...Orange Julius, we think of the store inside of the mall. It is the same way in many other locations. Orange Julius is a branch that is found in remote areas such as malls and in other mall-type settings. In this project, we wanted to expand on this idea. We created Orange Julius vending machines. These machines will be placed in businesses and schools so that workers and students can enjoy a healthy and tasty smoothie at their convenience. Instead of having to run to the mall for this, they can simply find a machine in the hallways of where they spend their most time! Orange Julius has a funny and interesting history. Their story began back in the 1940’s when a man who just loved oranges. The only problem was that oranges gave him a stomach ache. He also had a friend who loved oranges. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. He began blending oranges in yogurt and other ingredients to dull down the acid. This is how the orange Julius smoothie was created. They then began making them for the people within their neighborhood. They instantly became a huge hit. Shortly after the opening of their business, Dairy Queen, another well-known brand acquired their business. Today, Orange Julius is a Dairy Queen owned company. According to Dairyqueen.com: Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. When the United States entered World War II in December 1941, there were...
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...MARKETING PLAN COMPONENTS Marketing plans vary by industry, by size of company and by stage of growth. The form isn't as important as the process of preparing it. Preparing a marketing plan is a process that makes you think about your business goals and what your marketing strategy will be to achieve those goals. This is an outline of a typical marketing plan. Your marketing plan may contain all or just some of these components, depending on your company type, stage of growth, and goals. I. Executive Summary Introduces your company and explains the major points of your plan * Briefly describe the nature of your business and the products or services you offer. * State your mission and company objectives * Describe your management and marketing team, and the structure of your organization * Summarize the marketing objectives and strategies contained in the plan II. Current Situation Provides information about your location, target market and competitive environment. Also, identifies key issues your company faces. * Describe your current or planned business location. * Describe you target market. * Include a brief competitor and issues analysis. III. Competitor and Issues Analysis The details. * Include information about other individuals or companies (competitors) who offer similar products and services as you. * List key business issues that are potential challenges, such as new legislation or the impact of an impending technological...
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...Executive Summary Introduction Chef Vending (Chef), LLC is a family start-up business that specializes in importing vending machines and commercial food and beverage equipment from Spain. Chef will penetrate the vending industry with innovative, first to market, high quality vending machines. Chef will establish our own vending routes in the Southern and Central Florida region. Chef also plan to participate in the $321 billion food and beverage industry by supplying high-quality innovative equipment. With the establishment of one strategic alliance with a national brand name in either of their vending lines, Chef expect to easily exceed the financial forecasts. The Company Chef Vending's mission is to be the leader in introducing innovative, quality vending machines and restaurant equipment to the market. Through close customer contact and excellent relationships, Chef will meet the needs of the customers. Chef Vending, LLC, is a privately-held Florida corporation and maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida. Three of the four investors in the company have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management, marketing, and financial skills to the operation. The Products Chef Vending will have two product lines, each for the various markets it serves. The vending products line will include the unique...
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...Superior Vending Expansion Proposal 1 REVISED Superior Vending Online Business Expansion Proposal Brian Dyck E-Commerce November 15, 2012 Superior Vending Expansion Proposal 2 Table of Contents A. ONLINE BUSINESS EXPANSION PROPOSAL ................................................................................. 3 A.1. A.2. A.3. A.4. A.5. A.6. A.7. A.8. A.9. B. VIABILITY OF SERVICE .................................................................................................................... 3 ONLINE COMPETITOR ASSESSMENT ................................................................................................ 5 ONLINE MARKETING STRATEGIES ................................................................................................. 10 SEARCH ENGINE CONSIDERATIONS & OPTIMIZATION STRATEGIES .................................................. 13 SOCIAL MEDIA INTEGRATION......................................................................................................... 14 ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ......................................................................... 15 E-COMMERCE SOLUTIONS............................................................................................................ 16 INTERNATIONAL CONSIDERATION .................................................................................................. 17 PROJECTED W EB DEVELOPMENT & MAINTENANCE COST.....................................................
