Free Essay

Marketing Plan

In:

Submitted By Kartthangi
Words 8541
Pages 35
Bubble Trubble Marketing Plan
Executive Summary
We created this store, ‘Bubble Trubble’ to provide a product to the students of North Park Secondary School that they would usually only get outside of the school. Our store that we want to create will provide the students with Bubble Tea, a nutritious drink that students usually would get only outside the school at places like the mall. Some students don’t have the time to go to the mall at lunch but still want to have this drink so we plan to provide them with it for a profit. We will be recruiting people to work at our store during 3rd and 4th lunches at the school. They will be making and serving the Bubble Tea to the students at lunch time. We will be serving our product to the students of the school. Our product will be sold at a reasonable price that will appeal to the students so that they will be willing and able to buy our product.
This store is being created so we can sell a product for a profit. We will be providing the students of the school with a nutritious drink that is tasty and is not sold anywhere close to the school. Many students want a drink with their lunch that isn’t a soda from the cafeteria or vending machines, and their only other option is milk or water, and many don’t like that either. So we have decided to bring in Bubble Tea, something that is healthy and tastes good so that all the students that don’t want the other drinks that are severed in the servery. We will have popular flavours so that we can appeal to more students.
In order to gather information on our product from the students we conducted a survey. Our survey was used to gather the information on the flavours of Bubble Tea the students would like, when they would be buying our product, their price range, and if they would like tapioca with their Bubble Tea. From the survey we got that the students would buy it mainly during their lunch hours, the flavours that we would sell are vanilla, mango, and we would sell it at around $2.50. The competition is something we also had to consider so with the price we have decided on we also have decided to offer a promotional deal on our Bubble Tea for the first week or so to get people to try our product so that they will hopefully be pleased with it, and then buy it in the future.
In conclusion, this is our business plan for the new business we want to create, ‘Bubble Trubble’. We would appreciate it if you considered our business to be the new store at the school. This store will be successful because according to the surveys that we took, many students will buy our product. We want to thank you for your time. And we would highly appreciate it if you considered our business to be the new store in the Common’s Corner here at North Park Secondary School. Thank you.

Business Description We want to re-open the Common’s Corner in order to open our business, Bubble Trubble, and provide the students of the school with a product. Our product is Bubble Tea; it is a nutritional drink and will be healthy for the kids of the school. Bubble Tea originated in the 1980’s in Taiwan and is as popular as soda is in US. There are many ways to make Bubble Tea, a basic cold tea recipe is jazzed up with fruit flavorings and one tea maker in particular put tapioca pearls in their Bubble tea and it sank to the bottom giving it the bubbly look. North Park Secondary School is a very prestigious school in the Peel District School Board, and is one of the only two schools that host the International Business and Technology (IBT) program in the Peel District. North Park S.S was founded in 1978 and began hosting the IBT program in the year 2006. Since then the school has had substantial growth and there are now approximately 1400 enrolled students throughout grades 9-12. Presently, the Commons Corner is an unused portion of the school. In the past, it was a semi-successful store and sold a variety of products such as school memorabilia. As sales plummeted, the store was forced to close and the school has yet to find a better use of this location. Our goal for the business is to have a good product and a successful business. The values of our business are to maintain a quality product, and keep our customers happy so they will come back.

Market Analysis
The brand name we have chosen for our establishment is “Bubble Trubble”. There are several reasons which make this an excellent name for our store. This venue is going to be selling Bubble Tea drinks and that is where the “Bubble” portion of the name comes in. The “Trubble” was added to make the name rhyme and this aspect of the name makes it fun and easy to remember. Since brand recognition is the most important portion of marketing, with a fun and memorable name our brand will be very recognizable.

The location at which our business, “Bubble Trubble”, will be established is the Commons Corner at North Park Secondary School and this is where consumers will be able to purchase our Bubble Tea drinks. The Commons Corner, situated in the centre of the school, is an excellent venue for our business. This domain is widely used as a social setting for our target market. Furthermore, it is located at the center of the school where students and staff will be exposed to our establishment during transitions to different classes, lunch and while commuting to other areas of the school. Physically the location will be decorated with bright colours and images of our drink to make the location very attractive and eye catching.
The target market of our Bubble Tea drinks will be the students and staff at North Park Secondary School who would enjoy a more healthy, fruit based drink as opposed to the soft drinks and artificially flavoured beverages already offered at the school.
There will always be a selection of competitors for any business established. Our affiliates have chosen a product that does not have many competitors. Within the school our only competition is the school servery and potentially the vending machines, this problem can be solved by making use of more effective marketing strategies such as offering discounts. Also, our product has a clear differentiation from most of the other drinks available at the school. Drinks in the vending machine are exclusively comprised of carbonized soft drinks, while the drinks in the school servery are also mainly soft drinks and they have a limited selection of fruit juice beverages.
The only competitor located within easy walking distance of the school is the Hasty Market convenience store located in a plaza, which is a 10 minute walk of the school. Their selection of drinks is also composed primarily of carbonized soft drinks, energy drinks and fruit juice. Other than the Hasty Market there are no other potential competitors within easy walking distance of the school.
The reasons behind why our business will not be devastated by these competitors are that we have a product which is distinctly different than anything offered by our competitors and there will be many instances when our business will offer promotional pricing to attract more consumers.

The Management Team To accomplish all the management goals of the business we will have different teams working hard to make sure that each part of the business they are in charge of is being successful and that if any problems occur they can be solved in as least time as possible. We will plan out our business so that it meets our vision; create the goals that we want and the things we want our business to accomplish. We will then organize the business to be able to meet all the goals we have set, by making different teams to manage the business. The direction of the business will be done to make sure that everything is running smoothly and everyone is doing their job properly and the requirements are being met. And then the controlling and coordination will be just simple overlooking of the entire business. The organizational structure that we will be using for our business is a functional structure. We will also use a matrix type structure so that we will have skilled based people in the areas where they are needed. We will have different functions for the people working in our business. There will be different people working in the different fields needed to keep our business going and make sure it is running the way it should be. We will have a Human Resource team that will make sure the employees are doing good, and have positive attitude and that they are fulfilling the duties needed, and to handle dismissals, recruit other employees when needed, and then train them to make sure they are fit to the positions. We will have a marketing team to help with the advertising of the business, to keep the image of the product, and to come up with the slogans that will be used on our ads and that will be catchy to say, and memorable to our customers. There will also be a financial team to handle the budget and make sure that we are making enough money to cover our liabilities and that won’t go into debt, and if we do that we will have some way of getting out. They will work out how much things we will need for the business to make our product, like fruits, cups, covers, straws, etc. And lastly there will be an overall management team to over look every team’s jobs and make sure that everyone is one task and doing their job right and make sure the business is going in the right direction. The ownership of the business will be a partnership between the people that have created this business. Each partner will have a job that is fit to the skills they have, this way our business can be more successful, and make a bigger profit. It will also easier to keep the business going for a longer time. Our business will use a democratic leadership style so that the workers can give feedback on their work and talk about any complaints that they might have about the way the business is or the way their job should be done. The motivational approach we are going to have with our employees will be both external and internal. We want to externally motivate them by providing positive feedback to them when they are working well in the business in order to create the internal motivation that will drive them to be happy and successful at their job.

