...Marketing Plan: Phase I and II Lahoma Bennett, Heather Glenn, Yesi Imperial, Antonette Maturino, Belinda Mccleskey, Daniel Speichinger, Janet Trentham University of Phoenix Marketing MKT/421 Dianna Iobst July 18, 2011 Marketing Plan: Phase I and II Intro An overview of the existing organization. 1. Opening * Organizational Overview 1o A description of the new product or service. * Name of organization * Mission statement - organization’s basic values and philosophy * Geographic location * Product mix * Single product * Product line(s) * New Product Description * Importance of Marketing for the Organization’s Success 2o An explanation of the importance of marketing to your selected organization’s success. * SWOTT Analysis 3o A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service. * Strengths (internal) * Weaknesses (internal) * Opportunities (external) * Threats (external) * Trends (external) * * Marketing Research of Target Market 4o Identify the segmentation criteria that will impact your target market selection. Identify your target market. * * Consumer analysis * Demographics * Psychographics * Behaviors (e.g. purchase behaviors) * Geographical considerations * Industrial analysis, if applicable * Competitor Analysis * Segmentation * Criteria * Target market(s) * Differentiation...
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...Step 1 – Preliminary Analysis and Screening The importance of analysis and screening in the planning process of a firm whether it be a new firm going international or an old firm seeking further expansion cannot be over-emphasised. An analysis or evaluation of the potential market is the first step to take in the planning process. A critical decision area within this first step is which existing country market to invest in. This decision should be informed by the firm’s current situation which involves a critical analysis of its strengths, weaknesses, opportunities and threats. Furthermore, its orientation, products, policies and philosophies must be matched with the targets country’s market potential and its constraining factors. The screening phase thus, allows the firm to eliminate markets or countries with weak potential and by that helps the firm to concentrate on the ones that are viable. However, in situations where target segments are emerging markets, it presents some challenges, this is because distribution challenges are not well developed, market infrastructures are still developing and income levels vary from country to country. Once an agreement has been reached on target markets, prospective countries can be evaluated. This is done by running a country’s PEST factors against the company’s capabilities, resources, objectives for going international and limitations. The latter and the expected return on investment should inform the evaluation criteria in assessing...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates (including the...
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...Perceptual Maps Marketing MKT/421 Perceptual Maps Phase 1 – Description – Where is the Thunder? In this phase the marketing manager, SARA needs to reverse the latest trends in the market with a new marketing plan. Before doing so, she needs to know and understand where Cruiser Thorr’s position in the market. SARA needs to choose the four fundamental parameters that are most relevant to the motorcycle industry and that reflect the highest potential for Cruiser Thorr. Phase 1 – Recommended Solutions SARA chose the following four parameters in the simulation: • Service Offerings • Price • Engine Capacity • Safety SARA chose these four parameters because, according to the market research ratings, Cruiser Thorr scored very low ratings in these categories. Cruiser Thorr is already strong in the other parameters and to be the best, Cruiser Thorr needs to improve their weakest attributes in the business. Her intention is to better the weakest links of Cruiser Thorr. Service Offerings are an easy way to keep our consumers interested once a purchase has been made. A competitive price allows our consumer market to expand. Engine Capacity is important in the motorcycle industry and “usually, the bigger the engine, the higher the brand image” (University of Phoenix Student website, 2012, Phase 1). Safety is important because we want the trust of our consumers and want to keep them as safe as possible. Results and recommendation from the simulation. The simulation stated...
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...Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A Case Study on Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives. Key words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates...
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...MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-2-team-assignment-marketing-plan-phase-i Visit Our website: http://hwsoloutions.com/ Product Description MKT 571 Week 2 Team Assignment Marketing Plan Phase I, MKT 571 Week 2 NEW PRODUCT LAUNCH MARKETING PLAN Part 1 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations and niche of the business; product differentiation guarantees prolonged growth through an active marketing strategy. All marketing strategies follow three main parts: pre-launch, launch, and post-launch. The pre-launch phase, also called the planning phase. It seeks to identify the product and the company’s position, and then build awareness through segmentation and target goals. Part one involves a lot of research in situation analysis, goal setting, and creating a marketing program. Part two deals with marketing implementation to gain brand personality. Finally, Part three reviews the results and focus on growth analysis. Each phase has sets of criteria or questions that must be considered or answered; each equally vital to the success of the product or service offered by the company. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for...
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...2006 - 2008 Strategic Plan Capital Increase Road Show May 2006 Disclaimer These materials are not intended for potential investors and do not constitute or form part of any offer to sell or issue, or invitation to purchase or subscribe for, or any solicitation or any offer to purchase or subscribe for any Ducati Securities, nor shall they form the basis of, or be relied on in connection with any contract or commitment to purchase Ducati Securities. Any recipient of this document considering a purchase of Ducati Securities in a rights issue following publication of an Italian prospectus in connection therewith is hereby reminded that any such purchase should be made solely on the basis of the information contained in such Italian prospectus. The information in these materials includes forward-looking statements, concerning in particular economic and financial trends, which have been made by the management and are based on current expectations and projections about future events. These forward-looking statements are subject to risks, uncertainties and assumptions. In light of this, the events described in the forward-looking statements may not occur. These materials are not being issued in the United States of America and should not be distributed to United States persons or publications with a general circulation in the United States. These materials are not an offer to sell or issue Ducati Securities in the United States. No public offering of Ducati Securities will be made...
