...com/od/retailbestpractices/ig/Company-MissionStatements/Starbucks-Coffee-Mission-Statement.htm) Strengths Strong Brand: Global presence: Starbucks are currently the largest chain in the coffeehouse industry. Operating with more than 20,000 stores in 62 countries gives the company a strong presence in the industry, arguably ahead of its competitors. Consistent messaging: Starbucks consistently communicates its vision as a ‘Third Place’ between home and work place through its communications, product and store development, and customer service. This coordinated effort has built Starbucks not only as a powerful brand for coffee, but also the coffee experience that extends beyond the coffee and cafe. Unique value proposition: By positioning itself as the ‘Third Place’ and offering a ‘coffee experience’, it also provides a somewhat unique value proposition to customers. Engaging and personalized communication and marketing: My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns/comments. It also has over 705,000 followers on Twitter and over 5,428,000 fans on Facebook. The company also invites people to events. On YouTube it has 4800 people subscribers. (Noff 2010, http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/. accessed 15th Mar 2014) Last ...
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...Table of Contents 1. Executive Summary……………………………………………………… 2 2. Company Overview………………………………………………………. 2 3. Target Country Analysis………………………………………………… 3 3.1 PESTLE Analysis of Target Country……………………………… 3 3.2 Potential Market Analysis…………………………………………... 4 4. SWOT Analysis……………………………………………………………. 6 5. Marketing Objectives / Targets………………………………………… 9 6. Marketing Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market………………………................................................ 10 6.3 Positioning…………………………………………………………….. 10 6.4 Marketing Mix…………………………………………………………. 11 7. Market Entry Modes……………………………………………………… 13 8. Local Regulations and Taxes…………………………………………... 14 9. Conclusion………………………………………………………………… 15 10. Bibliography……………………………………………………………….. 16 1. Executive Summary TWG Tea is an internationally recognized premium and luxury tea brand established in Singapore which offers 800 fine harvest tea and exclusive blends, as well as tea patisseries and other tea-infused delicacies. TWG Tea is a veritable innovator with the creation of new varieties of tea from every season and collaborated with the world’s most renowned estates. China is identified as one of the strong future growth opportunity for TWG Tea. They are one of the few countries who have established a tea drinking culture and customs. Tea is part of the Chinese customs and lifestyle. The fast and expanding...
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...There are several companies researching and exploring ideas on how to get to Mars. Space X is one of those companies they were founded in 2002. The Headquarters of Space X is located in Hawthorne, Ca. and they design, manufacture and launch advanced rockets and spacecraft’s. Space X, is short for Space Exploration Technologies Corporation, it is one of two private companies that NASA has contracted to transport cargo to the International Space Station. (Robertson, 2013) Space X can launch cargo from approximately 5 tons to 53 tons on their two rocket designs right now, cargo services are available on the Falcon 9 space craft for about $56.5 million dollars to sub orbit. If you need larger payload capabilities Space X also has the Falcon Heavy which is capable of carrying heavier payloads. As of right now 6.4 tons or less will cost $77.1 million dollars or for loads over 6.4 tons will cost approximately $135 million dollars. (SpaceX, 2014) Elon Musk is the CEO and Chief designer of Space X and he also co-founded PayPal services. “The key thing for me is to develop the technology to transport large numbers of people and cargo to Mars. That’s the ultimate awesome thing.” Musk envisages a colony with 80,000 people on the red planet. Musk believes he can get this under way in the next 10 to 20 years with the first manned mission to the Red Planet. The key is developing a reusable rocket to help keep cost down. (Coppinger, 2012) “Tickets to go to the Red Planet will cost about $...
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...mentions, do, in fact exist. These factories can be traced back to the 19th century. One in particular, was called the Triangle Waist Company in New York City. The ending result of what happened to the factory was considered “the worst disasters since the beginning of the Industrial Revolution.” (Introduction) Back in 1911, the Triangle Waist Factory began in the Asch Building, which was owned by Max Blanc and Isaac Harris. The factory employed nearly 500 workers, which were mainly young, women immigrant workers. Workers were of Italian and European Jewish descent and were as young as 14 years old. Reportedly, the workers were made to work for low wages, excessively long hours, and in unsanitary and dangerous work conditions. The doors of the factory was even said to have been locked, for fear that workers would steal. Saturday, March 25, 1911, a fire blazed on the top floors of the Asch Building. Because of locked doors, it made it hard for workers to escape, and some workers even resorted to jumping from the ninth floor, in order to say their life, many were unsuccessful. The end result of the fire caused 146 workers to have their lives ended in death. In today’s society, the sweatshop “wave” is still in effect, whether it is in the United States or overseas. The United States Department of Labor found 67% of Los Angeles garment factories and 63% of New York garment factories in violation of minimum wage and overtime laws. (Sweatshopts & Strikes Before 1911) According to...
