...M1 – Compare marketing techniques used in marketing products in two organisations. In P1 I described how marketing techniques are used to market products in two organisations. The two organisations I looked at were Marks and Spencer and Waitrose. Marks and Spencer is a British multinational retailer that was founded in 1884, they sell food and drink, clothes and gifts. Waitrose however is a British upmarket supermarket that was founded in 1904, they focus on selling food and drink, and however they do sell a few gift items. Both Marks and Spencer and Waitrose use market penetration to target their audience, they do this by advertising through television, magazines, billboards and radio. Waitrose and Marks and Spencer both market their products by advertising on the television. This is a very effective way of marketing new products as over 90% of the UK population watch the television. By marketing through television advertising they know that they are reaching a lot more people than they would through advertising in magazines. However they choose to market them in different ways, Waitrose always tend to opt for a more traditional advert and target the older audience whereas Marks and Spencer choose to have a different storyline each year, for example this year it is based on ‘Alice in Wonderland’ and targets all audiences, the young and the older generation. Another marketing technique that both Waitrose and Marks and Spencer use is marketing their products by using adverts...
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...I have been asked to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. I will be referring to Walkers as my chosen business throughout completing this task. Definition Specific objectives Corporate mission statement Overall vision Their aim is to produce a first class product that everyone enjoys. Business Aims and Objectives What has to be achieved to deliver the vision The objective is to manufacture a quality product to a high standard and become the leading brand in the UK. Marketing Objectives Marketing contribution to the corporate objectives Marketing objectives – ‘maintain market dominance’ Promotional Objectives Promotional tactics to be used, Promotional objectives – ‘Keep the brand exposed and the brand name heightened within the market’. 1. Awareness of the organisation’s aims and objectives and supporting the business aims and objectives: • One way to achieve this is by transforming the organisation’s overall objectives into marketing objectives. This can be achieved through the knowledge of the organisation’s overall mission and sharing the vision with the marketing team. This aim is then broken down into small achievable objectives e.g. to launch technologically advanced products etc. 2. Raising Awareness: • Raising awareness through promotion is crucial to achieving the business aims and objectives as awareness would eventually translate...
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...promotion is integrated with the marketing mix in Audito achieve its marketing aims and objectives. Audi Audi is a German car manufacture company founded in Zwickau, Germany on 16 July 1909. It is founded by August Horch. Audi cars are considered as a luxury vehicles because of its brand reputation. From the 1996 the 99.5 % of Audi is owned by Volkswagen group. The main principle of this research proposal is to analyze the marketing strategy of Audi in the general market. This research proposal further reveals the approaches or a way of methods to achieve the expected results of this research and to gain knowledge of Audi’s marketing strategy. The idea of this research is raised from the main aim of Audi approaching the target market worldwide. Their aim is to be leading luxury car brand worldwide. This research proposal shows the way of accomplishing the research aims and objectives. The result of this research could open the door for Audi as well as any automobile companies to enter and to dominate the car transportation market. This research would clearly define the problems that Audi is facing in the market and the result of this research would be a solution for all the problems. This research will be focusing more into the car market. As the advertising world is changing, more and more businesses like Audi are making use of viral marketing strategies to enhance their online presence since these are efficient, and cost-effective tactics. Viral marketing is a free, word-of-mouth...
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...Battle of the 73rd Easting Headed due east on the afternoon of February 26, 1991, VII Corps was advancing with a front of four armored/mechanized divisions. In the center of this front, leading the way and conducting reconnaissance for the corps, was the 2nd Armored Cavalry Regiment (ACR). The 2nd ACR’s job was to locate the forward elements of the IRG divisions suspected to be in the area, fix them in place, then pass the heavy divisions of VIII Corps through their lines so that they could smash the elite Iraqi units with a single killing blow. It was a difficult assignment, made more so by the weather conditions. The winter of 1990/91 was one of the wettest on record in the Persian Gulf, and had been a major problem during the preceding six weeks of the Desert Storm air campaign. Now the wind was howling, causing a sandstorm that was grounding the Army’s aviation assets and limiting visibility to as little as a thousand meters. Air reconnaissance was limited mostly to signals intelligence data, which meant that finding where the IRG divisions were located, would be up to the 2nd ACR. Like the prairie horse soldiers of 150 years earlier, the troopers of the regiments would grope forward until they physically ran into the enemy, in this case the IRG Tawakalna Division. Generally known to be the best and most aggressive of the various IRG formations, Tawakalna was the unit that would bear the brunt of the coming battle with VII Corps. As 2nd ACR moved forward, the regiment’s...
