...UNOFFICIAL GUIDE TO BANKING What career options are available? Are the myths about the hours or salary really true? And how do you get a foot in the door? This straightforward, no-nonsense guide has info on most divisions and roles plus tips on getting hired. What’s more, it’s all been written with the help of recent graduates working at Deutsche Bank who were in your shoes not that long ago. Your career in banking starts here. OVERVIEW OF BANKING Banks are large, complex organizations, but what do they do exactly? 01 There are four broad categories of banking: Put simply, they provide services for those who want to borrow, lend and invest. Their clients range from individuals and institutions, all the way up to the governments and central banks of entire countries. Retail Banking – dealing directly with small businesses and individuals Banks must be ready to act on changes in the market triggered by anything from movements in the political climate, the financial climate or even the weather. So it’s vital that you’re able to adapt to change, whatever your role or the area you work in. Commercial or Corporate Banking – offering banking facilities to medium-to-large businesses Private Banking – a one-to-one service for rich individuals Investment Banking – generally related to helping clients raise capital, often by investing in the financial markets. Banking offers a vast range of career options. We’ve grouped them into 12...
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...of their demographic market segmentation. What perhaps has changed is how companies do it and what media they use to get through to children. Most brands target specific age groups. Very often advertisements which are directed at children are using stealth marketing techniques (Shakeel and Khan, 2011, 3) which are integrated into games or online films. Many websites sell also their own merchandise. Companies offer collectable toys which are based on movie characters and fast foods offer toys together with a meal purchase. According to Calvert (2008, 225) children younger than eight do not posess cognitive skills to understand the intent of the advertisement which is directed at them and have troubles distinguishing between movie characters and characters in the advertisement. However, according to Beder (1998, 105) by the age of eight most children make their own buying decisions. The reason for companies targeting children is quite obvious - it is the size of the market and value of children as customers. According to marketing expert James U. McNeal, PhD, author of "The Kids Market: Myths and Realities" (1999, 220), US children under 12 already spend a massive $28 billion a year. This has mainly been driven by an increase in their discretionary income. Teenagers spend even more - over $100 billion a year. Children also influence another $249 billion spent by their parents. Family is one of the social factors influencing customer behaviour and research shows that children those...
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...DEVELOPING INDIVIDUAL INNOVATION Entrepreneurship Imagination & Creativity: Imagination and Creativity goes hand by hand i.e. with out imagination you cannot be creativity. This combination is the key to success for entrepreneurs. Potential entrepreneurs always analyze from every possible angle. What is the problem? Whom does it affect? How does it affect them? What costs are involved? This is the type of analysis that blends creative thinking with systematic analysis. The Role of Creativity: Creativity is generation of idea that results in improved efficiency or effectiveness of a system. Two important aspects of creativity exist: process and people. Process: it is goal oriented and designs to attain a solution of a problem. People: they are resource who determines the solution. Table 5.1 shows two approaches for distinguishing innovative entrepreneur from adaptive entrepreneurs and found their application very effective. The Nature Of the creative process: Creativity is the process that can be developed and improved. Many people incorrectly believe that only a genius can be creative, but it is not like that. It’s the negative phrases prohibit people from thinking further. Negative phrases are shown in table 5.2. There are four steps in creativity process Step 1: Background and knowledge accumulation: Successful creations are generally preceded by investigation and information gathering. This people investigate in both related...
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...breathtaking highlands of success. But caution, do not plan to walk the Iotter until you hove experienced the former" An entrepreneur Results Expected Upon completion of this chapter you will have: l. Developed a definition of entrepreneurship and the entrepreneurial process that spans lifestyle to high potential ventures. 2. Examined the practical issues you will address and explore throughout the book. 3. Learned how entrepreneurs and their financial backers get the odds for success in their favor, defYing the pattern of disappointment and failure experienced by many. 4. Examined the Timmons Model of the entrepreneurial process, how it can be applied to your entrepreneurial career aspirations and ideas for businesses, and how recent research confirms its validity. Demystifying Entrepreneurship Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced. 1 Entrepreneurship results in the creation, enhancement, realization, and renewal of value, not just for owners, but for all participants and stakeholders. At the heart of the process is the creation and/or recognition of opportunities, 2 followed by the will and initiative to seize these opportunities. It requires a willingness to take risksboth personal and financial-out in a very calculated fashion in order to constantly shift the odds of success, balancing the risk with the potential reward. Typically, entrepreneurs devise ingenious strategies...
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...audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared meaning from the major TV shows and series. The discursive nature of YouTube is also an indication of how to deal with this new medium as a company or researcher. Originality/value – The paper is an attempt to open up new applications of interpretive market research in the form of narrative analysis. It explores a new context that is gaining relevance in both the marketing literature and...
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...A Research paper On Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Name of Authors:- *Mr. Rajesh Rathore Research Scholar , Maharaja College of Management, Udaipur, Rajasthan Corresponding Address:- Maharaja College of Management Maharaja Educational Campus, N.H.76, Airport Road, Debari, Udaipur (Rajasthan) – 313024 E-mail:- rajesh_rathore@rediffmail.com Mobile No:- 07597868902 Rural marketing: A New Way to Tap The Rural Consumers In Present Scenario Abstract *Mr. Rajesh Rathore Indian rural market consists of more than 740 million consumers and has wide potential for expansion. According to Census 2001, 73% of Indian population is living in rural areas. Though over the last three decades there has been a marginal reduction in the rural population expressed as a percentage of total population, there has been a steady growth in rural population in terms of absolute numbers and it has reached 74 crores. After the 1991 economic reforms there have been many changes in the socio, economic, political and cultural outlook of India. The rural India is providing a large consumer base to the marketers to market their products. This paper highlights the challenges of marketing communication for rural Indian consumers. Over the past few years rural India has witnessed an increase in the...
