...1:0 Introductions There are many approaches in business today that managers can use to analyze the business environment such as SWOT analysis, PEST analysis, PORTER’S five forces analysis, four corner’s analysis, Value chain analysis, Early Warming Scans and War Gaming. However, many organizations use Michael Porter’s frame work to analyze business micro environment where the organization/company belongs. Business development managers/ Market Survey managers are mainly critical on analysis of competitive forces in the industry environment in order to identify opportunities and threats towards the organization so as to win the markets shares. As a case study, Buranyikwa Agro Farming Company Ltd uses Michael Porter’s framework of competitive analysis for its competitive advantages. 1.1 THE VISION To be a leading agro farming equipments and implements manufacturer in Tanzania, through manufacturing, developing and distributing affordable farming implements and equipments to small scale farmers across the country. 1.2 THE MISION To contribute to the ongoing economic and social development of Tanzanians through supplying specialized equipments and market them through an efficient and sustainable network where the farmers are provided with promptness and responsiveness. 2:0 Michael Porter’s Framework This is the approach which uses a process of conducting research on the business micro environment within which an organization operates. This theory is based...
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...Section 1: Introduction In marketing, issues such as price discrimination, cheating of customers, bribes, dishonest advertising, price collusion posed by competitors, overselling and unfairness to employees especially in prejudiced hiring and unfair remuneration, all present big ethical problems in business. These discrepancies are bound to happen since they occur during interactions among humans which is inevitable in marketing. The issue then is how to manage them and suppress them and their accrued consequences. A researcher is mandated to get accurate and reliable information from the respondents. They are at times lured into deceiving the respondents into not what the actual research actually entails. The act of lying or even cheating is ethically unacceptable. On the other hand, they may be too considerate about the interests of the respondents, thus collecting insufficient information that is not fit for the research. In this case it will be unethical in that they did not accomplish what they were mandated to do. •Section 2: Analysis of the situation Methodology In order to curb the problem of unethical behavior in marketing, we need to identify the major setbacks and situations during which ethics are not adhered to. With these then we can identify possible solutions for every one of it. The first one to consider is the credibility of a marketing research. The integrity of a research is usually hampered by activities such as deliberate withholding of information...
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