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Market Equilibrium

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Submitted By mjc123
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Market Equilibration Process Paper
Economics 561UoP
10 October, 2014

There are many products that yield a high price on markets today. Next to oil, coffee is the world’s second most traded commodity. Sold in over 50 countries, the farmers who produce coffee are in the millions. Furthermore, there are over 100 million people involved in the growing, producing, trading and retailing of coffee, and over 15 billion pounds of coffee being produced yearly. From a bird’s eye view, the law of supply is working perfectly. Consumption however, is at 13 billion pounds a year. This dispersion in production is why the coffee industry is not the text book example of supply and demand. This dispersion is also the reason for price variations worldwide. The leading retailer of coffee worldwide is Starbucks. Once a small coffee shop in Seattle Washington, Starbucks now purchases, roasts and sells whole bean, brewed, espresso and cold blended coffees, not to mention food and non-food related items which cover their counters in each of the 8,700 retail stores in North America, Latin America and the Middle East as well as the Pacific Rim. This world wide spread of consumers helps Starbucks somewhat control supply and demand. Be as this may, other factors also influence the rise and fall of the supply and demand of coffee.
The law of demand provides that as long as price of a product remains low, demand will remain high. Coffee however, seems to distort this fact. The determinant factors which have an effect on the prices of coffee are one of the several reasons why coffee prices and demand remain somewhat equal. One determinant of demand is the weather. It is the winter and fall months that reign supreme when it comes to consumption of coffee. Climates that are colder for longer periods have consumers who increase demand. This however, does not mean

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