3304910 2. Import Restrictions The import, export and transshipment of Cosmetic (Natural Base) are regulated under the new subsidiary legislation “Health Products (Cosmetic Products – Asean Cosmetic Directive) Regulations 2007’’ supersedes the previous legislation governing the control of cosmetic products under the Medicines. Any person who introduces a cosmetic product into Singapore must ensure that the cosmetic product is safe for human use when applied under normal conditions of use, and does not contain any banned or restricted substance stipulated for cosmetic products as listed in the legislation. Product Types The illustrative list provided below is not an exhaustive list on types of cosmetic products. Product forms and types not listed should be considered against the definition of a cosmetic product. • Creams, emulsions, lotions, gels and oils for the skin (hands, face, feet etc.) • Face masks ( with the exception of chemical peeling products) • Tinted bases( liquids, pastes, powders) • Make-up powders, after –bath powders, hygiene powers etc • Toilet soaps, deodorant soaps etc • Shaving products ( creams, foams, lotions etc) • Products for making-up and removing make-up from the face and the eyes • Products intended for the application to the lips • Products for the nail care and make-up (...
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...mall has been pre-leased. It will be home to Singapore’s first Olympic-size ice rink 460-seat gallery, the 60 by 30 metre rink is designed to host international events and competitions for sports like ice hockey, curling and speed skating. The first IMAX theatre in the suburbs and offer extended-hours dining options. JCube will also be home to Singapore’s first Olympic-size ice rink, offering the only rink-side dining experience in Singapore, and the first IMAX cinema in the suburbs. It is owned by CapitaMall Trust and managed by CapitaMalls Asia. Numerous brands making their debut at JCube include Japanese lifestyle store Francfranc, Italian F&B concept Capricciosa, Eat at Taipei and Nana’s Green Tea Café. Other highlights include skincare brand Laneige’s first stand alone concept store, Payless Shoesource and Misulo Children Arts Adventure. Restaurants opening their first outlets in the suburbs include Ginza Bairin, Chili’s and Itacho. Foodies will also get to enjoy Nando’s, Yamazaki Boulangerie and Kung Fu Paradise and Canton Paradise by the Paradise Group at JCube. 1.2 The Owner CapitaMall Trust (CMT) is the first Real Estate Investment Trust (REIT) listed on Singapore Exchange Securities Trading Limited (SGX-ST) in July 2002. CMT is also the largest REIT by market capitalisation and asset size in Singapore, with a market capitalisation and asset size of approximately S$5.7 billion and S$9.2 billion...
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...| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product Function | 2-3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 | Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3-4 | 4.0 | Target Market | 4-5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5-7 | | 5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 | Marketing And Sales Activities | | 6.0 | SWOT Analysis | 7-8 | | 6.1 | Internal Strength | | | 6.2 | Internal Weaknesses | | | 6.3 | External Opportunities | | | 6.1 | External Threats | | 7.0 | Commercial Goals and Financial Forecast | 8-10 | | 7.1 | Qualitative Objectives | | | 7.2 | Quantitative Objectives | | 8.0 | Budget : Planned Marketing & Sales Investment | 10-11 | 9.0 | Product story and Unique Selling Proposition | 11 | 10.0 | Branding Guidelines – Logo, Colours, Layout and Typography | 12 | 11.012.0 | Target groupsInternal Communication Program | 12-13 13-14 | 13.0 | External Communication | 14-15 | 14.015.0 | PackagingPricing Strategy | 15-16 16-17 | 16.017.018.0 | Cooperation and strategic alliances Life Cycle Management Key Success...