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...critical to the accounting cycle. With accurate data that is informing, Kudler Fine Foods ought to be able to make more practical business decisions. With Kudler Fine Foods using data table to order, keep inventory, and to process their products, they can become more successful and on top of the food industry. As a company, Kudler needs to evaluate their design elements of the data tables that are needed for review from an accounting perspective. An entity relationship program would need to be developed showing the past data tables. A recommendation would need to be met for improvements or changes. With providing vital information in the pivot tables, then this will improve making decisions for every department at Kudler Fine Foods. By creating a pivot table that shows everything in a list, this will possibly help management see where items need to either increase or decrease because they're not selling. Data Table Analysis Kudler Fine Foods are a part of a broad spectrum of prestigious locations that are becoming successful. La Jolla, Del Mar, and Encinitas are the three stores that Kudler has opened, all located in California. The products range from fresh bread, harvest, meat and poultry, flavorings and packeted foods, and special milk and cheese products. Since 1998, Kudler’s goal is to supply the consumers carefully chosen produce, finest wines, and correlated wants in the customer’s environment. The following brief will have an evaluation on data tables from an accounting...
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...Overview of Management: Kudler Fine Foods University of Phoenix MMPBL502 Introduction Kudler Fine Foods (KFF) is an upscale gourmet food store for shoppers with discriminating tastes. Kudler’s store stocks an array of gourmet items that vary from produce, meat, seafood, baked goods, cheese and dairy and wine. Kudler purchases organic products to the extent that is feasible. Currently, Kudler has three locations in California: La Jolla, Del Mar, and Encinitas. Each store is staffed with a manager and assistant manager. The brainchild behind this gourmet store was established by Kathy Kudler. Kudler Fine Foods has been so successful that Kathy is looking for additional sites to further expand the Gourmet Food chain. As matters stand, KFF has flourished; however, to continue success, Kathy will need an excellent management team to make certain the stores continue to provide the best gourmet products possible. Primary Functions of Management According to Gomez-Mejia & Balkin, “successful organizations know how to manage people and resources efficiently to accomplish organizational goals and to keep those goals in tune with changes in the external environment, such as those brought about by technology, legislation, and competitors.” The four primary functions of management are needed for Kudler’s continued success and the functions are: Planning/Strategizing, Organizing, Leading and Controlling. Planning and Strategizing A significant...
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...Table of contents Contents Summary ................................................................................................................................................. 2 The benefits of the “big4” ....................................................................................................................... 3 Kraft..................................................................................................................................................... 3 Nestlé .................................................................................................................................................. 3 Mars .................................................................................................................................................... 4 The Hershey Company ........................................................................................................................ 5 Common project between Marc and Hershey ................................................................................... 6 “Big4”, consequentialism and utilitarianism....................................................................................... 6 Moral and human rights infractions ....................................................................................................... 7 Recommendations for cocoa and chocolate industry ............................................................................ 9 Challenges remaining for...
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...beans, and drying them in the sun. The boys work from sunrise to sunset. Some are locked in at night in windowless rooms where they sleep on bare wooden planks. Far from home, unsure of their location, unable to speak the language, isolated in rural areas, and threatened with harsh beatings if they try to get away, the boys rarely attempt to escape their nightmare situation. Those who do try are usually caught, severely beaten as an example to others, and then locked in solitary confinement. Every year unknown numbers of these boys die or are killed on the cocoa farms that supply our chocolate. The plight of the enslaved children was first widely publicized at the turn of the twenty-first century when True Vision, a British television company, took videos of slave boys working on Ivory Coast farms and made a documentary depicting the sufferings of the boys. In September 2000, the documentary was broadcast in Great Britain, the United States, and other parts of the world. The U.S. State Department, in its Year 2001 Human Rights Report, estimated that about 15,000 children from the neighboring nations of Benin, Burkina Faso, Mali, and Togo had been sold into slavery to labor on Ivory Coast...
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...[pic] [pic] |Financial Ratios |2009 |2010 | |PROFITABILITY RATIOS | | | |Gross Profit Margin |-1 |0.161151 | |Operating Profit Margin |0.086927267 |0.083948 | |Pre Tax Profit |0.012214535 |0.035971 | |Net Profit Margin |0.005767821 |0.024254 | |ACTIVITY RATIOS | | | |Short Term Activity Ratios: | | | ...
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...Rainfall Future Contracts Throughout the year, there are different seasons that could have several impacts on many industries. To be precise, the elements of weather can actually impact a company and how well they do during the different seasons of the year. Rainfall is a part of our life in some areas, almost daily, and others randomly, affecting every business in some sort of way. Although we can’t predict or control the weather, there is a way companies can hedge any losses that weather could potentially contribute to. Using a Rainfall Future Contract does this. These help companies manage risk and access profit opportunity. Chicago Mercantile Exchange happens to be the largest trader of commodities and futures in the world. They are the world’s leading and most diverse derivatives marketplace. Rainfall futures have been growing substantially ever since they have become available. These contracts are now offered in ten locations. The futures and options on futures contracts enable market participants to manage exposure to rainfall. The demand for insurance on these potential risks were seen by a former wealth management advisor from Merrill Lynch, Jeff Hodgson, who quit that job and discovered an entire industry facing weather risk, launching the Chicago Weather Brokerage. Insurance and Rainfall futures work a lot like each other in which there is a possibility you get paid for paying a piece of the total gain you could receive. The difference between actual insurance...
