...Marriott International is a global company based in Bethesda, Maryland, USA, with more than 4,000 properties, and more than 690,000 rooms in 78 countries, and also have 15 brands Marriott International reported revenues of nearly $13 billion in fiscal year 2013. Marriott have 45 million members in the whole world. There are approximately 300,000 employees at this company. The company is dedicated to providing good service to customers, growth opportunities for associates, and attractive returns to shareholders and owners. Marriott offers owner across the globe: regions include the U.S. and Canada, Europe, the Caribbean & Latin America, the Middle East & Africa and Asia Pacific. Marriott was founded by John Willard Marriott in 1927 with his wife, Alice Marriott, opened a root beer stand in Washington, D.C. As a Mormon missionary in Washington D.C, Marriott was convinced that the residents of the city needed a place to get a cool drink. The Marriott later expanded their enterprise into a chain of restaurants and hotels. They opened their first hotel, the Twin Bridges Marriott Motor Hotel, in Arlington, Virginia, in 1957. Their second hotel, the Key Bridge Marriott in Arlington, Virginia , It is Marriott International's longest operating hotel, and celebrated its 50th anniversary in 2009. Their son, JW (Bill) Marriott, Jr., led the company to spectacular worldwide growth during his more than 50-year career. In 1995, Marriott was the first hotel company worldwide to offer...
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...------------------------------------------------- Abstract: The case examines Marriott International's (Marriott) various innovative HR practices, which earned it the reputation of being 'the best place to work' in the hospitality industry. It describes Marriott's 'Spirit to Serve' culture and the company's HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment, selection, training and development of employees. It also details the employee retention strategies and grievance redressal system at Marriott. Finally, the case reviews the benefits reaped by the company because of its employee friendly HR practices. | | ------------------------------------------------- Issues: » Understand the role of an organizational philosophy and culture in the development of human resource policies in a multinational organization » Get insights into the HR best practices of a large global service organization » Understand the role of employee development programs for retaining employees and improving organizational productivity » Appreciate the benefits that accrue to an organization through the use of employee-friendly policies ------------------------------------------------- The Spirit to Serve Once, when a customer checked in at an Anaheim Marriott hotel, she was in a very disturbed state of mind. It was on her way to the hotel that she learnt of her sister's death. The worst part...
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...Mission Statement To become one of the leading, fastest expansion, profitable, honorable and first choice hospitality service providers in the world Mission and Vision Marriott’s mission and vision endeavor to offer the highest quality and service standard in the hospitality industry with magnificent lodging facilities, leading technology, sophisticate management and enthusiastic servicing team to achieve complete customer satisfaction. Our hospitality management service strive to sustain ongoing business growth and financial strengths in order to maximize every stakeholder’s interests and provide endless contribution back to the community, through service diversification and enduring global expansion. Executive Summary This report analyzes the current strategies of Marriott International and based on the given and researched information to develop a number of recommended future strategies in order to sustain the growth of the corporation. I believe that Marriott has a good chance for success even through the market is highly competitive. Marriott can successful by developing market to Asia Pacific and using the two recommendations that have been discussed, whilst being backed up throughout with the core competency of marketing. I believe that the multi-brand and product advantage can be achieved despite other hotel corporation to penetrate any market for a period of time. As the leading hospitality corporation develop over 13 multi-brand products in serving various...
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...paper provides background on Marriott International, Inc (Marriott) before delving into the company’s stated current mission and vision statements. Revisions to the mission statement are provided and the expected impact to the culture of the organization is explored. Finally, this paper addresses some important considerations on the effect on the leadership of the suggested mission statement revisions. Marriott International, Inc. Background Marriott is a global hospitality company operating more than 2,600 lodging facilities, primarily in the U.S., but also in 69 other countries and territories (Datamonitor, 2009; Datamonitor, 2006). The corporation has developed several brands in the mid to luxury sectors of the hotel industry, including The Ritz-Carlton in the luxury sector; Marriott Hotels and Resorts, and Renaissance Hotels and Resorts in the upscale sector; Courtyard by Marriott in the upper mid sector; and Fairfield Inn by Marriott in the mid-scale market. Extended stay properties, time-shares and golf finish the list of property types owned or operated by Marriott (Datamonitor, 2009; Marriott International, Inc., 2009a). The company had $12.9 billion in revenue during 2007, earning a net profit of nearly $700 million through the efforts of approximately 151,000 employees (Datamonitor, 2009). That revenue held steady during the difficult economic conditions of 2008, at $12.8 billion, with net profit declining to almost $400 million (Marriott International, Inc., 2009b)...