Operations
Product:
The product that our business is selling is Bubble Tea smoothie drinks. This product is unlike anything already offered at the school servery and this will minimize our number of potential competitors. This product is also very popular with students and if marketed correctly with an appealing price point it will attract large amounts of consumers that regularly purchase our product.
This product can be classified as a want because it is a nutritional beverage but there are many other things which provide more health benefits.

Promotion:
We have several methods of promotion planned for our product. Before the establishment is even open, we will have ad campaigns on the announcements and posters around the school to generate hype for the coming of our product. During the introductory phase, free samples will be offered to introduce the consumer to our product, and to familiarize them with our quality standards. We will regularly have promotions such as “discount days” where prices will be lowered and contests where you can win a free Bubble Tea drink everyday for a certain period of time.
Price:
Our company has decided that Bubble Trubble Bubble Tea drinks will be sold at a price point of $2.50 per serving of 473ml. The reason we decided on $2.50 is because it is a very reasonable and easy to obtain amount of money and is comparable to the prices our competitors are offering. Also, each drink has a production cost of $1.23 so in order to generate a profit we have to market the product at a higher price point. At this price each drink sold will generate a profit of $1.27.
In addition to the standard price there will also be promotional pricing offered at certain periods. Promotional pricing may include “Buy one get one ½ price” and other promotions of that sort.
Place:
The location at which our business, “Bubble Trubble”, will be established is the Commons Corner at North Park Secondary School and this is where consumers will be able to purchase our Bubble Tea drinks. The Commons Corner, situated in the centre of the school, is an excellent venue for our business. This domain is widely used as a social setting for our target market. Furthermore, it is located at the center of the school where students and staff will be exposed to our establishment during transitions to different classes, lunch and while commuting to other areas of the school. Physically the location will be decorated with bright colours and images of our drink to make the location very attractive and eye catching.

As a human resource manager, it is our job to staff and operate an organization. We ensure that an organization has the right number of staff, the right kind of staff (skill/knowledge) and for the staff to be available at the right time and place so the organizational needs can be met. As a human resource manager of Bubble Trubble, it is my job to recruit quality employees, select candidates, orient & train employees, handle departure & dismissals and lastly develop positive employee attitude. Bubble Trubble needs quality employees who are willing to work in a school environment as the store is located inside the school. We are looking for employees who are either unskilled or semi-skilled as we can train them to work. Employees are to be friendly, well behaved, organized, have excellent communication skills, great problem solving skills and have outstanding teamwork skills. To recruit quality employees, our team will be using many different methods. Firstly, we will be using professional & personal networking. We will be using references of family & friends and staff at North Park Secondary School. This is a highly efficient method as we can seek candidates with specific qualifications that we require. We can inform everybody we recognize such as acquaintances, friends, any professional associates, and community members. We will also be taking recommendations from any staff at North Park Secondary School who suggests a particular student may be a good candidate for this job. Teachers can match us with the most qualified and well-suited candidate to fill the position. Secondly, we will be posting ads on school / coffee shop bulletins, on newspaper classifieds and postings on internet sites such as monster.ca. We will also be using sites like facebook.com and myspace.com to hire the best employees possible. Thirdly, we will also be informing the product distributor of bubble tea, our need for employees. Hopefully they can showcase some great employees. To make sure we are recruiting quality employees, we will be very specific in our job description. An example of the description is made. Once we have recruited employees, we have to select them.
Selection is choosing a candidate for example, the application progress. Selecting is process of screening applicants to determine which candidate to hire for the organization. It is important to choose the best candidates so our needs from the organization are met. Many candidates will be applying for this job and we will only be asking maximum ten people for an interview. We will be accepting the 30 resumes that we receive. The first twenty people with a cover letter, resume, application and a police record check will be accepted. From those 20 people, we will be checking if anyone has a record. If they have a record, they are automatically opted out of the process. Then, we will be checking for people who are available to work Monday to Friday, 10:55 a.m. to 1:55 p.m. Next, we will check for any incomplete parts of the application and if they do exist, they will be automatically removed unless explained. Then, from those left we will be checking for experience and references. If their references are fake or not trustworthy, they will be removed from the process. This means that parents or family members are not a reference, either. If they have no experience or no volunteering experience, they will also be removed from the candidate list. According to this plan, I should have only 10 people left. From these 10 people, we will be picking five semi- final candidates who did spectacular on the interview. We will be conducting a very important and thorough interview. Lastly, those 5 semi-final candidates will have a test run interview on another day where they pretend to be working and communicating with a consumer. I will be a customer and ask questions to see how they would respond. From those 5 people, the best two will be chosen. There will also be a rubric to judge the applicant’s answers to ensure the candidate is great.
Application for Employment

Bubble Trubble is an Equal Opportunity Educational Institution and EEO/Affirmative Action Employer committed to excellence through diversity. Employment offers are made on the basis of qualifications and without regard to race, sex, religion, national or ethnic origin, disability, age, veteran status, or sexual orientation.

PLEASE TYPE OR PRINT. Complete the entire application. Attach a resume, but you must still complete all questions; or your application will be deemed incomplete and may not be considered. Please fill out each box (don't just indicate “See Resume.”) Applications with missing or invalid job numbers will not be considered for any position. Position Applying For: | Name (Last, First, Middle): | Other names under which you have attended school or been employed: | Street Address: | City, State & Zip: | | Social Security Number: | Home Phone: | Work Phone: | Any other phone #? (if not, write N/A): | Are you eligible to work in Ontario? | Yes No | Are you 18 years of age or older? | Yes No | If NO, what is your current age? | Are you currently employed at any company? | Yes No | If YES, what is your current job title & department? | Have you ever been employed by any company? | Yes No | If YES, dates of employment & reason for leaving: | How did you learn about this employment opportunity at Bubble Trubble? Check all that apply: Ad in newspaper Job Bulletin (Posting) Referral by acquaintances/ teachers Other: |

EDUCATION Name of School | City, Province | Did you graduate? | If No, # of years left to graduate | If Yes, date of Graduation | Degree received | High School: | | Yes No | | | | GED: | | Yes No | | | | Other School: | | Yes No | | | |

SKILLS: Please list any important skills relevant to this position | | |

WORK EXPERIENCE/ VOLUNTEER EXPERIENCE-Please detail your entire work/ volunteer history. Begin with your current or most recent employer/ volunteer experience. Attach additional sheets if necessary. Please explain any gaps in employment if any exist. Make sure this is in your resume.

