...MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you: 1. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. 2. Identify the three (3) most influential channel participants for the retailer that you selected. 3. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose. 4. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Assignment 1 Retailer Marketing Channels in order to ace their studies. MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer...
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...Department of International Business (2013) YEAR 1. Semester I Semester II |Course Code |Cour| | |CR|ECTS | | | | |se | | |ED| | | | | |Name| | |IT| | | | YEAR 2 Semester III Semester IV |Course Code |Cour| | |CR|ECTS | | | | |se | | |ED| | | | | |Name| | |IT| | | | YEAR 3. Semester V Semester VI |Course Code |Cour| | |CR|ECTS | | | | |se | |...
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...MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-quiz-3-chapters-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 MKT 315 WK 4 Quiz 3 Chapters 5,6 MULTIPLE CHOICE 1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false? a. Windowing was established to help the movie industry maximize total revenues. b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release. c. Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important...
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...MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-2-quiz-1-chapters-1-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 MKT 315 WK 2 Quiz 1 Chapters 1,2 MULTIPLE CHOICE 1. Which type of strategy did Walmart decide to use to compete with Amazon? a. Heavy advertising b. Price reduction c. Establish kiosks in Walmart stores d. Wholesale distribution e. Mass distribution via its own online channel 2. Which of the following statements is false? a. Consumer expectations have moved firms to add additional channels. b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products c. The flexibility to respond to consumers does not appear to be relevant to channel design. d. Channels must be targeted to reach intended customer segments. e. The increasing role of technology is helping to foster the use of multiple channels. 3. Which of the following is a true statement about Internet-based channels? a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively. b. ‘Bricks and Mortar’ retailers that added online capabilities to traditional channels of distribution have had sluggish sales. c. Online sales have become an established distribution channel for B2C but not B2B markets. d. Internet-based channels have become a mainstream channel in the channel mixes of many firms. e. The growth of E-commerce...
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...MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-quiz-6-chapters-12-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 MKT 315 WK 8 Quiz 6 Chapters 12,13 MULTIPLE CHOICE 1. One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is: a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products. b. P&G's marketing team had failed to gain sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e. How its promotions compare to its competitors. 3. ___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Exponential marketing b. Integrated marketing communication c. Expanded promotion d. Advertising materials e. Persuasive advertising 4...
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...MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE 1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels? a. The warehouse clubs attract thousands of customers each year. b. Companies can sell last year’s style/model easily at the warehouse club. c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent. d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers. e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name. 2. The emphasis on channel design strategy is to help the firm gain ___________. a. lower variable costs b. a more efficient operation c. strong channel members that will help the firm gain sales d. a recognizable name and image among buyers e. a competitive sustainable advantage 3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except: a. Market density. b. Market behavior. c. Market...
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...Case: Brannigan Foods: Strategic Marketing Planning 1. Problem Statement November 2012: Following three consecutive years of slipped sales, market share and profitability, Bert Clark, vice-president and general manager of Brannigan Foods’ Soup Division, is given a high priority task: He must decide on which marketing strategy shall the company take in order to: * achieve short-term numbers needed * US Soup Division profit growth of 3% in 2013 * strengthen the long-term direction of both company and its most reputable brand 2. Situation Analysis – Market Summary Regarding customer behaviour and market trends, important insights arise from analysing Julian DeGennaro’s (Brannigan Market Analyst) summary report. Starting with customer behaviour it can be said that, at least, 3 out of 4 consumers recognise canned food as useful to have at home, point cold weather as a trigger for eating soup and agree that soup is part of a healthy diet. Moreover, soup consumption in U.S. household averages 1.4 cans per week, with the segment of 18-24 average rising up to 2.1 cans/week. Concerning market trends, it can be said that soup is still regarded as a seasonal buy and a low-innovation product. Yet, it is noteworthy that Healthy-living solutions have been pointed as a need for children, among whom obesity concerns are especially important. Senior consumers, who have been described as brand loyal and heavy soup users, also show growing health concerns and tend to...
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...MGMT 555 | | Strategic Marketing Planning | Khalid S. Mizyed 2-5-2015 | Bert Clark, is the VP and general manager of Brannigan Food Soup’s Division. The responsibility of deciding which of the four options his team members have proposed is now in his hands. His choice should be implemented to reverse the industry’s steady decline as well as his division’s sales, market share, and profitability decrease in the last 3 years. His ultimate goal is to generate a 3-4% growth rate, for the year. Situation Analysis SWAT Analysis Strengths * Current market leader with highest market share. * 100 year old brand with high brand awareness. Weaknesses * Sales has been decreasing for the past 3 years. Opportunities * Owns new products that are in line with customer demand and favor. * Generate creative solutions with retailers to create win-win situation. Threats * Private label growth, and retailers demand for retail space. * Lack of effective targeting, segmentation and positioning has caused a big gap between product offering and consumer demand. 5 C's Analysis Company * Soup division makes up 40% of total sales. * RTE soups are highest in this category with 71% of total revenues. * Broke into the fast meal category by acquiring Anabelle. Customers * Baby Boomers are the largest and most loyal segment, with evolving preferences and a higher demand towards low healthier low sodium based products. * This added...
