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Marché Cosmétique

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Submitted By plorthios
Words 18207
Pages 73
Brand Shares (by Umbrella Brand Name) Historic Retail Value RSP % breakdown Brand Company name (GBO) 2007 2008 2009 2010 2011 2012
Men's Shaving
World
Gillette Procter & Gamble Co, The 56.3 55.8 54.8 56.3 56.2 56.7
Schick - Wilkinson Sword Energizer Holdings Inc 10.1 10.2 10.7 10.7 10.7 10.6
Bic Sté Bic SA 3.7 3.8 3.9 4.0 4.1 4.2
Nivea Beiersdorf AG 3.3 3.4 3.4 3.3 3.3 3.3
Edge Energizer Holdings Inc - - 0.7 0.7 0.6 0.6
Palmolive Colgate-Palmolive Co 0.7 0.7 0.7 0.6 0.6 0.6
Bozzano Hypermarcas SA - 0.3 0.3 0.4 0.4 0.4
Super-Max SuperMax Corp 0.3 0.3 0.3 0.4 0.4 0.3
Lord Lord Precision Industries
SAE 0.3 0.3 0.3 0.3 0.3 0.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.3 0.3 0.3 0.3 0.3 0.3
L'Oréal Paris L'Oréal Groupe 0.2 0.2 0.3 0.3 0.3 0.3
Natura Natura Cosméticos SA 0.2 0.2 0.2 0.3 0.3 0.3
Avon Avon Products Inc 0.4 0.5 0.5 0.4 0.3 0.3
Flying Eagle Procter & Gamble Co, The 0.2 0.3 0.3 0.3 0.3 0.3
O Boticário Botica Comercial
Farmacêutica Ltda 0.1 0.1 0.1 0.2 0.2 0.3
Derby Tokai Corp 0.4 0.4 0.4 0.4 0.3 0.3
Barbasol Perio Inc 0.2 0.2 0.2 0.2 0.2 0.2
K4-TETRA Kai Corp 0.2 0.2 0.2 0.2 0.2 0.2
Perma Sharp Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.2 0.2
Williams Unilever Group - - - 0.3 0.2 0.2
Mennen L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2
Oriflame Oriflame Cosmetics SA 0.3 0.3 0.3 0.2 0.2 0.2
Shiseido Shiseido Co Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Yves Rocher Yves Rocher SA 0.2 0.2 0.2 0.2 0.2 0.2
Minora Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.1 0.2
Success Kao Corp 0.1 0.2 0.2 0.2 0.2 0.2
Topaz Malhotra Shaving
Products Pvt Ltd 0.2 0.2 0.2 0.2 0.2 0.1
King of Shaves KMI Brands Ltd 0.2 0.1 0.1 0.1 0.1 0.1
Ingram Middle East Chemical Co 0.1 0.1 0.1 0.1 0.1 0.1
Pace6 Dorco Co Ltd - - 0.1 0.1 0.1 0.1
Vonin LG Household & Health
Care Ltd 0.2 0.1 0.1 0.1 0.1 0.1
Clinique Estée Lauder Cos Inc 0.2 0.1 0.1 0.1 0.1 0.1
Axe/Lynx/Ego Unilever Group 0.1 0.1 0.1 0.1 0.1 0.1
Gatsby Mandom Corp 0.1 0.1 0.1 0.1 0.1 0.1
Quasar Botica Comercial
Farmacêutica Ltda 0.0 0.1 0.1 0.1 0.1 0.1
Laser Malhotra Shaving
Products Pvt Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Aveeno Johnson & Johnson Inc 0.1 0.1 0.1 0.1 0.1 0.1
Mennen Colgate-Palmolive Co 0.1 0.1 0.2 0.2 0.2 0.1
Florena Beiersdorf AG 0.1 0.1 0.1 0.1 0.1 0.1
Old Spice Procter & Gamble Co, The 0.2 0.1 0.1 0.1 0.1 0.1
Permatik Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.1
Dorco Dorco Co Ltd 0.2 0.2 0.1 0.1 0.1 0.1
Biotherm L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 0.1
Schwarzkopf Henkel AG & Co KGaA 0.1 0.1 0.1 0.1 0.1 0.1
Clarins Clarins SA 0.1 0.1 0.1 0.1 0.1 0.1
Proraso Ludovico Martelli Srl 0.1 0.1 0.1 0.1 0.1 0.1
K-3 Kai Corp 0.1 0.1 0.1 0.1 0.1 0.1
Intesa Mirato Nuova SpA 0.1 0.1 0.1 0.1 0.1 0.1
Mandom Mandom Corp 0.1 0.1 0.1 0.1 0.1 0.1
Fabergé Unilever Group 0.1 0.1 0.1 0.1 0.1 0.1
Treet Treet Corp Ltd 0.1 0.1 0.1 0.1 0.0 0.1
Gillette Gillette Co, The 0.0 0.0 0.0 0.0 0.0 0.0
Nu Skin Nu Skin Enterprises Inc 0.0 0.0 0.0 0.0 0.0 0.0
Squibb Henkel AG & Co KGaA 0.1 0.1 0.1 0.0 0.0 0.0
Colgate Colgate-Palmolive Co 0.0 0.0 0.0 0.0 0.0 0.0
Noxzema Alberto-Culver Co - 0.1 0.1 0.1 - -
Williams Sara Lee Corp 0.3 0.3 0.3 - - -
Edge SC Johnson & Son Inc 0.7 0.6 - - - -
Tyranno Kai Corp 0.1 0.1 - - - -
Miraepa AmorePacific Corp 0.1 0.0 - - - -
Revlon Revlon Inc 0.2 - - - - -
Noxzema Procter & Gamble Co, The 0.2 - - - - -
Flying Eagle Gillette Co, The - - - - - -
Minora Gillette Co, The - - - - - -
Perma Sharp Gillette Co, The - - - - - -
Permatik Gillette Co, The - - - - - -
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Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 3.1 3.4 3.6 3.6 3.8 3.7
Others Others 13.9 14.0 14.0 12.7 12.7 12.5
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Asia Pacific
Gillette Procter & Gamble Co, The 36.5 36.8 36.0 37.7 38.2 39.0
Schick - Wilkinson Sword Energizer Holdings Inc 19.0 20.1 21.2 20.5 20.4 20.0
Flying Eagle Procter & Gamble Co, The 2.0 2.2 2.3 2.2 2.2 2.3
Super-Max SuperMax Corp 2.2 2.1 2.1 2.1 2.0 2.0
K4-TETRA Kai Corp 1.6 1.8 1.9 1.8 1.8 1.8
Nivea Beiersdorf AG 1.2 1.3 1.3 1.3 1.4 1.5
Shiseido Shiseido Co Ltd 1.4 1.5 1.6 1.5 1.5 1.5
Bic Sté Bic SA 1.1 1.2 1.1 1.2 1.3 1.4
Success Kao Corp 1.2 1.3 1.4 1.3 1.3 1.3
Topaz Malhotra Shaving
Products Pvt Ltd 1.6 1.5 1.4 1.3 1.3 1.2
Pace6 Dorco Co Ltd - - 0.7 0.8 0.9 1.1
Vonin LG Household & Health
Care Ltd 1.3 1.1 1.1 1.1 1.1 1.1
Gatsby Mandom Corp 0.9 1.0 1.0 1.0 1.1 1.0
Laser Malhotra Shaving
Products Pvt Ltd 1.0 0.9 0.9 0.9 0.9 0.8
Dorco Dorco Co Ltd 1.9 1.4 0.8 0.8 0.8 0.7
K-3 Kai Corp 0.6 0.7 0.7 0.7 0.7 0.6
Clinique Estée Lauder Cos Inc 0.8 0.7 0.7 0.7 0.6 0.6
Valios Kai Corp - - 0.6 0.6 0.6 0.6
Mandom Mandom Corp 0.5 0.5 0.6 0.5 0.6 0.5
Dettol Reckitt Benckiser Plc 0.1 0.3 0.3 0.4 0.4 0.5
Treet Treet Corp Ltd 0.8 0.7 0.5 0.4 0.4 0.4
Godrej Godrej Group 0.3 0.3 0.3 0.3 0.4 0.4
VI John VI John Group 0.3 0.3 0.3 0.3 0.3 0.3
Palmolive Colgate-Palmolive Co 0.3 0.3 0.3 0.3 0.3 0.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.2 0.2 0.2 0.2 0.3 0.3
Trim Treet Corp Ltd 0.3 0.3 0.2 0.2 0.2 0.3
Axe/Lynx/Ego Unilever Group 0.1 0.1 0.1 0.2 0.2 0.2
Old Spice Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.2 0.2
Oriflame Oriflame Cosmetics SA 0.2 0.2 0.2 0.2 0.2 0.2
Mennen Colgate-Palmolive Co 0.1 0.2 0.2 0.2 0.2 0.2
LG LG Household & Health
Care Ltd 0.4 0.3 0.3 0.3 0.2 0.2
DHC DHC Corp 0.1 0.2 0.2 0.2 0.2 0.2
Croma Croma Pharma GmbH 0.2 0.2 0.2 0.1 0.1 0.1
Nu Skin Nu Skin Enterprises Inc 0.2 0.2 0.1 0.1 0.1 0.1
L'Occitane L'Occitane International
SA 0.1 0.1 0.1 0.1 0.1 0.1
Artistry Amway Corp - - - - - 0.1
Bagus DSG International Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Darco Darco (Pvt) Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Lúcido Mandom Corp 0.1 0.1 0.1 0.1 0.1 0.1
Kanebo Kao Corp 0.2 0.1 0.1 0.1 0.1 0.1
Tolsom Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Rapira Mostochlegmash OAO 0.1 0.1 0.1 0.1 0.1 0.1
Tyranno Kai Corp 0.5 0.5 - - - -
Miraepa AmorePacific Corp 0.9 0.3 - - - -
Odyssey AmorePacific Corp 0.1 - - - - -
Emotion Somang Cosmetics Co
Ltd 0.1 - - - - -
A Man Holding Flower Somang Cosmetics Co
Ltd 0.1 - - - - -
VOV VOV Cosmetics Co Ltd 0.0 - - - - -
Flying Eagle Gillette Co, The - - - - - -
Gillette Gillette Co, The - - - - - -
Jian Yu Shanghai Razors Factory - - - - - -
Kanebo Kanebo Cosmetics Inc - - - - - -
Kanebo Kanebo Ltd - - - - - -
Over Class ID Hanbul Cosmetics Co Ltd - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 0.8 0.9 0.9 0.9 0.9 0.9
Others Others 18.3 17.8 17.5 16.8 15.9 15.1
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Australasia
Gillette Procter & Gamble Co, The 53.9 53.2 54.0 52.9 53.4 53.1
Schick - Wilkinson Sword Energizer Holdings Inc 22.4 20.7 19.8 19.1 19.0 20.4
Nivea Beiersdorf AG 4.5 4.7 4.5 4.6 4.7 4.7
Bic Sté Bic SA 3.6 3.7 3.8 4.1 4.1 4.3
Palmolive Colgate-Palmolive Co - - - - - 2.3
King of Shaves KMI Brands Ltd 0.2 0.2 0.4 1.0 1.5 2.1
Clinique Estée Lauder Cos Inc 1.0 1.0 0.9 0.9 0.9 1.0
Imperial Leather PZ Cussons Plc 1.0 1.1 1.0 0.9 0.9 0.9
Lab Series Estée Lauder Cos Inc 0.9 0.9 0.9 0.8 0.8 0.8
L'Oréal Paris L'Oréal Groupe 0.3 0.3 0.3 0.4 0.5 0.6
Yves Saint Laurent L'Oréal Groupe - 0.5 0.5 0.4 0.4 0.4
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Tommy Hilfiger Estée Lauder Cos Inc 0.3 0.3 0.3 0.3 0.3 0.3
The Body Shop L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2
Avon Avon Products Inc 0.2 0.3 0.2 0.2 0.2 0.2
Giorgio Armani L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.2 0.2 0.2 0.2 0.2 0.2
Ralph Lauren L'Oréal Groupe 0.2 0.2 0.2 0.2 0.1 0.1
Brut Pharmacare Laboratories
Pty Ltd 0.2 0.2 0.2 0.2 0.1 0.1
Mennen Colgate-Palmolive Co 2.6 2.7 2.6 2.6 2.7 0.0
Nu Skin Nu Skin Enterprises Inc 0.1 0.1 0.1 0.0 0.0 0.0
Paco Rabanne Puig Beauty & Fashion
Group SL 0.1 0.1 - - - -
Yves Saint Laurent Gucci Group NV 0.5 - - - - -
Yves Rocher Yves Rocher SA 0.1 - - - - -
Graphite PZ Cussons Plc 0.1 - - - - -
Cossack Reckitt Benckiser Plc - - - - - -
Essentails Unilever Group - - - - - -
Fabergé Unilever Group - - - - - -
Gillette Gillette Co, The - - - - - -
Mary Kay Mary Kay Inc - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Shulton Procter & Gamble Co, The - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 1.5 1.5 1.5 1.9 2.2 3.4