PLEASE NOTE: Bubble Trubble reserves the right to contact all current and former employers for reference information.

PLEASE READ CAREFULLY AND SIGN THAT YOU UNDERSTAND AND ACCEPT THIS INFORMATION. I certify that the information on this application and its supporting documents is accurate and complete. I understand and agree that failure to fully complete the form, or misrepresentation or omission of facts, represents grounds for elimination from consideration for employment, or termination after employment if discovered at a later date. I authorize Bubble Trubble to investigate, without liability, all statements contained in this application and supporting materials. I authorize references and former employers, without liability, to make full response to any inquiries in connection with this application for employment. If requested, I agree to submit to a physical exam, criminal and credit background investigation, and/or screening for illegal substances upon conditional offer of employment. I understand that this document is NOT an offer of employment, and that an offer of employment, if tendered, does NOT constitute a contract for continued guaranteed employment. I understand that staff employees of Bubble Trubble serve at-will, and the employment relationship may be terminated at any time by either party, or any or no reason, other than a reason prohibited by law. If employed, I will be required to furnish proof of eligibility to work in Canada. I understand that if employed on a temporary basis, I would be paid for hours worked only, and would be ineligible for benefits including paid time off. If employed on a regular, benefits-eligible basis, I understand that I would be required to make mandatory contributions to the Bubble Trubble Retirement System or to an optional retirement program, if applicable. I understand that any benefits I receive may be subject to change or discontinuation at any time without prior notice. I understand that the first SIX MONTHS of regular employment represent a provisional period, during which I would not be eligible to apply for transfer or promotion and during which I may be terminated without right of appeal.

Applicant Signature: _______________________________________ Date: ________________________

The questions for the applicants during the first interview:
Questions for Applicants
Hello. My name is Vasundhara Gupta and I am the human resource manager at Bubble Trubble. How are you today? Applicant Answers... 1) How many hours can you work a day? Are you willing to work from 7:00 to 9:00 a.m.? 11:00 a.m. to 2:00 p.m.? Or 3:00 p.m. - 5:00 p.m.? 2) How would you describe the responsibilities of the position? 3) What do you think are the top three qualities an employee needs to have to be successful in this job? 4) What are your greatest strengths? What are your greatest weaknesses? 5) Are you still currently at another job? If so, why are you leaving it? 6) What are your salary expectations? 7) Give some examples of teamwork (situations in where teamwork was involved, give experiences). Are you a team player? 8) What irritates you about co-workers? 9) Tell me about your ability to work under pressure. 10) How long would you expect to work for us if hired? 11) What is your philosophy towards work? 12) What experience do you have in the food industry? 13) What is bubble tea? What is your favourite flavour? 14) Are you a fast learner and enthusiastic to learn or do you like to do things you already know? 15) What interested you to approach this job? 16) Are you overqualified for this job? Under qualified? If under qualified, how do you propose to compensate for a lack of experience? 17) What are your work ethics? 18) Do you prioritize time? Are you punctual? 19) Why do you want to work here? 20) How do you feel about working with high school students? 21) What do you know about this organization? 22) Why should we hire YOU? 23) Is there anything I have not told you that you would like to know?

The rubric for the first interview:
JOB INTERVIEW SCORING RUBRIC
Name: __________________________ Date: _____________________
Time of Interview: _________________ Time Arrived: _______________
Position: ________________________ Interviewed by: ______________ Criteria | Needs Work | Better | Best | First Impressions | -Shows up late for the interview, does not shake hands, and/or chews gum; does not bring a copy of the resume, references, application form or cover letter. And if an adult, brings no record check | Shows up on time for the interview with a copy of the resume, cover letter and application form in hand. Greets quietly but does not shake hand. | Shows up early for the interview with a copy of the resume, cover letter and application form in hand; greets properly and shakes hand confidently. | Preparation | Knows nothing about the company or seems to make up information as he/she goes along | Knows some general information about the company and/or its purpose | Has researched the company and the position thoroughly and is apparent by answers given in response to questions | Personal Attributes | Overbearing, overaggressive, egotistical; or shy, reserved, and overly nervous | Somewhat nervous, some lapses in eye contact; speaks too loudly or softly | Good eye contact and poise during interview; confident | General Attitude | Lack of interest and enthusiasm about the position; passive and indifferent; or overly enthusiastic | Seems interested in the position but could be better prepared or informed on certain topics | Interested in the position and enthusiastic about the interview | Personal Appearance | Dressed way below what is expected for someone in that position or "overdoes it" (too much makeup, jewelry, cologne, etc.) | Dressed similar to what employees in that position would wear or in business casual clothes. | Dressed in appropriate business attire; no sandals, tennis shoes, t-shirts, shorts, short skirts, etc. | Responses | Answers with "yes" or "no" and fails to elaborate or explain; talks negatively about past employers | Gives well-constructed responses, but sounds rehearsed or unsure | Gives well-constructed, confident responses that are genuine | OVERALL | | | |

The second interview questions (test run):
Now, I will be doing a test run to see how you will react with customers. Pretend I am a customer at Bubble Trubble .My name is Mary.
Mary: Hi, can I get 2 vanillas, 1 strawberry bubble tea?
Applicant: Sure
Mary: Wait, I change my mind. Hold on.
Applicant: (okay, take your time)
Another customer yells saying hurry up!
Crowd: HURRY UP! It’s not that hard buying bubble tea.
Mary: Well, sorry for taking so much time, but like some of us have to find the best flavour so we don’t come back. So what flavour should I pick employee?
Applicant: (Picks their favourite but adds they are all actually great).
Mary: Okay, I think I will get that. So 2 strawberries ad 1 pina colada and that is final/
Applicant: (And your total is...)
Mary: Oh can I pay you back? I actually lost my money. I will return it to you tomorrow.
Applicant: (I’m sorry; I am unable to do this. It is prohibited. Please bring your money tomorrow so you may buy our wonderful bubble tea). Mary: Fine. Rolls her eyes. You suck!
Applicant: (should not reply back and start talking to next customer)

The second interview rubric: Rubric : Getting The Job- Second Interview
Candidate’s name: ______________________ Date:_____________________ Time of Interview:_________________ Time Arrived:_______________Position:________________________ Evaluated by:______________ |

