...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...BSBA in Marketing Management The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology and corporate social responsibility. The program will provides you with opportunities to go beyond the classroom. Feasibility studies will require field work and interviews with customers in projected target markets. As a versatile major, the course seeks to produce graduates who are able to work in the fields of marketing, advertising and research. Is Marketing Management a profession? Marketing is a profession, as it requires a specific set of skills and techniques that are acquired through learning and experience. However, you do need a license or specific education to work in this field, and your natural abilities and experience will play a critical part in your success. What are the admission requirements...
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...European Scientific Journal May 2013 edition vol.9, No.13 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 MARKETING STRATEGIES OF BOTTLED WATER PRODUCING COMPANIES: THE CASE OF KOSOVO Ejup Fejza, Mr.Sc Alban Asllani, MSc. Universum College, Prishtina, Republic of Kosovo Abstract One of the main functions within a company is the marketing area and as it is of the utmost importance and relevance of having an already established and well functioning department of marketing within the company, which would implement proper, just-in-time and a step-ahead of competition marketing strategies. Such an established and wheel functioning marketing department could potentially result in the company getting a better positioning in the market, will increase the company’s market share and satisfy customer needs, wants and meet their demands. Thus, creation and implementation a successful marketing strategy in business is very crucial, especially when we deal with a business such as water production, still or sparkling. The purpose of the research is to analyze the implementation of marketing strategies by Kosovo producers of water and to provide clear recommendations for companies that do not use marketing strategies. During the research we have found that water producers do not even have an already established marketing department, have not employed any marketing personal, nor they have a qualified sales person representing the company. According to our research of the existing water producing...
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...Does marketing contain a set of well-defined principles that can help managers to make better decisions? If so, are these principles communicated effectively? We assumed that the answer to the first question was ”yes,” and undertook a project to see how much progress has been made in developing marketing principles. Our goal was to develop an inventory of marketing principles and to see how this inventory changed over time. But in trying to develop this inventory, we were confronted by the second question, that is, the communication of knowledge. Thus, we sought to develop an inventory of the principles that are actually being communicated. As a working definition, we defined principles as normative statements that specify a condition followed by a suggested action. That is, marketing principles should provide operational guidelines, telling managers how to act in a given type of situation. An example of a principle is that the illustration in a print ad should be placed above the copy. Principles should help marketing managers to make better decisions because they incorporate marketing knowledge derived through previous research and experience. A well-developed set of principles can act as a basis for an expert system. For example, Burke et al. (1990) developed an expert system in advertising based heavily upon the principles presented in the advertising textbook by Rossiter and Percy (1987). Well-supported principles of marketing should be of interest to marketing practitioners...
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...dog food brand is in a slump. Julie Smith, the marketing manager, is faced with preparing the 2005 marketing plan for the market share leading brand. What can she do to reverse the trends of the last two years? Please answer all questions 1. Is dog food an attractive category? In answering this question, please consider category size and growth rates, competitive intensity, competitive shares, advertising spending, and any trends you see. 2. The dog food category can be segmented in several ways. Please identify at least three ways the dog food category can be segmented and the implications for brand marketing. 3. a) Who are the influencers on brand purchasing and how has this changed? b) Is there high or low levels of brand loyalty and why? c) What is the implication of this for Pedigree? 4. In reviewing the Pedigree financial statements, how has the company been managing this brand? 5. a)What is the current positioning of Pedigree? b)What, if any, are there issues with this positioning? 6. a) What options does Pedigree see moving forward? b) What are pros and cons of each? c) What do you recommend and why? London Olympic Games Case Questions In the London Olympics case, management must decide on a pricing plan taking into consideration the needs and objectives of different stakeholders, different pricing for different sports venues, and other factors. Please answer all questions 1. a. What are the tradeoffs...
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...MKT503 Marketing Management Honor Policy Declaration: Name: Yulin Sun Declaration: I hereby declare that the answers which I am submitting are entirely my own, and that I have not consulted with anyone in their preparation. (Electronic) Signature: Yulin Sun Date: 12/12/2015 1. (10 pts) Is 1-Day Acuvue a superior product? How would a patient pick between a 1-day, 7-day and 14- day contact lens? 2. (10 pts) What is the value of a 1 Day Acuvue user, a 7-Day Acuvue user, and a 14-Day Surevue user to Vistakon? (Base your calculations on ONE year of usage.) 3. (10 pts) What are the main issues limiting consumer adoption of 1-Day Acuvue? Consider adoption for patients and for channel partners. Provide support for your arguments. 4. (5 pts) What does the test results presented in Exhibit 21 tell you about who is adopting the 1-Day Acuvue? 5. (15 pts) Which segment of patients should Vistakon target for 1-Day Acuvue? Why did you pick this segment and not the other potential segments of consumers? 6. (5 pts) What is your positioning statement for your target market? 7. (15 pts) What price should Vistakon charge for 1-Day Acuvue? Discuss the implications of your pricing decisions on channel partners. 8. (10 pts) What other marketing tactics do you recommend and why? Your analysis is limited to 2 pages of text, double-spaced, 12 font-size, 1 inch margins. Up to 2 page of appendices (graphs, calculations, tables, etc.) may be...
