I think it is a kind of economic activity, as the change of era, the development of productivity and science and technology
Progress, the concept of marketing has changed dramatically, marketing founded in the late 19th century in the United States in the 1920 s, after the development of more than 100, the modern marketing has entered the mature stage, it has formed its own theoretical system.Under the American marketing association: the definition of marketing is to create, communication and transmission value to customers, and business relationship with customers so that the organization and its stakeholders benefit from an organization functions and procedures.Philip kotler under emphasized the value orientation of marketing: the definition of marketing personal and collective through creating and exchanging products and value with others in order to meet the needs and desires of a social and management process.In August 2004, Boston, USA AMA summer symposium on marketing teaching is put forward a new definition of marketing: marketing is an organizational function, but also to the interests of the organization itself and stakeholders and creation, transmission, transfer customer value, customer relations, a series of process management.Can be seen from the new definition of marketing, marketing is focused on customers, customer demand as the guidance, handle good relationship with customers and deliver customer satisfaction to develop new customers, the ultimate goal is to achieve the interests of the marketing organization.Despite the seemingly complex, but it shows a simple rule: marketing is dealing with the relationship with the customer.From changsha tietong campus fruitful marketing campaigns as you can see, it is because of its grasp the essence and the main principles of marketing, on top of this to their marketing activities, and ultimately achieve the