CATEGORY | 4 | 3 | 2 | 1 | SCORE | Attire | Casual business attire, good look; followed instructions. | Casual business attire but there is a stain. | Casual business attire, but wore sneakers or seemed somewhat wrinkled. | General attire not appropriate for interview (jeans, t-shirt, shorts). | | Speaks clearly | Speaks clearly and distinctly all (100-95%) the time, and mispronounces no words. | Speaks clearly and distinctly all (100-95%) the time, but mispronounces one word. | Speaks clearly and distinctly most (94-85%) of the time. Mispronounces no more than one word. | Often mumbles or cannot be understood OR mispronounces more than one word. | | Uses complete sentences and has a positive attitude | Always (99-100% of time) speaks in complete sentences. Has an excellent attitude towards the customer. | Mostly (80-98%) speaks in complete sentences. Shows good attitude most of the time. | Sometimes (70-80%) speaks in complete sentences. Show good attitude only sometimes towards the customer. | Rarely speaks in complete sentences. Rarely/ does not show good attitude towards the customer. | | Posture and eye contact with customer | Sits up straight, looks relaxed and confident. Establishes eye contact with the interviewer during interview. | Sits up straight and establishes eye contact with the interviewer during interview. | Sometimes sits up straight and establishes eye contact. | Slouches and/or does not look at people during the interview. | | Comprehension | -Is able to accurately answer almost all questions posed by the interviewer. | -Is able to accurately answer most questions posed by the interviewer. | -Is is able to accurately answer a few questions posed by the interviewer. | -Is unable to accurately answer any questions posed by the interviewer. | | Content | Shows a full understanding of the requirements of the desire job. | Shows a good understanding of the requirements of the desire job. | Shows a good understanding of parts of the requirements of the desired job. | Does not seem to understand the requirements of the desire job very well. | | | | | | TOTAL SCORE:RATING: | | | | | | | |

Employees who have received the job will receive a welcome letter; here is a sample welcome letter:
December 16, 2009
Dear (New Employee Name):
We’re writing to welcome you to Bubble Trubble and to tell you how much we are looking forward to you joining our team.
We’re expecting you for new employee orientation on Monday, December 21, at 9 a.m. You will meet with me to discuss your new job and learn about employee related issues. The dress code will be business casual. We will also be ordering your uniform. Your agenda, for the rest of your first day follows.
New Employee Agenda * 9 a.m. Meet with me to discuss your new job- the work station and tools that you will be using and for your orientation around the school. * 10 a.m. Reviewing employment information and policies. * 12-1:30 p.m. Lunch with any co-worker and me. This is to welcome you into the team and to build positive attitudes among one another to help each other out. * I anticipate that your second day will involve more co-worker meetings to understand the department. You’ll also have the opportunity to continue with your new employee orientation plan and your initial work for the department.
Again, welcome to the team. If you have questions, please call me at any time at (647)-675-4352. We look forward to working with you.
Sincerely,

Vasundhara Gupta

(Vasundhara Gupta)
Human Resource Manager

As a human resource manager, after choosing the final candidates for this job, it is important to prepare our staff to fulfill their specific responsibilities. This involves making new employees aware of all employees and procedures of the organization. This is one of the most important interactions as the amount of information they gain from this can affect the success in their job and the ability find solutions or seek support when needed. As a human resource manager, I understand that learning a new set of skills or and being in a new environment with new people may be intimidating at times, so I will be calm. Employees will gain more confidence under these conditions. Stress simply delays the employee’s capability to understand essential ideas. There will be a developed checklist to know what will be covered and a schedule to prioritize time. Here is the example of it: Bubble Trubble

New Team Member Checklist EMPLOYEE INFORMATION | Name: | Start date: | Position: | FIRST DAY | Provide employee with New Employee booklet that includes policies and objectives of organization. Given them time to ask any questions they may have. | POLICIES | Review key policies. | * Anti-harassment * Vacation and sick leave * FMLA/leaves of absence * Holidays * Time and leave reporting * Overtime * Performance reviews * Dress code | * Personal conduct standards * Progressive disciplinary actions * Security * Confidentiality * Safety * Emergency procedures * Visitors * E-mail and Internet use | ADMINISTRATIVE PROCEDURES | Review general administrative procedures. | * work station * Keys * mail (incoming and outgoing) * shipping (FedEx, DHL, and UPS) | * Telephones * Picture ID badges | INTRODUCTIONS AND TOURS | Give introductions to department staff and key personnel during tour. A map of the school Have shown them their parking spot & locker where they are to put their belongings | Tour of facility, including: | * The school store * The school office * Restrooms * Cafeteria * Coffee/vending machines * Emergency exits and supplies * Parking Lockers | POSITION INFORMATION | Introductions to team. Review initial job assignments and training plans. Review job description and performance expectations and standards. Review job schedule and hours. Review payroll timing, time cards (if applicable), and policies and procedures. |

Firstly, a short presentation about the background of Bubble Trubble will be shown which will indicate the specific policies & safety measures. Next, we will do an orientation of the school. This includes showing them a map of it, where their locker will be, and the parking provided for them. Here is the map we will be using that all employees will own:

They can use this map to locate where they need to go. Their lockers or rather cubby space will be at the school store. They can use the parking provided for all the school staff. Training the employee is very important so that the employee does what is required of them. For making bubble tea, here are the simple instructions that we will be giving them:

Instructions on making Bubble Tea 1. Make a pot of regular black tea. While still hot, sweeten the tea with sugar or honey. Chill in the refrigerator. *Do this as soon as you arrive at work* 2. Add one cup of tapioca pearls to a couple of cups of boiling water. The pearls should float so keep them stirred up and don't let them stick to the bottom of the pan. The final consistency of the pearls will be similar to chewing gum. 3. Boil the tapioca for about 25 minutes and turn off the heat. Let the pearls sit covered in warm water for another 25 minutes. 4. Drain the tapioca and rinse with warm water. Add the pearls to the bottom of the tea cups you'll be using. Pour one part tea, one part milk and a tablespoon or two of ice into the shaker and shake until well mixed. 5. Pour the milk, tea, and ice blend (and fresh fruit, if you'd like) over the tapioca pearls. Top the drink with a few more pearls and place a straw in each drink before serving.
OR
1) Combine ice, fresh fruit (or fruit juice), sweetener (e.g. sugar syrup) and cream (or substitute) in a blender until smooth. The consistency and proportions should be adjusted to taste. 2) Put 3-4 tablespoons of cooked tapioca pearls in a glass and pour the fruity mixture over them. 3) Stir and serve to happy customers!

These will be laminated and hung at the workspace so they can see it when it is necessary. During this time, the employee will also be shown how to use the devices such as tea kettle and the mini stove. This is so the employees can familiarize with the equipment they will be using. There are some employees who seem to do very well and therefore will be promoted and new training would begin. This is known as development. They will be getting trained for a better job.