Others Others 5.9 7.8 8.2 8.7 7.6 4.8
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Eastern Europe
Gillette Procter & Gamble Co, The 56.4 56.6 53.5 55.0 53.2 53.6
Nivea Beiersdorf AG 7.5 7.6 8.1 8.1 8.2 8.3
Schick - Wilkinson Sword Energizer Holdings Inc 5.3 5.3 6.2 6.3 6.5 6.5
Bic Sté Bic SA 3.5 3.4 3.5 3.7 3.5 3.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 1.5 1.3 1.5 1.6 1.8 1.7
Oriflame Oriflame Cosmetics SA 2.3 2.3 2.0 1.9 1.7 1.5
L'Oréal Paris L'Oréal Groupe 0.1 0.4 0.9 1.4 1.3 1.3
Avon Avon Products Inc 1.7 1.7 2.0 1.7 1.3 1.0
Yves Rocher Yves Rocher SA 0.6 0.6 0.6 0.6 0.7 0.7
Palmolive Colgate-Palmolive Co 0.8 0.8 0.8 0.7 0.7 0.7
Cliven Laboratori di Chimica
Applicata srl 0.6 0.5 0.5 0.5 0.5 0.5
Florena Beiersdorf AG 0.4 0.4 0.6 0.6 0.5 0.5
Hymm Amway Corp 0.4 0.5 0.5 0.5 0.5 0.5
Faberlic Faberlic OAO 0.2 0.3 0.3 0.3 0.4 0.4
Clinique Estée Lauder Cos Inc 0.3 0.3 0.3 0.3 0.4 0.4
Mennen Colgate-Palmolive Co 0.4 0.4 0.3 0.4 0.4 0.4
Super-Max SuperMax Corp 0.2 0.2 0.2 0.3 0.3 0.3
Astra Procter & Gamble Co, The 0.4 0.5 0.4 0.4 0.3 0.3
L'Occitane L'Occitane International
SA 0.0 0.0 0.1 0.2 0.2 0.2
Mary Kay Mary Kay Inc 0.2 0.2 0.2 0.2 0.2 0.2
Wars Miraculum SA - - - - 0.3 0.2
Vichy L'Oréal Groupe 0.2 0.2 0.3 0.2 0.2 0.2
Lider Miraculum SA - - - - 0.2 0.2
Phyto Expert Unilever Group - - - - 0.2 0.2
Krasnaya Liniya Russkaya Kosmetika OOO - - - - - 0.2
Axe/Lynx/Ego Unilever Group 0.1 0.1 0.1 0.1 0.1 0.1
Old Spice Procter & Gamble Co, The 0.1 0.1 0.2 0.1 0.1 0.1
Adam Astrid Cosmetics as 0.2 0.2 0.2 0.1 0.1 0.1 adidas Coty Inc 0.1 0.1 0.1 0.1 0.1 0.1
Diplomat Astrid Cosmetics as 0.2 0.2 0.2 0.1 0.1 0.1
Barbus SaFoSa Group 0.1 0.1 0.1 0.1 0.1 0.1
STR8 Sarantis SA, Group 0.1 0.1 0.1 0.1 0.1 0.1
Makler Bi-Es Polska Sp zoo - - 0.1 0.1 0.1 0.1
Fa Henkel AG & Co KGaA 0.3 0.2 0.2 0.1 0.1 0.1
Ralon Atlantic Grupa dd 0.1 0.1 0.1 0.1 0.1 0.1
Astor/Margaret Astor Sté Bic SA 0.1 0.2 0.2 0.1 0.1 0.1
Alen Mak Alen Mak AD 0.1 0.1 0.1 0.1 0.1 0.1
Alpa Alpa as 0.0 0.0 0.0 0.0 0.0 0.0
Fabergé Unilever Group 0.1 0.1 0.0 0.0 0.0 0.0
Graphite PZ Cussons Plc 0.1 0.1 0.1 0.1 0.1 0.0
Konsul Dzintars AS 0.0 0.0 0.0 0.0 0.0 0.0
Krasnaya Liniya Krasnaya Liniya KF OOO 0.1 0.1 0.1 0.1 0.2 -
Kolastyna Grupa Kolastyna SA 0.3 0.3 0.3 0.3 - -
Lider Grupa Kolastyna SA 0.4 0.3 0.3 0.3 - -
Phyto Expert Kalina Concern OAO 0.1 0.1 0.2 0.1 - -
Barbon Caola-Alfa Zrt 0.1 0.1 0.1 0.1 - -
Makler Grupa Kolastyna SA 0.1 0.1 - - - -
Sputnik Procter & Gamble Co, The 0.4 - - - - -
Pitralon Setuza as 0.1 - - - - -
Tet-a-Tet Kalina Concern OAO 0.0 - - - - -
Fax Evyap Sabun Yag Gliserin
San ve Tic AS 0.0 - - - - -
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Green Mama Green Mama 0.0 - - - - -
Voskhod Svoboda OAO 0.0 - - - - -
Astra Gillette Co, The - - - - - -
Barbus de Miclén as - - - - - -
Gillette Gillette Co, The - - - - - -
Lider PZ Cussons Plc - - - - - -
Makler PZ Cussons Plc - - - - - -
Nestor Nevskaya Kosmetika OAO - - - - - -
Nord-Ost Kalina Concern OAO - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Sputnik Gillette Co, The - - - - - -
Wars PZ Cussons Plc - - - - - -
Private label Private Label 0.9 1.0 1.3 1.5 2.1 2.3
Others Others 12.5 12.8 13.1 11.4 13.0 13.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Latin America
Gillette Procter & Gamble Co, The 65.7 65.0 65.1 67.9 69.4 70.5
Bic Sté Bic SA 7.4 7.5 8.0 7.7 7.8 7.4
Schick - Wilkinson Sword Energizer Holdings Inc 7.3 7.3 8.2 7.5 6.0 5.9
Bozzano Hypermarcas SA - 1.7 1.8 1.9 1.9 1.6
Nivea Beiersdorf AG 1.3 1.3 1.4 1.3 1.3 1.3
Natura Natura Cosméticos SA 1.2 1.0 1.2 1.3 1.3 1.2
O Boticário Botica Comercial
Farmacêutica Ltda 0.7 0.8 0.7 0.7 1.0 1.1
Perma Sharp Procter & Gamble Co, The 1.4 1.3 1.1 0.9 0.9 0.9
Minora Procter & Gamble Co, The 1.1 1.1 1.0 0.7 0.7 0.7
Avon Avon Products Inc 1.1 1.2 1.1 0.9 0.6 0.5
Quasar Botica Comercial
Farmacêutica Ltda 0.3 0.3 0.3 0.4 0.5 0.5
Mennen Colgate-Palmolive Co 0.3 0.3 0.4 0.3 0.2 0.2
Styletto Botica Comercial
Farmacêutica Ltda 0.2 0.2 0.2 0.1 0.2 0.2
Palmolive Colgate-Palmolive Co 0.2 0.2 0.2 0.1 0.1 0.1
Mary Kay Mary Kay Inc 0.1 0.1 0.1 0.1 0.1 0.1
Probak II Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.0
Fabergé Unilever Group 0.0 0.0 0.0 0.0 0.0 0.0
Revlon Revlon Inc 1.3 - - - - -
Gillette Gillette Co, The - - - - - -
Minora Gillette Co, The - - - - - -
Perma Sharp Gillette Co, The - - - - - -
Probak II Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Stefano Colgate-Palmolive Co - - - - - -
Private label Private Label 1.4 1.3 1.2 1.0 1.0 1.0
Others Others 9.0 9.4 7.9 7.0 7.3 6.8
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Middle East and Africa
Gillette Procter & Gamble Co, The 33.6 34.5 35.6 36.0 33.2 31.1
Lord Lord Precision Industries
SAE 6.1 5.9 6.1 6.0 5.6 5.7
Nivea Beiersdorf AG 3.6 3.6 3.7 4.1 4.6 5.0
Schick - Wilkinson Sword Energizer Holdings Inc 2.1 1.8 1.9 2.2 3.4 4.1
Bic Sté Bic SA 2.2 2.5 2.4 2.5 3.0 3.2
Ingram Middle East Chemical Co 2.3 2.3 2.4 2.4 2.4 2.4
Palmolive Colgate-Palmolive Co 2.3 2.2 2.2 2.2 2.1 2.1
Super-Max SuperMax Corp 0.4 0.9 1.1 1.2 1.3 1.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.3 0.4 0.4 0.5 0.7 0.9
Gillette Gillette Co, The 0.7 0.7 0.6 0.5 0.5 0.6
Astor/Margaret Astor Sté Bic SA 0.1 0.1 0.2 0.2 0.3 0.5
Duel Duel Technologies 0.8 0.7 0.7 0.6 0.5 0.5
Edge Energizer Holdings Inc - - 0.5 0.5 0.5 0.5 adidas Coty Inc 0.4 0.4 0.4 0.4 0.4 0.4
Laser Malhotra Shaving
Products Pvt Ltd 0.4 0.5 0.6 0.6 0.5 0.4
Old Spice Procter & Gamble Co, The 0.4 0.4 0.3 0.3 0.3 0.3
Fa Henkel AG & Co KGaA 0.2 0.2 0.2 0.2 0.2 0.3
Prep Prep Srl 0.2 0.2 0.2 0.2 0.2 0.2
Malizia Mirato Nuova SpA 0.2 0.2 0.2 0.2 0.2 0.2
Man Look Eva Cosmetic
Laboratories 0.1 0.1 0.1 0.1 0.1 0.2
L'Oréal Paris L'Oréal Groupe 0.0 0.0 0.0 0.0 0.1 0.1
Avon Avon Products Inc 0.1 0.1 0.1 0.1 0.2 0.1
Supermax SuperMax Corp 0.1 0.1 0.1 0.1 0.1 0.1
Intesa Mirato Nuova SpA 0.2 0.1 0.1 0.1 0.1 0.1
Five Fives Five Fives Co 0.1 0.1 0.1 0.1 0.1 0.1
Axe/Lynx/Ego Unilever Group 0.1 0.1 0.1 0.1 0.1 0.1
Williams Unilever Group - - - 0.2 0.1 0.1
Nacet Nacet 0.1 0.1 0.1 0.1 0.1 0.1
Colgate Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
Barbasol Perio Inc 0.1 0.1 0.1 0.0 0.0 0.0
Men Only Biochemicals
International Ltd 0.0 0.0 0.0 0.0 0.0 0.0
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Minora Procter & Gamble Co, The 0.4 0.2 0.1 0.1 - -
Williams Sara Lee Corp 0.2 0.3 0.3 - - -
Personna American Safety Razor
Co, The - - 0.0 - - -
Edge SC Johnson & Son Inc 0.6 0.6 - - - -
Fax Evyap Sabun Yag Gliserin
San ve Tic AS 0.1 - - - - -
Minora Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 1.2 1.0 1.1 1.4 1.5 1.4
Others Others 40.0 39.4 38.0 36.7 37.4 37.8
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
North America
Gillette Procter & Gamble Co, The 64.8 64.2 63.1 63.8 63.3 63.0
Schick - Wilkinson Sword Energizer Holdings Inc 9.0 9.2 9.4 11.0 12.2 12.3
Bic Sté Bic SA 3.2 3.0 3.1 3.0 3.2 3.4
Edge Energizer Holdings Inc - - 3.2 3.4 3.2 3.1
Nivea Beiersdorf AG 1.4 1.5 1.6 1.6 1.6 1.6
Barbasol Perio Inc 0.8 1.0 1.1 1.1 1.1 1.2
Aveeno Johnson & Johnson Inc 0.7 0.6 0.7 0.6 0.6 0.6
Neutrogena Johnson & Johnson Inc 0.4 0.4 0.4 0.3 0.3 0.3
Old Spice Procter & Gamble Co, The 0.4 0.4 0.3 0.3 0.2 0.2
Noxzema Unilever Group - - - - 0.1 0.1
Tolsom Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Avon Avon Products Inc 0.2 0.2 0.2 0.1 0.1 0.1
Afta Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
Noxzema Alberto-Culver Co - 0.3 0.2 0.2 - -
Edge SC Johnson & Son Inc 3.1 2.7 - - - -
Noxzema Procter & Gamble Co, The 0.3 - - - - -
Colgate Colgate-Palmolive Co 0.1 - - - - -
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 2.6 2.9 3.0 3.1 3.2 3.4
Others Others 12.7 13.3 13.6 11.3 10.5 10.4
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Western Europe
Gillette Procter & Gamble Co, The 57.2 56.2 55.0 55.3 54.9 54.9
Schick - Wilkinson Sword Energizer Holdings Inc 10.8 11.1 11.2 11.5 11.6 11.6
Nivea Beiersdorf AG 4.7 4.8 4.8 4.8 4.8 4.8
Bic Sté Bic SA 3.5 3.5 3.5 3.5 3.5 3.5
Palmolive Colgate-Palmolive Co 1.2 1.2 1.2 1.1 1.1 1.0
Derby Tokai Corp 1.2 1.2 1.1 1.2 0.9 0.9
Williams Unilever Group - - - 0.8 0.7 0.7
Mennen L'Oréal Groupe 0.7 0.7 0.7 0.7 0.7 0.7
L'Oréal Paris L'Oréal Groupe 0.4 0.5 0.5 0.6 0.6 0.6
King of Shaves KMI Brands Ltd 0.4 0.4 0.3 0.4 0.3 0.4