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...BSB 126-‐ Marketing Plan Name :x I. Student number:x Word Count: 1650 Situation analysis An average Australian eats fast food every week and a report has shown that Australians make 51.5 millions visits to have fast food every month (Holroyd, 2011). The Hot Fresh Fries Vending machine provides convenience for consumers as people can easily access to hot chips. A SWOT analysis (appendix 1) has revealed both the potential and weaknesses of this new innovative machine. However, there are some environmental factors that can also affect the business’s operation. Macro environment factors: Demographic forces make up the market segments therefore it is an important factor to a business. It includes age, gender, ethnicity, location, lifestyle and other statistics. Social and cultural factors: The changes in social trends, consumers’ values and beliefs can impact on the demand of a company’s products. For example, there is a growing consumer awareness of healthy eating (IBISWorld, 2015), which could affect The Hot Fresh Fries Company. Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company...
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...CUSTOMERS’ PERCEPTION OF VENDING MACHINE: A SOLBRIDGE SURVEY PRESENTED BY FENG LING YANAN LI QIAN HUI SUN UWALAKA TEMPLE PROF: JENS GRAFF JUNE, 2012 ABSTRACT The research was set to determine, “Customers’ Perception of Vending Machine: A Solbridge Survey”. The main objective was to ascertain customers’ perception of the vending machines and to determine the level of varieties in the machines. A fifteen questions questionnaire was used as instrument for data gathering, which comprised of Solbrigers and visitors. A quantitative (survey) research with a non probability sampling method. A convenient sampling method was used. Some of the findings revealed that varieties in the vending machines were poor; the locations of the vending machines are good. Furthermore, it was found that the vending machines break down during use. It was therefore recommended that the vending machine management should increase the varieties in the machine as well as adding snacks to the machine. It was finally recommended that the management of the vending machine should increase maintenance of the vending machines to increase efficiency and reduce the break down level during use. Background to the Study The act of providing an easy located snack area in a school environment is very salient in a school and is also very profitable in the sense that it allows students to eat some snacks when they are famished as well as allowing the marketer to sell more of...
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...Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people. Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust. Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats: |INTERNAL |STRENGTHS |WEAKNESS | | |- Strategic location...
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...company marketing plan. This paper will focus on branding, pricing, and distribution of the company product and services. The company will describe its branding and pricing strategy. The company will also discuss the distribution channels and the push or pull strategy. Lastly how the distribution strategy will the overall marketing strategy for the company. Domestic and Global Product Branding Strategy After researching the definition of branding, the company learns that branding is one of the most important aspects of our business. Therefore, it is important that the company put together a strong branding strategy. In putting together this strategy, the company hopes that it will give us a competitive edge in the market. Our branding strategy will emphasize a strong commitment to our domestic and potentially global customers. This commitment will be carryout through our entire business to business and our business to customer relationship. Our committing is to deliver a quality food in the state of art machine and excellence customer service. Customers want to know that the product they are paying for is going to be of high quality. Customers will know that if there is a problem with the sale they can get a pleasant resolution without a stressful hassle. Our brand will stand out to our customer because our customers will know that their monies are not going to go inside of a machine and that the end of it should something goes wrong with the machine. Customer will...
