Introduction
Branding is the process involved in creating a unique name and image for a product. Branding is set to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In this paper I will hit the key points of the branding and pricing strategies that will be used for the launch of Klassie Academy. Branding is very important when trying to launch a business. Klassie Academy is seeking a large edge in the increasingly competitive markets and an effective brand strategy will set the tone. The paper will also discuss the pricing strategy for the business which is very important and very competitive being that there are so many childcare centers in the Arlington Texas area.
Create the domestic and global product branding strategy
The global strategy for Klassie Academy will be based on respect, protection, facilitation and fulfillment of human rights and principles. Klassie Academy will focus on meeting the childcare challenge. The childcare challenges consist of affordability, quality, accessibility, and delivery. When it comes to affordability Klassie Academy will make sure all parents receive the childcare tax credit by providing them with documentation each year. As for quality, guidance and support will be offered to both parents and caregivers. Klassie Academy will deliver first class child care to all of the children attending the academy. Most importantly Klassie Academy will offer all possible access to parents. Parents will know what is going on with their children throughout the day, and parents will know all planned activities of the academy. If we as a business deliver all of those things the business will be sold globally.

Determine and Detail the optimum pricing strategy
According to our text there are a lot of pricing issues that concern marketers. “Marketers have to understand how