...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities...
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...subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. This SWOT analysis is about Crayola. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged...
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...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module prize | Page 37 | 9. | The SHU Marketing Student Society | Page 38 | 10. | Appendices:Task one assessment criteriaTask two assessment criteria | Page 39Page 41 | Welcome to global marketing Contact details Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Your seminar tutor: Learning time: On the successful completion of this unit you will receive 20 credit points at level 6. As in all units you are expected to devote 150 hours learning time to this unit, some of which will comprise lectures and seminars. These will be important for introducing and discussing new materials and for you to gauge your level of understanding of the subject. You will need to spend several hours per week in private study getting to grips with the pre-seminar tasks and necessary post-lecture reading and the associated activities. It is expected that the remainder of the time will be spent on assessment related activities such as reading and...
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...(Binney & Smith), a subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities.. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are packaged in many languages...
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...manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their output as a product that should satisfy the next employee (the "customer") who receives it. If everyone in the company is satisfied with the quality of the work received from others, it is more likely that the ultimate consumer will be satisfied with the final product. Toyota's manufacturing system...
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...commitment to serve diverse communities with products and services that reflect the latest trends in innovation and the highest quality at reasonable prices to match consumer expectations and needs. We have established a culture founded on individual accountability that expects employees at all levels us to communicate openly and transparently; any strategic, operational, or financial challenges we face are viewed through a comprehensive moral and ethical lens. Every employee is responsible for escalating issues that pose risk or harm to the organization. We candidly discuss business risk by making all relevant facts available to various constituencies, which in turn offers diversity of opinion so that we may consider many possible solutions. Transparency and openness also bolster our credibility with our external stakeholders (Abdullah, 2014), so preserving our values in the face of adverse circumstances is of the utmost importance. Product introduction delays are once such circumstance that introduces a number of negative consequences we must approach with integrity. Delays can reduce the window of revenue-generation opportunity and can cause our products to become obsolete faster (Singhal & Hendricks, 2008); as a result, we have to analyze the financial position of our product in the Malaysian market; calculate the cost of delay (including product lifecycle); and adjust initiatives throughout R&D, Labor, Sales, Marketing, and Manufacturing without jeopardizing our values...
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...rental online experience for the customers. Great website: Easy access to information. Direct and attractive. Fast Privacy Policy: collect data: customer’s information Payments and communication plans. Cookies Social networks. Share information. Personalized online customer service Information Technology New and advanced technology to improve its service. Advanced technology: Cloud computing. Proprietary software Strategic partnerships Efficient operations. Fast and high quality. Measuring customer response and experiences. Building customer profile. Collecting customer Data. Netflix has changed the way you watch your TV & movies Company that revolutionized watching of movies and TV Shows Culture of Innovation Netflix is the world’s leading internet subscription service Disruptive innovation. HALLMARK of the company Innovation focus: online streaming. Instantly from multiple platforms. Future GOAL: Keeping the leading position in the industry. Customer Loyalty. Great experience & fair prices. Strategic Partnerships. Build the best global Streaming Product Keep investing in advanced technology. Expansion internationally. New possible segments: books, games… Marketing and communication plans. Strategy of differentiation. Article’s summary Overall Company Status. Netflix, Reed Hastings Survive...
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...New Mars Chocolate Factory in Kansas Earlier in July, Mars Incorporated announced plans of building a brand new “state-of-the-art”, 350,000 square feet chocolate manufacturing facility in Topeka, Kansas - the first Mars Chocolate site built in the U.S. in thirty-five years. The new facility, which Mars expects will be completed by late 2013, is expected to create over 1,000 jobs for Kansas residents, according to the company’s estimates. MARS - the world's leading petcare company The facility, which is likely to cost Mars up to US$250 million to build, is “a reflection of our commitment to manufacture our products in the markets where we sell them,” said Mike Wittman, Vice-President of Supply at Mars Chocolate North America. The company’s decision to start up this new facility in the United States, after 35 long years, resulted from the declining US dollar exchange rate coupled with Mars’ desire to ship its products at a faster pace. The new development has been welcomed by the Topeka community, with Steve Jenkins, Vice President of Go Topeka, a subsidiary of the Topeka Chamber of Commerce, saying that “The positive economic impact for the community will endure for decades… Mars will join a long list of other stellar primary employers in our community creating exceptional economic opportunities for our residents.” The Journey for MARS In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’...
