...economically Overview Look on Cisco Company Yasir Qasim BUS 508 Dr. Lloyd. H. Stebbins October 27, 2015 The Telecommunication field is one of the most wanted businesses in the modern world, and it’s a wide-cross range of demand is the result of its importance. Throw the time that I spent in Alfa Consult as a project manager, I always looked forward to work at Cisco. I learned that it’s a huge company that founded in December 1984 by Leonard Bosack in San Jose, California. Cisco operates worldwide in managing and manufacturing in the internet networking equipment. In a period in my life, I had the chance to know more about this company. The other company, Alfa Consult, had a lot of deals with Cisco Company and how they’re in a leader standing among the worldwide internet networking by making over 80 percent of the internet trafficking comes throw their systems. Cisco also deals with a lot of big cooperate business companies by managing and even giving advises on their internet network systems. Cisco also made a huge success in marketing by giving the companies that deals with them a big discounts. One of those companies that recently made a deal with Cisco is apple. According to an online article said that (Apple and Cisco are working together to make iPhone an even better business collaboration tool in Cisco voice and video environments) (M2 Press WIRE. 2015, September 01). So now we can say that apple is doing a great thing by taking an advantage of Cisco internet networking...
Words: 1438 - Pages: 6
...Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry. Besides, to succeed its challenge Cisco in this industry, Huawei’s needed to show it pin-point company strategy on its capabilities and core competencies, generic competitive strategy framework and international strategy to against Cisco. Huawei’s Capabilities and Core Competencies Huawei’s Resources audit First of all, Huawei’s existing finance funds is large included working capital such as investment on more than US$370 million for its own Code-Division Multiple Access Technologies. On the other hand, Huawei’s have its “guanxi” relationship network to raising funds. For example the bank will give financial support and give favorable credit limit for the company. This showed Huawei’s have enough finance resource to supporting it strategy. Secondly, Huawei’s human resources own total 24,000 employee’s majority of staff have high education level such as bachelors, master or Phd. Furthermore, the overall standard of the staff training is higher because all new employees were put through intensive military-style training for few months. In addition, it affects the intangibles resources such as the morale and business culture. The morale is high because military-style focus on team-success rather than individuals, the business culture of Huawei’s was aggressive on marketing and highly sensitive of global trend. Thirdly, Huawei’s...
Words: 2538 - Pages: 11
...Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco's Internet Protocol-based (IP) networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world. Cisco is famous for its routers and switches that link networks and power the Internet. It also makes network access servers and management software. Although the company is very young, it has achieved an enormous growth in the last decade. The computer networking industry is an extremely fast paced business. Technology is constantly evolving, forcing companies to come up with more innovative products. The customers are well informed about the market and very demanding. They can easily switch from Cisco to one of the numerous competitors. The competition is very tough with more companies moving into the networking industry. The laws and regulations are only starting to form, which makes outcome even more uncertain. However, the rewards are! far greater than risks: in 1998, Cisco had net income of more than $1 billion and was growing at 31% rate. The success of the company was due to the groundbreaking research and development, exceptional marketing and excellent staffing. The SWOT analysis reveals that despite on very strong position in the market, Cisco may lose because of high prices, overconfidence and inflexibility. Nonetheless, the economic conditions are favorable and through globalization and product innovation Cisco will be able to...
Words: 299 - Pages: 2
...runners and more casual joggers by selling high end running shoes. Its owner, Raina Cisco, used her background as a nationally ranked runner to establish credibility as a running shoe authority, especially for higher end products. In order to maintain this image of quality, Cisco chose to primarily sell Nike shoes. The Nike brand is associated with performance in the minds of her customers, and she was able to make a $5-$7 premium per pair of Nike shoes. Despite this success, after about 10 years of steady growth, profits began to decline due primarily to large department chains entering the running shoe market, the loss of loyal, aging customers, and difficulty in balancing the needs of these loyal customers with those of the younger generation of serious runners. The Running Room’s current strategy to achieve new growth involves diversifying the product offerings to appeal to not only serious runners, but also more casual consumers. Cisco stocked stores with more fashionable sportswear items for her more cursory customers while attempting to appeal to the running community by offering custom-fit, high performance shoes. This strategy captures a large target market; however, it is ultimately unsuccessful as a growth model because it does not fully satisfy either consumer group. The serious runners are pleased with the custom shoe, but the sales team is poorly trained and unhelpful. The marketing for the shoe is poor due to a lack of a strong online presence, and the original wholesaler...