Yves Rocher Yves Rocher SA 0.4 0.4 0.4 0.3 0.3 0.4
Permatik Procter & Gamble Co, The 0.4 0.4 0.4 0.4 0.3 0.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.3 0.3 0.3 0.3 0.3 0.3
Schwarzkopf Henkel AG & Co KGaA 0.4 0.4 0.4 0.3 0.3 0.3
Axe/Lynx/Ego Unilever Group 0.3 0.3 0.3 0.3 0.3 0.3
Biotherm L'Oréal Groupe 0.3 0.3 0.3 0.3 0.3 0.3
Proraso Ludovico Martelli Srl 0.3 0.3 0.3 0.3 0.3 0.3
Clarins Clarins SA 0.3 0.3 0.3 0.3 0.3 0.3
Florena Beiersdorf AG 0.2 0.2 0.2 0.2 0.2 0.2
Intesa Mirato Nuova SpA 0.2 0.2 0.2 0.2 0.2 0.2
Noxzema Unilever Group - - - - 0.2 0.2
Sanex Colgate-Palmolive Co - - - - 0.2 0.2
Fabergé Unilever Group 0.2 0.2 0.2 0.2 0.1 0.1
Azor KMI Brands Ltd - - 0.1 0.1 0.1 0.1
The Body Shop L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 0.1
Vichy L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 0.1
Squibb Henkel AG & Co KGaA 0.2 0.2 0.2 0.1 0.1 0.1
Klorane Pierre Fabre SA,
Laboratoires 0.1 0.1 0.1 0.1 0.1 0.1
Avon Avon Products Inc 0.1 0.1 0.1 0.1 0.1 0.1
Oriflame Oriflame Cosmetics SA 0.1 0.1 0.1 0.1 0.1 0.1
L'Occitane L'Occitane International
SA 0.1 0.1 0.1 0.1 0.1 0.1
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.1 0.1 0.1 0.1 0.1 0.1 adidas Coty Inc 0.1 0.1 0.1 0.1 0.1 0.1
Prep Prep Srl 0.1 0.1 0.1 0.1 0.1 0.1
Garnier L'Oréal Groupe 0.0 0.0 0.0 0.0 0.0 -
Noxzema Alberto-Culver Co - 0.3 0.3 0.2 - -
Sanex Unilever Group - - - 0.2 - -
Avena Kinesia Puig SL - - 0.1 0.1 - -
Harley Davidson L'Oréal Groupe 0.0 0.0 0.0 0.0 - -
Williams Sara Lee Corp 0.8 0.8 0.8 - - -
Sanex Sara Lee Corp 0.2 0.2 0.2 - - -
Avena Kinesia Puig Beauty & Fashion
Group SL 0.1 0.1 - - - -
Page 5 of 19
Noxzema Procter & Gamble Co, The 0.3 - - - - -
Gillette Gillette Co, The - - - - - -
Permatik Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 6.0 6.6 7.3 7.9 8.4 8.6
Others Others 8.2 8.1 8.6 7.4 7.6 7.8
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Men's Post-Shave
World
Nivea Beiersdorf AG 19.7 20.1 20.3 20.0 20.2 20.1
Gillette Procter & Gamble Co, The 15.8 16.2 16.0 16.1 16.2 16.2
Natura Natura Cosméticos SA 1.1 1.0 1.7 2.1 2.4 3.3
O Boticário Botica Comercial
Farmacêutica Ltda 0.7 0.8 0.9 1.3 1.8 2.2
Avon Avon Products Inc 3.1 3.5 3.9 3.0 2.5 2.1
Vonin LG Household & Health
Care Ltd 2.0 1.6 1.7 1.8 1.9 1.9
Shiseido Shiseido Co Ltd 1.4 1.5 1.7 1.7 1.7 1.7
L'Oréal Paris L'Oréal Groupe 1.0 1.3 1.4 1.6 1.7 1.7
Clinique Estée Lauder Cos Inc 1.6 1.4 1.5 1.5 1.4 1.5
Axe/Lynx/Ego Unilever Group 1.6 1.6 1.6 1.6 1.6 1.4
Quasar Botica Comercial
Farmacêutica Ltda 0.4 0.5 0.6 0.8 1.1 1.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.9 1.0 1.0 1.2 1.3 1.3
Oriflame Oriflame Cosmetics SA 2.0 2.1 1.6 1.6 1.4 1.3
Biotherm L'Oréal Groupe 1.3 1.3 1.4 1.3 1.3 1.2
Yves Rocher Yves Rocher SA 1.2 1.2 1.1 1.1 1.1 1.1 adidas Coty Inc 0.8 0.9 0.9 0.9 0.9 0.9
Fabergé Unilever Group 1.0 0.9 1.0 0.8 0.8 0.7
Mennen Colgate-Palmolive Co 0.5 0.6 0.7 0.8 0.6 0.7
Styletto Botica Comercial
Farmacêutica Ltda 0.3 0.3 0.4 0.4 0.5 0.6
L'Occitane L'Occitane International
SA 0.3 0.3 0.5 0.5 0.5 0.6
Mennen L'Oréal Groupe 0.6 0.6 0.6 0.5 0.5 0.5
Old Spice Procter & Gamble Co, The 0.6 0.5 0.6 0.6 0.5 0.5
Florena Beiersdorf AG 0.4 0.4 0.5 0.5 0.5 0.5
Sanex Colgate-Palmolive Co - - - - 0.4 0.4
Vichy L'Oréal Groupe 0.5 0.5 0.5 0.4 0.4 0.4
Williams Unilever Group - - - 0.4 0.4 0.4
LG LG Household & Health
Care Ltd 0.6 0.5 0.5 0.5 0.4 0.4
Cliven Laboratori di Chimica
Applicata srl 0.3 0.3 0.2 0.3 0.3 0.3
Mary Kay Mary Kay Inc 0.3 0.3 0.3 0.3 0.3 0.3
Clarins Clarins SA 0.3 0.3 0.3 0.3 0.3 0.3
Avena Kinesia AC Marca SA - - - - 0.3 0.3
Schick - Wilkinson Sword Energizer Holdings Inc 0.3 0.3 0.3 0.3 0.3 0.3
Hymm Amway Corp 0.2 0.3 0.2 0.2 0.2 0.2
Afta Colgate-Palmolive Co 0.3 0.3 0.3 0.3 0.2 0.2
Gatsby Mandom Corp 0.2 0.2 0.2 0.2 0.2 0.2
Prep Prep Srl 0.4 0.4 0.3 0.3 0.3 0.2
L'Bel Corporación Belcorp - 0.1 0.1 0.1 0.2 0.2
Lab Series Estée Lauder Cos Inc 0.2 0.2 0.2 0.2 0.2 0.2
Schwarzkopf Henkel AG & Co KGaA 0.3 0.3 0.3 0.2 0.2 0.2
Elizabeth Arden Elizabeth Arden Inc 0.3 0.3 0.3 0.2 0.2 0.2
Boots Alliance Boots GmbH - 0.2 0.2 0.2 0.2 0.2
STR8 Sarantis SA, Group 0.3 0.3 0.2 0.2 0.2 0.2
Intesa Mirato Nuova SpA 0.3 0.2 0.3 0.2 0.2 0.2
Bozzano Hypermarcas SA - 0.2 0.2 0.2 0.2 0.2
Lúcido Mandom Corp 0.1 0.2 0.2 0.2 0.2 0.2
The Body Shop L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2
Phyto Expert Unilever Group - - - - 0.2 0.2
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.4 0.3 0.2 0.2 0.2 0.2
Floïd Colomer Group, The 0.0 0.0 0.0 0.0 0.1 0.2
BeautiControl Tupperware Brands Corp 0.2 0.2 0.2 0.2 0.2 0.2
Nu Skin Nu Skin Enterprises Inc 0.2 0.2 0.2 0.2 0.2 0.2
Tolsom Amway Corp 0.1 0.1 0.2 0.2 0.1 0.2
Tommy Hilfiger Estée Lauder Cos Inc 0.2 0.2 0.2 0.2 0.2 0.2
Proraso Ludovico Martelli Srl 0.2 0.2 0.2 0.2 0.2 0.2
Kanebo Kao Corp 0.3 0.2 0.2 0.1 0.1 0.2
Yves Saint Laurent L'Oréal Groupe - 0.4 0.4 0.2 0.1 0.1
Mandom Mandom Corp 0.1 0.1 0.2 0.2 0.2 0.1
Agua Brava Puig SL - - 0.2 0.2 0.2 0.1
Klorane Pierre Fabre SA,
Laboratoires 0.2 0.2 0.2 0.1 0.1 0.1
Tabac Dalli-Werke Mäurer &
Wirtz GmbH & Co KG 0.1 0.1 0.1 0.1 0.1 0.1
ZIRH Procter & Gamble Co, The - - 0.2 0.2 0.1 0.1
Nobacter Beiersdorf AG 0.2 0.2 0.2 0.1 0.1 0.1
Ralph Lauren L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 0.1
Page 6 of 19
Antonio Banderas Puig SL - - 0.1 0.1 0.1 0.1
Weleda Weleda AG 0.1 0.1 0.1 0.1 0.1 0.1
Diplomat Astrid Cosmetics as 0.1 0.1 0.1 0.1 0.1 0.1
Fa Henkel AG & Co KGaA 0.2 0.1 0.1 0.1 0.1 0.1
Imperial Leather PZ Cussons Plc 0.1 0.1 0.1 0.1 0.1 0.1
Ralon Atlantic Grupa dd 0.1 0.1 0.1 0.1 0.1 0.1
Bic Sté Bic SA 0.1 0.1 0.1 0.1 0.1 0.1
Gucci Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.1
Yves Saint Laurent Gucci Group NV 0.5 0.1 0.1 0.1 0.1 0.1
Adam Astrid Cosmetics as 0.1 0.1 0.1 0.1 0.1 0.1
Palmolive Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
Alpa Alpa as 0.0 0.1 0.0 0.0 0.0 0.0
Faberlic Faberlic OAO 0.1 0.0 0.0 0.0 0.0 0.0
Konsul Dzintars AS 0.0 0.0 0.0 0.0 0.0 0.0
Garnier L'Oréal Groupe 0.1 0.1 0.1 0.1 0.0 -
Harley Davidson L'Oréal Groupe 0.1 0.0 0.0 0.0 0.0 -
Sanex Unilever Group - - - 0.5 - -
Avena Kinesia Puig SL - - 0.3 0.3 - -
Phyto Expert Kalina Concern OAO 0.0 0.0 0.1 0.1 - -
Nord-Ost Kalina Concern OAO 0.0 0.0 0.0 0.0 - -
Sanex Sara Lee Corp 0.5 0.5 0.5 - - -
Williams Sara Lee Corp 0.4 0.5 0.5 - - -
Miraepa AmorePacific Corp 1.3 0.4 - - - -
Avena Kinesia Puig Beauty & Fashion
Group SL 0.3 0.3 - - - -
Agua Brava Puig Beauty & Fashion
Group SL 0.2 0.2 - - - -
ZIRH Zirh International Corp 0.1 0.1 - - - -
Antonio Banderas Puig Beauty & Fashion
Group SL 0.1 0.1 - - - -
Boots Alliance Boots Plc 0.2 - - - - -
Odyssey AmorePacific Corp 0.2 - - - - -
Emotion Somang Cosmetics Co
Ltd 0.2 - - - - -
A Man Holding Flower Somang Cosmetics Co
Ltd 0.1 - - - - -
Ebel Corporación Belcorp 0.1 - - - - -
VOV VOV Cosmetics Co Ltd 0.1 - - - - -
Boots Boots Co Plc, The - - - - - -
Edge SC Johnson & Son Inc - - - - - -
Gillette Gillette Co, The - - - - - -
Gucci Wella AG - - - - - -
Kanebo Kanebo Cosmetics Inc - - - - - -
Kanebo Kanebo Ltd - - - - - -
Nestor Nevskaya Kosmetika OAO - - - - - -
Over Class ID Hanbul Cosmetics Co Ltd - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
ZIRH Shiseido Co Ltd - - - - - -
Private label Private Label 1.9 2.0 2.2 2.2 2.3 2.3
Others Others 26.7 27.0 25.6 26.1 25.6 25.0
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Asia Pacific
Vonin LG Household & Health
Care Ltd 12.5 11.5 11.8 12.2 13.8 14.5
Shiseido Shiseido Co Ltd 8.8 10.4 11.9 11.3 12.1 12.3
Gillette Procter & Gamble Co, The 5.1 5.8 6.1 6.4 7.0 7.7
Nivea Beiersdorf AG 3.8 4.5 4.9 5.0 5.7 6.4
Clinique Estée Lauder Cos Inc 6.6 6.3 6.7 6.7 6.2 6.4
LG LG Household & Health
Care Ltd 3.7 3.4 3.8 3.4 2.8 2.7
Gatsby Mandom Corp 1.1 1.3 1.5 1.4 1.7 1.7
Lúcido Mandom Corp 0.9 1.1 1.3 1.2 1.3 1.3
Kanebo Kao Corp 1.6 1.1 1.2 1.0 1.1 1.1
Oriflame Oriflame Cosmetics SA 0.7 1.0 0.8 1.0 1.1 1.1
Mandom Mandom Corp 0.9 1.1 1.2 1.2 1.2 1.1
Mennen Colgate-Palmolive Co 0.4 0.5 0.6 0.7 0.8 0.8
Schick - Wilkinson Sword Energizer Holdings Inc 0.5 0.7 0.8 0.7 0.8 0.8
L'Occitane L'Occitane International
SA 0.3 0.4 0.6 0.6 0.7 0.8
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.4 0.5 0.6 0.6 0.6 0.7
Nu Skin Nu Skin Enterprises Inc 0.7 1.1 0.7 0.6 0.7 0.7
Fabergé Unilever Group 0.2 0.2 0.6 0.6 0.6 0.6
DHC DHC Corp 0.3 0.4 0.4 0.3 0.4 0.4
Mary Kay Mary Kay Inc 0.3 0.4 0.4 0.4 0.4 0.4