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...ABCVEGGIES.com E-MARKETING PLAN ABCVEGGIES.COM’S PLAN FOR ONLINE EXPANSION Nanette Riggs 288311 QRT2 18 March 2013 PROPOSAL AND Marketing Plan ABCVEGGIES.COM’S COMPREHENSIVE PLAN FOR ONLINE EXPANSION A1. Viability in an online market ABCveggies Today ABCveggies is an independent, organic farm, currently operating out of a warehouse located in the north end of Sarasota, FL since early 2009. The unique feature of ABCveggies is that the produce is grown on the roof of a warehouse located in a light industrial zone. ABCveggies is dedicated to the following principals: • Sustainable organic gardening • Feeding families • Education, and • Earning a living The business consists of a vertical grow system installed on the rooftop of the warehouse and has in place 200 poles, each with 6 stryofoam buckets, capable of growing at least 4 plants each, for a total minimum capacity of 4800 plants. The owner has an additional 5 acres of land available for installation of vertical grow systems, but doesn’t want to develop it ahead of a customer base to purchase the produce. While the owner has been operating the rooftop farm successfully since 2009, there is still not a very strong customer base. In order to expand the business and to develop a customer base consisting of substantial proportion of repeat clientele, the owner has decided to expand the online presence of the business. In order to determine the best design...
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...Pete Guither, Cannabis was made illegal in the 1930's due to anti-Mexican feelings, personal greed, yellow journalism, and corrupt politics. Today, in the new millennium, the Anti-Cannabis movement is mostly caused by propaganda left over from the early to late 1930's. Our countries leaders simply don't know better. They have effectively been brainwashed by the very organization they are a part of. The history of the prohibition of cannabis undoubtedly shows this. To understand why Cannabis should be legalized, one must understand why it was made illegal In the first place. We call the beginning of the 20th century ‘the gilded age’ because of the sense of false economic security. Sure, the numbers looked good on paper, but morality was at an all time low at the time. In the inside, corporations were cheaper then a $2 carnival game. Henry J Anslinger was not an uncommon person for the 1930's. He was racist, hated Mexicans, and wanted to use the government for his own benefit. He was a pro-Nazi, and had skills in rhetoric, propaganda, and yellow journalism. Anslinger had ties with two large influences in Cannabis prohibition: William Randolph Hearst, and Lammont DuPont. These two men were the owners of the two largest super-companies in the 30’s. William Randolph Hearst was the owner of Hearst Newspaper Company. He had privately invested large sums of money in the Lumber industry. This is called vertical integration, and was a common...
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...SANITATION AND MICROBIOLOGY MR.JONUS FREI (PROFESSOR) FOOD SAFETY MANAGEMENT SYSTEM (planning, DESIGN, IMPLIMENTATION & procedure) CONCEPT : FAST FOOD RESTAURENT. word count: 4106 date of submission: 11TH MARCH 2014 Submitted by : Krunal, Sumeet & hitesh table of content. Sr.No. | Content | Page number | 1 | Summary of assignment | 3 | 2. | Planning and designing of food safety system | 4 | 3. | Step 1: Global standard procedure for food safety. | 4 | 4. | Step 2 :Pre requisites programs | 4 | | Step 3: Senior management implementation. | 6 | | Step 4: Food safety / HACCP implementation program. | 7 | | Step 5:Food safety quality maintain documentation | 8 | | Step 6:Training and implementation | 9 | | Step 7:Internal auditing and checklists | 10 | 5. | Personal hygiene | 10 | 6 | Training | 11 | 7 | Facility design and layoutRestaurant lay outKitchen lay out. | 15 | 8 | Flow of food | 17 | 9 | Risk factors | 18 | 10 | Supplier selection program | 18 | 11 | Active managerial control | 19 | 12 | Sanitation program | 20 | 13 | PEST control system | 20 | 14. | References | 22 | summary of assignment Our main objective behind preparing this report is to understand the food safety management system and create, design and prepare system in our concept restaurant that is fast food restaurant situated near Lucerne, Switzerland. Our system is based on planning...
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...amount of something and sell it for cheap? Cocoa bean grows primarily in Western Africa, Asia, and Latin America because of their tropical climates. The cocoa beans are what makes chocolate in general. 70% of the world’s cocoa is supplied by Western Africa countries such as Ghana and in the Ivory Coast. “The cocoa they grow and harvest is sold to a majority of chocolate companies, including the largest in the world.” However, as the years have gone by, news about child labor happening in this industry has hit the media multiple times. Journalists and organization try spreading the word on what’s happening with all the child labor in this industry, but it doesn’t always get the attention it should receive. This can be because of no one really wants to know where all the good stuff is coming from. Another reason, why we do not know more about this child labor news in the industry is because the industry has become really secretive and thus creating journalist to have a hard time to get the real news on what’s happening. One interesting aspect of this news is that, “the farms of Western Africa supply cocoa to international giants such as Hershey’s, Mars and Nestle- revealing the industry’s direct connection to the worst forms of child labor, human trafficking, and slavery.” The Ivory Coast runs on the revenue received on the exports of cocoa. Due to the chocolate industry...
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...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...
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