...Public Perceptions of Science Nowadays media is having a huge influence on the public perception. Every new information is taken by different types of media and is transmitted to the public in very different ways. There are different sources of media so there are many ways of interpreting new information depending on the media format, the audience, who is founding that media source and also what outcome they want to obtain from the public. Newspaper- is an old way to get your information; its target audience are people above the age of 18. In the newspaper the level of accuracy is not as high because the news are mostly changed by the journalist depending on what the government wants to communicate to the public because they are funding them. The language use is basic so the news can be understood by everyone. * Scare stories- in the newspaper we can find stories that are meant to have a bad influence on the public because they are talking about the rapid spread of the viruses like Ebola. They are mostly there to exploit the public fears because those are also controlled by the government. * Specialist journals- give reports about a specific subject to the public. In here you can find scientific articles of the week. Its target audience are the scientists and also the public. They are written by the people with some scientific knowledge and that’s why the language used is more scientific; they also give more details about the cases. Their purpose is to inform the audience...
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...A pet is any animal that is domesticated and valued or cared for. In 2012, there were 146 million household pets in the United States. (Pets by Numbers, 2014) The most popular type of pets in the United States is cats and dogs. They make up about sixty-seven percent of all household pets across the United States (U.S Pet Owners Statistics, 2015). In result, creates the biggest controversy that has long divided pet owners: who makes the better companion. A dogs love and loyalty to their owner makes this pet a better companion, for dogs can keep their owners fit and healthy, can be trained, and can help owners with special needs. A pet owner definitely should own a dog and become more informed on each pet. Dogs have been known to keep their...
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...Inside the October 2013 Issue of Parents Magazine, an ad for a life insurance company, Aetna and its app Carepass, asks the question “What is your Healthy?”(26) It is the first thing that stands out when the reader see the advertisement. The reader might begins to wonder what the ad means by the answer, “downward facing dog.”(26) Even if the reader knows nothing about yoga, it could easily be figured out by the depiction of the woman performing a yoga move in her cold, colorless, barren, room with only herself and her loving dog. In contrasting colors, an illustration of the app is promoted on a smart phone and tablet. Alongside the illustration, the ad states, “Whatever your healthy is, Aetna can help you get there.”(26) The ad is trying to target people who are health conscious and need guidance in achieving those goals. One would presumably think the ad is trying to target women in their thirties to mid forties. Men in general are too pompous to think they need help achieving these goals, but as women get older, there is more pressure to stay fit and young looking. Societal pressures can make women feel self-conscious about their appearance and this app takes advantage of that by giving you a plan to achieve these ideals. The creator of Carepass is aware that Americans are unhealthy, yet health conscious, and is here to help with this problem. In proposing a solution to a health conscious society, by creating an app to assist in the journey to become a healthier individual...
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...WAT/PI PREPARATION MATERIAL ESSAY WRITING TUTORIAL a. What is an essay? An essay is a collection of ideas on a given topic. It explores various aspects of a given topic in a logical sequence and comes to a proper conclusion. A good essay is one which has captivating beginning, a comprehensive body, and a logical conclusion b. The basic structure of an essay Any essay should have the following parts: Introduction : Comprising the main idea Body : Comprising the supporting ideas Conclusion : The finale c. Steps to write an essay 1) Organize your ideas before starting to write. 2) Start brain-storming, linking facts, examples and your reading and experiences. 3) List your main idea, supporting ideas, and facts. 4) Write down the essay in an elaborate way with the inflexions of ideas. 5) Write the conclusion. d. First step – organizing Remember the first step in essay writing is organizing the ideas. While organizing you should evolve an outline of the essay by listing the ideas, leaving four or five lines in between each point. e. Steps to organizing 1. How do you wish to introduce the topic given? 2. What are the main points you want to cover in the essay? 3. Take only the salient features, not the universe. 4. What are the points you wish to add to support your main idea to build it into an essay? 5. What are the facts and examples you can add to support the ideas? 6. Once you have chosen the facts and ideas, ask yourself in which order to put them ...
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...Randy Simmons EN 1320 Unit 3: Writing Assignment January 5, 2015 My New Year’s Resolutions Last year is gone and a new year has started. I’ve made resolutions to improve my 2014 year, but all was not up to my potential of importance. I’ve made resolutions to overcome my year of 2015. These resolutions will put me at one of my highest peaks in life. In which I do plan on succeeding in. I will be firm with my decisions and carry out the priorities of my yearly goals. I plan on becoming a better me so to say, so lets’ kick this year off with a bang. Hello! My name is Randy Simmons. I’m on a mission to carry out prioritized decisions that was made prior to the year 2015. One of my biggest resolutions every year is to better myself as a person. To become a better Randy Orlando Simmons, holds a lot of pressure towards myself. Only because I’m so critical upon myself. To uphold this resolution, I have to take all criticizing statements given. With those statements, turn them into a positive drive and overcome with others have to say about me. I will be more assertive to all opportunities given. I will be more intuitive to the way I structure my life style and living standards. Raised in an orphanage with over 39 other kids, made me very closed up to feelings and thoughts. So I took everything said to me to heart. Which built a passion to do better along the way of my life. I will make better decisions towards my future. I will become a better me in the year 2015. Improving...