Omega Omega Pvt Ltd 0.3 0.3 0.3 0.3 0.3 0.4 adidas Coty Inc 0.2 0.3 0.3 0.3 0.3 0.4
Oxford Kohinoor Chemical Co Pvt 0.3 0.3 0.3 0.3 0.3 0.3
Admiral of New York Globe Cosmetics (Pvt) Ltd 0.3 0.3 0.3 0.3 0.3 0.3
Biotherm L'Oréal Groupe 0.1 0.2 0.2 0.2 0.3 0.3
Yves Rocher Yves Rocher SA 0.4 0.3 0.3 0.3 0.3 0.2
Elizabeth Arden Elizabeth Arden Inc 0.2 0.2 0.2 0.2 0.2 0.2
Avon Avon Products Inc 0.2 0.4 0.3 0.3 0.3 0.2
Page 7 of 19
Nord-Ost Unilever Group - - - - 0.2 0.2
Cliven Laboratori di Chimica
Applicata srl 0.1 0.1 0.1 0.1 0.1 0.1
Clarins Clarins SA 0.2 0.1 0.1 0.1 0.1 0.1
Fa Henkel AG & Co KGaA 0.1 0.1 0.1 0.1 0.1 0.1
The Body Shop L'Oréal Groupe 0.3 0.3 0.1 0.1 0.1 0.1
Florena Beiersdorf AG 0.1 0.1 0.1 0.1 0.1 0.1
Tolsom Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Aupres Shiseido Co Ltd 0.1 0.1 0.1 0.1 0.1 0.0
Nord-Ost Kalina Concern OAO 0.1 0.2 0.2 0.1 - -
Tet-a-Tet Kalina Concern OAO 0.1 0.1 0.1 0.1 - -
Miraepa AmorePacific Corp 8.1 2.8 - - - -
Odyssey AmorePacific Corp 1.3 - - - - -
Emotion Somang Cosmetics Co
Ltd 0.9 - - - - -
A Man Holding Flower Somang Cosmetics Co
Ltd 0.9 - - - - -
VOV VOV Cosmetics Co Ltd 0.4 - - - - -
Mannatech Mannatech Inc 0.1 - - - - -
Gillette Gillette Co, The - - - - - -
Kanebo Kanebo Cosmetics Inc - - - - - -
Kanebo Kanebo Ltd - - - - - -
Over Class ID Hanbul Cosmetics Co Ltd - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 0.6 0.7 0.8 0.6 0.7 0.7
Others Others 35.8 41.4 40.6 41.1 37.3 34.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Australasia
Nivea Beiersdorf AG 27.4 27.5 27.7 27.3 27.8 27.7
Gillette Procter & Gamble Co, The 26.3 26.4 26.5 26.3 26.1 25.5
Lab Series Estée Lauder Cos Inc 8.1 8.4 8.4 8.4 7.9 7.9
Clinique Estée Lauder Cos Inc 5.3 5.3 5.3 5.2 5.1 6.0
L'Oréal Paris L'Oréal Groupe 2.9 2.9 3.1 3.6 4.7 5.6
Yves Saint Laurent L'Oréal Groupe - 5.1 4.7 4.2 3.8 3.8
Imperial Leather PZ Cussons Plc 3.0 3.0 3.0 3.0 3.1 3.0
Tommy Hilfiger Estée Lauder Cos Inc 2.9 3.0 3.1 3.1 2.9 2.7
Avon Avon Products Inc 2.3 2.4 2.2 2.4 1.6 1.8
Giorgio Armani L'Oréal Groupe 1.4 1.4 1.5 1.6 1.7 1.7
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 1.6 1.6 1.5 1.8 1.6 1.6
Ralph Lauren L'Oréal Groupe 1.4 1.5 1.5 1.6 1.4 1.3
Paco Rabanne Puig SL - - 1.0 1.0 0.8 0.9
The Body Shop L'Oréal Groupe 0.7 0.8 0.8 0.8 0.7 0.7
Brut Pharmacare Laboratories
Pty Ltd 0.3 0.3 0.3 0.2 0.2 0.2
Aesop Emeis Holdings Pty Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Nu Skin Nu Skin Enterprises Inc 0.2 0.2 0.2 0.1 0.1 0.1
Mennen Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
King of Shaves KMI Brands Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Old Spice Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.1
Paco Rabanne Puig Beauty & Fashion
Group SL 0.9 1.0 - - - -
Yves Saint Laurent Gucci Group NV 4.9 - - - - -
Yves Rocher Yves Rocher SA 0.9 - - - - -
Cossack Reckitt Benckiser Plc - - - - - -
Fabergé Unilever Group - - - - - -
Gillette Gillette Co, The - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 0.5 0.5 0.4 0.3 0.1 0.3
Others Others 8.2 8.3 8.6 8.5 9.8 8.5
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Eastern Europe
Nivea Beiersdorf AG 19.8 20.4 20.9 21.1 20.8 21.1
Gillette Procter & Gamble Co, The 20.2 20.6 18.7 18.9 19.2 19.7
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 3.5 3.9 4.0 4.3 4.6 4.7
Oriflame Oriflame Cosmetics SA 7.9 8.0 6.2 5.9 5.2 4.6
L'Oréal Paris L'Oréal Groupe 0.2 1.2 1.8 2.9 2.7 2.8
Avon Avon Products Inc 6.0 5.9 7.7 5.9 4.7 2.5
Yves Rocher Yves Rocher SA 1.8 1.9 1.8 1.9 2.0 2.1
Cliven Laboratori di Chimica
Applicata srl 1.7 1.6 1.3 1.5 1.6 1.6
L'Occitane L'Occitane International
SA 0.0 0.0 0.9 1.2 1.5 1.6
Clinique Estée Lauder Cos Inc 1.3 1.3 1.2 1.3 1.5 1.6
Hymm Amway Corp 1.3 1.4 1.4 1.3 1.3 1.3
Mennen Colgate-Palmolive Co 1.4 1.3 1.2 1.4 1.4 1.3
Florena Beiersdorf AG 0.7 0.8 1.2 1.1 1.1 1.1
Axe/Lynx/Ego Unilever Group 0.7 0.8 1.0 1.0 1.0 1.0
Phyto Expert Unilever Group - - - - 0.9 0.9 adidas Coty Inc 0.8 0.8 0.9 0.9 0.9 0.9
Mary Kay Mary Kay Inc 0.7 0.8 0.8 0.8 0.8 0.7
STR8 Sarantis SA, Group 0.8 0.7 0.7 0.7 0.7 0.7
Page 8 of 19
Diplomat Astrid Cosmetics as 0.7 0.6 0.6 0.5 0.5 0.5
Ralon Atlantic Grupa dd 0.6 0.6 0.6 0.5 0.5 0.4
Biokon Biokon TOV MNPO 0.3 0.3 0.4 0.4 0.4 0.4
Fa Henkel AG & Co KGaA 0.7 0.5 0.5 0.5 0.4 0.4
Schick - Wilkinson Sword Energizer Holdings Inc 0.4 0.4 0.4 0.4 0.4 0.4
Krasnaya Liniya Russkaya Kosmetika OOO - - - - - 0.3
Pitralon LKOCZ as - - - - 0.4 0.3
Adam Astrid Cosmetics as 0.4 0.4 0.4 0.3 0.3 0.3
Old Spice Procter & Gamble Co, The 0.1 0.2 0.3 0.3 0.3 0.3
Solea Henkel AG & Co KGaA 0.3 0.3 0.3 0.3 0.2 0.2
Alpa Alpa as 0.2 0.3 0.3 0.3 0.2 0.2
Lumene Lumene Oy 0.2 0.2 0.1 0.2 0.2 0.2
Clarins Clarins SA 0.2 0.2 0.2 0.2 0.2 0.2
Vichy L'Oréal Groupe 0.1 0.2 0.1 0.1 0.1 0.1
Faberlic Faberlic OAO 0.6 0.1 0.2 0.2 0.1 0.1
Modum Modum-Nasha Kosmetika
PKF SOAO 0.1 0.0 0.1 0.1 0.1 0.1
Don LKOCZ as - - - - 0.1 0.1
Fabergé Unilever Group 0.4 0.2 0.1 0.1 0.1 0.1
Tolsom Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Brion Dahlia doo 0.1 0.1 0.1 0.1 0.1 0.1
Amway Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Eveline Eveline Cosmetics SA 0.1 0.1 0.1 0.1 0.1 0.1
Intesa Mirato Nuova SpA 0.1 0.1 0.1 0.1 0.1 0.1
Barbus SaFoSa Group 0.1 0.1 0.1 0.1 0.1 0.1
Crossmen Coty Inc 0.1 0.1 0.1 0.1 0.1 0.0
Elizabeth Arden Elizabeth Arden Inc 0.1 0.1 0.0 0.0 0.0 0.0
Konsul Dzintars AS 0.1 0.0 0.0 0.0 0.0 0.0
Krasnaya Liniya Krasnaya Liniya KF OOO 0.3 0.2 0.3 0.3 0.3 -
Phyto Expert Kalina Concern OAO 0.1 0.2 0.3 0.7 - -
Pitralon Lukana Oil as - - 0.4 0.4 - -
Don Lukana Oil as - - 0.1 0.1 - -
Pitralon Oleofin as - 0.3 - - - -
Don Oleofin as - 0.1 - - - -
Olimon Oleofin as - 0.1 - - - -
Linda Linda PKF OOO 0.1 0.0 - - - -
Pitralon Setuza as 0.3 - - - - -
Don Setuza as 0.1 - - - - -
Driver Aprel ZAO 0.1 - - - - -
Green Mama Green Mama 0.1 - - - - -
Los'on posle britya Kalina Concern OAO 0.1 - - - - -
Arcona Nevskaya Kosmetika OAO - - - - - -
Astra Gillette Co, The - - - - - -
Astra Procter & Gamble Co, The - - - - - -
Barbus de Miclén as - - - - - -
Gillette Gillette Co, The - - - - - -
Nestor Nevskaya Kosmetika OAO - - - - - -
Nord-Ost Kalina Concern OAO - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 0.7 0.8 0.9 1.0 1.1 1.3
Others Others 23.1 21.4 21.0 20.5 21.8 23.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Latin America
Natura Natura Cosméticos SA 12.3 9.2 15.1 16.7 16.6 20.0
Gillette Procter & Gamble Co, The 16.5 16.2 17.6 17.9 16.5 16.0
O Boticário Botica Comercial
Farmacêutica Ltda 7.7 7.6 8.1 10.3 12.7 13.1
Quasar Botica Comercial
Farmacêutica Ltda 4.4 4.4 5.1 6.2 7.6 8.0
Avon Avon Products Inc 12.3 13.4 13.8 9.4 6.0 7.0
Nivea Beiersdorf AG 7.5 7.5 8.0 7.9 7.2 6.7
Styletto Botica Comercial
Farmacêutica Ltda 3.3 3.3 3.2 3.3 3.6 3.7
Mennen Colgate-Palmolive Co 2.3 2.4 3.7 3.1 1.7 1.9
L'Bel Corporación Belcorp - 1.2 1.3 1.2 1.3 1.3
Bozzano Hypermarcas SA - 1.9 1.7 1.7 1.6 1.1
Mary Kay Mary Kay Inc 1.0 0.9 0.8 0.7 0.6 0.6
Tolsom Amway Corp - - 0.7 0.6 0.4 0.5
Tsu Arca Distribuciones SA 0.7 0.7 0.7 0.7 0.6 0.5
Bic Sté Bic SA 0.6 0.6 0.7 0.8 0.7 0.5
Palmolive Colgate-Palmolive Co 0.3 0.4 0.4 0.4 0.3 0.3
Yanbal Unique-Yanbal Group 0.2 0.2 0.2 0.2 0.2 0.2
Mennen Empresas Davis SA - - - - 0.2 0.2
Aval Intradevco Industrial SA 0.2 0.2 0.2 0.2 0.2 0.2
Brut Helen of Troy Ltd 0.4 0.2 0.2 0.2 0.2 0.2
Oriflame Oriflame Cosmetics SA 0.4 0.3 0.3 0.2 0.2 0.1
Vichy L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 0.1
Patrichs Spotless Group SAS 0.1 0.1 0.2 0.2 0.1 0.1
Elizabeth Arden Elizabeth Arden Inc 0.1 0.1 0.2 0.1 0.1 0.1
Dr Selby Terry SA 0.1 0.1 0.1 0.0 0.0 0.0
Fabergé Unilever Group 0.1 0.1 0.0 0.0 0.0 0.0
Yardley Prebel SA 0.1 0.1 0.1 0.1 - -
Page 9 of 19
Ebel Corporación Belcorp 1.4 - - - - -
Revlon Revlon Inc 0.2 - - - - -
Gillette Gillette Co, The - - - - - -
Patrichs Guaber Srl - - - - - -
Others Others 27.7 28.9 17.6 17.6 21.1 17.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Middle East and Africa
Nivea Beiersdorf AG 19.4 19.5 20.5 22.2 24.5 25.3
Gillette Procter & Gamble Co, The 19.2 20.7 22.1 22.4 20.9 19.9 adidas Coty Inc 4.3 4.4 4.9 4.9 5.1 5.4
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.8 0.9 1.1 1.4 2.0 2.2
Axe/Lynx/Ego Unilever Group 1.2 1.1 1.2 1.2 1.3 1.2
Old Spice Procter & Gamble Co, The 1.0 0.9 1.0 1.0 1.0 1.0
Fabergé Unilever Group 0.7 0.8 0.8 0.7 1.0 0.9
Hawaii Henkel AG & Co KGaA 0.6 0.7 0.8 0.9 0.9 0.8