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...Rogers’ Chocolates Formulation and Implementation in Single Business Firms 1. Strategic issue or problem statement With the mission of committing towards the production and marketing of fine products that reflect/maintain excellence and quality, Roger’s chocolate company has an opportunity to attain this in the premium chocolate market which has been growing annually at a rate of 20%. The success determinant of the premium market is quality and brand market, prerequisites (excellence, quality and brand) which Roger’s has the ability to meet this criterion. 2. Explanation of the Strategic issue or problem statement Identification of opportunities has been considered by various scholars, Shane & Venkatraman (2000), Gaglio & Katz (2001) and Ardichvili, Cardozo & Ray (2003) as a fundamental component in business formulation and implementation strategy. In addition, opportunity is identified in form of unsolved problems, creation of opportunities via ingenuity and creativity, inefficient processes or unmet needs. In Rodgers’ Chocolates case, opportunity exists in form of unmet needs. As indicated, even though premium chocolates are more like the imported roses in the sense that they are not considered as life’s necessities, more people still want them. Such is the case of Canada,( the major Rogers market share) where more people appreciate chocolates hence increasing the premium chocolate market share by 20% each year with a market size amounting to millions (US$ 167) in year 2006...
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...com/reports/1596525/ Vending Machines in Malaysia: Market Snapshot to 2015 Description: Synopsis ICD Research’s, Vending Machines in Malaysia: Market Snapshot to 2015 contains detailed historic and forecast retail sales value, segmented at a channel level. Summary This report is the result of ICD Research’s extensive market research covering the Vending Machines in Malaysia. It provides detailed historic and forecast sales value, segmented at market and channel level. Vending Machines in Malaysia: Market Snapshot to 2015 provides a top-level overview and detailed channel insight into the operating environment of the retail industry in Malaysia. It is an essential tool for companies active across Malaysia retail value chain and for new players considering entering the market. Scope - Overview of the Vending Machines in Malaysia - Analysis of the Vending Machines market and its channel including full year 2010 sales value and forecasts till 2015 - Historic and forecast sales value for the Vending Machines for the period 2005 through 2015 - Historic and forecast sales value for all the channel active across Vending Machines for the period 2005 through 2015 Reasons To Buy - Gives you important figures of Vending Machines market in Malaysia - Allows you to analyze market as the report offers detailed historic and forecast retail sales value, segmented at a channel level - Provides you with information on sales segmentation by channel in Vending Machines - Enhance your...
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...Strategic Case 6: Gamestop Plays to Win Carol Craig Wayne County Community College July 30, 2014 Table of Contents Introduction 3 Role of Physical Distribution in Retailing Strategy 3 Dual Distribution and Gamestop’s Marketing Efforts 4 Time, Place, Possession, and Form Utility 4 Game Vending Machines on College Campuses 5 Introduction Gamestop was founded in 1996 as a specialty retailer of new and used video game hardware and software. They have 6,600 stores in 17 countries and stock popular video game consoles and accessories from Sony, Microsoft, and Nintendo, plus thousands of games. They have a highly aggressive retail strategy with goals to open 400 new stores every year. With the current marketing strategy and business plan, Gamestop rings up $9 billion in annual sales. They sell to customers in traditional brick and mortar buildings, as well as, online sales.( Pride, W. M., & Ferrell, O. C. (2014). Marketing. Retailing, Direct Marketing, and Wholesaling, 16, 553.) Role of Physical Distribution in Retailing Strategy Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing...
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...American University Of Science And Technology English & Translation Department BUSINESS COMMUNICATION – MGT300 BUSINESS REPORT PROJECT By: Alaa El Dine KIBBI To: Mr. Christopher MATTINGLY Fall 2012-2013 A&RK Co Sidi Hassan Street, Nwairy, Beirut, Lebanon Tel 961-01 020 030- website: www.healthyisyourfutur.com Email: healthyisyourfutur@gomail.com January 14, 2013 School board Lebanese International School 1280 Spring Lake Drive Belvidere, Illinois, 9123 Subject: Proposal No. JB-007 for Lebanese International schools, Food And Beverages Service Dear, School Board of LIS A&RK co. is please to submit the following proposal to provide your school with Food and Beverage services. Our company has been in running espresso and juice stands in malls and on street corners since almost a decade and has numerous successful investment in Lebanon and outside like Middle-East and the gulf. Please find attached a complete proposal of our company to your school. Table of Contents Introduction4 An international problem4 Are Schools promoting junk food?!!4 Is it affecting schools?5 What does this means?5 So what should you do?5 How to do it6 Portable juice bars6 Providing you with a high profit rate6 Job and training opportunities6 Know everything about our products6 Advisory board service7 Product safety insurance7 No usage of external markets7 Take into consideration student’s affordability7 Conclusion7 Introduction ...
