Module Assessment

Project Management and Research Methods

BY

Clifford Imaguezegie

ABSTRACT

The fast growing telecoms industry in a dynamic environment requires effective innovation management, strategic collaboration and stringent product development processes. In achieving this, project management principles, tools and techniques as well as appropriate and applicable research processes need to be applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques.

Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future.

Table of Contents

1. Introduction …………………………………………….……..………………... 4

2. Marketing Campaign and Planning...…………………….….……..……………... 5
2.1. Strategy Development ……………………………….…….………..…………... 5
2.1.1. Market Review .…..…………………………………….………..…………. 5
2.1.2. Technology Review …..…….………………………….…………..……….. 6
2.1.3. Strategy Analysis …..…………………………………….…………..……... 7
2.2. Program Development …………………………………………………….……. 8
2.2.1. Requirements …………………………………..………………………….... 8
2.2.2. Timelines ……………………………………..…………………………..... 8
2.2.3. Recommendations …………………………..……………………………... 8
2.2.4. Program Summary …………………………..…………………………...… 8
2.3. Implementation ……………………………………………………………….… 9
2.3.1. Analysis Phase ………………………………………………………..…....... 9