Avon Avon Products Inc 0.4 0.4 0.5 1.0 0.5 0.7
Ahava Dead Sea Laboratories
Ltd 0.6 0.7 0.6 0.6 0.6 0.6
Williams Unilever Group - - - 0.5 0.4 0.5
Malizia Mirato Nuova SpA 0.5 0.6 0.5 0.4 0.4 0.4
Dr Fischer Dr Fischer Pharm Labs Ltd - 0.3 0.3 0.3 0.3 0.3
Pnina Rosenblum Pnina Rosenblum Ltd 0.3 0.3 0.3 0.3 0.3 0.3
Oriflame Oriflame Cosmetics SA 0.1 0.3 0.8 1.0 0.2 0.2
Men Only Biochemicals
International Ltd 0.3 0.2 0.2 0.2 0.2 0.2
Cussons PZ Cussons Plc 0.2 0.1 0.1 0.1 0.1 0.1
Givenchy LVMH Moët Hennessy
Louis Vuitton SA 0.2 0.2 0.2 0.2 0.1 0.1
Fa Henkel AG & Co KGaA 0.3 0.3 0.1 0.2 0.1 0.1
Florena Beiersdorf AG 0.2 0.1 0.1 0.1 0.1 0.1
Marbert Perform SpA 0.1 0.1 0.1 0.0 0.0 0.0
Williams Sara Lee Corp 0.6 0.5 0.5 - - -
Simple Alberto-Culver Co - - 0.1 - - -
Simple Accantia Health & Beauty
Ltd 0.5 0.3 - - - -
Intesa Mirato Nuova SpA 0.1 0.1 - - - -
Premier Dead Sea Dead Sea Premier
Cosmetics Laboratories
Ltd
0.1 0.0 - - - -
Ensign Tina Cosmetics - - - - - -
Fax Evyap Sabun Yag Gliserin
San ve Tic AS - - - - - -
Gillette Gillette Co, The - - - - - -
Private label Private Label 0.2 0.2 0.3 0.4 0.4 0.4
Others Others 48.1 46.3 42.9 40.0 39.5 39.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
North America
Nivea Beiersdorf AG 19.6 20.6 21.0 20.7 21.9 22.9
Gillette Procter & Gamble Co, The 17.4 16.8 16.4 16.0 16.1 15.8
Old Spice Procter & Gamble Co, The 4.3 4.1 3.8 3.6 3.6 3.7
Avon Avon Products Inc 4.4 4.2 4.4 2.8 3.0 2.5
Afta Colgate-Palmolive Co 2.7 2.5 2.4 2.2 2.1 2.1
BeautiControl Tupperware Brands Corp 1.4 1.5 1.6 1.5 1.5 1.5
ZIRH Procter & Gamble Co, The - - 1.0 0.9 0.9 0.8
Tommy Hilfiger Estée Lauder Cos Inc 0.8 0.8 0.8 0.7 0.7 0.7
Ralph Lauren L'Oréal Groupe 0.8 0.7 0.7 0.6 0.6 0.6
Yves Rocher Yves Rocher SA 0.5 0.5 0.5 0.4 0.4 0.5
Tolsom Amway Corp 0.4 0.4 0.4 0.4 0.4 0.4
Nu Skin Nu Skin Enterprises Inc 0.3 0.3 0.3 0.3 0.3 0.3
Jafra Vorwerk & Co KG 0.3 0.3 0.3 0.2 0.2 0.3
ZIRH Zirh International Corp 1.0 1.0 - - - -
Edge SC Johnson & Son Inc - - - - - -
Gillette Gillette Co, The - - - - - -
Jafra Jafra Cosmetics
International Inc - - - - - -
ZIRH Shiseido Co Ltd - - - - - -
Private label Private Label 0.3 0.3 0.3 0.2 0.2 0.3
Others Others 45.7 46.2 46.2 49.3 48.1 47.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Western Europe
Nivea Beiersdorf AG 29.2 29.1 29.1 29.1 29.4 29.9
Gillette Procter & Gamble Co, The 16.4 16.3 16.4 16.4 16.5 16.6
Biotherm L'Oréal Groupe 3.6 3.6 3.6 3.6 3.7 3.8
Axe/Lynx/Ego Unilever Group 3.8 3.8 3.7 4.0 3.9 3.7
L'Oréal Paris L'Oréal Groupe 2.4 2.6 2.7 3.1 3.3 3.4
Yves Rocher Yves Rocher SA 2.1 2.0 1.9 1.9 2.0 2.0
Fabergé Unilever Group 2.3 2.2 2.2 1.9 1.8 1.7
Mennen L'Oréal Groupe 1.5 1.5 1.6 1.6 1.6 1.7
Sanex Colgate-Palmolive Co - - - - 1.4 1.3
Vichy L'Oréal Groupe 1.2 1.2 1.2 1.2 1.1 1.1
Williams Unilever Group - - - 1.1 1.1 1.1 adidas Coty Inc 1.2 1.2 1.2 1.1 1.0 0.9
Avena Kinesia AC Marca SA - - - - 0.9 0.9
Page 10 of 19
Oriflame Oriflame Cosmetics SA 1.1 0.9 0.9 0.9 0.9 0.9
Florena Beiersdorf AG 0.7 0.7 0.8 0.8 0.8 0.8
Clarins Clarins SA 0.7 0.7 0.7 0.7 0.7 0.7
Prep Prep Srl 1.1 1.1 0.9 0.8 0.8 0.7
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 0.4 0.3 0.3 0.7 0.6 0.7
Schwarzkopf Henkel AG & Co KGaA 0.7 0.7 0.7 0.7 0.7 0.6
Boots Alliance Boots GmbH - 0.6 0.6 0.6 0.6 0.6
Intesa Mirato Nuova SpA 0.6 0.6 0.6 0.6 0.6 0.6
Floïd Colomer Group, The 0.1 0.1 0.1 0.1 0.4 0.5
Elizabeth Arden Elizabeth Arden Inc 0.7 0.6 0.6 0.5 0.5 0.5
Proraso Ludovico Martelli Srl 0.5 0.5 0.6 0.5 0.5 0.5
L'Occitane L'Occitane International
SA 0.6 0.6 0.6 0.5 0.5 0.5
The Body Shop L'Oréal Groupe 0.4 0.4 0.4 0.4 0.5 0.5
Clinique Estée Lauder Cos Inc 0.5 0.5 0.5 0.5 0.5 0.5
Agua Brava Puig SL - - 0.7 0.6 0.5 0.4
Klorane Pierre Fabre SA,
Laboratoires 0.5 0.5 0.4 0.4 0.4 0.4
Tabac Dalli-Werke Mäurer &
Wirtz GmbH & Co KG 0.4 0.4 0.3 0.3 0.4 0.4
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.9 0.6 0.5 0.4 0.4 0.4
Avon Avon Products Inc 0.5 0.9 1.0 0.7 0.9 0.4
Nobacter Beiersdorf AG 0.4 0.4 0.4 0.4 0.4 0.4
Antonio Banderas Puig SL - - 0.3 0.3 0.3 0.3
Weleda Weleda AG 0.2 0.2 0.2 0.2 0.3 0.3
Simple Unilever Group - - - - 0.1 0.3
Schick - Wilkinson Sword Energizer Holdings Inc 0.3 0.3 0.3 0.3 0.3 0.3
Shiseido Shiseido Co Ltd 0.0 0.0 0.0 0.2 0.2 0.3
STR8 Sarantis SA, Group 0.3 0.3 0.3 0.3 0.2 0.2
Pull & Bear Puig SL - - 0.2 0.2 0.2 0.2
King of Shaves KMI Brands Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Gucci Procter & Gamble Co, The 0.4 0.3 0.2 0.2 0.2 0.2
Yves Saint Laurent Gucci Group NV 1.0 0.3 0.2 0.2 0.2 0.2
Coty Coty Inc 0.2 0.2 0.1 0.2 0.1 0.1
Hugo Boss Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.1
L300 Cederroth AB - - 0.1 0.1 0.1 0.1
ZIRH Procter & Gamble Co, The - - 0.1 0.1 0.1 0.1
Gal Puig SL - - 0.0 0.0 0.0 0.1
Nu Skin Nu Skin Enterprises Inc 0.1 0.1 0.1 0.1 0.1 0.1
Yves Saint Laurent L'Oréal Groupe - 0.8 0.7 0.3 0.1 0.1
Palmolive Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.0 0.0
Garnier L'Oréal Groupe 0.3 0.3 0.3 0.2 0.1 -
Sanex Unilever Group - - - 1.3 - -
Avena Kinesia Puig SL - - 0.9 0.9 - -
Harley Davidson L'Oréal Groupe 0.1 0.1 0.1 0.0 - -
Sanex Sara Lee Corp 1.3 1.3 1.4 - - -
Williams Sara Lee Corp 1.1 1.2 1.2 - - -
Axe Sara Lee Corp 0.3 0.3 0.3 - - -
Avena Kinesia Puig Beauty & Fashion
Group SL 0.9 0.9 - - - -
Agua Brava Puig Beauty & Fashion
Group SL 0.6 0.6 - - - -
Antonio Banderas Puig Beauty & Fashion
Group SL 0.3 0.3 - - - -
Pull & Bear Puig Beauty & Fashion
Group SL 0.1 0.1 - - - -
ZIRH Zirh International Corp 0.1 0.1 - - - -
Boots Alliance Boots Plc 0.6 - - - - -
Botanics Alliance Boots Plc 0.1 - - - - -
Jockey Alberto-Culver Co 0.1 - - - - -
Guy Laroche L'Oréal Groupe 0.0 - - - - -
Boots Boots Co Plc, The - - - - - -
Botanics Boots Co Plc, The - - - - - -
Clearasil Boots Co Plc, The - - - - - -
Gillette Gillette Co, The - - - - - -
Gucci Wella AG - - - - - -
Lab Series Estée Lauder Cos Inc - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 4.4 4.7 5.2 5.6 5.9 6.1
Others Others 12.3 12.5 12.3 12.5 11.7 11.4
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Men's Pre-Shave
World
Gillette Procter & Gamble Co, The 32.5 32.6 31.3 30.9 30.4 30.5
Nivea Beiersdorf AG 10.2 10.6 10.9 11.0 11.3 11.5
Edge Energizer Holdings Inc - - 3.9 4.2 3.9 3.9
Palmolive Colgate-Palmolive Co 4.0 3.9 3.8 3.5 3.4 3.5
Schick - Wilkinson Sword Energizer Holdings Inc 2.8 2.8 2.9 3.0 3.1 3.2
Bozzano Hypermarcas SA - 1.4 1.3 1.6 1.7 1.6
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 1.3 1.2 1.2 1.3 1.4 1.5
Page 11 of 19
Barbasol Perio Inc 1.0 1.1 1.3 1.3 1.3 1.4
L'Oréal Paris L'Oréal Groupe 0.5 0.7 1.0 1.1 1.2 1.2
Williams Unilever Group - - - 1.4 1.2 1.2
Success Kao Corp 0.8 0.9 1.0 0.9 1.0 1.0
Mennen L'Oréal Groupe 1.1 1.1 1.1 1.0 1.0 1.0
Ingram Middle East Chemical Co 0.7 0.7 0.8 0.8 0.8 0.9
Avon Avon Products Inc 1.1 1.3 1.1 1.2 1.0 0.8
Aveeno Johnson & Johnson Inc 0.8 0.7 0.8 0.7 0.7 0.7
O Boticário Botica Comercial
Farmacêutica Ltda 0.3 0.4 0.4 0.3 0.6 0.7
Gatsby Mandom Corp 0.5 0.6 0.6 0.6 0.7 0.7
King of Shaves KMI Brands Ltd 0.8 0.7 0.7 0.6 0.6 0.6
Oriflame Oriflame Cosmetics SA 0.9 0.9 0.7 0.8 0.7 0.6
Yves Rocher Yves Rocher SA 0.7 0.7 0.6 0.6 0.6 0.6
Noxzema Unilever Group - - - - 0.6 0.5
Florena Beiersdorf AG 0.5 0.5 0.6 0.5 0.5 0.5
Schwarzkopf Henkel AG & Co KGaA 0.7 0.6 0.6 0.5 0.5 0.4
Old Spice Procter & Gamble Co, The 0.6 0.6 0.5 0.5 0.4 0.4
Natura Natura Cosméticos SA 0.5 0.5 0.5 0.7 0.7 0.4
Proraso Ludovico Martelli Srl 0.4 0.4 0.5 0.5 0.5 0.4
Mennen Colgate-Palmolive Co 0.6 0.6 0.7 0.7 0.7 0.4
Shiseido Shiseido Co Ltd 0.3 0.3 0.4 0.4 0.4 0.4
Clarins Clarins SA 0.5 0.5 0.4 0.4 0.4 0.4
Dettol Reckitt Benckiser Plc 0.1 0.2 0.2 0.3 0.3 0.4
Neutrogena Johnson & Johnson Inc 0.4 0.4 0.4 0.3 0.3 0.4
Bic Sté Bic SA 0.3 0.3 0.4 0.4 0.4 0.4
Intesa Mirato Nuova SpA 0.4 0.4 0.4 0.4 0.4 0.3
Mandom Mandom Corp 0.3 0.3 0.3 0.3 0.3 0.3
Godrej Godrej Group 0.2 0.2 0.2 0.2 0.3 0.3
VI John VI John Group 0.2 0.2 0.2 0.2 0.2 0.2
Faberlic Faberlic OAO 0.1 0.2 0.2 0.2 0.2 0.2
Cliven Laboratori di Chimica
Applicata srl 0.2 0.2 0.2 0.2 0.2 0.2
Clinique Estée Lauder Cos Inc 0.2 0.2 0.2 0.2 0.2 0.2
Quasar Botica Comercial
Farmacêutica Ltda 0.1 0.1 0.1 0.1 0.1 0.2
Axe/Lynx/Ego Unilever Group 0.1 0.1 0.1 0.1 0.2 0.2
The Body Shop L'Oréal Groupe 0.2 0.2 0.2 0.2 0.2 0.2
Tolsom Amway Corp 0.2 0.2 0.2 0.2 0.2 0.2
Squibb Henkel AG & Co KGaA 0.4 0.4 0.3 0.2 0.2 0.2
Mary Kay Mary Kay Inc 0.2 0.2 0.1 0.2 0.2 0.2