Words: 1286 - Pages: 6
...Routing the Path to End-To-End Communication An Analysis of Cisco Systems and how the use of Information Technology gave them a Competitive Advantage Mira Vissell ISM 158 Business Analysis Paper March 4th, 2004 Table of Contents Objective Section I: Industry Summary: An Analysis of Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology in the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Systems profile B. Market and Financial Performance C. Competitive Strategy Statement D. Significance of Information and Information Systems E. Strengths and Weaknesses of Cisco Section III: Structured Analysis of Information System Use A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. The Success of Business Strategy and IT used to Date B. The Effective Position of the Company for Future Performance Bibliography Objective The objective of this paper is to analyze how Cisco Systems gained competitive advantage in the networking industry through the use of information systems and key business strategies. ...
Words: 9306 - Pages: 38
...Job analysis is the important process of identifying the content of a job in terms of activities involved and attributes needed to perform the work and identifies major job requirements. Job analysis was conceptualized by two of the founders of industrial/organizational psychology, Frederick Taylor and Lillian Moller Gilbreth in the early 20th century.[1] Job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. Through job analysis, the analyst needs to understand what the important tasks of the job are, how they are carried out, and the necessary human qualities needed to complete the job successfully. Essentially, job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. The process of job analysis involves the analyst describing the duties of the incumbent, then the nature and conditions of work, and finally some basic qualifications. After this, the job analyst has completed a form called a job psychograph, which displays the mental requirements of the job.[2]The measure of a sound job analysis is a valid task list. This list contains the functional or duty areas of a position, the related tasks, and the basic training recommendations. Subject matter experts (incumbents) and supervisors for the position being analyzed need to validate this final list in order to validate the job analysis.[3] Job analysis is crucial for first, helping individuals...
Words: 1167 - Pages: 5
...John Chambers, a CEO of Cisco, defined the company’s mission as to "shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners. " By the end of 1998, Cisco has become the worldwide leader in networking for the Internet. The company provided its customers with end-to-end enterprise network solutions, which in turn lead to cost savings, process efficiencies, and closer relationships with their customers, prospects, partners, suppliers and employees. Cisco’s vision is that the Internet will transform the way people work, live, play and learn. The company wants to lead the world through this transformation. John Chambers and other executives see Cisco as a reformer and a creator of a new Internet economy. To achieve this goal, the company relies on brilliant product innovations and exceptional customer service. Although, Cisco values its customers as a number one priority, the company ! takes good care of its investors and employees. Cisco is also notable for its outstanding philanthropic actions. For instance, Cisco has been working with the United Nations Development Program on the creation of an Internet information system in effort to eradicate extreme poverty. During the war in Yugoslavia, Cisco has set up networks and Web sites in Kosovo to help refugees contact and reunite family members. Evaluation and Needed Changes Based on situation analysis of the company, Cisco is heading toward its...
Words: 476 - Pages: 2
...Cisco Systems [pic] Networking the Internet Revolution Brandi Martin brandi@ucsc.edu Table of Contents Paper Objective Section 1: The Network Equipment Industry A. Industry Profile B. Competitive Strategies within the Industry C. Porter Model Evaluation of Industry Forces D. Globalization of the Industry E. Importance of Information Technology to the Industry Section II: Company Perspective: An Analysis of Cisco Systems A. Cisco Company Profile B. Market and Financial Performance C. The Competitive Strategy D. Significance of Information Technologies E. Strengths and Weaknesses of Cisco Section III: A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine/Define D. Significance of Telecommunications E. Success Factor Profile Section IV: A Final Analysis of the Success of Cisco Systems A. Success of Business Strategy and Information Technology Use to Date B. The Effective Position of Cisco for the Future Objective of Paper The purpose of this paper is to provide an analysis of Cisco System’s primary business strategies and its utilization of information technologies to achieve a competitive advantage in the network equipment industry. The paper is divided into four sections, starting with a broad industry analysis, then narrowing to concentrate on Cisco Systems Inc., followed...
