...Harvard ManageMentor | Marketing Essentials | Printable Version Page 1 of 70 Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research. Click here for tips on building a marketing orientation in your group or firm, selecting the right marketing-communications mix, creating effective advertising, designing powerful sales promotions, launching a potent online marketing effort, and evaluating your group's or firm's sales representatives. Click here for forms and worksheets that help you calculate the lifetime value of a customer, perform a SWOT or breakeven analysis, fill out a product profile, and create a marketing plan. Click here to see how far you've come in learning about marketing and ways to improve it in your work group or firm. If you'd like to dig more deeply into this topic, click here for an annotated list of helpful resources. Summary This topic helps you http://www.harvardmanagementor.com/demo/demo/market/print.htm 05/25/2003 Harvard ManageMentor | Marketing Essentials | Printable Version l l l l Page 2 of 70 grasp the basic elements of a marketing strategy and plan create a marketing orientation in your group or firm understand and navigate the steps in the marketing process plan effective...
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...Harvard ManageMentor | Marketing Essentials | Printable Version Page 1 of 70 Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research. Click here for tips on building a marketing orientation in your group or firm, selecting the right marketing-communications mix, creating effective advertising, designing powerful sales promotions, launching a potent online marketing effort, and evaluating your group's or firm's sales representatives. Click here for forms and worksheets that help you calculate the lifetime value of a customer, perform a SWOT or breakeven analysis, fill out a product profile, and create a marketing plan. Click here to see how far you've come in learning about marketing and ways to improve it in your work group or firm. If you'd like to dig more deeply into this topic, click here for an annotated list of helpful resources. Summary This topic helps you http://www.harvardmanagementor.com/demo/demo/market/print.htm 05/25/2003 Harvard ManageMentor | Marketing Essentials | Printable Version l l l l Page 2 of 70 grasp the basic elements of a marketing strategy and plan create a marketing orientation in your group or firm understand and navigate the steps in the marketing process plan effective...
Words: 26788 - Pages: 108
...factors may determine the target market -- for instance, marketing luxury products to those with high incomes. Psychographic factors are another way to determine the target market, such as only marketing a product or service to those with certain lifestyles. The marketing plan needs to detail a profile of this target market to avoid delivering marketing messages to the wrong consumers. Differentiation Strategy When customers view products and services as generic, they tend to expect mediocre performance and often prove unwilling to pay premium prices. The marketing plan needs to set out a clear line of thinking about what differentiates your product or service from the others on the market and gives it an air of uniqueness. Pricing can offer a differentiation strategy, but technological innovations, product features and customer service can also provide effective differentiation strategies. Budget Like any other business activity, marketing should happen on a defined budget. In some cases, the business owner or management provide a budget cap and marketing efforts get built around that constraint. In other cases, the decision makers set out broad goals and the people in charge of marketing propose a budget to meet the goal. In either scenario, the marketing plan should include a budget that breaks down where the money gets spent, such as print ads, television spots and online marketing. Price Strategy The marketing plan must set out a price strategy for the product, service...
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...typically resort to the emergency room, urgent care clinic, or a pediatrician. Another potential target market could be a pediatric medical group with sub-specialties. The available specialties are endocrinology, psychology, and cardiology. Adolescent child tend to break bones frequently. Having a pediatric sports medicine department would be beneficial with therapy and healing. 4. In developing the new pediatric sports medicine program, what are some of the uncontrollable environmental factors to consider? Some uncontrollable environment factors to consider in this market would be Economical, Social, and Rivaling Competitors. 5. A major concern for many health care professionals is the belief that marketing “creates” needs. Explain the complexity of this issue. Marketing in healthcare does not create needs. A “need” is defined as a “condition in which there is a deficiency of something”. In the above orthopedic group practice, they realized that there was a need/want for a pediatric sports medicine program. Health care professional’s responsibility demands treatment of that need. 7. Explain the difference between existing customers, target markets, and stake-holders for an acute-care community hospital. Existing customers are individuals already using the services or is known by the facility. Target market is a particular group of customers that the organization wants to attract. This is most likely low income families or customers without insurance in their area....