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...Directions: Read the Your Turn Assignment, answer all of the questions unless otherwise noted by the professor. Delete or add question heading as needed below. Save file in MS Word format, upload to appropriate assignment dropbox by the due date. Question #1: What policy regarding external competitiveness would you advise? List the options and the pros and cons of each policy option. Offer the rationale for your recommendation. Consider using information in Exhibits 7.3, Exhibit 7.4, and Exhibit 7.14 in making your recommendations. In order to effectively obtain and retain the most competent and highly skilled marketing manager for this particular startup company a substantial monetary return in relation to both base pay and total compensation will need to be implemented. This compensation structure will need to be at least 25 percent above market price based upon external competitiveness to, in turn, ensure that this particular individual is both drawn to the company as well as being highly motivated extrinsically while engaged in his/her duties. Within this particular scenario the pay policy that would be most effective and efficient is the pay-with-competition-policy. This policy strives to ensure that an organizations wage costs are generally equal to those in relation of its overall competitors within its target market as well as having the ability to entice applicants that will be generally equal to its initial labor market competitors. These are all very...
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...Up All Night Inc. 24-hour Childcare Service Marketing Plan Artiesha Artis Strayer University Professor Thomas Matula MKT 500: Marketing Management May 4, 2014 I. Executive Summary Up All Night Inc. is a small business in the first year of transitioning from a home based daycare center. Up All Night provides extended hours daycare services to individuals mainly parents and single parents. Up All Night Inc. currently employs 18 dedicated employees who are parents themselves and understand the challenges that many parents face finding trustworthy, capable individuals to care for your most precious treasures. The daycare center performs at its highest volume during the summer months but yearly the business is steady. One major challenge facing Up All Night Inc. is maintaining affordability is a sometimes tumultuous economy. II. Environmental Analysis Founded as a small home daycare, Up all night Inc. has evolved into an affordable overnight daycare center that provides childcare services to individuals that work overnight or extended hours. In 2001 when I became a single mother and started working overnight to be at home with my child during the day I saw the need to solve the common problem that many single mothers/parents encounter, starting with just 3 children from colleagues that I previously worked with. Overnight Up All night Inc. has become a success. In the near future, Up All Night Inc. plans to extend its services opening multiple locations and possibly...
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...Title: office clerk in marketing NOC code: 1411 (C category) 首先，先问清楚是什么原因，目前最大的可能性是因为NOC 的 job title不符。我拿的是一个clerk的工资，他们认为我们提供的工作描述是在做一个clerk的活，而不是admin assistant。但是不太可能是因为误解是在国内招，因为我之前已经写得很清楚是招 international student了，走student category了。因此我有两个对策。 1. 死不认错， 就跟他们说，我们当时招的就是 assistant，做的也是high skill的活，而不是clerk做的low skill。结果最好的话，说不定他们能够马上给我们改，但是这个好像不太可能。 2. 那就只好说我们确实填错了，可以重新填写 clerk的 职位申请，但是因为特殊情况，我的工签要到期了，可不可以加快审批进度，然后1周内得到审批？ 3. 然后就靠你了，晓之以情，动之以理，就说我在这边结婚了，也工作一年了，也买房子了，也很想帮助我移民，只是工签快到期了。 4. 他们也有一定的责任，本来审核周期是3到4周，他拖了6个月，我的工签早就等没了，如果当时3,到4周有结果，被拒也好，批了也好，我都有时间准备，但是现在真的没办法了。 下面是一个 office clerk的job description, 你可以参考一下看一下，跟 assistant的区别最大的是一个有工作经验一个没有。 Job description Recent years, the economics of Saskatchewan is booming, especially for the real estate industry. Morgan Dragon Development Corp. as a land development company is expanding the business rapidly under this economic tendency. We offer a position of an Office Clerk, which is marketing oriented. This job is responsible for performing administrative activities for a business' marketing and sales department. We would like to hire a local Chinese clerk for this position. The reason is that when more and more Chinese skill workers, investors, students immigrate to Saskatchewan, Chinese market has become our biggest market. Besides, Morgan Dragon Development Corp is a China-based company that 80% of managers are Chinese. Therefore, we consider hiring a local Chinese person due to the specific...
