Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona

Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people.

Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust.

Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit

Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats:
|INTERNAL |STRENGTHS |WEAKNESS |
| |- Strategic location of the machines to reach the maximum |- Limited Menu |
| |numbers of customers |- Small company in regard to heavyweights |
| |- 24 Hours service | |
|