As human resources manager, it is our job to also handle departures and dismissals. Sometimes employees may not be the right fit for the organization and therefore we have to fire them. Firing employee should be carefully done so a court case does not occur. If employee quits, it can be damaging and costly for our organization and therefore we are likely to conduct an exit interview. Firstly, our ultimate goal is to keep “good people” that are in our organization. A staff member may move on to a new industry or a competitor. This can be risky as it is costly and damaging for the organization. In this exit interview that will be conducted, the HR manager takes that employee out to lunch. I will be taking that employee to a restaurant such as Swiss Chalet. Here are the sample questions that will be used:
Exit Interview Questions * What is your primary reason for leaving? * Did anything trigger your decision to leave? * What was most satisfying about your job? * What was least satisfying about your job? * What would you change about your job? * Did your job duties turn out to be as you expected? * Did you receive enough training to do your job effectively? * Did you receive adequate support to do your job? * Did you receive sufficient feedback about your performance between merit reviews? * Were you satisfied with this company's merit review process? * Did this company help you to fulfill your career goals? * Do you have any tips to help us find your replacement? * What would you improve to make our workplace better? * Were you happy with your pay, benefits and other incentives? * What was the quality of the supervision you received? * What could your immediate supervisor do to improve his or her management style? * Based on your experience with us, what do you think it takes to succeed at this company? * Did any company policies or procedures (or any other obstacles) make your job more difficult? * Would you consider working again for this company in the future? * Would you recommend working for this company to your family and friends? * How do you generally feel about this company? * What did you like most about this company? * What did you like least about this company? * What does your new company offer that this company doesn't? * Can this company do anything to encourage you to stay? * Before deciding to leave, did you investigate a transfer within the company? * Did anyone in this company discriminate against you, harass you or cause hostile working conditions? * Any other comments?
Unfortunately, there are times when we may have to fire an employee. Sometimes an employee may consistently sidesteps to problems that always happen, not a team player (blames others for his mistakes), is always/ usually late for work, criticizes other employees for their mistakes, is not willing to learn new things and or not following the specific company policies. It is not smart to fire an employee right away as soon as they make a mistake. It is human to make mistakes so warnings will be given. Firstly, a verbal warning will be given. This verbal warning will be given as a one on one discussion to hopefully solve the problem. Here is an example of a verbal warning that will be given:

Verbal Warning
Hello, __ (employee name)_____________, I have something very important to discuss with you. It is regarding some problems that have been occurring lately. I was just wondering if there any problems occurring in your life that you may be the cause of these. You need to understand that you need to be professional and make sure you do not make the same mistake(s) or else you will be fired.

If the employee still does not stop making the mistake and not improving themselves, a written note is given to them. The warning ought to verify the choice of the management and it outlines the respected terms of what is expected of them to improve their performance. This is their last and final warning before dismissal. Here is an example of written warning letter that would be used for employees at risk which will be signed by me and the employee:

Address
City State, Zip
RE: Written Warning for (unsatisfactory work, tardiness, or other infraction).
The first paragraph should outline that it serves as a written warning, the reasons for the written warning, and the cause of the employee receiving the written warning.
The second paragraph should describe the previous warnings, if any. This paragraph should also contain the issue in detail, listing tardy dates, performance issues, or other situations that caused the warning.
The third paragraph should outline the employee’s right to appeal the warning. It should also detail the measures that you will take if another infraction occurs, i.e. docking of pay, loss of vacation time, or termination.
Sincerely,
(Vasundhara Gupta)
HR Manager
Here is an example of one:
John Doe c/o Employers Address

Dear John Doe:

Re: Written Warning

In accordance with Article 99 of the collective agreement, this letter serves as a written warning for a verbal altercation that occurred between you and Mary Beth this morning at about 10 o’clock a.m. in the hallway outside of her office. After asking Mary Beth to collate a report, you returned an hour later to find it was not complete. You swore at her, saying, “Shit, I just asked you to do one little thing.”

After receiving the complaint, I called you into my office and requested you bring a shop steward. Rita Pita, you and I were present. I asked you if you had said the words I quoted to you above. You said that you were upset at Mary Beth’s lack of time management skills, but did not swear at her. I asked if you were at all rude or threatening towards Mary Beth, and you denied that you were. I ended our meeting by saying that I might need to ask you more questions later.
Interviewing Donald Smith this morning at 11 o’clock a.m., I discovered that Donald overheard you saying the words Mary Beth claimed you said. He agreed that you were angry and your tone was loud and threatening. Donald was in the office next to yours when he overheard your altercation with Mary Beth.

At noon, I asked you and your shop steward, Rita Pita, to return to my office. I confronted you with the words of Donald Smith, and you agreed that you might have said something in an angry tone, but that you did not recall the exact words. You agreed it was possible you might have said those words. I asked you if you had any explanation for your behaviour, and you stated that you had been having some personal difficulties with your spouse, but you did not elaborate. You said there were no “real personal problems” between you and Mary Beth.

I have decided to give you a written warning for your misconduct. You were previously given a verbal warning for yelling and swearing at Mary Beth on October 31 of this year. At that time, I told you that you were expected to treat your co-workers with respect, particularly those who you supervise. You were warned that repeated incidents of such behaviour would lead to further discipline. You have again failed to follow my direction, and I have no choice but to impose this written warning against you. This letter will be entered into your personnel file for two years from today’s date, in accordance with Article 99.2.

Once again, I must take this opportunity to remind you that any future repetition of disrespect or swearing towards co-workers will lead to further discipline, up to and including dismissal. Also, I am instructing you to bring all conflicts between you and Mary Beth to my attention, immediately. You will also immediately begin treating Mary Beth, and other colleagues, in a respectful manner. You will not swear at anyone in the office or while on work time.

If there are any personal concerns you wish to talk to me about, please feel free to contact me. In addition, our insurance carrier provides coverage for professional and confidential counseling, which you may decide to take advantage of.

Sincerely,

Rebecca Arnold
Communications Director

Cc. Union Local (Names of Shop Stewards) cc. Personnel File of John Doe

Finally, if the employee itself does not improve even after all these warnings, we must fire that employee. To do this, a termination letter should be sent to the employee. Here is a template of the termination letter which will be signed by both, the employee and me.

Date: MM/DD/YYYY
To: Employee’s Name
We regret to inform you that your employment with Bubble Tea shall be terminated on enter date, for the following reasons: (list reasons here)
(examples)
1. Repeated tardiness
2. Excessive absences
3. Inability (or unwillingness) to follow directions
Severance payments shall be made in accordance with company policy. I recommend that you being to plan for your future insurance needs because the firm shall not maintain insurance coverage for you beyond the date of termination.
Please arrange to return any company property that is in your possession.
Although we regret the situation, this act is compulsory.
Respectfully,
[Signature]
Vasundhara Gupta HR Manager

Before dismissing the employee and giving them the termination letter, I will be calling them to my office. We will discuss the situation and present the employee with company policies. Sometimes, an employee may sue us for firing them. There have been many cases when the employee feels they have been wrongly accused and or are fired without any consultation. To avoid becoming sued, we will be performing many precautionary steps and having enough evidence to win the case. Firstly, as for the verbal agreement, we will have a recording of it and have some witnesses to prove it did occur. Here is the verbal agreement proof:

Disciplinary Report Form

Employee …………………………………………………………………………………..

