...dqwdFinal Project Report Product: ASIAN PAINT ROYALE Group 6 Executive Summary Aim of this project was to apply the learning from marketing class and based on that develop a marketing plan for chosen brand. To do that we chose the product Asian Paints Royale and explored the various product related aspects. The detail analysis consisted of 5 stages 1. Detailed analysis of product based on situational analysis 2. Evaluation of marketing strategy for previous years 3. Review of current marketing strategy 4. Comparison with marketing plan of competitor brands 5. Developing marketing plan for next year In the first phase of analysis we did situational analysis based on 5Cs – Company, customers, Competition, Collaborators and context. With this we were able to identify opportunities, threats etc. Based on data collected from various sources we were able to evaluate marketing strategies. We evaluated Segmentation schemes, target segment and rationale behind the target group. Based on that we understood positioning of the product. We compared this competitors and understood how asian paints royale differentiates from its competitors. We did 4P analysis and product, price, place and promotion of the Royale. Our analysis was based upon data collected through asian paints spokesperson, social media pages and official reports. To predict the future strategy for marketing we looked through previous annual reports figured out what cost and timelines...
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...HISTORY Asian Paints: Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India. It manufactures paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company. Asian paint concentrates on decorative paints market that’s why it has 40 percent of share in decorative. Utsav is a leading brand of this company. Goodlass Nerolac Paints: It is the largest industrial paint and second largest decorative paint company of India based in Mumbai. It is a subsidiary of Kansai Paint of Japan. It is engaged in the industrial, automotive and powder coating business. Goody is a brand introduced by this company made a huge success in the market. I. SEGMENTATION Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. The whole paint industry has been divided into two segments:- * Decorative segment * Industrial Segment Asian paint market segmentation – AP produces a wide range of products which have more than 12,000 shades. * Utsav - rural (chunna and distemper) * Distemper - middle income group * Royal - higher income group Decorative paints market has been segmented into:- * Interior wall paints:- * Royal- Smooth & high performance luxury...
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...Asian Paint is one of the leading companies in India. The company want to lunch the new product called Royal Play. The company has decided various planes for promoting the product. The various functions relating to the marketing plane is as below. 2.1 Current Market Situation Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 66.80 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Tubman’s. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. Asian Paints is the only paint company in the world to receive this recognition. Forbes has also ranked Asian Paints among the Best under a Billion companies in Asia In 2005, 06 and 07; The Company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate force and India's leading paints...
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...AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls, we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited, india’s largest paint company. instead of simply manufacturing decorative coatings, the company is increasing customer satisfaction and boosting sales by engaging with customers, dealers, and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of all stakeholders, asian Paints chose the SaP® Customer relationship management (SaP Crm) application to integrate customer-facing processes. SAP Business Transformation Study Superior Customer Value Content 3 4 5 6 7 8 10 11 Asian Paints Key Challenges Why SAP Was Selected Implementation Process and Best Practices Strong Governance and Project Management Business Process Transformation and Value Realized Future Road Map Lessons Learned AsiAn PAints GaininG a 360-DeGree View of the CuStomer QuiCk faCtS Industry Consumer products Revenue uS$1.1 billion Employees 5,000 (worldwide) Headquarters mumbai, india Web Site www.asianpaints.com SAP® Solutions and Services SaP® Customer relationship management application (functionality for marketing, interaction center, sales, service, and partner channel management), SaP ramp-up program Implementation Partners mahindra it Consulting Pvt. Ltd., a unit of mahindra & mahindra Group; SaP Consulting Key Challenges • Gain visibility...
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...AsiAn PAints GaininG a 360-DeGree View of the CuStomer “we don’t paint walls, we style them.” that catchy slogan describes a key business initiative launched several years ago by asian Paints Limited, india’s largest paint company. instead of simply manufacturing decorative coatings, the company is increasing customer satisfaction and boosting sales by engaging with customers, dealers, and other partners to provide complete home painting solutions. to achieve the necessary 360-degree view of all stakeholders, asian Paints chose the SaP® Customer relationship management (SaP Crm) application to integrate customer-facing processes. SAP Business Transformation Study Superior Customer Value Content 3 4 5 6 7 8 10 11 Asian Paints Key Challenges Why SAP Was Selected Implementation Process and Best Practices Strong Governance and Project Management Business Process Transformation and Value Realized Future Road Map Lessons Learned AsiAn PAints GaininG a 360-DeGree View of the CuStomer QuiCk faCtS Industry Consumer products Revenue uS$1.1 billion Employees 5,000 (worldwide) Headquarters mumbai, india Web Site www.asianpaints.com SAP® Solutions and Services SaP® Customer relationship management application (functionality for marketing, interaction center, sales, service, and partner channel management), SaP ramp-up program Implementation Partners mahindra it Consulting Pvt. Ltd., a unit of mahindra & mahindra Group; SaP Consulting Key Challenges • Gain visibility...