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...[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge's improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal...
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...When and how to co-create with customers? Content 1. Appendix D: Transcript symbols1. Introduction 2 2. Description of the Cases 3 2.1 ‘Mensen Zeggen Dingen’ (MZD) 3 2.2 HEMA Design Competition 4 3. Method 4 4. Findings 5 4.1.1 Analysis MZD 5 4.1.2 Analysis HEMA 7 4.2 Advantages of Co-Creation 8 4.3 Disadvantages of Co-Creation 9 5. Conclusion 10 6. Managerial implications and further research 10 References 11 Appendices 12 Appendix A: Transcription interview MZD (In overleg met docent) 12 Appendix B: Transcription Interview Price Winner Design competition HEMA 13 Appendix C: E-mail correspondence HEMA 18 Appendix D: Transcription symbols 20 1. Introduction Nowadays, there is an increasing demand for innovative products. Innovative products have several benefits. One of these is that it facilitates the enhancement of an organisation’s market orientation. Besides, it is needed in order to differentiate itself from their competitors. Lastly, innovation is required in order to achieve long-term performance which ultimately leads to the survival of an organisation (Lecture 1, 2015). Due to this increasing demand, organisations choose more frequently to involve their consumers in the new product development (also known as co-creating). In this report, co-creation was defined as: ‘Any collaborative activity in which one or more customers actively contribute to a new product development process’ (O’Hern and Rindfleisch 2009, p...
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...· Analyze the effect of channel management decisions on the marketing of your selected product or service. LaToya · Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. LaToya Channel Management Decision: The channel management decision has a huge effect on the marketing of our new home pick up service. What is channel management? According to the web channel management is “The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.” (www.businessdictionary.com) The channel of distribution is when goods or services flow from the vendor to the customer. Therefore, channel management decisions are needed to insure this process does not get interrupted. For example, the United Parcel Service (UPS) is a competitor that offers their customers the same home pick up service, so it is imperative that we manage our channels of distribution effectively. The main advantage of effective channel management decisions is it ensures that we keep an edge on the competitors and gain more customers in all markets. Appropriate Distribution Channels In the Parcel market there are various distribution channels we can utilize. There are four types of distribution channels: producer-customer, producer-retailer-customer, producer-wholesaler-retailer-customer, and producer-agent-wholesaler-retailer-customer. ...
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...Submitted in Partial Fulfillment Of the Requirements for Journal Critique #3 SM 325: Sport Marketing, Promotions, and Fundraising Instructor: Wooson Kim Michael Cassidy (Student) The Byron Nelson Championship is a very prestigious Pro Golf Association (PGA) tournament on tour. The Dallas, Texas tournament tends to draw more of an older crowd and now is trying to reach the markets of eighteen to thirty-four year olds (Smith, 2012). The PGA event will team up with ProPac Marketing as they introduce a marketing plan they are call “Argyle Army” (Smith, 2012). The campaign will hit many common areas around Dallas including a meet and greet and a Texas Rangers game (Major League Baseball) (Smith, 2012). Dallas is a very good area to advertise the PGA Tour event in because the city attracts close to 20,000 people per week (Smith, 2012). One of the things that the Byron Nelson Championship did was use its internal data sources to find out the age demographics of the crowd that attends their event. By using their data-base they were able to figure out that the majority of their crowd was in the older population, and they needed to reach out to the younger age demographic. Internal data sources can include sales records, inquiries, accounting records and website registrations (Hardy, Mullin, & Sutton, Data-based Marketing and the Role of Research, 2007, pp. 110-112). They are very easy sources to gather quick information about the people that are attending...
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...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
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...Article Summary The article that I read about marketing was The 7 Ps of Customer Retention Marketing. I found this article on a marketing website with tons of articles for people to read and for help on their products and companies. The author is Karl Wirth who is the CEO and a co-founder of Apptegic, a customer intelligence and marketing automation solution that enables online businesses to understand each customer and respond in real time. Karl Wirth’s message was basically explaining of how the 7 P’s of marketing apply to customer retention marketing. Karl Wirth’s stated, By acting on the 7 Ps of Customer Retention Marketing, you can keep your customers; make their interactions with your business successful; and in so doing make your business more successful. The evidence I found to support this theme was that they stated all 7 points of marketing in it. Everyone is use to the 4 P’s and what they do and how we use them, but they used three more that I have not heard of being used. Many CPG companies are now using online and social mediums to build direct relationships with their customers This article is very smart and logical and provides great information. It provides the four P’s: Product, Place, Price, Promotion. Yet it provides 3 more P’s to the reader, People, Processes and Positioning. I have never heard of those three. It states that People are the most important. Retaining customers is about building relationships, and relationships are about people. For Processes...
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