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...Case Summary: “Make every interaction meaningful” is the Marriott philosophy. Not quite an easy challenge for the multitude of Marriott brands and the abundance of campaign management tools used to contact customers spread all over the world. With over 3,200 hotels and resorts under 19 brands in 68 countries, the company was founded by J. Willard Marriott in 1927, which began from a roadside root beer stand to an $11 billion industry on just about anything involved in running a hotel. Despite one of the industry leaders in the market, slow economic conditions intensified rivalry within the hyper-competitive hotel industry. Like the Marriott, its competition also offered the same wide range of hotel and resort brands that cater to different customers’ needs and tastes not to mention rivalries on the basis of location, ambience, price, amenities, and other elements. In order to compete effectively, Marriott relied on extensive marketing research, expert segmentation, and careful targeting. This began with the focus on various type of customers such as business customers, green travelers, meeting planners, vacationers and their families. In using a variety of research techniques, Marriott was able to determine customer needs and behavior, including focus groups, online surveys, and in-room questionnaires. By partnering with brand and marketing leaders, the company was able to build a campaign management platform that scaled across brands, programs and marketing organizations...
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...Business-level strategy defines an organization’s approach to competing in its chosen markets Major business-level strategic management responsibilities: Direction setting Establishment & communication of mission, vision, ethics, & long-term goals of a single business unit Creation & communication of shorter-term goals & objectives Analysis of business situation Compilation & assessment of information from stakeholders, broad environment analysis, & other sources Internal resource analysis Identification of strengths, weaknesses, opportunities, threats, sources of sustainable competitive advantage Selection of strategy Selection of a generic approach to competition – cost leadership, differentiation, focus, or best value Selection of a strategic posture – specific strategies needed to carry out the generic strategy Management of resources Acquisition of resources &/or development of competencies leading to a sustainable competitive advantage Ensuring development of functional strategies & an appropriate organizational design (management structure) to support business strategy Development of control systems to ensure that strategies remain relevant & that the business unit continues to progress toward its goals The generic strategy types proposed by Michael Porter are perhaps the most widely used & understood A sustainable competitive advantage is related to the amount of value a firm creates for its most important stakeholder, the customer...
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...Introduction Marriott International, Inc. is a global leading hospitality company with more than 4,000 properties, and more than 690,000 rooms in 77 countries. Marriott operates franchises, and licenses hotels and timeshare properties worldwide. It also licenses the operation, development, marketing, sale, and management of vacation ownership and related products. Marriott was founded in 1927 by J. Willard Marriot and Alice Marriott in 1927 and is headquartered in Bethesda, Maryland, USA. JW Marriott Hotels & Resorts is Marriott International’s luxury brand that consists of 60 exceptional properties in gateway cities and distinctive resort locations around the world. JW Marriott Hotels & Resorts are expanding into gateway cities and established resort destinations as well as emerging luxury markets throughout the world. JW Marriott Hotels & Resorts compete with other fine luxury hotel brands such as Fairmont, Park Hyatt, Shangri-La and Conrad and high-end independent properties. Marriott International reported revenues of nearly $13 billion in fiscal year 2013. It has been committed to guest satisfaction, and operates and franchises hotels under 18 brands for more than 80 years. There are three roles within the Marriott “family” culture which are associates (employees), customers and its communities. “Take care of your employees and they’ll take care of the guests” was the philosophy of Marriott’s founder. “Spirit to serve the customers” is the core value of...