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...Business Administration ------------------------------------------------- MODULE: Business and Commercial Awareness ------------------------------------------------- MODULE CODE: 6FBS1261MODULE LEADER: Mr. Neil GodfreyImplementation PlanMember: Jenna Julien ID NUMBER: 13028960Programme Delivered by:CTS College of Business and Computer Science Ltd.Submission Date: 07/01/2013Final Word Count:1302(Excluding, Table of Contents, Tables & References) | Table of Contents Section 1.0 1 OVERVIEW OF INVESTMENT AND IMPACT ON FINANCIAL DEPARTMENT: 1 Section 2.0 2 LINKAGES WITH OTHER DEPARTMENTS: 2 Section 3.0 3 MILESTONES AND TIME PLAN FOR FINANCIAL ACTIVITIES: 3 Section 4.0 4 RISK MANAGEMENT PLAN: 4 TABLE 1: Showing Risk Plan for Implementation Plan 5 TABLE 2: Showing Risk Assessment for Implementation Plan 5 Section 5.0 6 FINANCIAL OVERVIEW OF INVESTMENT: 6 COST-PLAN 6 TABLE 3: SHOWING DETAILED EXPENSE ACCOUNT 7 TABLE 4: SHOWING TOTAL PROJECTED YEARLY INCOME 8 TABLE 5: SHOWING PROJECTED COST-INCOME RATIO 8 TABLE 6: SHOWING TOTAL FORECASTED PROFITS 8 TABLE 7: SHOWING PROJECTED PROFIT-INCOME RATIO 9 TABLE 8: SHOWING PROJECTED BREAK-EVEN PERIOD FOR 9 Section 6.0 10 RESOURCE REQUIREMENTS BY THE FINANCE DEPARTMENT: 10 Section 7.0 11 KEY PERFORMANCE INDICATORS 11 Section 8.0 12 REFERENCES 12 Section 1.0 OVERVIEW OF INVESTMENT AND IMPACT ON FINANCIAL DEPARTMENT: The 3 star new build...
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...of this Project Charter by the owners of Carlington Aquatic Parks is required within 30 calendar days from the date of this report. The management philosophy for the project is as follows: KLSJ Consulting will manage the design, development, and construction of the park. KLSJ will hand over operations to the operations management team before the official opening. Carlington Aquatic Parks will retain approval authority for all critical design, marketing, and financial decisions throughout the project. Project team resources include the Project Manager, Project Leader (Design and Construction), Team Leader (Legal), and Team Leader (Financial) as well as a Risk Manager. The design and construction team also includes three junior members for the construction period. A contracted firm overseen by the Project Manager will carry out marketing. The Work Breakdown Structure (WBS) shown in Appendix A describes the high-level activities and schedule for the project, with the top two levels showing phases and then functions within each phase. Subsequent planning activities will breakdown these categories further into tasks. In some cases project tasks may still be rather lengthy; therefore, a subordinate WBS with increased granularity will be developed for those areas. The schedule also identifies the critical path of activities...
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...applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2.2. Program Development …………………………………………………….……. 8 2.2.1. Requirements …………………………………..………………………….... 8 2.2.2. Timelines ……………………………………..…………………………..... 8 2.2.3. Recommendations …………………………..……………………………... 8 2.2.4. Program Summary …………………………..…………………………...… 8 2.3. Implementation ……………………………………………………………….… 9 2.3.1. Analysis Phase ………………………………………………………..…....... 9...
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... MARKETING PLAN Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) * Product Life Cycle * BCG Model * Services Marketing * Price Determination...
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...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...Marketing Term Paper — Document Transcript * MARKETING PLAN FOR DIVA INTERNATIONAL LIMITEDhttp://www.studymode.com/essays/International-Marketing-993538.html * Marketing Plan 2 Presented to: Mr. Sonu Dua * ACKNOWLEDGEMENT We are grateful to our teacher Mr. Sonu Dua for teaching us curriculum of marketing. His versatile knowledge in marketing field and unique teaching style has developed our knowledge and cleared many marketing concepts. We are all the most grateful to him for assigning this project, which has further helped us in evaluating many interrelated dimensions of marketing. Finally we bestow our thanks to all who has directly or indirectly supported us with their assistance and guidance to compose this report and accomplish broader vision to visualize things in marketing concepts. Durgesh Kumar Singh Diva International Ltd * Marketing Plan 3 Diva International Ltd TABLE OF CONTENTS Preface Introduction • Executive Summary • Mission statemen t • Objectives The Business • Business Background • Product/Service Description • Distribution network Macro environmental Analysis Diva International Ltd * Marketing Plan 5 • Economic Analysis • Social-Cultural Analysis Market Analysis • Market Definition • Market Segmentation • Competitors SWOT analysis • Strengths • Weaknesses • Opportunities • Threats General Marketing Strategy • Target Market Diva International Ltd * Marketing Plan 6 Specific Marketing Strategy • Pricing Strategy...
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...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
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