Vichy L'Oréal Groupe 0.1 0.2 0.2 0.1 0.1 0.1
L'Occitane L'Occitane International
SA 0.1 0.2 0.1 0.1 0.1 0.1
Duel Duel Technologies 0.1 0.1 0.1 0.1 0.1 0.1
Hymm Amway Corp 0.1 0.2 0.1 0.1 0.1 0.1
Sanex Colgate-Palmolive Co - - - - 0.2 0.1
Wars Miraculum SA - - - - 0.2 0.1
Lider Miraculum SA - - - - 0.1 0.1
Fa Henkel AG & Co KGaA 0.2 0.1 0.1 0.1 0.1 0.1
Lord Lord Precision Industries
SAE 0.1 0.1 0.1 0.1 0.1 0.1
Nu Skin Nu Skin Enterprises Inc 0.1 0.1 0.1 0.1 0.1 0.1
Klorane Pierre Fabre SA,
Laboratoires 0.1 0.1 0.1 0.1 0.1 0.1
DHC DHC Corp 0.1 0.1 0.1 0.1 0.1 0.1
De Vergulde Hand Remark Groep BV 0.1 0.1 0.1 0.1 0.1 0.1
Weleda Weleda AG 0.1 0.1 0.1 0.1 0.1 0.1
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.1 0.1 0.1 0.1 0.1 0.1
Imperial Leather PZ Cussons Plc 0.1 0.1 0.1 0.1 0.1 0.1
Malizia Mirato Nuova SpA 0.1 0.1 0.1 0.1 0.1 0.1
Prosar Sarantis SA, Group 0.1 0.1 0.1 0.1 0.1 0.0
Five Fives Five Fives Co 0.0 0.0 0.0 0.0 0.0 0.0
Colgate Colgate-Palmolive Co 0.2 0.0 0.0 0.0 0.0 0.0
Alen Mak Alen Mak AD 0.1 0.1 0.0 0.0 0.0 0.0
Fabergé Unilever Group 0.1 0.1 0.0 0.0 0.0 0.0
Gillette Gillette Co, The 0.0 0.0 0.0 0.0 0.0 0.0
Graphite PZ Cussons Plc 0.1 0.1 0.1 0.1 0.0 0.0
Lectric Shave Combe Inc 0.0 0.0 0.0 0.0 0.0 0.0
Fax Evyap Sabun Yag Gliserin
San ve Tic AS 0.1 0.0 0.0 0.0 0.0 0.0
Garnier L'Oréal Groupe 0.0 0.0 0.0 0.0 0.0 -
Harley Davidson L'Oréal Groupe 0.0 0.0 0.0 0.0 0.0 -
Noxzema Alberto-Culver Co - 0.8 0.7 0.6 - -
Sanex Unilever Group - - - 0.2 - -
Kolastyna Grupa Kolastyna SA 0.2 0.2 0.2 0.2 - -
Lider Grupa Kolastyna SA 0.3 0.2 0.1 0.1 - -
Williams Sara Lee Corp 1.6 1.6 1.5 - - -
Sanex Sara Lee Corp 0.2 0.2 0.2 - - -
Edge SC Johnson & Son Inc 3.9 3.3 - - - -
Revlon Revlon Inc 1.2 - - - - -
Noxzema Procter & Gamble Co, The 0.9 - - - - -
Page 12 of 19
De Vergulde Hand Maxim Medical Europe - - - - - -
Lider PZ Cussons Plc - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Stefano Colgate-Palmolive Co - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Wars PZ Cussons Plc - - - - - -
Private label Private Label 4.3 4.4 4.2 4.0 4.0 4.0
Others Others 17.9 17.6 18.1 18.1 18.6 18.9
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Asia Pacific
Gillette Procter & Gamble Co, The 18.9 18.9 18.9 17.7 18.3 18.9
Schick - Wilkinson Sword Energizer Holdings Inc 11.9 12.7 13.5 13.0 13.4 13.3
Success Kao Corp 7.4 8.0 8.6 8.1 8.1 8.0
Nivea Beiersdorf AG 5.0 5.2 5.2 5.6 5.8 6.2
Gatsby Mandom Corp 4.9 5.2 5.5 5.3 5.6 5.3
Shiseido Shiseido Co Ltd 2.9 3.1 3.4 3.2 3.2 3.2
Dettol Reckitt Benckiser Plc 0.6 1.7 1.8 2.3 2.7 3.0
Mandom Mandom Corp 2.5 2.6 2.7 2.6 2.8 2.7
Godrej Godrej Group 1.8 1.8 1.9 2.1 2.4 2.5
VI John VI John Group 1.7 1.7 1.7 1.9 2.0 2.0
Palmolive Colgate-Palmolive Co 2.1 1.8 1.7 1.7 1.8 1.8
Axe/Lynx/Ego Unilever Group 0.5 0.5 0.7 0.9 1.2 1.3
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 1.0 1.2 1.2 1.2 1.3 1.3
Old Spice Procter & Gamble Co, The 1.4 1.2 1.2 1.2 1.3 1.3
Mennen Colgate-Palmolive Co 0.6 0.7 0.8 0.8 0.8 0.9
Artistry Amway Corp - - - - - 0.8
Oriflame Oriflame Cosmetics SA 0.8 0.9 0.7 0.8 0.9 0.8
DHC DHC Corp 0.7 0.8 0.9 0.8 0.8 0.8
DIY Unilever Group 0.5 0.5 0.5 0.5 0.5 0.6
Clinique Estée Lauder Cos Inc 0.4 0.4 0.4 0.4 0.5 0.5
Flying Eagle Procter & Gamble Co, The 0.5 0.5 0.5 0.5 0.5 0.5
Nu Skin Nu Skin Enterprises Inc 0.6 0.5 0.5 0.5 0.5 0.5
Oxford Kohinoor Chemical Co Pvt 0.4 0.3 0.3 0.3 0.3 0.4
L'Occitane L'Occitane International
SA 0.2 0.3 0.4 0.4 0.4 0.4
Omega Omega Pvt Ltd 0.3 0.3 0.3 0.3 0.3 0.4
Orbis Pola Orbis Holdings Inc 0.4 0.4 0.4 0.4 0.3 0.4
Dynamite Amway Corp 0.3 0.3 0.3 0.3 0.3 0.3
Cliven Laboratori di Chimica
Applicata srl 0.3 0.4 0.4 0.3 0.3 0.3
Tolsom Amway Corp 0.6 0.6 0.6 0.6 0.6 0.3
Skin Food Skin Food Co Ltd 0.2 0.2 0.2 0.3 0.3 0.3
Park Avenue Raymond Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Mary Kay Mary Kay Inc 0.2 0.2 0.2 0.2 0.2 0.2
Hi Shave Feather Safety Razor Co
Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Lab Series Estée Lauder Cos Inc 0.2 0.2 0.2 0.2 0.2 0.2
The Body Shop L'Oréal Groupe 0.3 0.3 0.2 0.2 0.2 0.2
Clarins Clarins SA 0.2 0.2 0.1 0.1 0.1 0.1
Avon Avon Products Inc 0.1 0.2 0.2 0.2 0.2 0.1
Fabergé Unilever Group 0.3 0.2 0.2 0.2 0.2 0.1
Admiral of New York Globe Cosmetics (Pvt) Ltd 0.4 0.4 0.4 0.4 0.4 0.1
Colgate Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
Giffarine Giffarine Skyline Unity Co
Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Viceroy General Globe Cosmetics (Pvt) Ltd 0.2 0.1 0.1 0.1 0.1 0.1
Mistine Better Way (Thailand) Co
Ltd 0.2 0.2 0.2 0.2 0.2 -
Flying Eagle Gillette Co, The - - - - - -
Gillette Gillette Co, The - - - - - -
Invictus Amway Corp - - - - - -
Orbis Orbis Co Ltd - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 1.0 1.1 1.2 1.1 1.2 1.2
Others Others 27.2 23.4 21.5 22.5 19.5 18.1
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Australasia
Gillette Procter & Gamble Co, The 51.3 49.1 48.2 47.3 46.7 45.7
Palmolive Colgate-Palmolive Co - - - - - 12.8
Nivea Beiersdorf AG 8.4 9.1 9.2 10.6 10.6 10.7
Schick - Wilkinson Sword Energizer Holdings Inc 4.4 4.4 4.4 4.6 4.8 5.2
Imperial Leather PZ Cussons Plc 3.5 4.2 3.8 3.4 3.3 3.2
Clinique Estée Lauder Cos Inc 2.1 2.2 2.2 2.2 2.3 2.3
King of Shaves KMI Brands Ltd 1.1 1.0 1.0 1.0 0.9 0.9
The Body Shop L'Oréal Groupe 0.7 0.7 0.7 0.8 0.8 0.8
Brut Pharmacare Laboratories
Pty Ltd 0.9 0.9 1.0 1.1 0.6 0.6
Primal Earth Mix Ltd - 0.2 0.5 0.5 0.5 0.5
Mennen Colgate-Palmolive Co 13.7 13.9 14.0 14.3 14.6 0.2
Aesop Emeis Holdings Pty Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Nu Skin Nu Skin Enterprises Inc 0.3 0.2 0.2 0.2 0.1 0.1
Page 13 of 19
Blue Stratos Key-Sun Laboratories Pty
Ltd 0.3 0.2 0.1 0.1 0.1 0.1
Graphite PZ Cussons Plc 0.4 - - - - -
Blue Stratos Parfums Bleu Ltd - - - - - -
Cossack Aspen Pharmacare
Holdings Ltd - - - - - -
Cossack Reckitt Benckiser Plc - - - - - -
Essentails Unilever Group - - - - - -
Fabergé Unilever Group - - - - - -
Gillette Gillette Co, The - - - - - -
Mary Kay Mary Kay Inc - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Shulton Procter & Gamble Co, The - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 0.6 0.6 0.5 0.5 0.4 1.2
Others Others 12.2 13.2 14.0 13.4 14.2 15.6
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Eastern Europe
Gillette Procter & Gamble Co, The 31.0 30.8 27.7 27.6 26.7 26.8
Nivea Beiersdorf AG 18.1 18.2 18.8 19.2 19.7 20.1
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 3.8 2.7 3.3 3.6 4.0 3.9
L'Oréal Paris L'Oréal Groupe 0.2 0.8 2.5 3.6 3.4 3.4
Oriflame Oriflame Cosmetics SA 4.7 4.5 4.0 3.9 3.5 3.1
Schick - Wilkinson Sword Energizer Holdings Inc 2.9 2.9 2.7 2.5 2.6 2.5
Palmolive Colgate-Palmolive Co 2.9 2.9 2.8 2.6 2.5 2.4
Avon Avon Products Inc 3.2 3.3 3.5 3.2 2.5 2.3
Faberlic Faberlic OAO 0.6 0.9 1.0 1.1 1.5 1.6
Yves Rocher Yves Rocher SA 1.3 1.4 1.3 1.4 1.4 1.5
Florena Beiersdorf AG 1.3 1.1 1.4 1.5 1.4 1.5
Cliven Laboratori di Chimica
Applicata srl 1.2 1.1 1.0 1.1 1.1 1.2
Hymm Amway Corp 0.9 1.0 0.9 0.9 0.8 0.8
Wars Miraculum SA - - - - 1.0 0.8
Lider Miraculum SA - - - - 0.9 0.7
Vichy L'Oréal Groupe 0.8 0.8 0.8 0.7 0.7 0.7
Mennen Colgate-Palmolive Co 0.7 0.6 0.6 0.7 0.7 0.7
Clinique Estée Lauder Cos Inc 0.5 0.5 0.4 0.5 0.6 0.6
Krasnaya Liniya Russkaya Kosmetika OOO - - - - - 0.4
Mary Kay Mary Kay Inc 0.5 0.4 0.4 0.4 0.4 0.4
Old Spice Procter & Gamble Co, The 0.5 0.4 0.4 0.4 0.4 0.4
Barbus SaFoSa Group 0.5 0.5 0.4 0.4 0.4 0.4
Adam Astrid Cosmetics as 0.4 0.4 0.4 0.4 0.4 0.3
Makler Bi-Es Polska Sp zoo - - 0.4 0.4 0.4 0.3
Barbon Caola Kozmetikai és
Háztartás vegyipari Zrt - - - - 0.3 0.3
Super-Max SuperMax Corp 0.1 0.1 0.2 0.2 0.3 0.3
Diplomat Astrid Cosmetics as 0.3 0.3 0.3 0.2 0.2 0.2
Alen Mak Alen Mak AD 0.4 0.3 0.3 0.2 0.2 0.2
Phyto Expert Unilever Group - - - - 0.1 0.2
Lumene Lumene Oy 0.2 0.2 0.1 0.1 0.1 0.2
Viking Aroma AD 0.1 0.1 0.1 0.1 0.1 0.1
Derby Caola Kozmetikai és
Háztartás vegyipari Zrt - - - - 0.1 0.1
Athos Farmec SA 0.1 0.1 0.1 0.1 0.1 0.1
Modum Modum-Nasha Kosmetika
PKF SOAO 0.0 0.0 0.0 0.0 0.1 0.1
Kalina Unilever Group - - - - 0.1 0.1
Brion Dahlia doo 0.1 0.1 0.1 0.1 0.1 0.1
Malizia Mirato Nuova SpA 0.1 0.1 0.1 0.1 0.1 0.1
Tolsom Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Clarins Clarins SA 0.1 0.1 0.1 0.1 0.1 0.1
Intesa Mirato Nuova SpA 0.1 0.2 0.2 0.1 0.1 0.1
D'Amaris Colgate-Palmolive Co 0.1 0.1 0.1 0.1 0.1 0.1
Brinell Saponia dd 0.1 0.1 0.1 0.1 0.1 0.1