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...s Introduction In present, the number of retailers in the marketplace is uncountable. Hence, it is important for the organisations to understand and satisfy their consumers and customers in order to have a long-run survival in the marketplace. Every organisation is aiming to be efficient and effective in operation. Thus, they have to be sure that consumers and customers have a freedom to choose goods at the best price and perceive a service that match their preferences. To succeed, the company has to be certain about which part of consumers or customers they want to satisfy. In other words, they have to create a more focused target market. This idea is often called market segmentation. Market segmentation can be defined as a marketing strategy that involves dividing a broad target market into narrower target consumers who have common needs and wants (Goldstein 2007). ALDI has been regarded as a successful company that can meet the expectations of customers whereas the other existing firms are unable to fulfill. ALDI was established by Theo and Karl Albrecht in Germany in 1948 (ALDI n.d.). In 1960, ALDI had opened almost 300 stores between the Ruhr Valley and Aachen. Theo and Karl then divided the business into two independent companies: ALDI Süd - to service the South, and ALDI Nord - for the North (Bonn 2006, p. 60). By now, ALDI has become a successful company with owning over...
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...Crush- 1) INDUSRTY ANALYSIS: STRUCTURE INDUSTRY ECONOMICS BRAND CATEGORY BUYER (CONSUMER) BEHAVIOR- I. structure 3 TYPES OF PRODUCTION/ participants- concentrate producers, bottlers and retail outlets 40 concentrate producers who make the flavors of the syrup. Responsible for national consumer advertisement, national promotions , & marketing research. 100 bottlers who sell to retailers- in store displays, campaigning. Merchandising and sales. Key success factor, without them the concentrate producers cant get their product to the supermarkets. Owned by either the producers which is verticle integration or franchises. Retailer outlets- supermarket, fountain, convenience stores, small retail outlets (independent Grocery store) II. industry economics Concentrate producers should sell more regular because they have higher sales with regular over diet. Cost them less to produce as well. III. Brand & category Over 900 registered brands in the market. Top 10 brands make up 71.4% market share all sold by coke, Pepsi, dr. pepper, and none of them sell orange drinks. Growth share matrix- current product, current market (market penetration such as arm and hammer) & new product, current market (new product development) if you have current product in a different market you have new market expansion and new product new market then that is market diversification. Soft drink category- diet vs. regular, & flavors (lemon lime etc.) ...
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...Executive Summary This is a business plan for our company, GreenArrow Sdn Bhd, an environmental friendly company, which will be selling hazardous insects’ trap by using recycled material. The purpose of this plan is to provide us a guideline to conduct the business and serves as a reminder to keep the business on track. In Malaysia, the dengue rate has been increasing significantly. In year 2013, more than 43,000 cases were reported, with 92 deaths, up from 35 dead the year before. Mosquito fogging is a common method to eliminate mosquitos but it doesn’t reduce the dengue rate. Our company spotted a great opportunity to conduct a profit making business and yet provide solution to this problem. The solution is our product, LED Mosquito Killer. It can bait and trap mosquito by luring them with heat, light and CO2. The target market can be household, firms, institutions and it can be used in many places such as home, restaurant, hospital, schools and even outdoor by using the USB cable. We are able to source recycled raw material with cheap price and we are planning to distribute the product to wholesaler and retailer. The forecast sales in the first year will be 24000 units. The startup cost will be RM 178,200.00 and the estimated net profit after deducting all expenses will be RM 108,000.00 for the first year. Breakeven can be achieved on 1 and a half year. Our company is looking forward to expand the production by setting up a new manufacturing plant by the end of 2017...