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...9-706-411 REV: NOVEMBER 21, 2006 PANKAJ GHEMAWAT CARIN-ISABEL KNOOP DAVID KIRON AmorePacific: From Local to Global Beauty In 2005, Suh Kyung-Bae, President and CEO of South Korean cosmetics company AmorePacific, surveyed a map in his office in downtown Seoul: We have held off major multinational players, the L’Oréals and Estée Lauders, in Korea and are competing successfully with them around the world. We went to France, the Mecca of beauty products, and developed the #4 fragrance in that country, Lolita Lempicka. In China, our cosmetics line is sold in more than 100 department stores in 70 cities and business is finally growing. And we have opened a flagship spa in New York that is doing very well. For 2004, AmorePacific reported 3,300 employees and sales of 1,272 billion Korean Won (KRW), equivalent to US$1,111 million. Cosmetics and toiletries generated four-fifths of sales (and green tea and health care the rest), placing the company among the top 30 worldwide. AmorePacific held a share of more than 30% of the Korean market for cosmetics, versus 8% for its leading local competitor, LG Household and Health Care, and 4% for L’Oréal, the world’s largest beauty products company and the leading multinational competitor in Korea.1 But although AmorePacific’s share of the Korean market had reached record levels and its overall operating margins of 15%+ ranked among the highest in the sector, its sales fell by 5% from 2003 to 2004—and its operating income...
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...Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents Executive Summary p. 3 Brand Introduction History of the Company Brand Description Mission Statement Brand Portfolio Products and Services Offered Financial Statistics Management Practices Brand Portfolio and Map Brand Portfolio Brand Concept Board Product Development Retail Strategy Marketing Analysis 4 P’s Ideal...
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...Table of Content Table of Content………………………………………………………………………1 1. ZANE…………………………………………………………………………..2 1.1. Name meaning…………………………………………………………..2 1.2. Corporate culture………………………………………………………..2 1.3. Values……………………………………………………………………2 1.4. Vision and Mission……………………………………………………...2 1.5. Slogan…………………………………………………………………....2 1.6. Product Range…………………………………………………………...2 1.7. Target Market……………………………………………………………3 2. H&M………………………………………………………………………...…4 2.1. History…………………………………………………………………..4 2.2. Shared Values…………………………………………………………...4 2.3. Values……………………………………………………………………5 2.4. Company Culture………………………………………………………..5 2.5. Product Range…………………………………………………………...7 2.6. Stores around the world…………………………………………………9 2.7. Geere Hofstede’s Analysis in Sweden…………………………………14 2.8. Globe and Trompenaars analysis………………………………………15 2. FOREVER 21………………………………………………………………..20 3.9. History……………………………………………………………….…20 3.10. Company culture……………………………………………………….20 3.11. Product Range………………………………………………………….21 3.12. Stores Around the world……………………………………………….21 3.13. Geere Hofstede’s Analysis in US………………………………………22 3. OPENING OUR STORE……………………………………………………..25 4.14. Why New Zealand……………………………………………………..25 4.15. New Zealand Geere Hofstede’s Analysis……………………………...25 4.16. Globe and Trompenaars analysis………………………………………27 ...
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...STRICTLY PRIVATE AND CONFIDENTIAL Serial No. NNNNNNNNNN UNITED GROWTH BERHAD (Company No. 739648-W) Islamic Medium Term Notes pursuant to an Islamic Medium Term Notes Programme of RM2.2 billion under the Shariah principle of Musharakah Joint Lead Arrangers and Joint Lead Managers CIMB Investment Bank Berhad HSBC Amanah Malaysia Berhad (Company No: 18417-M) (Company No: 807705-X) 13 June 2012 IMPORTANT NOTICE Responsibility Statements This Information Memorandum has been approved by the directors of United Growth Berhad (Company No: 739648-W) (“UG” or “Issuer”) and UEM Group Berhad (Company No: 6551-K) (“UEM” or “Obligor”) and UG and UEM accept full responsibility for the accuracy of the information contained in this Information Memorandum. UG and UEM, after having made all reasonable enquiries, confirm that this Information Memorandum contains all information with respect to UG and UEM which is material in the context of the Islamic medium term notes programme of RM2.2 billion (“Programme”) and the offering of the Islamic medium term notes (“Sukuk”) under the Programme. The opinions and intentions expressed in this Information Memorandum in relation to UG and UEM are honestly held, have been reached after considering all relevant circumstances and are based on reasonable assumptions and there are no other facts in relation to UG and UEM or the Programme the omission of which would, in the context of the Sukuk issue, make any statement...
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...Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning...
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...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...
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...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...1. Within the United States, especially in Southern California, an individual's appearance is crucial because it is used to make a first impression. A person is judged by what they wear and how they look. For example, it is probable that many people would perceive a person wearing ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls...
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