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...1108/13527590610652792 Downloaded on: 14 September 2014, At: 17:29 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 2472 times since 2006* Access to this document was granted through an Emerald subscription provided by 165542 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-7592.htm TPM 12,1/2 Managing complex...
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...[pic] Published on GreenBiz.com (http://www.greenbiz.com) [pic] Why CSR is Essential in the Real World of Business By Thomas Lyon Created 2010-09-20 03:30 In a recent op-ed piece in The Wall Street Journal, my colleague Professor Aneel Karnani explained why he thinks corporate social responsibility (CSR) is at best irrelevant and probably socially damaging. The heart of his argument lies in the assumption of a neat separation between markets and politics. In this idealized world, politics can be counted on to deliver the regulations needed to rein in corporate greed and malfeasance. Then corporations can safely be left in the hands of managers whose sole interest is maximizing profits. I have a lot of sympathy for this perspective. If politics really worked as advertised, it would make perfect sense to leave social issues to the deliberation of our elected officials. The problem with this perspective is that government failure is just as common as market failure. Certainly markets can fail because there are too few firms, consumers have inadequate information, or because pollution affects innocent bystanders who do not even buy the product that is polluting their air or water. But government can fail, too, sometimes because it is just too big and bloated to deliver what it promises. Often, government fails because of the vigorous lobbying efforts of special interest groups. Sometimes these groups extract special favors that protect them from foreign competition...
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...MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS AND COMMERCE INDIVIDUAL FINAL REPORT HUAWEI CO. LTD AND SOME COMPARISONS TO APPLE INC. INSTRUCTORS: PHAM THI BICH NGOC Ho Chi Minh city, June 2016 MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS AND COMMERCE HUAWEI CO.LTD AND SOME COMPARISONS TO APPLE INC. Student: Student ID | Full Name | 2131344 | Nguyễn Thị Hồng Yến | INSTRUCTOR’S COMMANDS...
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...The Four Service Marketing Myths Remnants of a Goods-Based, Manufacturing Model Stephen L. Vargo University of Maryland Robert F. Lusch Texas Christian University Marketing was originally built on a goods-centered, manufacturing-based model of economic exchange developed during the Industrial Revolution. Since its beginning, marketing has been broadening its perspective to include the exchange of more than manufactured goods. The subdiscipline of service marketing has emerged to address much of this broadened perspective, but it is built on the same goods and manufacturing-based model. The influence of this model is evident in the prototypical characteristics that have been identified as distinguishing services from goods—intangibility, inseparability, heterogeneity, and perishability. The authors argue that these characteristics (a) do not distinguish services from goods, (b) only have meaning from a manufacturing perspective, and (c) imply inappropriate normative strategies. They suggest that advances made by service scholars can provide a foundation for a more service-dominant view of all exchange from which more appropriate normative strategies can be developed for all of marketing. Keywords: service; goods; intangibility; inseparability; heterogeneity; perishability Early marketing thought was built on a foundation of goods marketing, essentially the distribution and monetized exchange of manufactured output. Since marketing grew out of economic science, with...
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...aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage b oth. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning that would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While the world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries had trouble relating to the generic products and communications that resulted from companies' least-common-denominator thinking. Executives...
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...itan aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning tbat would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, wben several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While tbe world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries bad trouble relating to the generic products and communications tbat resulted from companies' least-common-denominator thinking. Executives...
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...an aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning that would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While the world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries had trouble relating to the generic products and communications that resulted from companies' least-common-denominator thinking. Executives...
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...all logic. Propaganda across the United States promotes the myth that psychotropic drugs impair moral judgment and is a cause of destructive deviant behavior. There is evidence that refutes this claim, illustrated by findings in several of the government’s own studies. The truth is that the majority that dabbles with these intoxicants is misrepresented by the media and politicians as delinquents, but are respectable citizens with jobs to work, bills to pay, and classes to attend, and are indistinguishable from the general population. Their use is not accounted for as many are reluctant to admit to it, due to the illegality and prejudice against use of controlled substances in our society. Such illicit substances must have some intrinsic value because of their continued use. Just as prescription pharmaceuticals can prove to be valuable in a specific context, so can all classes of illegal drugs. The poison is in the dose not the chemical itself. The unconstitutional War on Drugs in the United States needs to cease, because it is based on heresy and fear mongering. This calls for reeducation of the American people about the true nature of drugs; for this legalization and regulation of all the narcotics in question is necessary. The illegal status of the substances in question is a result of widespread misinformation about how drug use truly affects people psychologically and physiologically. Propaganda perpetrates the myth of “voodoo pharmacology,” “the ideal that drugs are magical...
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...ethnicities that exist. It would be unrealistic to place a group of people with different ethnic backgrounds, perspectives and values in a work team and expect no conflict. This means that considering the surroundings where work and learning take place is all the more important. Work and learning, along with even the most well planned HRM policies are affected by both internal (such as corporate objectives and financial strategies) and external (such as the economic and social context discussed) change. Therefore, forecasting, being flexible and adapting to the changes is necessary. In order to do this, HR managers need to be aware of what is going on within the organization, the industry that they operate within, as well as the wider market in relation to the factors that influence change. For example, government regulations are updated and change regularly and can influence many processes of the HR department including hiring and training. Moreover, work and learning is influenced by the social and economic contexts in which broader policies are developed. What this means is that the more specific HRM perspectives and assumptions would have been influenced by the rise of the neo-conservative ideology during the 1990’s for example. To understand how this vast range of variables impact human resource management approaches to work and learning, it is beneficial to...
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