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...HR Professionals as Strategic Partner in Marriott’s Talent Management Table of Contents Introduction………………………………………………………………………………………3 Executive summary………………………………………………………………………............3 Organizational Profile……………………………………………………………………..3 Organizational Vision……………………………………………………………………..4 Organizational Mission……………………………………………………………………5 Human Resource Profile…………………………………………………………………..5 Economic context………………………………………………………………………….6 Political and regulatory context…………………………………………………………...8 Competitor analysis……………………………………………………………………….8 Operations Infrastructure………………………………………………………………….9 Organizational Perspective...……………………………………………………………………9 Key Performance Indicators and Analysis..………………………………………………9 Core Values……………………………....………………………………………………10 Measurement..…………………………....………………………………………………10 Cultural Perspective..…………………………………………………………………………..12 Cultural Categories and Analysis...……………………………………………………...12 People First……………………………....………………………………………………12 Pursue Excellence..……………………....………………………………………………12 HR as strategic partner………………………………………………………………………...11 Talent management is all about putting people in the right jobs………………………...13 The talent pipeline is only as strong as its weakest link…………………………………15 References……………………………………………………………………………………….16 Introduction Marriott is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,900 properties in 72 countries and territories and reported revenues...
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...Marriott can identify and analyze competition with optimize the relationship between the brands and evolve their brand management systems, recognizing efficiencies in their marketing investment while creating a brand environment best suited for cross-selling, developed a comprehensive identity program for the family of Marriott brands and increased the presence of the Marriott brand in the limited-service signatures. The revitalization also extended across a number of other product and service offerings including Marriott Rewards, the loyalty program. The identity system for each brand comprised of a suite of new branding elements applied across all marketing communications and customer touch points. Future Brand developed a range of identity systems that serve to revitalize the Marriott International brand portfolio, and created greater definition for each brand in the marketplace. They observed that while hotels obsess about a smooth check-in, the big moment for travelers occurs upon entering their rooms. Marriott is exploring how to enhance that "exhale moment”, so they build on the industry leading Marriott Mobile app for smartphones. The flagship brand of Marriott International leads the industry in offering mobile check-in and now checkout to 326 North American hotels. Studying marketing and service philosophies outside of hotels is also yielding changes. Marriott is like other brands with initiatives that create no value for ...
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...Executive Summary Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase profits by 5% annually, to gain brand loyalty from their international customers, and lastly, to increase their market share in the lodging industry by 3% within 3 years. Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the “100 Best Companies to Work For.” It has a total of six business segments in its portfolio, namely: the North American Full-Service Lodging Segment, North American Limited Service Lodging Segment, International Lodging Segment, Luxury Segment, Timeshare Segment, and the Synthetic Fuel Segment. It has a deep history, which started way back to 1927 when J. Willard Marriott and his bride opened a 9-seat root beer stand...
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...Marriott International, Inc Annual Report 2011 Accounting Principles 100 June 16, 2012 Marriott International, Inc., a leader in the hospitality industry, extended their attention to customer comfort to their intended annual report audience, and created a communication instrument that stands apart from most others in the typically dull arena of corporate reporting. In 2011, note worthy endeavors included Global Growth which caused an increase in revenues and increase in franchises. Marriott opened 210 properties with nearly 32000 new rooms around the world. Their brand portfolio which consists of urban centers to resorts has something for everyone. Each brand has been designed to deliver a unique travel experience across a range of customer segments. Marriott Vacations Worldwide Corporation, an addition to Marriott's assets in 2011, is now an independent, publicly traded company. With Marriott's management and franchising of this new spin-off they believe this will foster growth and attract new investors. Combined with "Revenue Per Available Room" (RevPAR), another business of Marriott's, grew and helped facilitate their global growth. Core values are an important part of the business philosophy that has help propel this company in 2011. Purpose, Values, Strategy and Success Measures combined with the vision to be the #1 hospitality company in the world and leading on three success measures: Loyalty, Profitability and Growth will pave the way to success. Financial...
