...DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS ALBERTA SCHOOL OF BUSINESS International Marketing MARK 644 - X50, Winter 2015 Instructor: Edy Wong, PhD Office: BUS 3 – 21B Phone: 780 492 8137 Email: edy@ualberta.ca Office Hours: By appointment Class Location: Business B 9 Class Times: Wednesday, 6:30 p.m. to 9:30 p.m. Course Duration: January 7th to April 8th, 2015 I. COURSE DESCRIPTION This course is designed to provide students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply chain considerations, and relevant government regulations on international trade. The learning strategy for this course will be based on a combination of class lectures, group discussions and presentations, and a group paper. Students are encouraged to contribute to the learning process by drawing on their professional and business experience in class discussions and projects. Learning outcomes in this course will include an understanding of the principles of international marketing, an appreciation of the relevance of politics, culture...
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...New I.T. Project CEO – Yes, succession planning. Project Manager – How so? President & CEO – I experienced professional growth in the company, and I suspect that others would like to grow in that same manner. I would have liked a defined career path and the ability to track my progress for meeting the requirements. Knowing where the openings are and what skills it takes to fill the positions would have made it much easier to advance. Project Manager – I understand. It seems the system tracks the answers in performance reviews as well as the training courses each employee completes. President & CEO – Yes, exactly. Those records would be entered into the system by the employee. Each employee could see progress in the system and plot a course. I know everyone does not want to be the president of the company and are content in the current role, but those that want to grow will stay with the company instead of leaving to grow elsewhere. Project Manager – I appreciate your time. Is there anything else you would like to share? President & CEO – Yes. We have had great success with the financial integration, and I expect a full six months more of savings than was originally calculated due to the time savings in the automatic calculations. The people time saved with calculation speed in the system was near to six months less time required for reaching the return on the investment point. The automatic calculations make the time a bit more in savings. Project Manager...
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...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
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...Learning Task 1 Project Charter (Individual Report) * The first assignment is to develop a Project Charter describing a project. * Project Charters commonly come in a short (1 page) version, or a long (several pages) version. * For this assignment, you will create a long version. .Below is a URL to an example of a long version, but there are many such examples that you can use. http://www.projectmanagementdocs.com/initiating-process-group/project-charter-long.html * A Project Charter is often the first time many stakeholders from across the organisation receive details of the proposed project, so it must provide information about: * What problem are we planning on fixing, or what strategic change are we trying to deliver? * What will the organisation get from the project? * What will it cost? * How long will it take? * What are the risks? * Who should be involved? * Why should the organisation underwrite this project? * Keep your charter to between 3 and 4 pages long, and remember that you do not require a huge amount of detail for each of the sections. * Senior stakeholders will looking to see that you have considered and canvassed all the sections mentioned on the previous page, but may not be in a position to provide great detail. I have chosen to create a Project Charter that will align with my other Assessment in Marketing. So I have shown how Transmin have approached my company “WebIT4U” and show how we plan to develop...
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...leadership and evaluated holistically * Refine and develop opportunity maps that help business make right portfolio choices. * Review 2020 Volume, revenue and share Projections. Also lead by brand target setting for SBP/EBP period. * Work with Commercial team to develop volume allocation by brand, forward volume phasing and industry estimates * Support GM with regular business tracking, review and course corrections to accelerate Region's growth to meet long term financial objectives * Prepare business review deck every month for discussion with BU business review meeting and internal communication * Lead weekly and monthly volume estimate, RE and brand phasing - understand variances and communicate to BU/Region leadership conduct deep dive analysis to understand performance better - work with Marketing Manager and FCL Lead to course correct * Lead joint system planning from company side...working closely with BU, GM, Finance Director and BIG. This involves long range business / industry forecast, consumer/shopper trends impacts business and leading workshop to drive common understanding of future for company and BIG * Understand and keep track of competition, share insights on competition on regular basis * Single point contact for BU on all submission to BU, Group and Global - this includes monthly review, Quarterly narrative to Group, Monthly VC deck to Group and other ad hoc requests on competition, industry etc. * Responsible for developing...
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...extra savings will fuel additional growth and expansion to the company, as we are able to fund more research and projects to improve our workplace. Financial Sunshine How has GenRays been doing financially? As you can see from the chart below, our total sales have been climbing. We passed $6M in sales in the final quarter of last year—up from just over $4M in sales the prior year. 8 One new project that you will read about in this newsletter is the possible implementation of a new HRIS system with payroll functions. We are hoping that the HRIS side of this new system will impact your work life at GenRays very positively, allowing you to create a career track for yourself that aligns with your own goals. It will allow for more transparency in hiring, as all employees will be able to see and apply for open positions as they wish. It will also allow management to ensure that applicants for new jobs are well-qualified. The payroll side will ensure that your paychecks and expense reports are processed more or less automatically, which will make it faster and easier for you to be reimbursed or to make changes to your auto-pay options. We have hired a new project manager to lead up this initiative and make recommendations about whether we can move forward and how to go about it. The PM will meet with employees, vendors, and management to identify important parts of the project and make sure we meet our goals. I know you will make our new PM feel welcome and that you will provide your honest...
