BSBA in Marketing Management
The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology and corporate social responsibility.

The program will provides you with opportunities to go beyond the classroom. Feasibility studies will require field work and interviews with customers in projected target markets.

As a versatile major, the course seeks to produce graduates who are able to work in the fields of marketing, advertising and research.
Is Marketing Management a profession?

Marketing is a profession, as it requires a specific set of skills and techniques that are acquired through learning and experience. However, you do need a license or specific education to work in this field, and your natural abilities and experience will play a critical part in your success.
What are the admission requirements for BSBA in Marketing Management in the Philippines?

There are no specific requirements for this course. As long as you are a high school graduate, submit the necessary credentials/documents and are able to pass the college entrance examination and interview, you will be eligible for admission and enrolment in the BSBA in Marketing Management program.
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