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...Greene’s Jewelry Wholesale, LLC. [henceforth will be referred to as Greene’s Jewelry] is a high-end custom jewelry manufacturer and distributor; owned by Mary Jane and Allen Greene a married couple in Derry, New Hampshire. Greene’s Jewelry has recently claimed a lawsuit against Jennifer Lawson a former employee for breach of a confidentiality agreement. Ms. Lawson was a former junior executive secretary in the research and development department was trusted with an abundance of confidential information in regards to the success of Greene's Jewelry. Subject to the lawsuit against Ms. Lawson, she counter-sues Greene's Jewelry with a claim of her being wrongfully terminated. Three years plus into Ms. Lawson’s employment with Greene's Jewelry she was informed by Lisa Peele, the head of the Human Resource Department that the company will be discontinuing the Junior Executive Secretary position in which she works. Which was at the same time she announced that she was pregnant. With no indication that she will be transferred to another department, she was ultimately laid off. In possession of confidential details of how Greene's Ever-Gold is created Ms. Lawson decided to use it to her advantage. She then went out and seeks employment from...
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...introduce the best product to market since sliced bread, Group B is rolling out our New Product Launch Marketing Plan for our super awesome, super ingenious, band new product, Bake’d. Bake’d is a convenient, ready made, ready to eat food and beverage product that is going to revolutionize packaged food for decades to come. By the end of this presentation, you will know everything you want and need to know about Bake’d as we explain in detail who our target market is and how we will reach them by learning their buying behaviors and patterns. You will be very interested to learn about our entire product launch campaign and how we plan to implement it through price, product, promotion, and place. From there Group B will begin to expand on our initial product offering. We will present our plans in detail pertaining to issues like, how we market against competitors, Labeling and branding, and what we offer and to our customers as our product guarantee. As you may already know, our goal is to unite like-minded people through ritualistic enjoyment in their specific time of need and fulfilling that need is our hallmark. Target Market The person we are targeting with our product is the college aged student who enjoys the responsible use of marijuana. This person by all descriptions is a responsible, law abiding citizen who enjoys partaking in the social act of “smoking”. Perhaps as a stimulant or a way of decompressing after a long day of higher education. Our product offers options...
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...arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives...
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...Business Plan Profess Health Product private limited, lucknow Enter your name August 21, 2013 |Section 1: The Business Profile | |Description of My Business | |(Session 1): Describe your product or service. | | | |MEDICINE (HEALTH CARE) | |Targeted Market and Customers | |(Session 1): Describe your customer profile and why customers want or need your product or service. | |UP AND UTTARAKHAND | |PEOPLE WHOSOEVER NEED MEDICATION | |Growth Trends In This Business ...
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...Breeder’s Own Pet Foods, Inc. Case Analysis Etienne Meprise Bellevue University MBA652: Marketing Strategy Dr. Doug Brown 12/3/2013 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods, Breeder’s Own can capitalize on this market share with their product, Breeder’s Mix. Initially, Breeder’s Mix would be marketed in the Boston, Massachusetts’s area since this area is representative of national averages for pet ownership and expenditures for pet products. Breeder Mix would be distributed to supermarkets since 36% of all dog foods sales come from supermarkets (Kerin and Peterson, 2013). Problem Identification Traditionally, dog food is produced as dry, canned, or treats. Breeder’s Mix is a nutritionally balanced frozen dog food. Since the food must be located in the frozen section of supermarkets, one marketing strategy will be to educate dog owners to shop for dog food in a non-traditional location...
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...Breeder’s Own Pet Foods, Inc. Case Analysis Traci Walther Bellevue University MBA652: Marketing Strategy Dr. Doug Brown 12/3/2013 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013). One of the challenges for Breeder’s Own is breaking into an already saturated market. However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods, Breeder’s Own can capitalize on this market share with their product, Breeder’s Mix. Initially, Breeder’s Mix would be marketed in the Boston, Massachusetts’s area since this area is representative of national averages for pet ownership and expenditures for pet products. Breeder Mix would be distributed to supermarkets since 36% of all dog foods sales come from supermarkets (Kerin and Peterson, 2013). Problem Identification Traditionally, dog food is produced as dry, canned, or treats. Breeder’s Mix is a nutritionally balanced frozen dog food. Since the food must be located in the frozen section of supermarkets, one marketing strategy will be to educate dog owners to shop for dog food in a non-traditional location. A...
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