Fa Henkel AG & Co KGaA 0.8 0.4 0.3 0.2 0.1 0.1
Amway Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Fabergé Unilever Group 0.2 0.2 0.1 0.0 0.0 0.0
Graphite PZ Cussons Plc 0.4 0.4 0.4 0.4 0.2 0.0
Eveline Eveline Cosmetics SA 0.0 0.0 0.0 0.0 0.0 0.0
Astra Procter & Gamble Co, The 0.1 0.1 0.0 0.0 0.0 0.0
Krasnaya Liniya Krasnaya Liniya KF OOO 0.3 0.3 0.3 0.4 0.4 -
Kolastyna Grupa Kolastyna SA 1.0 1.1 1.0 1.0 - -
Lider Grupa Kolastyna SA 1.6 1.3 0.9 0.9 - -
Barbon Caola-Alfa Zrt 0.4 0.4 0.4 0.4 - -
Derby Caola-Alfa Zrt 0.1 0.1 0.1 0.1 - -
Phyto Expert Kalina Concern OAO 0.2 0.4 0.5 0.1 - -
Figaro Caola-Alfa Zrt 0.0 0.0 0.0 0.0 - -
Fabulon Colgate-Palmolive Co 0.0 0.0 0.0 0.0 - -
Makler Grupa Kolastyna SA 0.4 0.4 - - - -
Pitralon Oleofin as - 0.1 - - - -
Don Oleofin as - 0.1 - - - -
Tet-a-Tet Kalina Concern OAO 0.1 - - - - -
Page 14 of 19
Fax Evyap Sabun Yag Gliserin
San ve Tic AS 0.1 - - - - -
Pitralon Setuza as 0.1 - - - - -
Don Setuza as 0.1 - - - - -
Olimon Setuza as 0.1 - - - - -
Green Mama Green Mama 0.1 - - - - -
Astra Gillette Co, The - - - - - -
Barbus de Miclén as - - - - - -
Gillette Gillette Co, The - - - - - -
Hattric Henkel AG & Co KGaA - - - - - -
Lider PZ Cussons Plc - - - - - -
Makler PZ Cussons Plc - - - - - -
Nord-Ost Kalina Concern OAO - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Viking Astera AD - - - - - -
Wars PZ Cussons Plc - - - - - -
Private label Private Label 1.5 1.6 2.1 2.2 2.5 2.7
Others Others 14.4 15.5 16.9 16.3 17.2 17.8
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Latin America
Gillette Procter & Gamble Co, The 41.6 41.1 42.2 41.8 41.0 44.3
Bozzano Hypermarcas SA - 13.2 12.2 12.1 12.6 11.9
Nivea Beiersdorf AG 8.4 8.5 9.6 9.3 9.5 10.8
O Boticário Botica Comercial
Farmacêutica Ltda 3.3 3.4 3.3 2.7 4.4 5.3
Natura Natura Cosméticos SA 5.4 4.9 4.8 5.2 5.5 3.2
Bic Sté Bic SA 2.0 2.3 2.6 2.7 2.8 2.4
Avon Avon Products Inc 5.1 5.0 3.6 4.6 3.2 2.4
Mennen Colgate-Palmolive Co 1.7 1.6 2.4 1.9 1.1 1.6
Quasar Botica Comercial
Farmacêutica Ltda 0.9 1.0 0.9 0.7 1.1 1.4
Palmolive Colgate-Palmolive Co 1.4 1.5 1.5 1.3 0.9 0.6
Schick - Wilkinson Sword Energizer Holdings Inc 0.5 0.4 0.5 0.5 0.5 0.6
Givenchy LVMH Moët Hennessy
Louis Vuitton SA 0.7 0.6 0.5 0.4 0.4 0.4
Williams Unilever Group - - - 0.4 0.4 0.4
Mary Kay Mary Kay Inc 0.6 0.5 0.4 0.4 0.4 0.4
Brut Helen of Troy Ltd 0.3 0.3 0.3 0.3 0.3 0.3
Mennen Empresas Davis SA - - - - 0.3 0.3
Tsu Arca Distribuciones SA 0.3 0.3 0.3 0.2 0.2 0.2
JGB JGB SA, Laboratorios 0.1 0.1 0.1 0.1 0.1 0.1
Oriflame Oriflame Cosmetics SA 0.1 0.1 0.1 0.1 0.1 0.1
L'Bel Corporación Belcorp - 0.1 0.1 0.1 0.1 0.1
Yanbal Unique-Yanbal Group 0.1 0.1 0.1 0.1 0.1 0.1
Edge Energizer Holdings Inc - - 0.1 0.1 0.1 0.1
Old Spice Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.0 0.0
Williams Sara Lee Corp 0.5 0.5 0.4 - - -
Revlon Revlon Inc 12.4 - - - - -
Ebel Corporación Belcorp 0.1 - - - - -
Fabergé Unilever Group - - - - - -
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Stefano Colgate-Palmolive Co - - - - - -
Private label Private Label 0.1 0.1 0.1 0.2 0.2 0.2
Others Others 14.4 14.4 13.7 14.6 14.7 12.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Middle East and Africa
Gillette Procter & Gamble Co, The 19.4 18.9 18.5 18.9 18.5 17.7
Nivea Beiersdorf AG 7.9 7.9 8.3 8.9 10.1 11.3
Ingram Middle East Chemical Co 9.1 9.1 9.4 9.3 9.1 8.9
Palmolive Colgate-Palmolive Co 9.1 8.5 8.4 8.3 7.8 7.7
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 1.1 1.2 1.3 1.4 1.8 2.2
Edge Energizer Holdings Inc - - 2.1 2.0 1.9 1.8
Duel Duel Technologies 1.7 1.4 1.3 1.4 1.4 1.3
Lord Lord Precision Industries
SAE 0.8 0.8 1.1 1.0 1.0 1.1
Fa Henkel AG & Co KGaA 0.7 0.8 0.7 0.8 0.8 1.0
Schick - Wilkinson Sword Energizer Holdings Inc 1.5 0.9 0.9 1.0 1.0 0.9
Old Spice Procter & Gamble Co, The 0.7 0.7 0.7 0.7 0.7 0.7
Prep Prep Srl 0.8 0.7 0.7 0.7 0.8 0.7
Man Look Eva Cosmetic
Laboratories 0.4 0.4 0.5 0.5 0.6 0.6
L'Oréal Paris L'Oréal Groupe 0.1 0.1 0.1 0.2 0.5 0.6
Malizia Mirato Nuova SpA 0.6 0.6 0.6 0.5 0.5 0.5
Supermax SuperMax Corp 0.4 0.4 0.4 0.4 0.4 0.4
Intesa Mirato Nuova SpA 0.7 0.5 0.5 0.4 0.4 0.4
Five Fives Five Fives Co 0.5 0.5 0.5 0.5 0.4 0.4
Avon Avon Products Inc 0.2 0.1 0.2 0.2 0.5 0.2
Crema Sano Bruno's Enterprises
Ltd - 0.2 0.2 0.2 0.2 0.2
Colgate Colgate-Palmolive Co 0.4 0.4 0.3 0.2 0.2 0.2
Williams Unilever Group - - - 0.5 0.4 0.2
Page 15 of 19
Razar Crème a raser Razar 0.2 0.2 0.2 0.2 0.2 0.2
Barbasol Perio Inc 0.3 0.3 0.2 0.2 0.2 0.2
Shufersal Shufersal Ltd - 0.1 0.1 0.1 0.1 0.1
Bic Sté Bic SA 0.1 0.1 0.2 0.2 0.1 0.1
Gillette Gillette Co, The 0.1 0.1 0.1 0.1 0.1 0.1
Liza Mash for Pharmaceutical
Industry Co 0.2 0.2 0.1 0.1 0.1 0.0
Lavendor Henkel AG & Co KGaA 0.2 0.1 0.1 0.1 0.1 0.0
Florena Beiersdorf AG 0.1 0.1 0.0 0.0 0.0 0.0
Williams Sara Lee Corp 0.6 0.9 0.9 - - -
MEM Perrigo Co 0.1 0.1 0.1 - - -
Edge SC Johnson & Son Inc 2.4 2.5 - - - -
Men Only Biochemicals
International Ltd 0.0 0.0 - - - -
Fax Evyap Sabun Yag Gliserin
San ve Tic AS 0.5 - - - - -
Niv Tolid Daru Co 0.2 - - - - -
101 Tolid Daru Co 0.1 - - - - -
Caola Egyesült Vegyi Muvek Zrt 0.1 - - - - -
Eulactol Glide Eulactol (Pty) Ltd 0.0 - - - - -
Givenchy LVMH Moët Hennessy
Louis Vuitton SA 0.0 - - - - -
MEM Agis Industries (1983) Ltd - - - - - -
Revlon Revlon Inc - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 0.3 0.2 0.2 0.2 0.2 0.2
Others Others 38.2 41.0 41.3 40.8 40.1 40.0
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
North America
Gillette Procter & Gamble Co, The 38.7 40.3 37.1 35.9 35.2 34.4
Edge Energizer Holdings Inc - - 20.2 22.4 21.5 20.5
Barbasol Perio Inc 5.4 6.1 7.3 7.4 7.6 7.9
Aveeno Johnson & Johnson Inc 4.2 4.1 4.3 4.2 4.2 4.2
Nivea Beiersdorf AG 2.9 3.6 4.0 4.4 4.2 4.1
Neutrogena Johnson & Johnson Inc 2.2 2.4 2.3 1.8 2.0 2.1
Schick - Wilkinson Sword Energizer Holdings Inc - - - 1.4 1.4 1.5
Noxzema Unilever Group - - - - 0.9 0.8
Tolsom Amway Corp 0.7 0.7 0.7 0.7 0.7 0.6
Old Spice Procter & Gamble Co, The 1.4 1.3 0.7 0.6 0.6 0.5
ZIRH Procter & Gamble Co, The - - 0.2 0.2 0.2 0.2
Nu Skin Nu Skin Enterprises Inc 0.2 0.2 0.2 0.1 0.1 0.1
L'Occitane L'Occitane International
SA 0.1 0.1 0.1 0.1 0.1 0.1
Yves Rocher Yves Rocher SA 0.1 0.1 0.1 0.1 0.1 0.1
Jafra Vorwerk & Co KG 0.1 0.1 0.1 0.1 0.1 0.1
Lectric Shave Combe Inc 0.2 0.0 0.0 0.0 0.0 0.0
Avon Avon Products Inc 0.2 0.2 0.1 0.0 0.0 -
Noxzema Alberto-Culver Co - 1.7 1.3 1.1 - -
Edge SC Johnson & Son Inc 20.1 17.4 - - - -
ZIRH Zirh International Corp 0.2 0.2 - - - -
Noxzema Procter & Gamble Co, The 1.9 - - - - -
Colgate Colgate-Palmolive Co 0.9 - - - - -
Gillette Gillette Co, The - - - - - -
Jafra Jafra Cosmetics
International Inc - - - - - -
ZIRH Shiseido Co Ltd - - - - - -
Private label Private Label 4.2 4.4 3.6 3.4 3.5 4.0
Others Others 16.3 16.9 17.7 15.9 17.5 18.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Western Europe
Gillette Procter & Gamble Co, The 33.4 33.5 32.7 32.7 32.2 31.9
Nivea Beiersdorf AG 12.9 13.2 13.8 14.0 14.1 14.2
Palmolive Colgate-Palmolive Co 6.7 6.8 6.6 6.3 6.3 6.1
Williams Unilever Group - - - 4.0 3.8 3.7
Mennen L'Oréal Groupe 3.1 3.1 3.3 3.3 3.4 3.4
King of Shaves KMI Brands Ltd 2.2 2.0 1.9 1.9 1.9 2.1
Schick - Wilkinson Sword Energizer Holdings Inc 2.1 2.1 2.1 2.1 2.1 2.1
L'Oréal Paris L'Oréal Groupe 1.3 1.5 1.6 1.8 2.0 2.0
Arko Evyap Sabun Yag Gliserin
San ve Tic AS 1.3 1.4 1.4 1.6 1.5 1.6
Schwarzkopf Henkel AG & Co KGaA 1.8 1.8 1.7 1.6 1.6 1.5
Proraso Ludovico Martelli Srl 1.2 1.2 1.5 1.5 1.5 1.5
Noxzema Unilever Group - - - - 1.3 1.2
Clarins Clarins SA 1.2 1.2 1.2 1.2 1.2 1.2
Yves Rocher Yves Rocher SA 1.2 1.2 1.1 1.1 1.1 1.2
Intesa Mirato Nuova SpA 1.0 1.0 1.1 1.0 1.0 1.0
Florena Beiersdorf AG 0.8 0.8 0.9 0.9 1.0 1.0
Squibb Henkel AG & Co KGaA 1.0 1.0 0.9 0.8 0.7 0.6
The Body Shop L'Oréal Groupe 0.4 0.5 0.4 0.4 0.5 0.5
Sanex Colgate-Palmolive Co - - - - 0.6 0.4
Avon Avon Products Inc 0.3 0.3 0.3 0.2 0.3 0.3
Klorane Pierre Fabre SA,
Laboratoires 0.4 0.4 0.4 0.4 0.3 0.3
Page 16 of 19
De Vergulde Hand Remark Groep BV 0.3 0.3 0.3 0.3 0.3 0.3
Weleda Weleda AG 0.2 0.2 0.2 0.2 0.3 0.3
Edge Energizer Holdings Inc - - 0.3 0.3 0.3 0.3
Christian Dior LVMH Moët Hennessy
Louis Vuitton SA 0.3 0.3 0.3 0.3 0.3 0.3
L'Occitane L'Occitane International
SA 0.2 0.3 0.2 0.2 0.2 0.2
Old Spice Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.2 0.2
Eucerin Beiersdorf AG 0.2 0.2 0.2 0.2 0.2 0.2
Bulldog Little Wing Trading Co
Ltd, The - 0.0 0.1 0.1 0.1 0.2