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...Cultural Values of Fastenal are: * Ambition (aggressive, energetic work ethic), * Innovation (they listen to their employees – from truck drivers to store managers, they want ideas from people closest to the customer or process, * Integrity (fair, respectable, morale behavior – the company doesn’t have lots of rules and regulations, but rather they trust people to make the best decision for the company and the customers. Integrity is shown at all levels) * Teamwork (individuals working together to achieve a common goal. Fastenal realized early on that they don’t have “key” employees, but rather everyone is key. Everyone plays a vital role and it takes the entire team to provide excellent customer service and grow the business). Overview of products and services offered at Fastenal Where it all begins for customers is the local stores. The local stores were never designed to be a system of retail merchandising. Rather, they grew out of natural growth from getting to know their customers’ needs and desire to provide excellent local service to every customer site throughout the U.S. Just as Fastenal started small, they offer a “Supplier Diversity Program.” This program allows small, diverse, local businesses to create long-term relationships that enhance the supply chain. It also provides a continual increase in diversity in the supplier...
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...continuously strived to be the leader in the delivery and production of U.S. Consumer postal needs. Over time, delivery modes have significantly changed; consumer supply and demand has wavered; and new challenges and opportunities emerge as the cyber world evolves. The U. S. Postal Service will look to strategize though eCommerce and embrace technological invents to remain the pacesetter despite any encroaching competition. Table of Contents Getting to Where They Are Now 4 Postal Services Humble Start 4 Thinking of it by Zones 5 The Postage Stamp 6 The Shift from Manual Labor to Automation 6 The First Machines 6 Cancelling Machine. 6 The Culling Machine. 7 Edger-Stacker. 7 Facer-Canceller. 8 Mail-Flo. 9 Automation Machines 9 Optical Character Recognition 9 Projects Turnkey and Gateway (“Automatic” Post Offices). 10 Vending Machines. 10 Proof of the U.S. Postal Service’s Commitment to Technology 11 Competition facing the U.S. Postal Services 14 DHL International GmbH 14 United Parcel Service, Inc. 14 The U.S.P.S Outlook 15 The United States Postal Service eCommerce Stratagem Getting to Where They Are Now Postal Services Humble Start Even before the start of the 17th century, North American colonies realized some structure was needed to efficiently transport messages, news, and products from one area to another. The hands-of-change began in 1691, when the British Crown initiated a grant with an U.S. Nobleman for a delivery patent...
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...| 2012 | | Prof. Gervais Victoria Skarbinski | [Netflix] | A case analysis on the movie rental company Netflix. | The major portion of revenue that Netflix derived came from its unlimited streaming plans that included either one, two or three DVD’s out at a time from the mailing system. Netflix began as a DVD rental provider that allowed customers to use the internet to select the DVD’s they wanted to rent. Netflix’s strategy so far has included offering various plans that incorporate unlimited streaming to a viewing device from the internet and a mail order system that sends physical DVD’s to the customer for an unlimited amount of time without any additional fees (so long as they still have a subscription with the company). With consumers moving toward the digital era, which Netflix has embraced, Netflix has to focus on continuing to be an innovative leader in the movie rental industry. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve? Netflix strategy consists of at least six major elements, but its key elements consist of: * Providing subscribers with a comprehensive selection of DVD titles. * Giving subscribers a choice of watching streaming content or receiving quickly delivered DVD’s by mail. * Offering nine different variations of their service with subscription costs ranging from $4.99 to $47.99 with a free one month trial on any service. One of the most basic features that...
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