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...rP os t Changing a Culture of Face Time Do No tC op yo by Bill Munck Reprint r0110j This document is authorized for educator review use only by Halah Simon, Iqra University until February 2016. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860 rP os t November 2001 HBR Case Study Are Some Customers More Equal than Others? Paul F Nunes and Brian A. Johnson . Robert A. Eckert r0110b op yo First Person Where Leadership Starts r0110a Different Voice The Inner Life of Executive Kids: A Conversation with Child Psychiatrist Robert Coles r0110c Skate to Where the Money Will Be r0110d Clayton M. Christensen, Michael Raynor, and Matt Verlinden The Real Reason People Won’t Change r0110e Robert Kegan and Lisa Laskow Lahey Corporate Budgeting Is Broken – Let’s Fix It Michael C. Jensen tC How to Lose Your Star Performer Without Losing Customers, Too r0110f r0110g Neeli Bendapudi and Robert P Leone . HBR Interview Jim Kelly of UPS: Reinvention with Respect Julia Kirby No Best Practice Changing a Culture of Face Time r0110h r0110j Bill Munck Tool Kit Welcome to the New World of Merchandising r0110k Do Scott C. Friend and Patricia H. Walker This document is authorized for educator review use only by Halah Simon, Iqra University until February 2016. Copying or posting is an infringement of copyright. Permissions@hbsp...
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...will keep coming back..." This is one of Marriott International's most important and enduring principles. The company's Awards of Excellence program is one of the ways Marriott celebrates its associates and how the company especially honors those associates and business units that exemplify this legendary spirit to serve the customer, the community and coworkers. In 2011, we celebrate the 25th anniversary of this prestigious recognition program. [pic] |[pic] | |J. Willard Marriott Award of Excellence | | | |[pic] | | | |[pic] | | | |Established in 1987, the J. Willard Marriott Award of Excellence honors Marriott International's finest associates for their...
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...KAHN TABLE OF CONTENTS Marriott’s Best Known Philosophy 3 History of Marriott 3 History of Marriott Innovation 4-10 Current Marriott Vision 11 New Vision 12 Current SWOT Analysis 13 Plan Of Action 14-15 Disciplines 15 Country Risk Analysis 16-21 Contingency Plans 21-22 Measurements of Success 23-24 Conclusion 25 References 26 Marriott’s Best Known Philosophy Marriott International has been known not only its brands but also its “Spirit of Serve” and a core value shared by 132,000 Marriott associates worldwide. Marriott has been considered as the Best Company to Work for by CNN Money & Fortune. The question is what makes Marriott so great? “When business slowed last year and some associates couldn’t get enough hours to qualify for insurance, leaders changed the policy.” (CNN Money, 2011) Getting deeper into Marriott Company background, all the information below will be credited to Marriott Company Profile and Reference for Business websites. History of Marriott International, Inc Marriott International, Inc.--formed in 1993 when Marriott Corporation split into two separate companies--is the world's leading lodging and contract services company. Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service Group, its contract services operation. Marriott Lodging manages or franchises more than 1,350 lodging...
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...Strategies The company that I chose to evaluate its Human Resources and Business Strategy was Marriott. The role of Human Resources is to ensure that organizational strategies are being met and this is done through continuous strategic planning. The first step is understand that the human resources department is the overall operational success in a company and their goals are to plan and provide assistance to their employees and their company focusing on compliance. Understanding this small but important information can determine the companies ethical success of the organization. Aruba Marriott Resort & Stellaris Casino Human Resources Titles and Job Descriptions The Human Resources Director promotes and implements programs through planning and management and directing staff. ("Arubamarriottcareers.com,") This position also involves implementing human resources strategies by establishing the accountability of each department and their department heads. HR is to provide support systems for departments. The Human Resources Manager is to direct, plan, and coordinate administrative functions of the organization. They oversee the recruiting, interviewing, and hiring of new staff; consult with top executives on strategic planning and serve as a link between an organization’s management and its employees. The Assistant Training Manager in the Casino area helps drive Marriott values and philosophy and ensures all casino-related training and development activities are strategically linked...
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