Avena Kinesia AC Marca SA - - - - 0.2 0.2
Lumene Lumene Oy 0.1 0.1 0.1 0.1 0.1 0.2
Prosar Sarantis SA, Group 0.2 0.2 0.2 0.2 0.2 0.2
Simple Unilever Group - - - - 0.1 0.1
Vichy L'Oréal Groupe 0.0 0.0 0.1 0.1 0.1 0.1
Bic Sté Bic SA 0.1 0.1 0.2 0.1 0.1 0.1
Oriflame Oriflame Cosmetics SA 0.1 0.1 0.1 0.1 0.1 0.1
Axe/Lynx/Ego Unilever Group 0.0 0.0 0.0 0.0 0.0 0.1
Floïd Colomer Group, The 0.1 0.1 0.1 0.0 0.0 0.0
Clearasil Reckitt Benckiser Plc 0.0 0.0 0.0 0.0 0.0 0.0
Garnier L'Oréal Groupe 0.1 0.1 0.1 0.1 0.1 -
Noxzema Alberto-Culver Co - 1.4 1.4 1.4 - -
Sanex Unilever Group - - - 0.6 - -
Avena Kinesia Puig SL - - 0.2 0.2 - -
Harley Davidson L'Oréal Groupe 0.1 0.1 0.0 0.0 - -
Williams Sara Lee Corp 4.2 4.1 4.1 - - -
Sanex Sara Lee Corp 0.6 0.6 0.6 - - -
Edge SC Johnson & Son Inc 0.3 0.3 - - - -
Avena Kinesia Puig Beauty & Fashion
Group SL 0.2 0.2 - - - -
Simple Accantia Health & Beauty
Ltd 0.1 0.1 - - - -
Gibbs Unilever Group 0.1 0.0 - - - -
Noxzema Procter & Gamble Co, The 1.5 - - - - -
Ralph Lauren L'Oréal Groupe 0.1 - - - - -
Sense for Men Alberto-Culver Co 0.0 - - - - -
Clearasil Boots Co Plc, The - - - - - -
De Vergulde Hand Maxim Medical Europe - - - - - -
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
The Body Shop Body Shop Plc, The - - - - - -
Private label Private Label 8.5 8.9 9.0 9.0 9.2 9.2
Others Others 10.1 8.9 9.1 9.2 9.7 10.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Men's Razors and Blades
World
Gillette Procter & Gamble Co, The 66.1 65.4 64.1 65.7 65.6 65.9
Schick - Wilkinson Sword Energizer Holdings Inc 12.8 12.9 13.5 13.4 13.3 13.1
Bic Sté Bic SA 4.8 4.9 5.0 5.2 5.3 5.4
Super-Max SuperMax Corp 0.4 0.4 0.4 0.5 0.5 0.4
Lord Lord Precision Industries
SAE 0.4 0.4 0.4 0.4 0.4 0.4
Flying Eagle Procter & Gamble Co, The 0.3 0.3 0.3 0.3 0.3 0.3
Derby Tokai Corp 0.5 0.5 0.5 0.5 0.4 0.3
K4-TETRA Kai Corp 0.3 0.3 0.3 0.3 0.3 0.3
Perma Sharp Procter & Gamble Co, The 0.3 0.3 0.3 0.3 0.3 0.3
Minora Procter & Gamble Co, The 0.3 0.3 0.2 0.2 0.2 0.2
Topaz Malhotra Shaving
Products Pvt Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Pace6 Dorco Co Ltd - - 0.1 0.1 0.1 0.2
Bozzano Hypermarcas SA - 0.0 0.1 0.1 0.2 0.2
Laser Malhotra Shaving
Products Pvt Ltd 0.2 0.2 0.2 0.2 0.2 0.2
Permatik Procter & Gamble Co, The 0.2 0.2 0.2 0.2 0.1 0.1
Dorco Dorco Co Ltd 0.3 0.2 0.1 0.1 0.1 0.1
K-3 Kai Corp 0.1 0.1 0.1 0.1 0.1 0.1
Valios Kai Corp - - 0.1 0.1 0.1 0.1
Treet Treet Corp Ltd 0.1 0.1 0.1 0.1 0.1 0.1
Gillette Gillette Co, The 0.0 0.0 0.0 0.0 0.0 0.0
Tyranno Kai Corp 0.1 0.1 - - - -
Flying Eagle Gillette Co, The - - - - - -
Minora Gillette Co, The - - - - - -
Perma Sharp Gillette Co, The - - - - - -
Permatik Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Sputnik Gillette Co, The - - - - - -
Private label Private Label 3.0 3.3 3.6 3.6 3.8 3.8
Others Others 9.6 9.8 10.0 8.4 8.4 8.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Asia Pacific
Gillette Procter & Gamble Co, The 44.9 44.7 43.3 45.7 45.9 46.6
Schick - Wilkinson Sword Energizer Holdings Inc 23.2 24.2 25.4 24.4 24.1 23.5
Page 17 of 19
Flying Eagle Procter & Gamble Co, The 2.6 2.8 2.9 2.8 2.8 2.9
Super-Max SuperMax Corp 3.0 2.8 2.8 2.8 2.7 2.6
K4-TETRA Kai Corp 2.2 2.5 2.6 2.4 2.3 2.3
Bic Sté Bic SA 1.5 1.6 1.5 1.7 1.7 1.9
Topaz Malhotra Shaving
Products Pvt Ltd 2.1 2.0 1.8 1.7 1.7 1.6
Pace6 Dorco Co Ltd - - 0.9 1.0 1.2 1.5
Laser Malhotra Shaving
Products Pvt Ltd 1.3 1.2 1.2 1.2 1.1 1.1
Dorco Dorco Co Ltd 2.6 1.9 1.0 1.1 1.0 1.0
K-3 Kai Corp 0.9 0.9 1.0 0.9 0.9 0.8
Valios Kai Corp - - 0.8 0.8 0.7 0.7
Treet Treet Corp Ltd 1.1 0.9 0.7 0.6 0.5 0.6
Trim Treet Corp Ltd 0.4 0.4 0.3 0.3 0.3 0.3
Croma Croma Pharma GmbH 0.2 0.2 0.2 0.2 0.2 0.2
Bagus DSG International Ltd 0.1 0.1 0.1 0.1 0.2 0.2
Darco Darco (Pvt) Ltd 0.1 0.1 0.1 0.1 0.1 0.2
Rapira Mostochlegmash OAO 0.1 0.1 0.1 0.1 0.1 0.1
Tyranno Kai Corp 0.6 0.7 - - - -
Flying Eagle Gillette Co, The - - - - - -
Gillette Gillette Co, The - - - - - -
Jian Yu Shanghai Razors Factory - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 0.8 0.9 0.9 0.9 0.9 0.9
Others Others 12.2 11.9 12.3 11.2 11.4 11.1
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Australasia
Gillette Procter & Gamble Co, The 58.8 58.4 59.5 58.0 58.9 58.7
Schick - Wilkinson Sword Energizer Holdings Inc 30.6 28.3 26.6 25.4 25.3 27.0
Bic Sté Bic SA 5.1 5.3 5.3 5.7 5.8 6.0
King of Shaves KMI Brands Ltd - - 0.3 1.2 1.8 2.7
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 1.9 2.0 2.0 2.5 3.0 4.3
Others Others 3.7 6.0 6.3 7.2 5.3 1.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Eastern Europe
Gillette Procter & Gamble Co, The 75.9 76.1 74.0 75.9 73.2 73.7
Schick - Wilkinson Sword Energizer Holdings Inc 7.5 7.5 9.2 9.3 9.7 9.6
Bic Sté Bic SA 5.8 5.7 6.1 6.2 5.9 5.5
Astra Procter & Gamble Co, The 0.7 0.7 0.7 0.6 0.6 0.5
Super-Max SuperMax Corp 0.3 0.3 0.2 0.4 0.5 0.4
Hymm Amway Corp 0.1 0.1 0.1 0.1 0.1 0.1
Astor/Margaret Astor Sté Bic SA 0.2 0.4 0.3 0.1 0.1 0.1
MEM Intersilver ad 0.1 0.1 0.1 0.1 0.1 0.1
Mattes Mattes Group 0.1 0.1 0.1 0.0 0.0 0.0
Sputnik Procter & Gamble Co, The 0.6 - - - - -
Voskhod Svoboda OAO 0.0 - - - - -
Astra Gillette Co, The - - - - - -
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Sputnik Gillette Co, The - - - - - -
Private label Private Label 0.8 0.9 1.1 1.2 2.1 2.3
Others Others 7.9 8.3 8.2 6.0 7.7 7.6
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Latin America
Gillette Procter & Gamble Co, The 71.5 71.1 70.7 73.7 75.4 76.1
Bic Sté Bic SA 8.5 8.7 9.1 8.7 8.7 8.3
Schick - Wilkinson Sword Energizer Holdings Inc 8.5 8.6 9.6 8.8 6.9 6.8
Perma Sharp Procter & Gamble Co, The 1.7 1.5 1.3 1.1 1.0 1.0
Minora Procter & Gamble Co, The 1.3 1.3 1.1 0.9 0.8 0.8
Bozzano Hypermarcas SA - 0.1 0.5 0.6 0.7 0.6
Probak II Procter & Gamble Co, The 0.1 0.1 0.1 0.1 0.1 0.1
Gillette Gillette Co, The - - - - - -
Minora Gillette Co, The - - - - - -
Perma Sharp Gillette Co, The - - - - - -
Probak II Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 1.6 1.6 1.4 1.1 1.2 1.1
Others Others 6.8 7.0 6.1 5.0 5.2 5.2
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Middle East and Africa
Gillette Procter & Gamble Co, The 40.9 42.1 43.7 44.3 40.5 37.9
Lord Lord Precision Industries
SAE 8.8 8.6 8.7 8.7 8.1 8.3
Schick - Wilkinson Sword Energizer Holdings Inc 2.6 2.4 2.4 2.9 4.8 5.8
Bic Sté Bic SA 3.3 3.7 3.6 3.7 4.6 4.9
Super-Max SuperMax Corp 0.6 1.4 1.6 1.8 1.9 2.0
Gillette Gillette Co, The 1.0 1.0 0.8 0.8 0.8 0.9
Astor/Margaret Astor Sté Bic SA 0.1 0.2 0.3 0.3 0.5 0.8
Laser Malhotra Shaving
Products Pvt Ltd 0.7 0.8 0.9 0.9 0.7 0.6
Page 18 of 19
Research Sources:
Beauty and Personal Care: Euromonitor from trade sources/national statistics
Note: Historic regional/global values are the aggregation of local currency country data at current prices converted into the common currency using y-o-y exchange rates
©2013 Euromonitor International
Duel Duel Technologies 0.6 0.5 0.6 0.3 0.3 0.2
Arko Evyap Sabun Yag Gliserin
San ve Tic AS - - - 0.1 0.1 0.1
Nacet Nacet 0.2 0.2 0.1 0.1 0.1 0.1
Old Spice Procter & Gamble Co, The 0.2 0.1 0.1 0.1 0.1 0.1
Minora Procter & Gamble Co, The 0.6 0.3 0.1 0.1 - -
Personna American Safety Razor
Co, The - - 0.1 - - -
Minora Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 1.7 1.4 1.6 2.0 2.1 2.0
Others Others 38.8 37.2 35.4 34.0 35.5 36.2
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
North America
Gillette Procter & Gamble Co, The 72.7 71.7 70.8 71.8 71.1 70.9
Schick - Wilkinson Sword Energizer Holdings Inc 11.3 11.5 11.8 13.5 14.9 15.0
Bic Sté Bic SA 4.0 3.8 3.9 3.7 3.9 4.3
Gillette Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 2.4 2.7 3.0 3.2 3.3 3.4
Others Others 9.6 10.2 10.5 7.8 6.7 6.5
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Western Europe
Gillette Procter & Gamble Co, The 67.6 66.2 64.6 64.8 64.3 64.1
Schick - Wilkinson Sword Energizer Holdings Inc 14.1 14.5 14.6 14.8 15.1 15.0
Bic Sté Bic SA 4.6 4.7 4.7 4.7 4.7 4.7
Derby Tokai Corp 1.6 1.6 1.5 1.6 1.2 1.3
Permatik Procter & Gamble Co, The 0.5 0.5 0.5 0.5 0.4 0.5
Azor KMI Brands Ltd - - 0.1 0.2 0.2 0.2
Gillette Gillette Co, The - - - - - -
Permatik Gillette Co, The - - - - - -
Schick - Wilkinson Sword Pfizer Inc - - - - - -
Private label Private Label 5.5 6.3 7.1 7.9 8.5 8.7
Others Others 6.1 6.2 7.0 5.5 5.6 5.7
Total Total 100.0 100.0 100.0 100.0 100.0 100.0
Page 19 of 19

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