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...Animals are continually being given unfair moral rights as seen throughout these horribly conditioned factory farms. Mark Rowlands see this and tries to explain his ideals that animals should be given same moral statuses as human beings. He reveals this kind of moral caste system where humans are on the top of the list whereas other species are on the lower rungs of this system. He gives immature reasoning to tell us that it is unfair that there is this sort of caste system as fundamentally we would want things all fair among us. I object his ideas as I feel as though he isn’t looking at it in the perspective of rational agents who happen to be human as they are the ones who decide this caste system through relationships formed either verbally or non-verbally based on biological and primal needs. Rowlands explains throughout his novel, Animals Like Us, that all animals should have similar moral rights as humans do. He describes this visual picture where animals are within a lower class, a lower caste in a huge system that humans had created where humans have the highest moral grounds. Under his moral club theory, he tries to paint us all as hypocrites where if you do not follow his ideals then it would mean you are a hypocrite. To further explain this, he explains that everyone is born, and everything born will be different, whether that be hair color, gender, race, or even species. Thus since no one has control of what someone or something becomes, that must mean that there...
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...Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities...
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...include the People for the Ethical Treatment of Animals, the Animal Liberation Front, PAWS, and the American Society for the Prevention of Cruelty to Animals Suffering and Exploitation and Trans-Species Unlimited. There are various different tactics used by these animal rights groups. They range from raising awareness, to lobbying to public demonstrations, against institutions which have taken advantage of helpless animals. Public demonstrations were the most effective. 1 Hurt Fido and Suffer the Consequences: Tactics and Impacts of the Animal Rights Movement “I care not much for a man’s religion whose dog and cat are not the better for it”- said Abraham Lincoln. Animals are abused around the world, in circuses they are used in tricks. The American Museum of Natural History inflicted male cat’s brains with lesions to give the cat sexual urges for other species. The best known animal rights movement in the world is, People for the Ethical Treatment of Animals (PETA) which was founded in March, 1980, in Norfolk, Virginia by Ingrid Newirk and Alex Pacheco. The Animal Liberation Front, founded in 1976, by Ronnie Lee, has received the reputation of being the most violent organization when saving animal, along with, Progressive Animal Welfare Society (PAWS) and the Trans-Species Unlimited (TSU) the Coalition to End Animal Suffering and Exploitation (CEASE) and the Society for The Prevention to Animals (SPCA). Tactics used by these organizations include of lobbying, violent...
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...Dictionary of English Idioms & Idiomatic Expressions Dictionary of English Idioms & Idiomatic Expressions .......................................... 1 ~ A ~ ..................................................................................................................... 1 ~ B ~ ..................................................................................................................... 3 ~ C ~ .................................................................................................................... 8 ~ D ~ .................................................................................................................. 11 ~ E ~ ................................................................................................................... 14 ~ F ~ ................................................................................................................... 15 ~ G ~ .................................................................................................................. 17 ~ H ~ .................................................................................................................. 19 ~ I ~ .................................................................................................................... 22 ~ J ~ ................................................................................................................... 24 ~ K ~ ...............................................................................................
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...Philadelphia Phillies: Managing product and branding in its Competitive Enviroment. Kristopher L. Tilley Empire State College Abstract Philadelphia Phillies was founded in 1883; the team is today the oldest, one-name and one city franchise in all professional sports. Al Reach, a professional baseball player becomes the first owner along with attorney John Rogers; the team’s name “Phillies” (due to its geographical roots in Philly) was Reach decision. In 1901, after losing several games and some of their best players, the team is sold for first time. The Phillies has the second-longest streak of consecutive losing seasons in American professional sports, sixteen straight from 1933 to 1948.The franchise has won two World Series championships (against Kansas City in 1980, Tampa Bay in 2008), and seven National League pennants. Phillies had own five different home stadiums. The most recent one have a fan-friendly design and is part of their complex marketing strategy to increase revenue and happy customers. In 2013 Forbes ranked the Phillies #41team in the World’s most valuable Sports Team. The franchise is estimated to be worth $893 million. But, how does a sport team keep increasing its revenue during bad seasons? The Phillies not only represent a changeable and unpredictable “product/brand” but also compete in a market with many other substitutes that may take away fun attention, support and possible sponsorships. In this case study, we would analyze the team’s market...
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...Perfect Phrases for the TOEFL Speaking and Writing Sections This page intentionally left blank Perfect Phrases for the TOEFL Speaking and Writing Sections Hundreds of Ready-to-Use Phrases to Improve Your Conversational Ability, Develop Your Writing Skills, and Build Exam Confidence Roberta G. Steinberg New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-159247-4 The material in this eBook also appears in the print version of this title: 0-07-159246-6. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at...