Words: 15753 - Pages: 64
... ITJ 4874 implementing “Customized” Erp in nine Months and within Budget Avimanyu Datta, Washington State University, USA Cisco systems: ExECutivE suMMary This case illustrates the importance of vendor selection, top management support, and team structuring in implementing a complex ERP system. While most organizations choose the de-facto brand as their product, Cisco and its consulting partner, KPMG, went against this perception and selected Oracle who was a newcomer in ERP business. For Oracle this was a golden opportunity to enter a market dominated by SAP and get its ERP modules litmus tested by an industry leader. Cisco on the other hand agreed to help Oracle to market its latest releases to potential customers, in lieu of the successful implementation. Oracle even allowed changing some of its modules to fit Cisco’s purposes. The implementation team comprised the best people from Cisco, KMPG and Oracle. To have the customized ERP up and running in nine months the team blended the robustness of sequential life cycle model with the flexibility of the iterative prototyping. [Article copies are available for purchase from InfoSci-on-Demand.com] Keywords: Cisco; Contract Negotiation; ERP Implementation; Information Systems Project Management; Oracle; Systems Development Lifecycle; Top Management Support orGanization BaCkGround Cisco Systems, Inc. was founded in 1984 by two computer scientists from Stanford University. Their primary product was the “router” that...
Words: 6821 - Pages: 28
...Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture Introduction/General Problem Statement: Doug Allred was Vice President of Customer Advocacy organization of the Cisco’s corporation. This organization was erected to consolidated all functions that directly touched the customer but sales to provide high-quality customer service. Since August 2001, the IT market turned down and brought severe challenges to Cisco as the company had to lay off 18% of its employees and reorganized its structure, transforming from decentralized organizational structure with three business units to centralized organization. However, these changes stabilized the volatile situation of the economy but threatened Cisco’s customer focus, a key element of its competitive advantage and a principle of its core operating processes. In order to overcome the disharmony between the structure and the culture, Cisco introduced a Customer Focus Initiative to hold the favor of its key customers. Nevertheless, Allred had no confidence that this action would fix the perceived gap between the structure and the culture. Situation Analysis: The main problem in this case is that how to keep enough resources to be used on the customer focus, which is the core component of the Cisco Company, under the reintegrated decentralized structure. At the beginning of the establishment of Cisco, Lerner, who is one of the founders, “realized that success was developing cutting-edge technology that...
Words: 1711 - Pages: 7
...Public Wireless Internet Marketing Plan By: Stephenie Coffman August 13, 2014 MKT 500 Heather Teague Table of Contents 1. Executive Summary 2 2. One-Page Plan 4 3. SWOT Analysis 5 4. Target Market 6 5. Competitive Analysis 7 6. Financial Analysis 9 7. Pricing Structure 11 8. Channels of Distribution 12 9. Integrated Marketing Communications (IMC) Promotion Plan 13 10. IMC Budget 16 12. Works Cited 17 Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected to everything 24 hours a day seven days a week is a necessity. In order to assist with this consumer desire this marketing plan is designed to provide viable solutions for rolling out a nationwide public wireless service that will connect everyone without the need of public hotspots or cellular coverage. Today, while there have been advancements in cellular technology into 4G and LTE coverage, there are still areas of the country that still do not have cellular service at all. By providing nationwide wireless internet, these areas will no longer be complete dead zones. Consumers will be able to connect their smart phones and wireless devices to the internet and enjoy the same connectivity as if they were still on the cellular network. Executives will still have the option of being connected to their offices and projects while on vacation...
Words: 3919 - Pages: 16
...Berman, U.S. Advisory Leader, Hospitality and Leisure Consulting Group of PricewaterhouseCoopers Raymond Bickson, Managing Director and Chief Executive Officer, Taj Group of Hotels, Resorts, and Palaces Stephen C. Brandman, Co-Owner, Thompson Hotels, Inc. Raj Chandnani, Vice President, Director of Strategy, WATG Benjamin J. “Patrick” Denihan, Chief Executive Officer, Denihan Hospitality Group Joel M. Eisemann, Executive Vice President, Owner and Franchise Services, Marriott International, Inc. Kurt Ekert, Chief Operating Officer, GTA by Travelport Brian Ferguson, Vice President, Supply Strategy and Analysis, Expedia North America Chuck Floyd, Chief Operating Officer–North America, Hyatt Anthony Gentile, Vice President–Systems & Control, Schneider Electric/Square D Company Gregg Gilman, Partner, Co-Chair, Employment Practices, Davis & Gilbert LLP Susan Helstab, EVP Corporate Marketing, Four Seasons Hotels and Resorts Jeffrey A. Horwitz, Partner, Corporate Department, Co-Head, Lodging and Gaming, Proskauer Kevin J. Jacobs, Senior Vice President, Corporate Strategy & Treasurer, Hilton Worldwide Kenneth Kahn, President/Owner, LRP Publications Paul Kanavos, Founding Partner, Chairman, and CEO, FX Real Estate and Entertainment Kirk Kinsell, President of Europe, Middle East, and Africa, InterContinental Hotels Group Radhika Kulkarni, Ph.D., VP of Advanced Analytics R&D, SAS Institute Gerald Lawless, Executive Chairman, Jumeirah Group Mark V. Lomanno, President, Smith Travel Research Suzanne...