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...2: Children's Hospital in Boston, Massachusetts, has long been considered an outstanding medical center specializing in the diagnosis and treatment of pediatric problems. This facility is linked academically to the Harvard University Medical School. Conduct a brief SWOT analysis for Children's Hospital in light of the present health care environment. 3: Describe the possible barriers to entry and exit for: (a) a physician wanting to establish a solo practice office in internal medicine, (b) a company offering a health club facility in the same building where employees work, and (c) a tertiary hospital developing a coronary bypass program. 5: Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from use of this product is its beneficial effect on aging skin. If the manufacturer of this product decided to pursue the latter market, what type of a growth strategy would it be pursuing? Chapter 3 2: What environmental factors would you suggest account for: (a) in-company clinics that deal with employee medical problems, such as the one established by Toyota, and (b) the success of after-hours clinics and urgent care facilities in many metropolitan areas? 3: Assume you were hired to design a MCO plan targeted to baby boomers in San Antonio, Texas, a city with a large Hispanic population. How would you make this service offering unique to respond to the major trends discussed...
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...smaller Larger facebooktwittergoogle pluslinked ininShare.0EmailPrintSave ↓ More . . smaller Larger By ERIK BRYNJOLFSSON And MICHAEL SCHRAGE Call it innovation on steroids. Or innovation at warp speed. Or just the innovation of rapid innovation. The Journal Report See the complete Business Insight report. . But the essential point remains: Technology is transforming innovation at its core, allowing companies to test new ideas at speeds and prices that were unimaginable even a decade ago. They can stick features on Web sites and tell within hours how customers respond. They can see results from in-store promotions, or efforts to boost process productivity, almost as quickly. The result? Innovation initiatives that used to take months and megabucks to coordinate and launch can often be started in seconds for cents. And that makes innovation, the lifeblood of growth, more efficient and cheaper. Companies are able to get a much better idea of how their customers behave and what they want. This gives new offerings and marketing efforts a better shot at success. Harry Campbell . Companies will also be willing to try new things, because the price of failure is so much lower. That will bring big changes for corporate culture making it easier to challenge accepted wisdom, for instance, and forcing managers to give more employees a say in the innovation process. There will be even better payoffs for customers: Their likes and dislikes will have much more impact...
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...positively to society. Compentencies that were stated were high powered organizations, teamwork centered, and the value of being ethical. According to the podcast on contingencies it stated you should increase your strengths, minimize your weakness, allow opportunity, and reduce threats. Strategic management will affect the entire organization grow and with high salaries come high responsibilities. Operational functions are targets on specific operations of the company which would include fairness act, equal opportunity employment, and helping people grow within the organization. Possible threats could be the comparative advantage towards competitors. The essential elements that make a company different from its current competitors in the same market and the posssibility of new entrants. My compentencies relate directly to the essential contencies of a SWOT anaylysis. A person has to look at a high powered workplace as being fast paced, knowledgeable of different technologies, and always being accessible to the company. A person can’t be far-sighted, willing to work with others and promote within. Finally unknown factors such as enviornment disaster, new company technology upgrades, and helping people learn new techniques, all have to be accounted for with my...
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...Catastrophe disasters will happen in the establishment of an organization and can immediately affect the corporate image, which can directly impact the financial stability of the organization. This crisis involves a recent explosion at one of the plants at the XYZ Corporation and will require the development of an external relations strategy in order to rebuild the corporate image of the organization. The goal of the XYZ Corporation will be to develop a communications and external relations strategy to explain the events that led up to the explosion at the plant and explains the steps that will be taken to fix the problem. The external relations strategy will coordinate the dissemination of information and effectively manage the crisis. An effective communication channel is needed to establish positive feedback throughout the organization. So then, a team is created specifically to implement these channels. This communications team will be responsible for assessing the situation, developing and implementing the communication plan and following up on the success of the plan. The communication team will develop a plan of action that will result in a more positive corporate image. This team will consist of: top executives from the XYZ Corporation, a PR person will be identified and the communication nodes will be determined. The PR will be used to establish the credibility of the corporation and to persuade the public to take a more positive view of the corporation. The team...