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...What a perfect day to meet up with John Gerzema for a conversation about leadership styles. I have come to the Manhattan offices of Young & Rubicam to discuss Gerzema's new book, The Athena Doctrine, which argues that traits classically considered feminine are essential to effective leadership today. By coincidence, the two weeks since I scheduled the appointment have kicked up a dust storm of news about female leaders behaving "like men" and male leaders behaving "like women." Sheryl Sandberg of Facebook exhorted women to power up the career ladder with the same obduracy as men. Marissa Mayer weighed empathy against a full parking lot at Yahoo and chose the latter. Andrew Mason reaped kudos for the candor, humility, and vulnerability expressed in his resignation letter from Groupon. He even made a joke about his weight. You've seen the studies about companies with gender-diverse boards outperforming male bastions, and about women hedge-fund managers trouncing their male counterparts. In 2011, the leadership development firm Zenger Folkman surveyed more than 7,200 business people about leaders in their organizations. Women were rated as better overall leaders than their male counterparts. The more exalted the position, the wider the gap. So, sure, more women leaders would be great. But this is not a story about women leaders. It's a story about good leaders. And our understanding of what good leaders do is being shaped by a number of new studies, the most intriguing of...
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...FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION FOR RECRUITMENT TO POSTS IN GRADES 17 & 16 UNDER THE FEDERAL GOVERNMENT, 1971 ENGLISH ESSAY Maximum marks: 100 C SS .C O M .P Note: Write an essay in ENGLISH on ONE of the following: 1. Man as part of a design infinitely vaster than himself. 2. Knowledge demands love as its complement. 3. The amusement mania. 4. The art of feature films made in Pakistan. 5. Art and Religion. 6. Education of freedom. 7. Brain-washing. 8. The lessons of the past. 9. Requisites for social progress in Pakistan. 10. How words change our lives? 11. Man is condemned to be free. 12. Leaders and followers. K Time allowed: 3 hours ENGLISH ESSAY EXAMINATION 1972 Maximum marks: 100 C SS .C O M .P Write an essay in English on One of the following: 1. Relevance of Islam to Science. 2. The sanctity of law. 3. Competitive results of planned economy? 4. The sick soul. 5. The strategy of political warfare. 6. “If’ in History. 7. Psychology and its social meaning. 8. Reverence for life. 9. International morality. 10. The divided self and the process of its unification. 11. Statesmen and Diplomatists. 12. The foundations of the feature. K Time allowed: 3 hours ENGLISH ESSAY EXAMINATION 1973 Time allowed: 3 hours Maximum marks: 100 1. (a) Make an outline for writing an Essay in English on One of the following subjects: (b) Write the Essay on the subject you...
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...4000 Essential English Words 1 Paul N atio n © 2009 Compass Publishing AJI rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: fidel Cruz Project Coordinator Annie Cho Design: Design Plus email: irtfog'compawpub.tom http://www.compasspub.com ISBN: ?70-1-599oo-*G2-* 10 9 $ 7 o 5 U 3 2 1 12 tl 10 09 Photo Credits All images (D Shutterstock. Inc. Paul Nation 4000 Essential En glish W ords 1 4000 Essential English Words 1 Paul Nation © 2009 Compass Publishing All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission in writing from the publisher. Acquisitions Editor: Fidel Cruz Project Coordinator: Annie Cho Design: Design Plus email: info@compasspub.com http://www.compasspub.com ISBN: 978-1-59966-402-6 10 12 Photo Credits All images © Shutterstock, Inc. English Words mm 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Target Words afraid, agree, angry, arrive, attack, bottom, clever, cruel, finally, hide, hunt, lot, middle, moment, pleased, promise, reply, safe, trick, well adventure, approach, carefully, chemical, create, evil, experiment, kill, laboratory, laugh,...
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...Book final final THE GOLDEN RULE as THE SUPREME PRINCIPLE implications for FAITH Faith within the Limits of Love and Reason SECTION ONE: Why Reason Must Have the Final Word To see why reason must have the final word in all things, I will illustrate the role of reason in three different cases. This I think should suffice to make the point. (1) Consulting Some Authority Suppose we are confronted with two or more conflicting alternatives concerning what to say, think or do and in hopes of resolving this confusing conflict, we seek out some wiser person, some authority, who can give us the correct answer. This raises the question: Who is the authority we can turn to: our Mom, our Dad, our grandparent, a priest or a clergyman, a Rabbi or Ayatollah, a bodhisattva, a therapist or counselor, the Pope, a lawyer, a real estate agent, an auto mechanic? Well, of course, our choice depends on the nature of our problem. So, reason needs to play a role here in helping us to determine what kind of authority to consult. Okay, let us suppose that our conflict is of a religious nature. We still need to ask which priest, which clergyman, which Rabbi, which Ayatollah or which bodhisattva etc. to choose. So here again, reason has a role to play. There is more. After we have settled who to consult, sometimes we will find that the advice is really bad advice. Sometimes we will find that the advice is really good advice. On still other occasions, we won't know what to make of the advice...
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