Department …………………………………………………………………………………

Supervisor/Manager ………………………………………………………………………..

Level One
Notice of Verbal Warning

Incident …………………………………………………………………………………….

Date …………………… Time ………………….. Place …………………………………

Witness ……………………………………………………………………………………..

Witness ……………………………………………………………………………………..

Witness ……………………………………………………………………………………..

Nature of transgression …………………………………………………………………….

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………..……………..

Disciplinary action …………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

………………………………………………………………………………………………

Signature of supervisor …………………………………………………………………….

Example:

We will also make them sign the written warning which we will have a copy of in our record. Our meeting when dismissing the employee will also be recorded and the video will also be in our records. These would be enough evidence to win the case. Unfortunately, there are situations where sometimes we may fire great employees. This occurs a lot; in fact, it is very common. So this does not happen with Bubble Trubble, I will be asking other employees who are working around him or her. I will hear their opinion on the employee and whether they deserve to be fired. Or whether they are pushovers who are letting others take credit for things that they do which is unfair. Let’s hope this never happens to Bubble Trubble, we do not want to lose such superior employees.
Lastly, as a human resource manager it is our job to develop positive employee attitudes. We want to keep the good people to stay in our organization. To do this, we generally offer increased compensation, improved health and safety, better work conditions and schedules, more recognition, and increased responsibility in the organization. But, Bubble Trubble// is a new organization so we cannot offer greater compensation or such. Instead, we will be offering things like coupons or free lunch meals such as a free Swiss Chalet coupon or $10 off Old Navy. Coupons like this will keep employees excited and they will be working well to receive coupons like these:

If they are chosen employee of the month, they will receive a parking closest to the school, 5 free bubble teas, longer breaks, a coupon (Old Navy/ Swiss Chalet) and a certificate. Here is the employee of the month award that they will be put on a bulletin board for everyone to see:

Employees that do great will also get more responsibility such as moving ahead in the company. Some may even move up to junior manager or even managers. Giving them a greater responsibility makes the employee feel important in the company. We will also be conducting surveys ever 2 months; here are the sample questions that will be asked:

Survey Questions 1. What are the "downers" in your current job...things that stress you, depress you, or upset you? What suggestions do you have for improving those situations? 2. Have you ever quit a job because you were dissatisfied? If yes, what made you quit? 3. What experiences now cause you to think of looking for another job? 4. When you compare our company to other job opportunities that you know of, how do we compare? What do you think makes us a better place to work, or what do we need to improve, in comparison to others? 5. What do you need from your manager? To what extent are you getting those things? 6. If you were the CEO or owner of this company, what would you do differently in order to attract and keep good employees? 7. Are the other employees friendly? 8. Do you believe favouritism occurs in this company? If yes, explain. 9. What would you rate this job out of 5 stars?

http://www.sideroad.com/Management/employee-retention-plan.html

We hope the good employees stay so our organization is important.

Risk Assessment The challenges that our business will face are the competition of the cafeteria and the Hasty Market close to the school and how we will compete with the products they sell, the health and safety of our workers when working with the hot tools that will be used to make the drinks, and if we don’t sell enough of our product and we go into debt. To prevent these we will provide promotional prices for a while, and have deals to attract more customers to buy our product this way we will be less likely to fall into debt and have to find ways to cover everything. We will also provide the workers with the proper equipment and the right instructions on how to use the equipment properly so that they won’t be at risk to be injured while working. The competition we will handle by trying to use promotional offers to attract more customers and keep our business out of debt as well as being better than our competitors. The reaction of our competitors will be that they may try to use their own promotional offers to attract customers back to buying their products. They will try and find other ways to get the students to come back and buy the products that they serve. They may just decrease the price that they have for their products at the moment, or bring in a new product to their store that will beat ours.

Conclusion In conclusion our plan will be a success because we have skilled workers working in teams in the fields that are needed in order for us to have a successful business. We have people in different fields working to generate new ideas so that our business can run smoothly as well as keep and attract more customers as we go along. The students will love our product as it will benefit them by keeping them a little healthier because it is healthier than many of the drinks sold in their cafeteria and the nearby establishments. The workers will be kept safe while serving the students and we will make sure that the students get what they want and listen to the complaints and concerns of our workers and customers. Our business will benefit the students as well as become popular in the school and encourage the students to not only drink a little more healthy but to try and eat and stay a little healthier as well. Thank you for your time and we hope that you will consider Bubble Trubble for the new school store.

Similar Documents

Free Essay

Marketing Plan

...Marketing Plan MEMBERSHIP DRIVEN A WINNER’S ATTITUDUE! Date: October 17, 2012 1.0 Executive Summary New York Sport Club is own and operated by Town Sports International (TSI) health club company, and is the largest in the Northeastern United States. Since 1974, the company has grown to include over 150 health and fitness facilities in four major metropolitan areas - New York, Boston, Washington, D.C. and Philadelphia with nearly half a million members. There are also three locations in Switzerland, Basel, and Zurich. All sport clubs have a multitude of options for everyone, and a wide range of group exercises and fitness programs. Select facilities also offer racquet sports, pools, basketball courts and other recreational activities. The company’s successful growth over the years is a result of many things, including its innovative fitness programs, well-trained staff, dedication to quality and service and continual facility improvement. But foremost, the New York Sports Club success has been earned by placing members satisfaction above all else. So when you have satisfied members, they get results from their fitness program, which becomes a win-win situation for all participants. 2.0 Situation Analysis Membership Driven, which consists of four project management consultants, were hired by New York Sports Club (NYSC) located in New York City on 23rd Street and Park Avenue in the Gramercy area to increase their club membership. The main goal...

Words: 1642 - Pages: 7

Free Essay

The Marketing Plan Handbook

...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev explains the pieces of a marketing plan , breaking down the need, standard issues, and concerns with many of the plans that companies possess. He also gives a better understanding as the difference between a marketing plan and the strategic plan that many confuse are the same. Many issues fall into play when a company writes the document only by the standard requirements that are given, as an example the 50 page requirement. The main points of the book are focused that the simpler the plan, the better. The outline proposes emphasis on the marketing plan to be written simple and basic and focused on value-management. The finances, operations, technology, and organization should be focused. The plan is broken down into eight simple parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control, and exhibits. He creates and easy to follow guide in which all marketing plans should possess with the need to know information, excluding the fillers. The book suggests there are three key principles in writing a marketing plan. The business strategy must outline and communicate these principles to a target audience. The plan must be first actionable. In this, it should include a development of action directed at obtaining a specific goal. This includes creating or modifying parts of the seven key marketing mix variables: product, service, brand, price, incentives...