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...of our company Pfizer pharmaceutical Ltd and it is also a part of broader research collaboration with Ligand Pharmaceutical incorporated. We are going to plan this product in the market next year 2014. All the information related to launch schedules and estimated costs also included in the project. Our company project includes mainly six elements and we will focus mainly on these six types of elements such as: Project Definition: Objectives: According to me, it is the best success of the company for achievement in the fields of the Women’s medicines. Main objectives of the company are that our company will get more profit by launching the new product and we also will get new reputation in the market. Before launching this product we must have to understand what is the product contains? And how it will help? So here I want to describe something about the product that is need to understand. According to me, for our new plan objectives also depends on several objects such as supply chain registration, Quality assurance, authority and management, development, market and also cost and time. Project development | Responsibilities | Authorities/Management | Management will run the project | Development Department | Develop product through analytical and critical...
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...BUSC 440 WEEKLY ASSIGNMENTS for WEEKS 1-6 IMPORTANT NOTE: Look ahead to the final assignment/project for the course due in Week 6 and get started on it early! You should work on the project weekly even though you don’t have to submit weekly assignments for the project. Some weeks in the course have only one written assignment to give you additional time to work on the project due in Week 6; please use this time wisely. Week 1 Assignments NOTE: The reading and viewing materials can be found in the LibGuide on Blackboard for this course. Read each of the following articles. * The Evolution and future of logistics and supply chain management - Ballou, Ronald. European Business Review19. 4 (2007): 332-348 DOI 10.1108/09555340710760152 * Logistics and supply chain management applications within a global context: An overview - Schoenherr, Tobias Journal of Business Logistics30. 2 (2009): 1-VII * Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development - Hult, G. Tomas M.; Ketchen, David J.; Arrfelt, Mathias Strategic Management Journal, Oct2007, Vol. 28 Issue 10, p1035-1052 * Supply chain management and its relationship to logistics, marketing, production, and operations management - Mentzer, John T; Stank, Theodore P; Esper, Terry L. Journal of Business Logistics29. 1 (2008): 31-VII * Supply chain management and retailing. - Sparks, Leigh Supply Chain Forum: International Journal...
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...Unit 5 –Marketing Plan Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written “Unique and Different”. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough...
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...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
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... HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice – You will develop the ability to evaluate current marketing practice, not only in terms of its effectiveness, but also in terms of ethical implications. 4) Conduct marketing research – Millions...
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...and profits as a result. FHE views aggressive and efficient product development as a means for growth and success. Improving the speed and efficiency of bringing products to market is a critical component of this strategy. As such, the Engineering and Marketing functions are organized into one team which is led by Vice President of Corporate Development and Marketing, Phil Thomas in order to facilitate cooperation during new-product introductions. This new organizational structure has caused overlap and uncertainty around roles and responsibilities in two critical positions within the team, the technical program manager and the product manager. In addition, manufacturing has not been included in the upfront design of the product and is only brought into the process during the testing phase, once the product has been designed and approved. FHE’s Product Development Engineering Manager, Lum Donaldson is reviewing the product development process and looking for opportunities to improve their operations. Currently, the product development process takes 1 year. The process involves Engineering, Marketing and Manufacturing. These three organizations are expected to work closely together during the development process. In his review, Donaldson has seen a bottleneck in the Engineering Services organization where up to 20 new jobs can be in the cue at one time. In addition, Manufacturing has expressed the desire to be more involved in the process...
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...American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement and personal betterment...
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...control of various projects undertaken. Operations Department exercise control over all the Project Offices as well as all the Vessels. Project Offices are headed by Project-in-charge (PIC) and Vessels are headed by Masters. Masters of all DCI vessels, report to PICs who in turn report to HOD (Ops). Operations department strives for improvement of performance/ production, provides safe practices in dredging operations, complying with all Statutory Rules & Regulations of the Government, Ports and by establishing Procedures to safe guard against all identified risks and avoidance of damage to the property particularly while working and at sea. Operations Department looks after deployment of various dredgers at Dredging and Reclamation Projects as per the contracts concluded between the DCI and customers such as Major Ports, Minor Ports, Indian Navy, Ship building yards, Inland dredging organizations in India and major dredging and reclamation projects abroad. Operations department also looks after issues with respect to carrying out Hydrographic survey, soil explorations/ investigations and analysis apart from undertaking towage of dumb dredgers and crafts by the Tugs owned and hired. HOD (Ops) is assisted by Dy. General Managers, Managers, Dy. Managers, Asst. Managers, Surveyors and Administrative staff in day to day functions of the Department. The Head Office monitors the project functions, guide the PICs, monitor and review progress of the projects and act accordingly...
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...Chidrula Matthew Elliot Sandeep Singh Varunprasad Natu EMGT 6901 Advanced Project Management Fall 2015 Systems Engineering and Engineering Management Department The University of North Carolina, Charlotte * ACKNOWLEDGEMENT Completion of this project would not have been possible without the kind support and help of many individuals and organizations. Our team would like to extend my sincere thanks to all of them, especially the following groups and departments from Coca-Cola for their support and cooperation to make this project a success: Maintenance, Production, Materials, Marketing, Customer Relations, and Quality. Without their willingness to help in the planning and construction of the renovation of the Charlotte facility, success would not have been possible. ABSTRACT veloping, upgrading/converting the current practices and bottling facility into “glass” where everyone will be able to see through. Charlotte, NC home of the first Bottling Company for Coca-Cola, places #57 in the top places that drink most soda nationwide [7], home of the Hornets, Carolina Panthers, and Motor Speedway, with a population of close to 800,000 makes it the 17th largest city in the US based on population, and the perfect home for another attraction: A renovated transparent Coca-Cola Manufacturing facility. The report will guide the reader through the main objectives of the project, similar projects done in the past, it will walk through the key steps needed to achieve the goals...
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