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...UNIVERSITATEA ROMÂNO- AMERICANĂ DATA ACTUALIZARE: 14.02.2013 FACULTATEA DE INFORMATICĂ MANAGERIALĂ DOMENIUL CIBERNETICĂ, STATISTICĂ ŞI INFORMATICĂ ECONOMICĂ SPECIALIZAREA INFORMATICĂ ECONOMICĂ FORMA DE INVATAMANT INVATAMANT CU FRECVENTA- DURATA 3 ANI STUDII UNIVERSITARE DE LICENTA O R A RUL CURSURILOR SI SEMINARIILOR ANUL I - AN UNIV. 2012 – 2013 , SEM. II ZIUA LUNI 10,30-11,50 12,00-13,20 MARŢI 13.30-14.50 15,00-16,20 16,30-17,50 18,00-19,20 Sala 514 CONTABILITATE Sala 513 - BAZELE PROGRAMĂRII PE OBIECTE ORA Grupa 601 Grupa 602 Grupa 603 LIBER Grupa 604 Grupa 605 Grupa 606 Sala 514 - ANALIZĂ MATEMATICĂ Sala Sala 516 - CONTABILITATE Sala 426 CONTABILITATE 426 BAZELE PROGRAMĂRII PE OBIECTE Sala 327 - BAZELE PROGRAMĂRII PE OBIECTE Sala 516 CONTABILITATE Sala 516 - ANALIZĂ MATEMATICĂ Sala 518 – MACROECONOMIE Sala 518 – MACROECONOMIE 12,00-13,20 13,30-14,50 MIERCURI 15,00-16,20 Sala 511 - ANALIZĂ MATEMATICĂ Sala 516 - LIMBA ENGLEZĂ II Sala 518 - ANALIZĂ MATEMATICĂ Sala Sala 514 - ANALIZĂ MATEMATICĂ Sala 518 – MACROECONOMIE 426 16,30-17,50 18,00-19,20 ANALIZĂ MATEMATICĂ Sala 426 DREPT - Sala 516 - - LIMBA ENGLEZĂ II Sala 518 – MACROECONOMIE 12,00-13,20 JOI 13,30-14,50 15,00-16,20 16,30-17,50 18,00-19,20 Sala 518 - LIMBA ENGLEZĂ II Sala 220 - BAZELE PROGRAMĂRII PE OBIECTE Sala 327 - BIROTICĂ PROFESESIONALĂ Sala 516 - ANALIZĂ MATEMATICĂ Sala AMF.1 BIROTICĂ PROFESIONALĂ Sala 516 - - LIMBA...
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...of philanthropy, manager can decide whether it is relevant for this company or not. Hit Hot company is a Gym center, has 150 employees. It operates in Melbourne, Sydney, Brisbane and has its head quarter in Brisbane. 2. Overview of Philanthropy Philanthropy is voluntary activities, it could be an idea, event which benefit for social and humanity such as charity, volunteer social works or donating money for cancer research (Moore, 2009, p.1). Company can increase their image as well as show the social responsibility side of the firm. Philanthropy is used by most companies as a marketing strategy (Goozner, 1997). Moreover, philanthropy program is designed to create the significant impact to company, particularly make good relationship between company and community (Hoyt, 2003). Companies conduct philanthropy for several reasons, it could be personal benefit for managers, social responsibility or marketing strategy. Whatever the reason, engaging philanthropy is the best manner to integrate with society in order to build company value, culture and employee spirit (Vise, 2005). Philanthropic efforts also reflect wealth companies and strong management and give them a competitive advantage over other firms (Christina, 2005). 3. Relevance to Hit Hot company. In real business world, Hit Hot company have to face with other competitors, thus it is important to make a difference from its competitors. Philanthropy is a solution to create competitive advantage for a company through the relationship...
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...6.0 BIBLIOGRAFI Dawson J. A. (1983). Shopping central development. Longman Group Limited, New York. Dr Norzaidi Mohd Daud, 2012 in Ramasehan, et al. (2007). A relational study on consumer promotion, price perception, product quality perception and brand loyalty in the context of detergent markets in Bangladesh. Fairol Halim, Hasnizam Shaari, Shahrin Saad, et al. (2012). Prinsip Pemasaran. Pearson Malaysia. Fisher, M. K. (1999). “Component sharing in the Management of Product Variety: A study of Automative Braking Systems.” Management Science, 297-315. Garvin, D. A. (1987). Competing on the eight dimensions of quality. Grönroos, C. (1990). A service quality model and its marketing implications. European Journal of Marketing.18(4), pp. 23-28. Guzman, F. (2000). A Brand Building Literature Review. Haelsig, F., Swoboda, B., Morschett, D., & Schramm-Klein, H. (2007). An intersector analysis of the relevance of service in building a strong retail brand. Managing Service Quality, 17(4), 428-448. Huq, M. M. (2005). A relational study on consumer promotion, price perception, product quality perception and brand loyalty in the context of detergent markets in Bangladesh. Independent university, Bangladesh. Kazmi, S. Q. (2012). Consumer Perception and Buying Decision (The Pasta Study). International Journal of Advancements in research and technology. Khairul Anuar Mohd Ali, Juliana OPL. (2010). Study on shopping mall attractiveness...
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...Assignment 1: Proposal Darek Priddy Professor Stephen Bartorillo BUS 315 October 23, 2015 The process of formation and implementation of a business is a difficult task, not its complexity but by the diligence of the processing to formalize this constitution. When you deciding to create a new company, we must take into account the following factors: The definition of the activity to develop the long-term and comprehensive planning, risk assessment, financial capacity, business viability and market research. All these aspects should pick in what is called “Business Plan”. The next step is choosing the legal form taking into account a number of key factors: the number of partners, the level of social capital and liability to third parties. Depending on the legal form chosen, we must carry out the procedures for the adoption of legal personality and related to the conduct of business. Finally, it is important to choose funding programs for my company, and the various forms of recruitment. * Describe the new start-up company that you have created. Include in your description the nature of your company, its mission and vision, your company’s product, an analysis of your staff, and your target clientele. The name of my company is "Final Solution Inc." this company will offer financial services to all types of customers, business, families or individual people. I create a document called "Business Plan", this document groups in a clear references and experience of the...
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