Words: 468 - Pages: 2

Free Essay

Marketing Plan for Handicrafts

...IMC Plan for Rajasthali Submitted By: Nimisha Nasa (13020841022) Submitted To: Ms. Anisha Agarwal Rajasthali – Company Analysis                  Age Group 20-24 25-34 35-44 45 & Above Cust Profiling by Age FY '12 FY '13 6% 14% 14% 45% 44% 41% 36% FY '14 5% 18% 45% 32% Cust Profiling by Category Age Group FY '12 20-24 8000 25-34 55000 35-44 22000 45 & Above 25000 Spend/Year FY '13 FY '14 10000 11000 70000 105000 26000 32000 30000 36000 Cust Profiling by Online Spend Age Group FY '12 FY '13 20-24 0.2 0.32 25-34 0.16 0.27 35-44 0.14 0.23 45 & Above 0.08 0.12 FY '14 0.38 0.4 0.34 0.18       Financial Statement for Rajasthali FQ1 '12 FQ2 '12 FQ3 '12 FQ4 '12 Revenue QoQ Gross Profit QoQ Gross Margin % Op Profit QoQ Op Profit % 807.46 764.94 -5.3% 290.68 -10.0% 38% 225.66 -12.7% 30% 752.60 -1.6% 285.99 -1.6% 38% 222.02 -1.6% 30% 744.72 -1.0% 286.72 0.3% 39% 223.41 0.6% 30% FQ1 '13 FQ2 '13 FQ3 '13 FQ4 '13 718.75 -3.5% 273.13 -4.7% 38% 212.03 -5.1% 30% 691.56 -3.8% 242.04 -11.4% 35% 183.26 -13.6% 27% 638.03 -7.7% 210.55 -13.0% 33% 162.70 -11.2% 26% 591.89 -7.2% 198.28 -5.8% 34% 156.85 -3.6% 27% FQ1 '14 FQ2 '14 FQ3 '14 529.83 -10.5% 174.84 -11.8% 33% 137.76 -12.2% 26% 536.95 1.3% 182.56 4.4% 34% 135.58 -1.6% 25% 523.51 -2.5% 183.23 0.4% 35% 137.42 1.4% 26% FQ4 '14 (Projected) 504.26 -3.7% 173.97 -5.1% 35% 128.59 -6.4% 26% 322.98 40% 258.39 32%    Rajasthali – Industry & Competitor Analysis Industry Size & Revenue by Competition FQ1 '12...

Words: 643 - Pages: 3

Premium Essay

Brand Marketing Business Plan

...popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends to be overly youth focused (Y generation) with a “dandy mood”. However, by closely following generational fashion trends as well as our own customers' purchasing preferences, we will tailor our inventory to meet the specific needs of our clientele. We will solely focus on the our styles, colors and fits to flatter our community needs of her figure will be our specialty. 1.3 MARKET ANALYSIS (pour les plus grandes villes où il y a les fashions weeks : Londres, HK, Milan, Paris, Madrid, NYC…) Si vous avez qlq chiffres. 1.4 STRATEGY & IMPLEMENTATION Like a Sir recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales, and we will partner with local organizations such as the designers chambers, fashions places… as often as possible. 1.5 MANAGEMENT Vos CV 1.6 FINANCIAL PLAN On va voir, j’ai un excel ou réutiliser ce qu’il a été fait avant. 1.7 SOURCES...

Words: 3204 - Pages: 13

Premium Essay

Marketing Plans

...of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays. Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts. Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers. An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to target individual...

Words: 790 - Pages: 4

Premium Essay

Marketing Plan

...Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One well-known...

Words: 3737 - Pages: 15

Premium Essay

Marketing Plan

...An assignment On Marketing Plan Submitted by: Submitted to: Date of submission: Table of Contents Executive summary: 5 Introduction: 7 Methodology: 7 Part A- Essay: 7 A.01 Changed perception in marketing plan: 7 A.02 Barriers to marketing plan: 7 Marketing function isolation: 8 Organizational barriers: 8 Demographic factors: 8 Economic factors: 8 Technological factors: 8 Culture: 8 A.03 Techniques for overcoming barriers to marketing plan: 8 Be strategic: 8 Be realistic: 8 Stay focused: 9 Monitor the budgets: 9 Market research: 9 A.04 Importance of marketing plan in the strategic plan: 9 Product: 9 Price: 9 Promotion: 9 Place: 9 A.05 Ethical issues in marketing plan: 10 A.06 Organization responses to ethical issues: 10 Individualistic approach: 10 Communal approach: 10 A.07 Example of consumer’s ethics and the effect on the marketing plan: 11 Part B: Preparing marketing plan 11 B.01 Organizational capability evaluation: 11 Business experience: 11 Business reputation: 11 Company culture: 11 Business environment: 11 B.02 Techniques used in organizational auditing and analyzing external factors: 11 B.03Carried out organizational audit and external factors analysis that affect marketing plan: 12 SWOT analysis of the Toyota Company: 12 PEST analysis for Toyota Company: 13 B.04Marketing plan: 14 Marketing objective: 14 Objectives: 14 Strategy statement market share: 14 Brand awareness:...

Words: 4075 - Pages: 17

Premium Essay

Marketing Plan

...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined!   1. What is a marketing plan?!?!?   So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found:   - -          “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.”   - -          “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.”   - -          “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.”   Here’s my definition:   - -          “A Marketing Plan describes how you’re gonna get your product in customer’s hands.”   Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing.   2. What does a marketing plan look like?!?!?   ...

Words: 999 - Pages: 4

Premium Essay

Marketing Plan

...M-X251 Marketing Plan In this paper, Team A will represent the top marketing team for the corporation General Dynamics. They will present a brief overview of General Dynamics, and describe a new product that the company will be selling in the near future. Additionally, Team A will describe the role marketing has played in the success of General Dynamics. After which, the team will present a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product that General Dynamics hopes to sell. In order to properly market this product, research will have to be done in order to develop a marketing strategy for this new product. Team A will explain that research approach as part of this first phase in marketing General Dynamic’s new product. General Dynamics General Dynamics Corporation is a company that has historically built its business on military defense contracts. Tracing their roots back to 1896 building military submarines, they are now the fourth largest defense contractor in the world (Defense Systems Staff, 2011). Headquartered in West Falls Church, Virginia, General Dynamics is a publicly owned corporation currently traded at the NYSE under the ticker symbol GD. Recently developed high profile military products include the Aegis Combat System, advanced submarine technologies, and military grade security for smart phones and tablets (General Dynamics Corporation, 2012). According to their Annual Report filed in 2011,...

