1:0 Introductions

There are many approaches in business today that managers can use to analyze the business environment such as SWOT analysis, PEST analysis, PORTER’S five forces analysis, four corner’s analysis, Value chain analysis, Early Warming Scans and War Gaming. However, many organizations use Michael Porter’s frame work to analyze business micro environment where the organization/company belongs. Business development managers/ Market Survey managers are mainly critical on analysis of competitive forces in the industry environment in order to identify opportunities and threats towards the organization so as to win the markets shares. As a case study, Buranyikwa Agro Farming Company Ltd uses Michael Porter’s framework of competitive analysis for its competitive advantages.

1.1 THE VISION

To be a leading agro farming equipments and implements manufacturer in Tanzania, through manufacturing, developing and distributing affordable farming implements and equipments to small scale farmers across the country.

1.2 THE MISION

To contribute to the ongoing economic and social development of Tanzanians through supplying specialized equipments and market them through an efficient and sustainable network where the farmers are provided with promptness and responsiveness.

2:0 Michael Porter’s Framework
This is the approach which uses a process of conducting research on the business micro environment within which an organization operates.
This theory is based on the forces which determine the competitive intensity and attractiveness of a market. By Porter’s framework, barrier to entry/threat of new entrants, bargaining power of buyer, bargaining power of supplier, threat of substitute products or services and intensity of rivalry among established companies within an industry help to identify where power lies in the business situation.