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...PHYSICIAN’S RELEASE TO RETURN TO WORK FORM Employee’s Name: | Date: 06/14/2014 | Physician’s Name: | Telephone: 832-604-3300 | To be completed by Physician After reviewing the attached job description and the specific tasks within the job description please complete either (A) or (B) as appropriate and sign and date below. (A) The above named employee has been released by the above named Physician to return to Full Duty as of with NO RESTRICTIONS. 06/16/2014(Date) (B) The above named employee has been released by the above named Physician to Return to Work on (Date) WITH THE FOLLOWING RESTRICTIONS through (Date): Check applicable boxes and provide limitations/restrictions. | Lifting (Max weight in lbs) lbs. | Walking hours per day | Repetitive Lifting lbs. | Standing hours per day | Carrying lbs. | Sitting hours per day | Pushing/pulling lbs. | Crawling hours per day | Pinching/Gripping lbs. | Kneeling hours per day | Reaching over head | Squatting hours per day | Reaching away from body | Climbing hours per day | Repetitive Motion Restrictions: | Other Restrictions: | These...
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...London Bridge is falling down, Falling down, falling down, London Bridge is falling down, My fair Lady. Build it up with sticks and stones, Sticks and stones, sticks and stones, Build it up with sticks and stones, My fair lady. Sticks and stones will all fall down, All fall down, all fall down, Sticks and stones will all fall down, My fair lady. Build it up with wood and clay, Wood and clay, wood and clay, Build it up with wood and clay, My fair Lady. Wood and clay will wash away, Wash away, wash away, Wood and clay will wash away, My fair Lady. Build it up with bricks and mortar, Bricks and mortar, bricks and mortar, Build it up with bricks and mortar, My fair Lady. Bricks and mortar will not stay, Will not stay, will not stay, Bricks and mortar will not stay, My fair Lady. Build it up with iron and steel, Iron and steel, iron and steel, Build it up with iron and steel, My fair Lady. Iron and steel will bend and bow, Bend and bow, bend and bow, Iron and steel will bend and bow, My fair Lady. Build it up with silver and gold, Silver and gold, silver and gold, Build it up with silver and gold, My fair Lady. Silver and gold will be stolen away, Stolen away, stolen away, Silver and gold will be stolen away, My fair Lady. Set a man to watch all night, Watch all night, watch all night, Set a man to watch all night, My fair Lady. Suppose the man should fall asleep, Fall asleep, fall asleep, Suppose the man should...
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...leads to the need for segmentation at the sending end and reassembly at the receiving end. Networking design must reflect the objectives, attributes, and approaches of the associations in which they work. A decently planned network can help adjust these targets. At the point when legitimately executed, the network base can improve application accessibility and permit the savvy utilization of existing network assets. The primary step is to comprehend your networking necessities. (Cisco Systems, Inc.) There are two essential objectives when setting up a networking design and having the capacity to execute the design into a live environment. The principal objective is to have application accessibility. The system conveys application information between machines. On the off chance that the applications are not accessible to system clients, the system is not doing its occupying. Which can make trouble managing getting to applications over the system. The second of the essential objectives is the Cost of possession. The Information system (IS) plans today regularly run in to a large amount of dollars. (Oppenheimer, P.) As substantial associations progressively depend on electronic information for overseeing business exercises, the related expenses of figuring assets will keep on rising. Most people don’t realize how much it takes physically and budget wise to build a network. (Cisco Systems, Inc.) At the point when designing a system it...