Words: 6565 - Pages: 27

Premium Essay

Marketing Plan

...1. Executive Summary Blaze Mountain Travel and Tours is a reliable, professional and experienced tour operator led by a group of young people. The team has devoted themselves to the tourism industry for 5 years. The company has designed tours for both the older tourists and young student tourists. The primary goal is to provide excellent service to our/your client. The company ensures that the client will have the experience of lifetime. The environment in which it operates can be summarized as following: • Tourism year 2011 in Nepal. • Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism, corporate social responsibility and e-ticketing in the western parts of our world. • Sustained instability in Nepalese politics having detrimental effects on Nepalese tourism industry. • Economic recession and global financial crisis curtailing the consumption of people all over the world having its spillover effects in Nepalese tourism industry as well. • Innovative business model of Blaze Mountain that is based on attracting GITs (Group Individual Tourists) through strategic tie-ups with foreign travel agencies. • A network of value chain partners who share their business with each other and strive towards creating and maintaining similar standards of performance – another innovation of Blaze Mountain that is quite unprecedented in the market. The product and price strategy of Blaze Mountain will basically involve designing products as per the...

Words: 4739 - Pages: 19

Premium Essay

Marketing Plan

...MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique, meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size, Usage, Benefits, Lifestyles, Occupation, Distribution Channels, Geography, Income, Social Class, Personality, Age, Family size, etc. (Examples-Demographics, Market Surveys, etc.). 2. Becoming better than your competition ----Customers have choices. In order to become better than your competition, you must know the competition. You can respond to a competitive advantage by creating another equally important advantage for your company. ----Visit competition, telephone competition, use telemarketing, get feedback from your salespersons. ---Review RMA, D&B Financial info and other relevant information sources. 3. Develop a strategy ----Focus on creating a marketing strategy and tactics. ----Set marketing objectives and goals. ----Create a strategy to meet these goals. (write a rough marketing plan) 4. Find enough customers ----Advertising, Direct Mail, Mailing lists, trade shows, networking, dealer networks, personal sales calls, etc. 5. Find the right location ----Highly visible location, with sufficient traffic count, if relevant. For retail, who are the other tenants in the center or mall? How close is your closest competitor? What are...

Words: 397 - Pages: 2

Premium Essay

Marketing Plan

...VersaPhone: Marketing Plan Table of Contents VersaPhone: Marketing Plan 1 Executive Summary 4 1. Situation Analysis 5 1.1. Market Needs 5 1.2. The Market 6 1.2.1. Market Demographics 6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10 1.3.4.1. Strengths 10 1.3.4.2. Weaknesses 10 1.3.4.3. Opportunities 10 1.3.4.4. Threats 10 1.4. Competition 11 1.4.1. Direct Competition 11 1.4.2. Indirect Competition 12 2. Marketing Strategy 13 2.1. Value Proposition 13 2.2. Critical Issues 13 2.3. Financial Objectives 14 2.4. Marketing Objectives 14 2.5. Target Market Strategy 14 2.6. Messaging 15 2.6.1. Branding 15 3. Marketing Mix 15 3.1. Product Marketing 15 3.2. Pricing 16 3.3. Promotion 16 3.4. Service 17 3.5. International Markets 17 3.6. Implementation Schedule 18 4. Financials 18 4.1. Break-even Analysis 18 4.2. Sales Forecast 19 4.3. Expense Forecast 19 4.4. Linking Expenses to Strategy and Tactics 20 4.5. Contribution Margin 21 5. Controls 22 5.1. Implementation 22 5.2. Keys to Success 23 5.3. Market Research 23 5.4. Contingency Planning 23 References: 25 ...

Words: 5971 - Pages: 24

Free Essay

Marketing Plan

...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and wants...

Words: 3479 - Pages: 14

Premium Essay

Marketing Plan

...Kelsey Campbell Athlete and Ambassador Kelsey Campbell Wrestling Kelsey Campbell Wrestling Marketing Plan 2.1 Market Plan Summary Kelsey Campbell Wrestling is a brand and model that represents the fully dedicated elite-athlete for USA Wrestling. Goal-oriented and continued focus on national dominance and international success with the overall objective of winning Olympic gold in 2016. The market for Kelsey Campbell Wrestling (athletes, parents, coaches, and sports fans) is a large market that continues to grow as the sport of wrestling continues to grow. Especially recently, with the International Olympic Committee’s initial vote-proposal, recommending that wrestling be removed from the Games following 2016, the support of this international sport has grown in dominant fashion. Not only does Kelsey Campbell wrestling have a market of loyal and personal fans, but of wrestling fans from all around the world. What is relevant is that wrestling fans, especially Americans, love gold. The more successful an athlete, the stronger the following. 2.2 SWOT Analysis Internal Strengths: Already an established “Name.” Kelsey Campbell Wrestling is closely associated with the USA’s National Governing body, with the most established Wrestling Club and with the Olympics. KCW has a fan base as well as already solidified business and exposure opportunities. KCW already has a website, Verified Twitter, and a Fan Page on Facebook. KCW also has a Signature Series Clothing line with...

Words: 4101 - Pages: 17

Premium Essay

Marketing Plan

...Party Time! Marketing Plan Final Draft P.P.E (Party Planners Express) Joseph Waldrup 8-26-13 Table of Contents 1.0 Executive Summary……………..4 | 2.0 Situation Analysis Overview……….…4-6 2.1 Market Summary…………..6-7 2.2 SWOT Analysis………….7-9 2.3 Competition………………9-10 2.4 Product (Service) Offering………..10-11 2.5 Keys to Success………………….11-12 2.6 Critical Issues…………………12 | 3.0 Marketing Strategy Overview ……..12-133.1 Mission……………………14 3.2 Marketing Objectives……………14-16 3.3 Financial Objectives………………16-17 3.4 Target Markets……………………..17-18 3.5 Positioning…………………..18-19 3.6 Pricing Strategies………………..19-20 3.7 Marketing Attack Strategies…………..20-22 3.8 Marketing Research…………………22-24 | 4.0 Controls Overview………..24 4.1 Marketing Organization…………….26-27 4.3 Contingency Planning………………..27-28 | 5.0 Conclusion………………………….28 |  References…………………………….29 | 1.0 EXECUTIVE SUMMARY Party Planners Express (PPE) is a party planning company specializing in satisfying customers. PPE will offer exceptional services to children from ages 2-16. The mission of the Party Planner is to provide customers with the highest level of party planning. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. The corporate market for event planning is steady and profitable, but in the Houston area there just aren’t many that provide quality services. For some large...

Words: 4346 - Pages: 18