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...* Midpoint Algorithm for the line of 1<m<∞ | | | M1N pixel | M2NE pixel | | M | | | The equation for the line ax + by + c = 0 1 The equation for the M point: d – Equation for the first midpoint d = a(x+1/2) + b(y+1) + c d = ax + by + c + a/2 + b d = 0 + a/2 + b d = a/2+b ×2 d = a + 2b 2 By substituting the value fora and b we will able to find the value of d. If d > 0, then we will select the N (North) pixel If d < 0, then we will select NE (Northeast) pixel Then there are two possibilities to go the line through M1 or M2 Equation for the above two points; M1 and M2 M1: d1 – Equation for the M1 midpoint d1 = a(x+1/2) + b(y+2) + c d1 = ax + by + c + a/2 +2 b d1 = 0 + a/2 + 2b ×2; d1= a+4 b 3 3 – 2;d b = d1 – d d1 = b + d 4 The equation for the M1 is d1 = b+d M2 : d2 – Equation for the M2 midpoint d1 = a(x+3/2) + b(y+2) + c d1 = ax + by + c +3 a/2 +2 b d1 = 0+ 3a/2 + 2b ×2; d2 = 3a +4b 5 5 – 2; a + b = d2 – d d2 = a + b + d 6 The equation of the M2 midpoint is d1 = a + b + d As mentioned above the algorithm chooses between N and NE pixels on the sign of the decision variable calculated in previous method. * Algorithm for the ellipse The equation for the ellipse is : x2/a2 + y2/b2 = 1 x2/a2 + y2/b2 – 1 = 0 x2 b2 + y2 a2 - a2 b2 = 0 Center of the ellipse (x,y) = (0,0) a = rx , b = ry The first...
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...During the Vietnam War the American Army used many different Artillery systems. The Artillery systems used were; the Rock Island Arsenal M101, Rock Island Arsenal M102, M1 Pack Howitzer/M116, M114, M115 (8-Inch Howitzer M1), and finally the M59 (M2 Long Tom). The M1 Pack Howitzer was originally used during WWII, but found its way to the Vietnam War due to its ability to be broken down into pieces for easier mobility especially in marshlands. With a capable crew, they could fire between 3 and 4 rounds per minute and could range around 9,610 yards away. The typical HE round weighed 3.6kg (7.9lbs). The M114 howitzer was used from 1955-1975 before being replaced by the M198. The M114 howitzer is classified as a medium artillery piece due to the way...
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...Individual Assignment 1.1 | Misunderstanding 1 (M1) | Misunderstanding 2 (M2) | Who was the sender? | I, Ardra English, was the sender. | My supervisor was the sender. | Who was the receiver? | My co-worker was the receiver. | I was the receiver. | What was the message? | I was school shopping this weekend, and I noticed there are four new bus shelters at the corner of Forest Lane and Abrams Road. Prepare the schedules, and I will post them immediately. | Are there any time changes that affect the schedules on the pylons? | What channel was used to send the message? | Face-to-face, verbal communication. | E-mail | What was the misunderstanding that occurred? | He did not want to create the schedules. | She did not specifically ask for the changes, and I did not realize that she wanted me to create the schedules for the pylons. | How could the misunderstanding have been avoided? | There are no established standard operating procedures for creating and installing the schedules. | I feel that my supervisor should have been more specific about her needs. I did not know that she wanted me to create the schedules, and submit them to her. | In the first misunderstanding, I learned that I should have listened to why the co-worker did not want to create the schedule. From his experience as a graphic artist, he waited until the manager in the Passenger Amenities Department sent notice to install the schedule. From my experience in customer service, when there...
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...research proposal is to analyze the marketing strategy of Audi in the general market. This research proposal further reveals the approaches or a way of methods to achieve the expected results of this research and to gain knowledge of Audi’s marketing strategy. The idea of this research is raised from the main aim of Audi approaching the target market worldwide. Their aim is to be leading luxury car brand worldwide. This research proposal shows the way of accomplishing the research aims and objectives. The result of this research could open the door for Audi as well as any automobile companies to enter and to dominate the car transportation market. This research would clearly define the problems that Audi is facing in the market and the result of this research would be a solution for all the problems. This research will be focusing more into the car market. As the advertising world is changing, more and more businesses like Audi are making use of viral marketing strategies to enhance their online presence since these are efficient, and cost-effective tactics. Viral marketing is a free, word-of-mouth advertising technique to increase your brand awareness online and offline by getting people to talk about your products and services, perfect for Facebook, Twitter, YouTube, blogs and other popular social media sites. Here are a few examples of what Audi use in terms of their viral marketing strategies: * Viral opt-in list email marketing promotion * Viral reciprocal linking...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment. |Centre Name: |Westminster Kingsway College |Centre No: |10240 | |Learner’s Name: | | |Learner’s Signature: | | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: ...