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...Research report on Future Market prospects of Asian paints in Bangladesh B.B.A Dissertation Supervised by Mr. Sajeeb Saha Lecturer, Department of Business Administration IBAIS UNIVERSITY Submitted by Sk Md Alauddin Student ID: =2001070807 A dissertation submitted in partial fulfillment Of the requirements of the degree of BACHELOR OF BUSINESS ADMINISTRATION (Marketing) OF IBAIS UNIVERSITY Dhaka,Bangladesh Submitted date 28.02.2010 CERTIFICATE OF THE SUPERVISOR This to certify that the Internship report on “FUTURE MARKET PROSPECT OF ASIAN PAINTS IN BANGALDESH LTD” is done by Sk Md Alauddin as partial fulfillment of requirement of “Bachelor of Business Administration” degree from “IBAIS University” The thesis has been carried out under my guidance and is a record of the bonfire work carried out successfully Signature: ………………………. Supervisor’s Full Name Mr. Sajeeb Saha Date:…………… ……………………. Faculty/School: Business Administration DECLARATION I hereby do solemnly declare that the work resented in this dissertation project/thesis has been carried out by me and has not been previously submitted to any other University / College / Organization...
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...Executive Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive...
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...“Market Research On Current Standing Of Kansai Nerolac Paints Limited Vis-À-Vis Its Competitors In Ghaziabad and Noida” (GHAZIABAD DEPOT) By: Varun Singh Kalsi PGDBM BATCH: 2007-2009 Company Guide: Faculty Guide: Mr. Manojeet Rautrey Prof. Alpana Grover Das Asst. Manager Assistant Professor Kansai Nerolac, Ghaziabad Depot GHS-IMR, Kanpur DR.GAUR HARI SINGHANIA INSTITUTE OF MANAGENMENT & RESEARCH, KANPUR PRAFACE This project in the out comes of conscious attempt to understand the gap between theories and real life aspects of business. In actual theories are too good to be followed. Industrial interface through summer training has been made compulsory for the fulfillment of P.G.B.D.M. course so that student get geared up to take a deep plunge on the corporate world. This project is the culmination of my odyssey of my two month of exclusive study and development at KANSAI NEROLAC PAINTS LIMITED. This gave me a lot of practical exposure and also gave me a wide scope to acknowledge the new elements in today’s market place. Marketing is no longer a mere part of company, but drives the company’s vision, mission and strategic planning. Marketing deals with the whole process of entering market, establishing profitable position and building customer relationship. Customer is the king and now they are dictators. Even MNCs move to any extent for...
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...Managing Business Activities To Achieve Results RIMS INTERNATIONAL SCHOOL OF BUSINESS TECHNOLOGY Project Guide: Prof.MRS PRIYA CHOWDHURY PRESENTED BY: KEYUR. P. DESAI BBA SECOND YEAR: HIGHER NATIONAL DIPLOMA STUDENT ID NO: 10312 Unit Title: Managing Business Activities to Achieve Results | Unit Code: 15 | Date Issued:20th Oct 2011 | Assignment Brief - General Student Name: Keyur Desai | Student ID10312 | Date Received | Lecturer Name: Ms Priya Chowdhury | Internal Verifier Name: | Rules and regulations: Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. | Coursework Regulations 1 You are required to submit your coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this is available in the student handbook submission. 2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 3 Late coursework will be accepted by...
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...Table of content Serial # 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on above...