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...manage and lead the team of the admin staff. It is important that they are able to delegate the tasks for each member of the team and that the level of work given is appropriate to the team member. The office administrator in the DanIndia Furniture Ltd will be involved with the smooth running of the office and ensure every department is working according to company practices. Information Management The administration is a corporate body specifically charged with making resources productive, reflects the essential spirit of the modern era, it is essential and this explains why once established grew so rapidly and so little opposition. The information administration seeks to achieve goals through people, using techniques within DanIndia. She is the key subsystem within an organizational system. Within the information administration is: • Performance of various interpersonal roles, information and decision. For decision-making process of information flow is essential. This process involves the knowledge of past, future estimates and regular feedback regarding the current activity. The task of management is to implement this information-decision system to coordinate efforts and maintain n dynamic equilibrium. • Coordination of human, material and financial resources for effective and efficient achievement of organizational objectives. • Value of the organization with its external environment and respond to the needs of society. Meetings Office administrators...
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...in France use a lot of this organ to well express their feelings.So to learn french it is very essential to learn to make a successful eye-contact.Remember without a successful eye-contact,speaking in french specially through lips become very uneffective. For a beautiful eye-contact make your eyes very genuine.Try not to stare but make your eyes as clear as your heart,making it easier for your partner to see through it into your heart.Now it depends on your partner's capability of seeing through your eyes Now to make the eye-contact a successful one,get a bit close to her,not much but close enough to feel her body near yours and accompany it with a small smile.This will ease up the situation and develop a feel of trust and understanding because in this language it is very important to make a bond of trust with your partner's mind.But see to it that u dont smile too much and ease up the situation a bit too much that u end up giving her a greedy look and an awkward look in return.An enough smile to make her feel comfortable but a bit confused and anxious to know what's going on. And while she is lost in your eyes searching for anwser to that,make your swift move which will give her a bit of a shock and a soft wave of fear.Draw her closer by taking her waist with your hand's swift and gentle but firm grip,making your intentions clear. Now all of this time don't loose the essential eye-contact.But now,as its been a little shock to her,move your eyes away from her eyes like settle...
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...ANNAPURNA SUNKARA WEEK 3 ASSIGNMENT Task Statements: Human Resource Receptionist Student Name | Annapurna Sunkara | What action is being performed (verb) | To whom/what is the action directed (receiver of the verb) | How is the action performed (procedure, tools, equipment) | Why is action performed (purpose) | Operate telephone switchboard to answer, screen and forward calls, providing information, taking messages and scheduling appointments | Customers, Clients | Telephone, e-mail | To provide information to clients and schedule appointments | Greet persons entering establishment, determine nature and purpose of visit, and direct or escort them to specific destinations | Clients, Customers | - | To assist clients and customers and to make them satisfied about the establishment | Transmit information or documents to customers, using computer, mail, or facsimile machine | Customers, Clients | Telephone, email, mail, facsimile machine | To co-ordinate the process. | Collect, sort, distribute and prepare mail, messages and courier deliveries | Customers, Clients | Mail, telephone, computer | To co-ordinate the process | Provide information about establishment such as location of departments or offices, employees within the organization, or services provided | Customers, Clients | - | To help clients in getting familiar with the establishment and clarify their queries | File and maintain records | HR manager | Data entry | For future...
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...some researches about biology and geography, the supervision of master student, participating conference and the community of finical planning. I asked him what the favorite part in his work is. This question seems carried him back, and he paused as if to find a way to phrase his next thoughts. And then, he continued to say that to teach and work with students is his favorite work. He also said to spend a lot of time on research is not his will, and he would like to be with his family if there are 48 hours a day. When he said this I felt a man who has sense of responsibility and loves his family deeply. .To answer the central point of this interview, his response is that business students focus specific problems on their business, and the essential focus of science students is how to combine the theory with practice. At the beginning, I feel a little nervous; however, from the whole interview I find Dr. Jimmy is a friendly and approachable person. Thanks for his time and patient. My last question is what the expectation is for his student....
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