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...Swift & Swift Marketing Solutions is a marketing consultancy business that enables their customers to achieve significant improvements in sales and profitability. They support clients in identifying the target market and their needs in order to produce a successful promotional campaign. You are an employee of Swift & Swift working in the Communications Department as a Communications Officer. Your job role often involves various projects that might last for at least two weeks or more and you often work with the local schools and colleges. Recently you have been involved in a ten week programme working with students from one of the local colleges. There are twenty students on the programme and they attend your organisation one day a week where you provide them with workshops, seminars, training and work shadowing in the various areas of marketing. In preparation for your seminar on the Role of Promotion within the Marketing Mix please carry out the following tasks. Task 1: Promotional Campaigns a) Prior to the seminar you will need to research and gather information to support you in describing the promotional mix used by two selected organisations for a selected product/service. b) Choose one of the products/services used above and describe how the organisation uses promotional activity to encourage sales, with particular reference to price and quality. c) Now explain how the promotion integrated with the rest of the marketing mix to achieve...
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...in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015 | Task 3 | P5 | 2nd March 2015 | 9th March 2015 | Task 4 | P6 and M3 | 9th March 2015 | 23rd March 2015 | Grading Criteria Met & date achieved: | | | | P1 | P2 | P3 | P4 | P5 | P6 | M1 | M2 | M3 | D1 | D2 | | | | | | | | | | | | Final Feedback to Student | Final Grade Awarded: | Fail | Pass | Merit | Distinction | I CONFIRM THAT THE ATTACHED ASSIGNMENT IS MY OWN WORK Student Signature: Date: Tutor Signature: Date: Internal Verifier: Date: INTERIM FEEDBACK RECORD Date | Comment | Target | | | | UNIT 3: Introduction to marketing ASSESSMENT CRITERIA To achieve a Pass grade the evidence must show the learner is able to: | To achieve a Merit grade the evidence...
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...Contents Page Executive Summary In this proposal, we are planning for the release of the upcoming Iphone4. This Iphone4 is from Apple Incorporation, it is such a well branded and known product that even before the product is in Singapore, people have already researched and know the products so well. Therefore in this proposal, we implement a Retention Marketing Strategy for the launch of Iphone4. To support this marketing strategy, we plan to engage strong advertising media communication to create public awareness. We have planned to create exclusiveness and create a ‘Wow’ factor that will retain our existing customers and attract more new customers to our stores for the launch of this Iphone4. By using the SWOT Analysis, 7ps, Integrated Marketing Communications, we propose and analysis more accurate and detailed proposal. Company Background StarHub is a fully-integrated info-communication company, our services include, voice, data services, internet services, global managed services, global conferencing services and voice services. StarHub also offers a range of Cable TV and broadband services such as subscription television and broadband access services. StarHub Cable TV is one of our best product as we are the sole distributor in Singapore. StarHub establish in Singapore in the year 2000, now has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique...
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...ANSWER SHEET A: Question 1 - What marketing mix and ‘other’ key issues need to be addressed? Complete using charts below, please. Marketing Mix Issues | Proof/evidence from case | Product | Value Added Product * Client turnover and loss related to Canadix Convenience service support and intranet system – This support system is only offered to SME and larger businesses, nothing similar and customized is offered to large retail chains that may benefit from an easier way to order PDA systems to better suit the needs of customers locally therefore increasing sales * Service for PDA systems is provided by CCC certified technician from a third-party service partner that typically provided service for several manufacturers products – These technicians are not loyal to the CCC brand and may not uphold the same quality level of service that an employee working directly for CCC will provide (First time fix 30% below industry average). They may also be working on other repair processes for other manufacturers and the CCC PDA system may not be priority and therefore lengthening repair time. Technicians may have a personal opinion on PDA products and pitch another product to the customer * Average time of 240 hour fix time is much above the industry average of 144 hours – PDA systems are a hefty investment and needed daily, a fix time so much above the industry average will result in frustrated and negative customer feedback and negative word of mouth in the industry the customer...
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