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...| SUMMER PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE PGDM PROGRAM By :- Abhishek Kumar Roll. No.: 03 Supervisors: 1.Company Guide:- Bharath Rajgopal 2.Alumini Guide:- Siddharth Sharma 3.Faculty Guide:- Dr. M.Sivagnanasundaram Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka (2011-2013) ACKNOWLEDGEMENT It has been a privilege that Cipy Polyurethanes Pvt. Ltd has been my stepping-stone into the corporate world. Words cannot express the gratitude I feel towards the innumerable people who have helped me in my endeavor. I avail this opportunity to express my heartiest gratitude to Mr. Bharath Rajgopal (Asst. General Manager) for giving me the platform to do a project and providing me with an enriching experience, with the right blend of theoretical as well as practical exposure. I would like to thank Mr. Naveen Sangwan (Business Development Ofiicer) and Ms.Kriti Wadhwa (Business Development Ofiicer) for her guidance, valuable inputs and also for her time. .Their guidance during the internship has proved to be beneficial in many ways. I would like to express my sincere gratitude to my Faculty Guide, Dr .M. Sivagnanasundaram and my alumni guide, Mr. Siddharth...
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...respect we, the undersigned students of BRAC Business School of Summer 15 semester have reported on a survey of the "Berger Paints Bangladesh Limited. It is important to note that the survey report is under the course of Management Principles and Practices. Though we are in learning curve, this report has enabled us to gain insight into the core fact of the Berger Paints Bangladesh Limited. It was an extremely challenging and interesting experience. Thank you for your supportive consideration for formulating an idea. Without your Inspiring this report would have been an incomplete one. Lastly, I would be thankful once again if you please give your judicious advice on effort. Yours’ sincerely, ACKNOWLEDGEMENT At first, we want to express our gratitude to Almighty Allah for giving us the strength, ability and opportunity to complete this report within the schedule time successfully. We would like to express our debt of gratitude to Lecturer, Mrs. Tanzin Khan, Department of BRAC Business School of BRAC University, who assigned us to prepare this report. Her valuable suggestions and important guidelines help us a lot to prepare this report. Moreover, her valuable instructions, constant inspiration, enormous patience contributed throughout the report. Our special thanks to Ms. Anika Shams the Officer of Human Resource Department of Berger Paints Bangladesh Limited (BPBL) who helped us a lot to provide with relevant and updated information of BPBL to prepare the survey...
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...INDIAN PAINT INDUSTRY: OVERVIEW Colours have always been an integral part of the Indian culture and paint is what makes the surrounding things and the homes people live in acquire the colour of their choice. Informally, the Indians started using paint centuries ago, zhen they used herbal colours to make cave paintings and religious figurines. Formally, the Indian paint industry is more than 100 years old. Its beginning can be traced back to the setting up of a factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Till the end of World War II, the industry consisted of small producers and two foreign companies. After the war, the imports stopped which resulted in the setting up of manufacturing facilities by local entrepreneurs. Still, the foreign companies continued to dominate the market. Presently, the industry has around 12 major players in the organised sector and more than 2000 producers in the unorganised sector The Indian paints industry has seen remarkable changes during the last decade. In this period, almost every major multinational has established or entrenched their presence, incumbents have built on their market position and the industry has become far more sophisticated in terms of the products it manufactures, the way it sells to customers and in the range of technologies it uses. The growth of the industry is not surprising; after all, paint demand is intimately tied to GDP, which has grown at record levels for much of the decade. Overall, paint demand...
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...Refreshment PLC case study question: Discuss the concept of strategic drift and from the viewpoint of Refreshment PLC, identify the likely main strategic drivers that are likely to apply in the case of the proposed strategic alliance. Whenever strategy is discussed, there has to be a starting point and a desired end point in a given timescale. Strategy is the process or way of getting to the desired state or end point. Strategic drift occurs when external and internal events, foreseeable and unforeseeable impact and alter the course of the strategy, thus effectively misaligning the strategy with the desired outcomes and achieving an altered course of action. This veering off from the set path or strategy is called strategic drift. Basically, Refreshment PLC aims to infiltrate new Asian markets for its flagship product line which markets its product as low calorie and sugar free. Refreshment sees the Asian market as huge marketing potential and as per strategy, following strategic drivers have been identified: Strategic Drivers: The alliance which is being formed will help both Refreshment PLC and Scorpion in attaining mutual strategic objectives which are relevant to each partner respectively. Evolutionary Drivers: As refreshment PLC found out the market for its products in Europe is saturated, so it needs to go for greener pastures, in essence market its products in larger markets. It is a very feasible option as information flow mechanisms and the internet have made it...
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