Marketing plan for “Multi-functional plastic folder”

TABLE OF CONTENTS

1.0 INTRODUCTION…………………………………………………………................................3 2.0 THE COMPANY.…………………………………………………………………………………….4 3.1 Concept 3.2 Products 3.0 CURRENT SITUATION......…………………………………………………………………......4
3.1 Competition
3.2 Market Trend
3.3 Opportunity and Issue Analysis
3.31 Strengths
3.32 Weaknesses
3.33 Opportunities 3.34 Threats 3.35 Other Issues

4.0 FINANCIAL AND MARKETING OBJECTIVES……………………………………………7 4.3 Financial Objective 4.2 Marketing Objectives

5.0 MARKETING STRATEGY………………………………………………………………………..7 5.1Target Markets 5.2 Segmentation 5.3 Positioning 5.4 Promotion 5.5 Pricing 5.6 place 5.7 products

6.0 COMMUNCATION....……………………………………………………………………………..9

7.0 MARKET RESERCH……………………………………………………………………………….9
8.0 ACTION PROGRAMS…………………………………………………………………………….10 8.1 project plan 8.2 budget plan

9.0 CONCLUSION ……………………………………………………………………………………….11

10 REFERANCES..................................................................................................................12

1.0 INTRODUCTION

The Multi-functional plastic folder made out of from a malleable plastic called Fluor polymer. It is an innovative, yet relatively low-cost, high-tech material for which there is little or no comparable alternative at this time. The folder is made by using an injection molding technique that protects it from, splits seams and tears.
The goal in this marketing plan is to capture market share from existing competitors and earn a 20% return on investment while