Words: 6777 - Pages: 28
...employees who use desktop computers, it would be beneficial to create a private network by using the existing network infrastructure paired up with Internet connectivity standards and software developed for the World Wide Web (WWW). According to Laudon and Laudon (2009), Internet networking standards and Web technology used to create private networks are called intranets. An intranet is private and secure and is protected by a firewall which prevents unauthorized individuals from entering the network. Intranet software technology and that of the WWW is the same. Intranet benefits having quick access to accurate information can be vital to a sales and marketing department. The sales and marketing department could benefit from using an intranet by being able to look up sales reports, product information, marketing analysis, and researching competitors are just one click away. The human resources department could benefit from having an intranet because they could eliminate using large amounts of paper. The human resources department could upload employee handbooks, benefits information, job listings and applications, newsletters, and new employee interactive training, as well as other information that would save paper costs. The manufacturing and production departments could benefit from using an intranet to help coordinate, maintain, and publish production schedules. The intranet can manage inventory and parts. The company can extend its Intranet into an Extranet...
Words: 899 - Pages: 4
...Cisco Systems Managing The Go To Market Evolution Cisco Systems Managing The Go To Market Evolution Analysis Company background (Cisco Systems): Cisco Systems is a world leading company in the switches and router market. Established in 1984 by a Stanford University couple, IT administrators Len Bosack and Sandy Lerner. Ina short period after founding, it became one of the most successful companies in high technology industry. In Cisco, manufacturing of its switches and router was outsourced, the company focused on core competencies: product design and development. Indirect sales and distribution through resellers became the major sales channel in the end of 1990’s; its “Value-Added Reseller” (VAR) was the most successful indirect sales channel strategy at that time. In later 1990s, Cisco had ever been the world’s most valuable company, its market capitalization exceeded $500 billion in 2000, and sales reached $18 billion. With the telecom and dot-com crash in 2001, Cisco’s business was hugely affected; $1 billion loss was reported in 2001. The shrunken market made Cisco’s management completely review and revamp its go-to market strategy. Market and Products: Cisco’s major products are switches and routers. A switch is used to connect workstations within a local-area network (LAN). The switch directs data only to the destination for which it is intended, and increases the efficiency of networks by reducing traffic and the number of “collisions” of data headed in opposite...
Words: 2484 - Pages: 10
...CISCO PRELIMINARY CASE ANALYSIS Using manual processes for sales orders The success of Cisco business adventures brought them a good, but difficult problem to handle. With an increasing amount of orders to fulfill and manufacture, Cisco understood that it needed to automate and scale their process in order to continue their growth and sustain their market dominance. The company used only manual processes, such as receiving orders that were faxed, or entering them individually on a web portal. These processes are very time consuming for both, the service provider and the customer. Both parties needed to keep track of a lot of paperwork which included: the submission of orders, specific requirements for those orders, level of inventories, invoices, receipts, delivery instructions… Companies would spend a lot of time and money to keep good track of all of this information being exchanged; which in return decreased their speed, profits and quality of service provided. Large orders could cost Cisco up to $500,000; which decreased their bargaining power with their buyers and opened opportunities for industry competitors that could provide a better service. In the late 1990’s, Cisco developed the Cisco B2B Operations group to automate data links, processes, improve sales orders, inventory management; and allow partners to place their own orders, giving them more up-to-date information on the status of their orders. This challenge allowed Cisco to keep the competition from...
Words: 1109 - Pages: 5
