Marketing Strategy Outline Having a business or acquiring a new acquisition in other countries entails lots of hard work and different types of marketing segmentation. Whipkey is part of a growing organization that is now interested in having an establishment in Japan. The new decision to acquire a new establishment in Japan requires some marketing strategies. In doing this, the company has to understand the culture and nature of Japanese business in order to penetrate the market effectively. As a member of Whipkey management team, presentation will be focusing on Whipkey’s approach to acquisition such as International segmentation, effective and strategic communication in global organizations, Impact of Cultural Barriers on Communication Strategy, and ERP systems.
However, there are issues related to marketing and promotion of the acquisition that can impact decision making within management. These issues needed to be tackle and resolve before acquisition can take place. Communication, retaining key talent, and integrating cultures are part of the issues that affects marketing and promotion of new acquisition. These factors are some of the critical challenges Whipkey ownership has to look into. It is difficult enough to run strong a team that has a unified culture with good leadership experience not to talk of acquiring a new company with various backgrounds.
Communication is very important within the organization and outside the organization. “An effective communication campaign should comprise of a well thought out message strategy. What message are you trying to put across to your target audience?. How will you deliver that message? Will it be through the appropriate use of branding? logos or slogan design?. The message should reinforce the benefit of the product and should also help the company in developing the positioning strategy of the product”